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Helviani
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INDONESIA
Agribusiness Journal
Published by Universitas Sembilanbelas November Kolaka
ISSN : 2548379X     EISSN : 25482211     DOI : https://doi.org/10.31327/aj
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is oriented to reguler publishing of research in the areas of Agribusiness. Scope : Agribusiness, Agricultural Commodity Marketing, Agricultural Extension and Communication, Agricultural Production and Development, Agricultural Institutions and Finance, Agricultural Commodity Entrepreneurship, Agricultural Economics, Agricultural Commodity and Plantation Agribusiness Performance.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 108 Documents
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MARKETING MIX ON PURCHASE DECISION OF HYDROPONIC VEGETABLES Edi Usman
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.521 KB) | DOI: 10.31327/aj.v6i1.1891

Abstract

The need for vegetables is increasing in line with public awareness about health. During the Covid-19 virus pandemic, the demand for hydroponic vegetables continued to increase. Media hydroponics is farming without a soil culture, so that vegetables emerge from hydroponic farming systems that are more hygienic and healthy because they don't use pesticides. This study aims to quantitatively analyze the relationship or influence between the independent variables product (XI), price (X2), promotion (X3), place (X4) on the dependent variable on the decision to purchase hydroponic vegetables (Y). The data used in this study are primary and secondary data. The results showed that the product variable (X1), the purchase decision is positive in other words, the increasing quality of products offered to consumers will increase sales and consumer confidence in the products offered, the price variable (X2) in this analysis is negative with In other words, the increase in the price of the product offered will also reduce the purchasing decision or product demand from consumers, the place variable (X3) on the purchase decision is positive, in other words, the more strategic the location of the business or access to places to sell products offered to consumers, the more increase sales, and the promotion variable (X4) on the purchase decision is positive, in other words, the more active and intense the promotion of the products offered to consumers, the more sales will increase. This promotion can be done in many different ways. advertising on social media as well as tv, radio and newspapers.
Marketing Strategy of Pasarwajo Special Gule as Processed Cabium in the New Normal Period Haerunianti Haerunianti; Hesti Lestari Ayu
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.63 KB) | DOI: 10.31327/aj.v6i1.1898

Abstract

This study aims to formulate a marketing strategy that can be applied by the Pasarwajo typical gule snack products industry during the new normal period. This research is a case study design of Gule Wa Muri Household Industry located in Takimpo Village, Pasarwajo District, Buton Regency, Southeast Sulawesi, Indonesia. Data collection was carried out through observations, interviews and documentation studies. Data was analyzed descriptively and strategy formulation used SWOT and QSPM analysis. The results showed that the strength factor in the Gule Wa Muri house industry is greater than the weakness factor, and the opportunity factor is greater than the threat factor. The IE matrix shows that Gule Wa Muri's domestic industry is in cell V, indicating that this company is in a position of growth stability. The analysis results on the Cartesian SWOT Diagram show the position of the company in Quadrant I, which means that Home industries tend to be profitable, and various alternative strategies can be created to take advantage of the strengths and take advantage existing opportunities. The strategy suggested on the basis of the results of this analysis is to open marketing channels using information systems, to increase the purchasing power of consumers by providing quality products and affordable prices, and to expand businesses by recruiting workers and increasing business capital through the government's business capital assistance program.
The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.011 KB) | DOI: 10.31327/aj.v6i1.1909

Abstract

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.
Feasibility Analysis of Koi Fish Cultivation with the Use of Rice Fields as Cultivation Sites Yeni Sari Wulandari
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.304 KB) | DOI: 10.31327/aj.v6i1.1924

