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ASEAN Marketing Journal
Published by Universitas Indonesia
ISSN : 20855044     EISSN : 23562242     DOI : https://doi.org/10.7454
Core Subject : Social,
Social Sciences
ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the latest thinking and research that tests, extends, and develops management theories or those contributes to marketing practices. Of particular interest are those contributions that share experience and suggest innovative solutions to ongoing or new concerns of those interested marketing issues. To be published in AMJ, a manuscript must make strong empirical and theoretical contributions and highlight the significance of those contributions to the marketing field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for marketing theory and practice. Topic of interest: marketing in emerging economies, marketing ethics, consumer welfare, and marketing and public policy.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 6 Documents
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Search results for , issue "Vol. 17, No. 1" : 6 Documents clear
Satisfaction as a mediator between perceptions of service quality and loyalty related to the Indonesian Social Security Mobile app Balqiah, Tengku Ezni; Nilakurnia, Roswita; Astuti, Rifelly Dewi; Wulandari, Permata; Supriadi, Arief Dahyan; Saragih, Tarimantan Sanberto; Augustin, Eldest; Pradana, Fadly Eka; Mahaganti, Fergie S; Pramasanti, An Nisa; Hutabarat, Rendra Hymne Fajar
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research Article Research Aims: to determine whether the perceived service quality factors could promote user Jamsostek Mobile (JMO) satisfy and continue to use JMO Design/methodology/approach: Data was gathered through an online survey of JMO users to analyse three hypotheses using Structural Equation Modelling (SEM) method with SmartPLS Research Findings: the result demonstrated that all hypotheses are supported that indicate there are three dimension of JMO attributes could develop Perceived Service Quality. Moreover, this variable could enhance loyalty through satisfaction. Theoretical Contribution/Originality: Using the Stimulus–Organism–Response (S-O-R) Model, this study develop framework to strengthen the explanation of the sequential relationship between stimulus, organism, and response toward mobile apps, in the context of social security insurance. Practitioner/Policy Implication: As the highest contributors, company could increase user perception in service and function by enhancing authenticity, interactivity, and understandability toward Jamsostek Mobile (JMO). Research limitation/Implications: User response depends on their ability to remember the previous experience, do not consider the user app frequency, and do not focus on specific service of insurance that could deliver different impacts on responses. Future studies should consider to conducted an exploratory to identify measurement of JMO attributes. Moreover. consider enjoyment, and risk as organisms.
Study of Religiosity Animosity and Consumer Efficacy on Participation in Boycott Affiliation of Israeli Products: The Moderating Role of Xenocentrism ramadania, Ramadania; Afifi, Muhammad Zaki; Haris, Didik Muhammad Nur; Taufiqurrahman, Abid; Syabanita Elida, Sri
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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Manuscript type: Quantitative paper Research Aims: To build and test the effects of religiosity animosity, consumer efficacy, and xenocentrism on boycott participation. Design/methodology/approach: This research uses a survey method with a sample of 255 young respondents in Indonesia, used surveys and interviews to collect data then analysis with SEM-PLS to examine the variables. Research Findings: The study found that several factors significantly influence boycott participation in products affiliated with Israel. First, religiosity animosity has a notable effect; higher levels of religiosity animosity are associated with an increased likelihood of boycott participation. Similarly, consumer efficacy—a consumer's belief in their power to make a difference—also positively correlates with boycott actions, suggesting that those with higher consumer efficacy are more inclined to participate in a boycott. Furthermore, xenocentrism, or the preference for foreign products and cultures, also has a positive relationship with boycott participation, indicating that individuals with higher levels of xenocentrism may be more likely to engage in such actions. Lastly, xenocentrism serves as a moderating factor, intensifying the effect of religiosity animosity on boycott participation, meaning that individuals with both high religiosity animosity and xenocentrism are more likely to participate in boycotts. Theoretical Contribution/Originality: This research contributes to the theoretical understanding of the concepts of religiosity animosity, consumer efficacy, and xenocentrism and their effects on consumer behavior, particularly in the context of boycott participation. Practitioner/Policy Implication: This research offers valuable insights for businesses, understanding the drivers of consumer boycotts—such as religiosity, animosity, and consumer efficacy—can help them address these concerns and potentially mitigate boycott participation. Policymakers can use these findings to grasp the root causes of consumer boycotts and work toward fostering improved relationships between different religious and cultural communities. Additionally, activists can benefit from a deeper understanding of how to effectively mobilize consumer boycotts, leveraging ethical and moral appeals to strengthen their campaigns' impact. Research limitation/Implications: This study has limitations in sample representativeness and reliance on quantitative data, which may hinder the generalizability and depth of insights into boycott motivations. Future research should address these by incorporating a more diverse sample, employing qualitative methods, and considering additional external factors like media influence and social campaigns to gain a fuller understanding of consumer boycott behavior
The Implications of Religiosity and Complementary Determinants on the Repurchase Intention of Halal-Certified Food in Indonesia 2024 Siregar, Jihan Luthfiyyah; Sobari, Nurdin
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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Manuscript Type: Research Article. Research Aims: This study applies the Theory of Planned Behavior (TPB) framework to examine the impact of religiosity on repurchase intentions for halal-certified food, incorporating factors such as subjective norms, awareness, trust, halal knowledge, halal certification, and perceived behavioral control. Design/Methodology/Approach: Data were collected from 472 respondents through a purposive sampling survey in Indonesia, and analyzed using Structural Equation Modeling (SEM) with SmartPLS v.3.2.9. Research Findings: A total of 20 hypotheses were tested. The findings reveal that religiosity influences the mediators—halal knowledge, halal certification, subjective norms, and perceived behavioral control—which, in turn, shape attitudes and stimulate repurchase intentions. These four mediation paths are confirmed as integral to the underlying mechanism. However, the direct effects of trust and awareness on attitude, as well as their mediation paths, were not supported. Theoretical Contribution/Originality: The research expands the TPB by incorporating halal knowledge and certification as complementer determinants influencing repurchase intentions, offering a more comprehensive view of consumer behavior in the halal food sector in Indonesia. Practitioner/Policy Implication: Marketers and business owners selling halal-certified food should focus on educating and building trust, leveraging social influence, ensuring easy accessibility and competitive pricing, and differentiating while fostering emotional connections. Research Limitation/Implications: The study’s limitations include its focus on Indonesian Gen Z and millennial Muslims, which may restrict generalizability to other populations and regions, particularly given the predominantly female sample. Additionally, while the research centers on halal-certified food, other halal industries remain unexplored. Moreover, the study focuses on variables such as religiosity, awareness, and attitude, without addressing economic, marketing, or experiential factors. The survey method may also introduce response bias. Future research should broaden the demographic scope, include additional relevant variables, and adopt mixed methods to offer a more comprehensive understanding of consumer behavior in the halal market. Keywords: Halal certification, halal knowledge, religiosity, repurchase intention, TPB.
