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Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA)

TIJDESSA
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Published by Universitas Tanjungpura

ISSN : - EISSN : 27462722 DOI : -

Core Subject : Economy, Humanities, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

TIJDESSA is a biannual journal published twice a year in July and December. Each issue contains 6 articles. Articles can be submitted at any time and will be published according to the schedule. The journal is published only in the electronic version.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 39 Documents

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DOES TRUST AND HEDONIC OTIVATION ENHANCE PURCHASE INTENTION? DOES TRUST AND HEDONIC OTIVATION ENHANCE PURCHASE INTENTION? Benedict Valentine Arulanandam; Helma Malini; Fiola Oktaningtias
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Abstract: The purpose of this study is to define the influence of Hedonic Motivation, Instagram Stories Features and Trust to Consumer Purchase Intention. This work uses a quantitative approach to the study of data using multiple linear regression approaches. The participants in this analysis are women aged 20 to >25 years of age. The findings of this study are that Hedonic Motivation, Instagram Stories Features and Trust have a significant positive effect on Purchase Intention. The findings of the analysis showed that the three independent variables had a major positive effect. Hedonic Motivation, Instagram Stories Features and Trust have a major positive impact on Purchase Intention at a 5% point of significance. Keywords: Hedonic Motivation, Instagram Stories Features, Trust, Consumer Purchase Intention.

FACTORS AFFECTING ONLINE PURCHASE DECISION OF SPINACH VEGETABLES IN PURWOKERTO THROUGH TUKANG SAYUR SITE: FACTORS AFFECTING ONLINE PURCHASE DECISION OF SPINACH VEGETABLES IN PURWOKERTO THROUGH TUKANG SAYUR SITE Martiana Nur Nugraheni; Tinjung Mary Prihtanti
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Abstract: The research objectives was to analyze the characteristics and behavior of buying vegetable such as spinach by online, to find out the factors that influence the buying decision by online through tukangsayur.co. This research was conducted online in August, 2020 in Purwokerto areas. Determination of the sample using quota sampling with 70 respondents. The data analysis using binary logistic regression. The results showed that the respondents who made the buying decision of spinach preferred to make purchases online. Partially by age variable, income, price perception, and quality of product perception influenced significantly to decision chance of the spinach buying decision in Tukangsayur.co, while perception variable of trust has no significant effect on the spinach buying decission on Tukangsayur.co in Purwokerto areas. Keywords: spinach, online purchase, decision, logistic regression, perception

CONSUMER RESPONSE ON MARKETING MIX OF ALOE VERA GREEN PRODUCTS IN PONTIANAK WEST KALIMANTAN, INDONESIA: CONSUMER RESPONSE ON MARKETING MIX OF ALOE VERA GREEN PRODUCTS IN PONTIANAK WEST KALIMANTAN, INDONESIA Maswadi; Darsono; Slamet Hartono; Kusnandar
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Abstract: Green products or which are also often referred to as environmental friendly products that are complex enough to be defined. Green products made from aloe vera produced by a small company of processed aloe vera, which has been developed in Pontianak, West Kalimantan Indonesia experienced excellent growth in the development of refined products are made. Initially only aloe vera drinks are produced but it's been producing aloe vera into jelly, tea, dodol, chocolates and crackers. The purpose of this study is to analyze consumer response on marketing mix of green products processed aloe vera in Pontianak City. The research method in this study is a survey method. Sample of consumers used incidental sampling technique. The analytical tool used is conjoint analysis with the matrix between 5-P i.e. production / product (P), price (P), Place (P), promotion (P), people or 5-P with agro-industry customer satisfaction with the product. The results showed that marketing mix which has influence on green products processed aloe vera, in the sequence is price (19.93%), place (19.16%), product (18.57%), packaging (16.31%), performance (15.83%) and promotion (10.18%). Keywords: aloe vera; consumer response; green products; marketing mix; conjoint analyz

