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Agribusiness Journal
Published by Universitas Sembilanbelas November Kolaka
ISSN : 2548379X     EISSN : 25482211     DOI : https://doi.org/10.31327/aj
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is oriented to reguler publishing of research in the areas of Agribusiness. Scope : Agribusiness, Agricultural Commodity Marketing, Agricultural Extension and Communication, Agricultural Production and Development, Agricultural Institutions and Finance, Agricultural Commodity Entrepreneurship, Agricultural Economics, Agricultural Commodity and Plantation Agribusiness Performance.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 108 Documents
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Labor Allocation Dynamics in Swamp Rice Farming: Influencing Factors and Adaptive Strategies of Farmers Eka Mulyana
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2465

Abstract

Labor allocation is a crucial aspect in the sustainability of rice farming, particularly in lebak swamp areas that possess unique ecological characteristics and demand adaptive strategies from farmers. This study aims to analyze the internal and external factors influencing labor allocation, as well as the strategies adopted by farmers in managing labor within the context of lebak swamp rice farming. A descriptive qualitative approach was employed, with data collected through in-depth interviews involving 30 farmers in Pematang Bangsal Village, Pemulutan Selatan District. The data were analyzed using thematic coding techniques to identify key patterns. The findings reveal that internal factors such as motivation, farming experience, physical health, and farm management significantly affect labor allocation. Meanwhile, external factors include family support, agroecosystem conditions, and access to production inputs. Farmers' adaptive strategies involve intra-household division of labor, the use of hired labor, and adjustment of planting schedules. The study concludes that labor allocation dynamics in lebak swamp rice farming are complex and shaped by the interplay of multiple factors. Therefore, policy interventions and agricultural extension programs must be contextual and sustainable to effectively support labor management in such agroecological settings.
Business Feasibility Study and Added Value of Broccoli Stem Stick Products at CV Tani Organik Merapi Yolanda Desi Anggraini; Dahri Tanjung
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2511

Abstract

CV Tani Organik Merapi is a company that produces organic vegetables, one of which is broccoli. The discarded broccoli trimmings are a weakness of the company. The solution that can be done by the company is to process the trimmings into broccoli stem sticks. This study aims to determine consumer preferences, analyse and compile business feasibility and add value to the O'Bro Stik business. The methods used include conjoint analysis, business feasibility of non-financial and financial aspects, and added value. The results of consumer preferences indicate that the attributes that consumers consider before purchasing O'Bro Stik are texture, price, and packaging. The results of the non-financial and financial analysis are declared feasible with an NPV of Rp86,166,474; IRR 102.17%; gross B/C 4.58; net B/C 1.40; and a payback period of 2.0 years. The switching value results show that the maximum tolerance limit for changes in production is 30.13% and 534.65% for increases in wheat flour. The value-added analysis produces a significant value of 47.70%.
Development Of Processed Catfish Through A Canvas Business Model Approach Muh. Aras; Ayu Wulandary; Iranita Haryono
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2297

Abstract

Catfish processing in Sidrap Regency, especially in Makkoring Village, requires optimization for business development. The aim of this research is to analyze the canvas model business and provide business improvements in the Pokdakan Massiddie Fish Cultivation Group. The analytical method used in the research is descriptive qualitative, while the data analysis technique used is BMC (Business Model Canvas). The data used includes primary and secondary data. The research results show that the Pokdakan Massiddie Fish Cultivation Group's business model needs to be improved in the elements of customer relationships, channels, revenue streams, key resources, key activities, key partners and cost structure. For customer segments and value proposition elements, there is no need for improvement, it just needs to be maintained.
Financial Feasibility of Te'tekan Cake Business Musdalifa Musdalifa; Astrini Padapi; Ayu Wulandary
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2503

Abstract

Financial feasibility of Te'tekan traditional cake business, This study aims to analyze the financial feasibility of Te'tekan traditional cake business in Enrekang Regency. The study was conducted in Mampu Village, Anggeraja District, which is known as the center of Te'tekan cake production. The method used is a quantitative approach with data collection through questionnaires and interviews with informants who have been running the business for more than five years and have a larger production scale than similar businesses. The feasibility analysis was carried out using the Net Present Value (NPV) and Internal Rate of Return (IRR) methods. The results showed that the total production cost for one year was IDR901,315,000, with total revenue reaching IDR2,849,157,000, resulting in a net income of IDR1,947,842,000. The NPV value obtained was IDR5,628,240,951 and the IRR was 55%, which was much higher than the assumed discount rate of 15% and 20%. Thus, the Te'tekan cake business is considered financially feasible and has promising business prospects to be developed in the future as part of strengthening local food and regional economic growth.
Analysis of Allocative and Economic Efficiency of Corn Farming Jullyo Gideon Rohi; Frengky Lambu Apu
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2505

