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INDONESIA
Agribusiness Journal
Published by Universitas Sembilanbelas November Kolaka
ISSN : 2548379X     EISSN : 25482211     DOI : https://doi.org/10.31327/aj
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is oriented to reguler publishing of research in the areas of Agribusiness. Scope : Agribusiness, Agricultural Commodity Marketing, Agricultural Extension and Communication, Agricultural Production and Development, Agricultural Institutions and Finance, Agricultural Commodity Entrepreneurship, Agricultural Economics, Agricultural Commodity and Plantation Agribusiness Performance.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 108 Documents
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The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1909

Abstract

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.
ANALYSIS OF RELATIONSHIP OF MARKETING MIX WITH THE VALUE OF THE SALE OF FRUITS AT FRUIT MARKET TRADERS IN KENDARI CITY Diana Pratiwi Sa’Pangan; Helviani Helviani
Agribusiness Journal Vol 1, No 2 (2016): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v1i2.208

Abstract

This study aimed to analyze the marketing mix (product, price, place and promotion) of fruits at the level of traders in fruit market Kendari, and to analyze the relationship between the marketing mix (product, price, place and promotion) with sales of fruit- fruits at the level of traders in fruit market Kendari. Determining the location of this research is done purposively (intentionally) on the basis that at the fruit market of Kendari in question is central sale of various kinds of fruits. The variables observed were: 1) a variable reinforcement, namely the identity of respondents include: the merchant name, age, level of formal education, and business experience, 2) main variables include: the marketing mix (product, price, place, promotion) and value sale. Analysis of the data used is descriptive qualitative analysis to analyze the marketing mix (product, price, place and promotion) of fruits at the level of traders in fruit market Kendari, and correlation analysis Spearman to analyze the relationship between the marketing mix (product, price, place, and promotion) with a sales value of fruit. The results showed that the implementation of any marketing mix in the fruit market of Kendari which aspects of the product and the price aspect is quite good, very nice aspect of the place, and the promotional aspect has not done well. There is a relationship between each of the marketing mix with a sales value of fruit, each worth: a) products with a sales value = 0.493, which means the level of relationship is or is strong enough, b) the price of the sales value = 0.436, which means the level of relationship is or reasonably strong, c) a place with a sales value = 0.620* which means the level of strong relations, d) sale with a sales value = 0.295 which means the rate of low or weak ties.
Comparison of Silkworm Farming Business Income (Bombyx Mori L.) