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Agribusiness Journal
Published by Universitas Sembilanbelas November Kolaka
ISSN : 2548379X     EISSN : 25482211     DOI : https://doi.org/10.31327/aj
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is oriented to reguler publishing of research in the areas of Agribusiness. Scope : Agribusiness, Agricultural Commodity Marketing, Agricultural Extension and Communication, Agricultural Production and Development, Agricultural Institutions and Finance, Agricultural Commodity Entrepreneurship, Agricultural Economics, Agricultural Commodity and Plantation Agribusiness Performance.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 108 Documents
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Analysis of Vegetables Marketing Strategy at Center of Agriculture Course and Self-Subsistent Rural Areas (P4S) Wanua Lampoko Suherman Suherman; Asrijal Asrijal; Fitry Purnamasari; Sri Hardianti Rosadi
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2077

Abstract

One of the enormous potentials in the agricultural sector is horticulture, which plays an important role in ensuring adequate nutrition for the community such as vegetables, fruit, flowers, live plants, etc. Wanua Lampoko Independent Agricultural and Rural Training Center (P4S), Lampoko Village, Barebbo District, Bone Regency is an agricultural education and training institution which is a forum for education and teaching for farmers and agricultural practitioners as well as coaching farmers in the fields of agriculture, horticulture, animal husbandry, fisheries , plantations and other social fields that are just and sustainable. The aim of this research is to analyze the Vegetables Marketing Strategy at P4S Wanua Lampoko. The method used is SWOT analysis with stages, namely problem definition, data collection, data processing, data analysis and drawing conclusions. The results of the SWOT matrix show that from several IFAS internal factors and EFAS external factors, P4S has quite large strengths with a score of 1.971 which is higher than the weakness score of 1.536. However, there is a threat to the score1,882whose value is close to the strength score and greater than the opportunity score of 1.653. The position of P4S Wanua Lampoko is in quadrant II, which means that even though it faces various threats, P4S Wanua Lampoko still has strength from an internal company perspective. The strategy that must be established is to use strengths to take advantage of long-term opportunities with a diversification strategy. P4S Wanua Lampoko, which is based on the ST (Strength and Treats) strategy, is expected to be able to control product prices to increase people's purchasing power, use quality seeds to increase production and quality of vegetables sold.
MARKETING MIX ON PURCHASE DECISION OF HYDROPONIC VEGETABLES Edi Usman
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1891

Abstract

The need for vegetables is increasing in line with public awareness about health. During the Covid-19 virus pandemic, the demand for hydroponic vegetables continued to increase. Media hydroponics is farming without a soil culture, so that vegetables emerge from hydroponic farming systems that are more hygienic and healthy because they don't use pesticides. This study aims to quantitatively analyze the relationship or influence between the independent variables product (XI), price (X2), promotion (X3), place (X4) on the dependent variable on the decision to purchase hydroponic vegetables (Y). The data used in this study are primary and secondary data. The results showed that the product variable (X1), the purchase decision is positive in other words, the increasing quality of products offered to consumers will increase sales and consumer confidence in the products offered, the price variable (X2) in this analysis is negative with In other words, the increase in the price of the product offered will also reduce the purchasing decision or product demand from consumers, the place variable (X3) on the purchase decision is positive, in other words, the more strategic the location of the business or access to places to sell products offered to consumers, the more increase sales, and the promotion variable (X4) on the purchase decision is positive, in other words, the more active and intense the promotion of the products offered to consumers, the more sales will increase. This promotion can be done in many different ways. advertising on social media as well as tv, radio and newspapers.
PERCEPTION OF THE USE OF THE FINANCIAL STATEMENTS SUCCESS AND SMALL COMPANIES PLANTS IN KENDARI (CASE STUDY AT NURI HORTI KENDARI) Helviani Helviani; Aan Wilhan Juliatmaja
Agribusiness Journal Vol 1, No 2 (2016): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v1i2.29