Are Digital and Social Media Marketing Matters for Tajikistan’s Youth Travelers? Jamshed, Namozov; Gayatri, Gita
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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This research examines the influence of social media and online marketing on the travel behaviours of youth -domestic - tourists in a capital city of Tajikistan, Dushanbe, as the main destination. With the development of new technologies in the modern digital age, digital tools could significantly change the preferences of travellers to choose tourism destinations. In this regard, social media, with its wide audience through Instagram, Facebook, YouTube, and others, became not only an effective tool for tourism marketing but also for affecting tourism decision-making processes. That's why the study examines the impact of tourists’ attitudes towards online tourism information, such as information quality and its user-friendly accessibility, satisfaction, interaction with digital marketing tools, and behavioural intentions, including intention to visit tourism destinations and electronic word of mouth (eWOM). Adopting a quantitative approach, this study is supposed to conduct a detailed online survey of at minimum 102 respondents among two demographic groups named Gen Z and Millennials aged 18 to 40 years. Data from the initially conducted online survey of 30 respondents who had the ability to organize the travel by usage of digital marketing tools. Based on it, the data were analysed for reliability and validity using IBM SPSS 26. Following that, the main data is expected to be analysed through SEM using Smart PLS 4. The results are expected to show that accessible and high-quality online tourism content strongly shapes tourist satisfaction, which in turn mediates behavioural intentions of travellers. This study is expected to add new literature to the limited research on digital tourism behaviour in Central Asia. That's why it provides practical suggestions for the local tourism agency in Tajikistan to enhance digital strategies to attract more tourists to the destinations.
The mediating role of Market Orientation in the relationship between marketing capability and social capital on innovation performance Arif, Nina Fapari; Wahyuningsih, Tri; Arifin, Andi Harmoko; Tasrim, Tasrim
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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Abstract This study aims to examine the relationships among marketing capabilities, relational capital, market orientation, and innovation performance among Small and Medium Enterprises (SMEs) in Indonesia. A quantitative approach was employed, with data analyzed using the SEM-PLS (Structural Equation Modeling–Partial Least Squares) method via WarpPLS 8.0, which enables effective analysis of nonlinear relationships as well as mediation and moderation effects. The study population consists of SME actors in Indonesia, with a sample obtained through purposive sampling, involving a minimum of 180 respondents. The analysis results show that marketing capabilities have a significant positive effect on both market orientation and innovation performance, directly and indirectly through the mediation of market orientation. In contrast, while relational capital significantly influences market orientation, its direct effect on innovation performance is not statistically significant. The proposed model explains 69% of the variance in market orientation and 77% of the variance in innovation performance. This study underscores the importance of marketing capabilities and market orientation in enhancing innovation performance among SMEs, as well as the mediating role of market orientation in the relationship between relational capital and innovation performance. The findings provide practical implications for SME management, highlighting the need to strengthen marketing capabilities and manage external relationships to foster sustainable innovation. Keywords: Marketing Capabilities, Relational Capital, Market Orientation, Innovation Performance, SMEs.
Analysis of Factors Affecting the Intention to Use Shopee Barokah (Case Study on Generation Z In Semarang City) Najwa, Laila Fajri Khoirun; Kafabih, An'im
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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Abstract

This study aims to determine the effect of attitude, subjective norm, perceived behavioral control, promotion and word of mouth on the intention to use Shopee Barokah. The population of this study is Generation Z Semarang City who knows Shopee Barokah but has never used it. Non-probability sampling technique, namely purposive sampling using primary data. Sampling was done by distributing questionnaires and obtaining 141 respondents. This research method uses binary logistic regression analysis with SPSS 26. The results showed that the variables of attitude, subjective norm, perceived behavioral control, promotion partially influenced the intention to use Shopee Barokah. Meanwhile, Word Of Mouth has no effect on the intention to use Shopee Barokah.

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