THE SILAING CORN PERGEDEL TRADER: AN ANTHROPOLOGICAL REVIEW (CASE STUDY: JORONGGANTIANG, NAGARI PANYALAIAN, X KOTO DISTRICT, TANAH DATAR REGENCY): THE SILAING CORN PERGEDEL TRADER: AN ANTHROPOLOGICAL REVIEW (CASE STUDY: JORONGGANTIANG, NAGARI PANYALAIAN, X KOTO DISTRICT, TANAH DATAR REGENCY) Rio Afrianda
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 1 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Rapid population growth which is not accompanied by an increase in employment creates a socialproblem, namely unemployment. This has made many people prefer businesses in the informalsector because the informal sector has characteristics that do not require large capital and skillsin the business process. In this study, the informal sector is an organization that trades corn inJorong Gantiang, Nagari Panyalaian, X Koto District, Tanah Datar Regency. In carrying out thetrading process, the traders take advantage of the buses passing their trading area.This study aims to describe the profile of traders and to describe how traders carry out theirtrading activities every day. This study is analyzed using the gift theory proposed by MarcellMauss and the concept of reciprocity. The method used is qualitative descriptive with the datacollection techniques of observation, interviews and documentation. Selection of informants wasdone by purposive sampling.The results of this study indicate that there is an evolutionary process carried out by traders ofsilaiang corn peddlers related to their trading activities. Where there is an agreement made bytraders with bus drivers passing the area where they trade to make it easier for them in the salesprocess because they will offer their merchandise to the bus passengers so there is no need tobother looking for potential buyers anymore. The agreement made was beneficial to both parties.The driver's willingness to stop at the merchant's place is rewarded by giving the driver a mealwhile the driver is resting and promising to help the driver when the car being used is damaged inthe merchant's area. The advantages of both parties make the relationship between the trader andthe driver good. Keywords: Traders, bus drivers,Agreement,Giving

INCREASING LEADERSHIP ROLE IN MAINTAINING AND IMPROVING EMPLOYEE MORALE IN PT. AA: INCREASING LEADERSHIP ROLE IN MAINTAINING AND IMPROVING EMPLOYEE MORALE IN PT. AA Richard Han
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 1 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

The purpose of this research is to find the best recommendation for the moral crisis that PT. AA is facing and avoiding problem in the future. Facing moral crisis can giving away new business opportunity, time wasted, and energy that is not allocated correctly for the expansion of the business instead the efforts are directed to end the problem that is currently happening. The methodology that used is qualitative with interpretivism paradigm. To obtain the critical data about morale and value of the employee are needed to have an interview, observation and data collection. The result of this research found that top-level management changed their strategy in these past few years and the leadership is considered enough influential but not authoritarian and not proactive. For the employee's morale in this company is considered marginal while they are not attached to their company and didn’t have a good sense of belonging.

THE EFFECTIVENESS OF INTEGRATED AGRIBUSINESS COOPERATIVES ON THE INCOME OF LOCAL FARMERS : THE EFFECTIVENESS OF INTEGRATED AGRIBUSINESS COOPERATIVES ON THE INCOME OF LOCAL FARMERS Luh Putu Kirana Pratiwi; Ni Made Kencana Maharani
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 1 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

The objective of agricultural development is to increase the income of farmers and agriculture business actors. The primary problem is the limited capital owned by the farmers. This study determine agribusiness activities and analyze the effectiveness of the Integrated Agribusiness Cooperative on the income level of farmers in Subak Guama, Tabanan Regency, Bali Province. The research subject is the Subak Guama farmers who receive capital assistance, and the object is the income of farmers. This study used quantitative data with descriptive statistical analysis, namely paired sample t-test. The results showed that: (1) The Subak Guama carries out: integrated rice management activities, rice-livestock integration activities; and task to strengthen household business capital, namely independent business loans; (2) There is a difference in the level of farming income of Subak Guama farmers before and after receiving capital assistance for agribusiness cooperatives of 7.24% with an effective level of 86.69% with effective criteria. Keywords: Capital, Income, Integrated Agribusiness Cooperative

THE INFLUENCE OF ECO-FRIENDLY PRACTICES, GREEN BRAND IMAGE, AND GREEN INITIATIVES TOWARD PURCHASE DECISION (STUDY CASE OF STARBUCKS AYANI MEGA MALL PONTIANAK): THE INFLUENCE OF ECO-FRIENDLY PRACTICES, GREEN BRAND IMAGE, AND GREEN INITIATIVES TOWARD PURCHASE DECISION (STUDY CASE OF STARBUCKS AYANI MEGA MALL PONTIANAK) Helama Malini; Mei Lie
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 1 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

This study aims to examine the influence of Eco-friendly Practices, Green Brand Image and Green Initiatives toward Purchase Decision at Starbucks Ayani Mega Mall Pontianak. The type of research used in this research is quantitative by using a survey method where in survey research using a questionnaire that will be given to respondents according to predetermined criteria. The population of this research is consumer who has visited, received offers and made purchase decisions more than two times for Starbucks products with the sample is 100 respondents. The technique used is non-probability sampling, which is a sampling technique that does not provide equal opportunities for each element or member of the population to be selected as samples and purposive sampling method is a sampling technique with certain considerations. The data will be analyzed by using PASW Statistics 18 software application and the method used is multiple linear regression with the variables of Eco-Friendly Practices, Green Brand Image and Green Initiatives, and Purchase Decision. The results of this research indicate that Eco-Friendly Practices, Green Brand Image and Green Initiatives have a significant effect on purchase decision for Starbucks products. Keywords: Eco-Friendly Practices, Green Brand Image, Green Initiatives, Purchase Decision, Starbucks