Abstract

This study aimed to determine the perception of the owners and workers of small companies Nuri Horti on the financial statements, to determine the use of the company's financial statements and to determine the success of the company. The location determination is based on the consideration that at this location engaged in agriculture who have received official permission from the local government as a small company of ornamental plants have been designated a Center for Agricultural and Training Governmental (P4S), and the company Nuri Horti has been set up and use financial accounting, although still in a very simple form. The variables observed were: 1) Overview of the company: a brief history of the company, history of owners and labor and of production process. 2) Perception owners and workers about the company's financial statements. 3) The financial statements: Bookkeeping were made by the company and profit (profit) obtained at a certain time. 4) The success of a small company. Analysis of the data used is descriptive measuring devices in the form of Likert scale to measure the perception of respondents, and analysis of Return On Investment (ROI) to measure the ability of the company's capital returns. The results showed that the respondents' perception of the financial statement is very important. A small company Horti Kendari ornamental plants Nuri uses very simple financial statements that are still recording / bookkeeping. The company was successful because it is able to perform a return on capital, and conduct investment activities for the addition / expansion.
Marketing Mix Analysis Of Interest In Oyster Mushroom Cultivation Fajar Handika; Andi Sitti Halimah; Nurhaeda Nurhaeda
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2032

Abstract

Oyster mushroom is a saprophytic plant that lives on softwood and obtains food by utilizing the remains of organic matter. This study aims to analyze how much the new value of marketing has on oyster mushroom cultivation in Lapadde Village, Ujung District, Parepare City, and to find out what variables in the marketing mix influence interest in oyster mushroom cultivation in Lapadde Village, Ujung District, Parepare City. The method of determining the sample in this study used purposive sampling, purposive sampling, which is a technique based on certain considerations made by the researcher based on the characteristics or characteristics of the previously known population, then the researcher determined based on his considerations. The method of collecting data is by interviews, questionnaires, observation, and documentation. Instrument testing is carried out by testing the validation and reliability using the SPSS program. The data analysis method used is quantitative data analysis to identify the marketing mix in analyzing cultivation interest. So the results of this study indicate that the marketing mix which consists of price and promotion variables has a significant influence with a significance value below 0.05% while the product and place variables do not have a significant effect. While the marketing mix variable simultaneously influences cultivation interest.
Factors Affecting Rice Quality in Kasumeeto Village, Pakue District, North Kolaka Regency Kartomo Kartomo; Nursalam Nursalam; Helviani Helviani; Masitah Masitah; Syahrir Syahrir
Agribusiness Journal Vol 5, No 1 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v5i1.1677

Abstract

This study was aimed to determine factors that affect the quality of paddy in Kasumeeto Village, Pakue District, North Kolaka Regency. Discriminant analysis was used as the analytical tool  with a sample of 30 respondents. The results was obtained which was to determine the effect of the use of seeds, irrigation and fertilizer on the quality of lowland rice in Kusemeeto Village, Pakue District, North Kolaka Regency, can be conclude that quality of rice can be increase with increase the usage of high quality seeds and increase the usage of fertilizer. Lowland paddy is a commodity that has very promising prospects, so from the results of this study it is recommended that rice farmers should intensify the use of seeds and fertilizers because they can affect the quality of the paddy cultivated.
Risk Production Analysis Rice Farming with Just and Pope Approach Purnamasari, Fitry; Rosadi, Sri Hardianti; Muliani, Muliani; Ridwan, Wardimansyah
Agribusiness Journal Vol 7, No 1 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i1.2142

Abstract

Rice plants are included in agricultural commodities that have a high risk. Farming risks can be caused by agroecological environmental factors, input factors and management. This study aims to (1) determine the magnitude of the production risk of rice farming; (2) Identify production factors that affect rice production risks; This research was conducted in Lampulung Village, Pammana District, Wajo Regency. The population in this study amounted to 618 people. From this population, 5% of the population was taken so that a sample of 30 people was taken. Analysis of the coefficient of variation is used to determine the magnitude of the risk and the Just and Pope model is used to identify risk factors. The results showed that (1) the risk of rice production in Lampulung Village, Pammana District, Wajo Regency was relatively large with a coefficient of variation of 0.524, meaning that for every ton of rice productivity that is expected, there is a productivity risk faced by a risk of 52.4 percent of total production which are expected; (2) The production factor that increases the risk of rice production is the seed factor. Variable land area, fertilizer, labor and pesticides are factors that can reduce or reduce the risk of rice production.
The Influence of Supply Chain Management Practices on MSME Performance Using Methods SEM (Structural Equation Modeling) Maharani, Dara Sekar; Mulandari, Yeni Sari; Mahatmayana, I Ketut Manu
Agribusiness Journal Vol 7, No 1 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i1.2167