Abstract

Corn is the main commodity in dry land farming for most farmers in NTT Province and acts as a food source to maintain food security and as a source of income (cash income). Kupang Regency is one of the corn centre districts in NTT Province because it prioritises economic development in the agricultural sector in the food crop sub-sector. This study aims to measure the level of allocative efficiency of the use of corn farming production factors. This research was conducted in Kupang Timur District, Kupang Regency, East Nusa Tenggara Province in 2024. The research was conducted using a survey method with simple random sampling. The sample determined as respondents was 92 farmers based on the area of cultivated land. The method used is the calculation of marginal product analysis, used to measure allocative efficiency and economic efficiency, which is measured by the division between technical and allocative efficiency. The results of the research analysis show that the factors that have a significant effect on corn farming production are land area, seeds, urea, KCL, SP36 and Pesticides. Furthermore, from the results of the analysis of allocative and economic efficiency, the efficiency values for the overall farmer category are 0.47 and 0.35, respectively and based on the division of land area, it shows that corn farming in East Kupang District is still inefficient. Corn farming efficiency needs to be improved through the use of production factors that have a significant effect on technical efficiency, such as land area and the addition of technology. Allocative and economic efficiency of corn farming can also be improved by reducing the use of excessive inputs and expensive input prices that which can save high farming costs so that it can affect farmers' income.
Analysis of Youth Interest In Agriculture Muh Ardiyansa Baharuddin; Fitriani R; Aksal Mursalat
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2360

Abstract

Indonesia is known as an agricultural country with abundant natural resources, but this condition does not necessarily mean that Indonesians have easy and affordable access to food. Indonesia has been known as a food importer in recent decades. However, serious problems remain in the agricultural workforce. The main problem is the shift in demographic structure that is unfavourable for the agricultural sector, namely the increasing number of older farmers (over 55 years old), while the younger workforce is decreasing. This phenomenon of ageing farmers (ageing farmers) and the decreasing interest of young workers in the agricultural sector. The purpose of this study is to examine how urbanisation, education level, income factors influence youth interest in agriculture. This research was conducted in Bulo Village, Panca Rijang District, Sidenreng Rappang Regency from November to December 2024. The population was 42 young farmers in Bulo Village aged 16-30 years. The data analysis technique used was Multiple Linear Regression Analysis. The results of this study indicate that from the F Test (Simultaneous), all Independent Variables (X) have a significant effect on the Dependent Variable (Y). Meanwhile, the T Test (Partial) Urbanisation Variable (X1), Education Level Variable (X2), and Income Variable (X3) have a significant effect on the Interest (Y) of the young generation in Bulo Village, Panca Rijang District, Sidenreng Rappang Regency.
Analysis of Student Satisfaction with the Content and Teaching Methods of Agroindustrial and Environmental Entrepreneurship Muhamad Hamdi; Saputra Ardhiyan; Setyaji Hajar
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2346

Abstract

This study aims to analyse student satisfaction with the content and teaching methods of the Agroindustrial and Environmental-Based Entrepreneurship course, which is crucial in shaping students' entrepreneurial mindset and skills in the context of sustainable development. The increasing demand for environmentally conscious entrepreneurs in the agroindustry sector highlights the significance of this course. The research uses a descriptive quantitative approach with a survey design involving 46 respondents. The results show that, in general, students are satisfied with the content, with an average score of 3.68, falling into the high category (3.41 - 4.20). Specific areas of satisfaction include content relevance to needs (3.85), content supporting entrepreneurial interest (3.78), content ease of understanding (3.62), and content applicability and contextuality (3.48). Satisfaction with teaching methods also indicates a high level (mean = 3.69), with interactive teaching (3.87), interesting case studies (3.73), discussions aiding understanding (3.65), and practical applications (3.50). External factors also show relatively high satisfaction (mean = 3.64), including classroom facilities (3.82), teaching aids quality (3.71), learning environment comfort (3.60), and availability of learning resources (3.41). The findings reveal that students from the Counselling and Guidance Study Program at the University of Jambi have high satisfaction with the course content and teaching methods. Despite high satisfaction, there are areas for improvement, such as enhancing the applicability of content and increasing the intensity of practical experience. External factors, such as classroom comfort and learning resources, should also be improved. To enhance learning quality, integrating more practical experiences and complex case studies, alongside digital technology and more applicable teaching materials, will enrich the learning experience. Further research in other programs and with a deeper approach will provide more comprehensive insights.
E-Wallet and Food Consumption: Satisfaction and Loyalty Of Gen Z College Student Anak Agung Istri Arundhati Aiswara; Ketut Budi Susrusa; Gede Mekse Korri Arisena; Ary Bakhtiar
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2364

Abstract

The increasing use of e-wallets among college student, particularly for food purchases, faces challenges such as unstable digital payment infrastructure and limited platform features. This study aims to identify e-wallet usage frequency, assess consumer satisfaction and loyalty, and explore the relationship between these factors. Utilizing a literature review method, the research involves planning, conducting, and reporting on existing scholarly works related to the topic. Findings indicate user characteristics and e-wallet usage frequency significantly influence college student' satisfaction and loyalty. The research concludes that security, convenience, service quality, and promotional effectiveness are crucial in shaping college student satisfaction and loyalty toward e-wallets. To improve user adoption and retention, e-wallet providers should enhance security measures, ensure efficient service, and offer appealing promotions like cashback and discounts. Furthermore, incorporating financial education and budget management features, along with additional services such as transportation and bill payments, can increase the relevance and utility of e-wallets for Gen Z college student.

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