Macro Variable and Investment Decisions Effect on Company Value RIZQI MAGRHIBI; HELMA MALINI; Eliza, Eliza Fazliyaton Alias
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 2 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Firm value is an investor's perception of a company, which is often associated with stock prices. A high share price indicates a high company value and a low share price indicates a low company value. Firm value is the price that prospective buyers are willing to pay if the company is sold. In other words, the value of the company that is formed through the stock market value indicator, is strongly influenced by investment opportunities, where investment opportunities provide a signal about the company's growth in the future, thereby increasing stock prices as an indicator of company value (signaling theory). The population in this study are companies listed on the IDX on Kompas 100 for the 2015-2019 period. The results of joint or simultaneous hypothesis testing show that there is a relationship between interest rates, exchange rates, economic growth, financial performance, funding decisions and investment decisions on firm value. Partial test results have a negative and insignificant effect on interest rates on firm value, which provides a relationship that when interest rates decrease, firm value will increase

STRATEGIES FOR IMPROVING OIL PALM PRODUCTIVITY IN NORTH KONAWE Rianse, Ilma Sarimustaqiyma; Zulfikar; Rianse, Usman; Arsana, Made Widana; Rustam, La Ode; Baka, Wa Kuasa
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 2 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

The current study was conducted to assess to assess the productivity of oil palm plantations in North Konawe, Indonesia, that are run through partnership with oil palm smallholders. Data were gathered through surveys and interviews. The study found that the productivity of the plantations was still low, ranging from 4 to 8 metric tons of fresh fruit bunch (FFB) ha–1 year–1, while the yield potential for the grown cultivars could reach 15 metric tons ha–1 year–1. Increasing the oil palm productivity could be done through improved soil capacity to provide nutrients for oil palm plants, for instance, through fertilization and/or the use of organic matter. Since the oil palm plantations were mostly developed on lands with slopes of 15-25%, activities during land preparation, cultivation, and FBBs harvest and transportation should be done properly to reduce land degradation due to erosion. Practices to minimize the sloppy land degradation include terracing and growing cover crops, multiple cropping or intercropping the main crop (oil palm) with either annual crops or perennial crops. Another strategy is through the integration of livestock farming into the oil palm plantations. Keywords: agroecology, productivity, strategy, management

DO CHILI FARMERS SATISFY WITH THE GISIK PRANAJI AUCTION MARKET SERVICE? Nugroho, Agus Dwi; Wahyuni, Lutfiana; Hardyastutia, Suhatmini
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 2 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Indonesian farmers face numerous issues when marketing their products. To overcome this, it is necessary to strengthen agricultural institutions, especially the auction market. However, many auction markets have underperformed, leaving farmers dissatisfied. This study aimed to know the farmers’ satisfaction with the Gisik Pranaji services, the oldest auction market in the sandy coastal area of Indonesia. This study was conducted in Kulon Progo Regency (Indonesia) from February to March 2020. The respondents were 60 (sixty) farmers who were chosen by purposing sampling. The analysis models used in this study are the Likert scale and customer satisfaction index. Farmers' expectations regarding the tangibles, reliability, responsiveness, and empathy attributes are still unmet. Meanwhile, the auction market will only satisfy the farmers' expectations in the assurance attribute. In general, farmers being dissatisfied with the auction market services. This issue arises due to auction market services that do not follow the Standard Operating Procedure, human error, and insufficient facilities.

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Maswadi

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maswadi@faperta.untan.ac.id

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+6285245696999

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tijdessa@untan.ac.id

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Jalan Daya Nasional Pontianak 78124, Universitas Tanjungpura Indonesia

Location
Kota pontianak,

Kalimantan barat

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Maswadi

Contact Email maswadi@faperta.untan.ac.id

Phone +6285245696999

Journal Mail Official tijdessa@untan.ac.id

Editorial Address Jalan Daya Nasional Pontianak 78124, Universitas Tanjungpura Indonesia

Location Kota pontianak, Kalimantan barat INDONESIA

Abstract

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Contact Name
Maswadi

Contact Email
maswadi@faperta.untan.ac.id

Phone
+6285245696999

Journal Mail Official
tijdessa@untan.ac.id

Editorial Address
Jalan Daya Nasional Pontianak 78124, Universitas Tanjungpura Indonesia

Location
Kota pontianak,

Kalimantan barat

INDONESIA