Abstract

Gunungputri Village has great potential with a high number of entrepreneurs as a means of livelihood. Therefore, MSME players need to pay attention to the role of supply chain management practices which is very important to improve the performance of MSMEs. This research aims to analyze the partial and simultaneous influence of supply chain management practices on the performance of MSMEs. The data collection method uses a questionnaire. The sample and respondents were 145 processed food MSMEs. The analysis method uses Structural Equation Modeling (SEM), Smart PLS 4. The results of this study show that the partial influence of supply chain management practices on MSME performance is that only supplier relationship strategies, information sharing and warehouse management have a positive and significant effect on MSME performance. Meanwhile, consumer relationship strategies, information quality, delays and forecasting do not influence MSME performance. The research results show that supply chain management practices have a simultaneous influence on the performance of MSMEs and that the variables of supply chain management practices together have a simultaneous influence of 44.9 per cent and are in the medium category.
Market Structure of the Tofu Agroindustry Rada, Adrianus; Nubatonis, Agustinus; PVMambru, Yohanis; Joka, Umbu
Agribusiness Journal Vol 7, No 1 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i1.2130

Abstract

Tofu is an easily accessible and cheap source of vegetable protein. The tofu industry in Kota Kefamenanu District is experiencing quite rapid development. This research aims to determine the market structure of the tofu industry in Kota Kefamenanu District. The sample was determined using a saturated sampling technique of 7 tofu industrial business units in the Kefamenanu City sub-district which includes villages (Tubuhue, Sasi, South Kefa, Maubeli and Central Kefa). The data analysis method used is a qualitative descriptive method, Market Structure (Market Share, Concentration Ratio, Herfindahl Hirschman Index). Based on the research results, the market structure of the tofu industry in Kota Kefamenanu sub-district is known to be controlled by a large market share with the highest level of market share control (MS) in UD. Sumber Hidup with a value of 23.9 % , while the lowest market share (MS) in the alpha omega industry has a value of 4.2%. Research on the concentration ratio of three companies (CR3) produces a tofu industry value of 60.6 % , so it can be seen that the value is 0.4≤ CR3 0.8. Meanwhile, from the results of the Herfindahl Hirschman Index calculation, a value of 1735.4 % was obtained , meaning that the IHH value ranges between 1000-2500 or 0 IHH, so the tofu industrial market in Kota Kefamenanu District is in the Oligopoly market type.. 
Supply Channels for Purebred Chicken Eggs Dzulqarnain, Andi; Haerunianti, Haerunianti
Agribusiness Journal Vol 7, No 1 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i1.2210

Abstract

This research aims to analyze the supply channels and selling prices for purebred chicken eggs from South Sulawesi entering the Wameo market in Baubau City, the transportation routes for purebred chicken eggs entering the Wameo market, and the margin between the selling price of intermediary traders and the buying price of Wameo market egg traders. The samples used in this research were 13 brokers of purebred chicken eggs who entered the Wameo market, and all the purebred chicken egg traders in the Wameo market were 40 people, which was carried out by census and analyzed descriptively. The results of the analysis show that 1) Producers supplying purebred chicken eggs entering the Wameo market consist of 4 regions in South Sulawesi, namely Sidrap, Soppeng, Bulukumba, and Pangkep. 2) The distribution route for suppliers of purebred chicken eggs from South Sulawesi entering the Wameo market only uses one seaport route, namely Bajoe – Baubau. 3) The marketing margin for purebred chicken eggs entering the Wameo market for intermediary traders is IDR 2,000 per shelf and for holding traders IDR 5,000 per shelf.
Study Of The Impact Of Changing Patterns From Cocoa Farming To Corn Business On Farmers' Socio-Economic Nuddin, Andi; Kalsum, Putri Umi; Nurhaeda, Nurhaeda
Agribusiness Journal Vol 7, No 1 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i1.2116

Abstract

Cocoa farmers in Matangnga subdistrict, Polewali Mandar district, specifically in Matangnga subdistrict, have been producing cocoa for decades. However, in the last 2 years, many cocoa farmers have switched to corn farming, even though cocoa is Indonesia's mainstay commodity and the 3rd largest cocoa producer in the world. This research aims to find out the perceptions of cocoa farmers regarding changes in farming patterns from cocoa to corn, to find out the impact on farmers' socio-economic conditions and to find out how cocoa farmers' income is after changing farming patterns to corn in Matangnga District, Polewali Mandar Regency. The sample determination method in this research uses purposive sampling, which is namely a technique that is based on certain considerations made by the researcher based on previously known characteristics or traits of the population, then the researcher determines based on his considerations. The data collection methods are observation, interviews and documentation. The data analysis method used is qualitative descriptive data analysis, namely in the form of a collection of words taken from interviews (questionnaires) given to farmers regarding cocoa and corn farming income analysed using the farming income analysis method.

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