Abstract

Indonesia's biodiversity is very diverse, especially ornamental fish, both seawater and fresh water ornamental fish. Commodities of freshwater ornamental fish cultivated in Indonesia are not only local ornamental fish but imported freshwater ornamental fish such as Koi (Cyrpinus carpio) have also been cultivated in several regions of Indonesia. Kediri is a very potential area, especially in the field of ornamental fish cultivation. The Koi fish cultivation center in Kediri is not inferior to the cultivation in the Blitar area which is already famous for Koi fish cultivation. The traditional pond pattern using rice fields as a place for Koi fish cultivation has proven that with makeshift facilities the people of Pranggang Village are able to help their economy. These advantages make this commodity have business prospects that can be developed through cultivation activities. so it is necessary to do a business feasibility analysis to develop a koi fish farming business in the future. Retrieval of data used in this study is the method of observation, interviews and documentation. while for the analysis using qualitative methods, where the researcher as the key instrument, data collection techniques were carried out by means of triangulation (combined). Qualitative method analysis carried out in this study includes business management, production inputs, production processes, outputs, marketing and business development plans.
Porang Plant Commodity Development Strategy Izna Asmi; Darwis Darwis; Sri Hardianti Rosadi; Fitry Purnamasari
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2078

Abstract

Porang plants are one of the plants worth developing because of their high economic value, apart from that, the contents of porang tubers are also used in the food and health industries. This research was carried out at PT Al Fatih Porang in Sidrap Regency. The aim of this research is to look at the Porang Plant Commodity Development Strategy in Talumae Village, Watang Sidenreng District, Sidrap Regency.The methods used in this research are qualitative and quantitative research methods. The population used in this research were employees of PT Al Fatih Porang in Sidrap Regency, South Sulawesi. The sample size was 50 employees selected purposively. Data collection techniques use interviews, observation, questionnaires. In this research, researchers used SWOT data analysis to look at the Porang Commodity development strategy at PT Al Fatih Porang, Sidrap Regency. The SWOT matrix is a tool for matching external and internal key factors. The research results show that PT Al Fatih Porang has an IFAS strength value of 1.84 which is greater than the Weakness value, namely 1.66. The EFAS Opportunity value is 2.57, which shows that the opportunity value is greater than the threat value, namely 0.68. PT Al Fatih Porang is in Quadrant I so alternative development strategies that can be implemented are utilizing farmers' experience to manage existing land in order to meet the increasing demand for porang from industry and utilizing seed and fertilizer production facilities to produce good quality and quantity of porang so that can achieve the maximum porang price.
Marketing Strategy of Pasarwajo Special Gule as Processed Cabium in the New Normal Period Haerunianti Haerunianti; Hesti Lestari Ayu
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1898

Abstract

This study aims to formulate a marketing strategy that can be applied by the Pasarwajo typical gule snack products industry during the new normal period. This research is a case study design of Gule Wa Muri Household Industry located in Takimpo Village, Pasarwajo District, Buton Regency, Southeast Sulawesi, Indonesia. Data collection was carried out through observations, interviews and documentation studies. Data was analyzed descriptively and strategy formulation used SWOT and QSPM analysis. The results showed that the strength factor in the Gule Wa Muri house industry is greater than the weakness factor, and the opportunity factor is greater than the threat factor. The IE matrix shows that Gule Wa Muri's domestic industry is in cell V, indicating that this company is in a position of growth stability. The analysis results on the Cartesian SWOT Diagram show the position of the company in Quadrant I, which means that Home industries tend to be profitable, and various alternative strategies can be created to take advantage of the strengths and take advantage existing opportunities. The strategy suggested on the basis of the results of this analysis is to open marketing channels using information systems, to increase the purchasing power of consumers by providing quality products and affordable prices, and to expand businesses by recruiting workers and increasing business capital through the government's business capital assistance program.
EFFECT OF DEMOCRATIC LEADERSHIP STYLE ON THE PERFORMANCE OF EMPLOYEES AT THE OFFICE BP3K LANDONO DISTRICT OF SOUTH KONAWE Aprianto Rahman; Helviani Helviani
Agribusiness Journal Vol 1, No 2 (2016): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v1i2.160

Abstract

This study aims to determine how the democratic leadership style influence an office manager to employee performance at the Office BP3K Landono district of South Konawe. The location determination is based on the consideration that because researchers have been doing field practice course at the site on the planning and evaluation of agricultural programs that relate how the leadership of these locations in the lead so that these activities can run smoothly. So the researcher interested in conducting further research on leadership style that is applied in particular to the leadership of a democratic leadership style. Analysis of the data used is descriptive qualitative by using a model of Miles and Huberman. A democratic leadership style office management affects employee performance, including quality, quantity, timeliness, independence, and commitment to work in the Office of the District BP3K Landono Konsel. Leaders should approach issues with an open mind along with employees, for example by holding a meeting (conference) or deliberations to discuss the matter in order to reach a decision together and we always seek to establish good cooperation relationship with subordinates, receive inputs in determining policy, and work actively with individuals or groups to do the job.
Analysis Of The Role Of Farming Group In Increasing Corn Production Kasmawati Kasmawati; Nurhapsa Nurhapsa; Nurhaeda Nurhaeda
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2035

Abstract

This study aims to analyze the role of farmer groups as learning classes, collaboration vehicles, production units, and business units in Lemoe Village, Bacukiki District, Parepare City. This research was conducted from 7 July 2023 to 7 August 2023 in Lemoe Village, Bacukiki District, Parepare City. This study uses primary data collection techniques and secondary data. The method used is descriptive analysis and Likert scale. The results showed that (1) Farmer groups played a very important role as a learning class for increasing corn production in Lemoe Village. (2) The role of farmer groups is very important as a media for cooperation in increasing corn production in Lemoe Village. (3) The role of farmer groups as a production unit plays a role in increasing the production of corn in Lemoe Village. (4) The role of farmer groups as a business unit plays a role in increasing corn production in Lemoe Village.
Rice Marketing Channels Nurhalisa Nurhalisa; Helviani Helviani; Masitah Masitah; Nursalam Nursalam; Bustang Bustang
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1837

Abstract

Puudongi Village is one of the villages which is a rice production center in Tanggetada District, Kolaka Regency. The marketing problems faced by farmers in marketing their rice yields are due to the lack of information about the price level of rice in the market. So that the price of rice at the farm level is easily manipulated by marketers. This study aims to determine the rice marketing channel in Puudongi village, Polinggona sub-district, to find out the size of the price share received by farmers (farmer share) from rice marketing activities in Puudongi village, Polinggona sub-district, to find out how much the rice marketing margin is in Puudongi village, Polinggona sub-district and to determine the efficiency of rice marketing channels in the village of Puudongi, Polinggona District. Based on the results of marketing channel research, there are two marketing channels. For farmer share (the share of prices received by farmers) shows that marketing channel II with farmer's share (FS) is 95.2%, marketing channel I is with farmer's share (FS) 88.3%. Paddy marketing margin in channel I is IDR 500/kg while channel II is IDR 200/kg.
Strategy For The Development of Leading Agriculture Commodities Khaerunnisa Kherunnisa; Muhammad Wahyu Agung; Banyuriatiga Banyuriatiga; Zulhafandi Zulhafandi; Fitriani R; Ayu Wulandary
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2096

Abstract

The agribusiness potential in the Tana Tidung Regency area has not been managed and utilized optimally. The results obtained are still relatively small and have not been able to empower the community's economy because existing commodities have not been developed into superior commodities. As a result, cross-border or regional trade opportunities have not made a meaningful contribution to society and the region. One alternative in developing the region is to carry out a strategy to develop superior agribusiness commodities so that the region can be developed into a growth center for the surrounding area. The objectives of carrying out this research are (1) to find out the basic and main agricultural sectors. knowing superior agribusiness commodities, (2) to identify the factors that determine the success of developing superior agribusiness commodities, (3) to provide recommendations for strategies for developing superior agribusiness commodities in Tana Tidung Regency. The research results show that the leading commodities in supporting regional development in Tana Tidung Regency based on LQ and B/C ratio values 1 and farmers' preferences are spinach (LQ=8.06), mustard greens (LQ=2.15), kangkong (LQ= 2.18), and cayenne pepper (LQ=1.84). Strategies that can be implemented to develop superior commodities in Tana Tidung Regency are 1) Increasing cooperation/partnerships between farming institutions and the private sector or government, 2) Increasing the supporting capacity of infrastructure, facilities and infrastructure, 3) Optimizing capital assistance from the government as a stimulant for innovation in processing, marketing and socialization of production results, 4) Providing information data to support marketing requests.

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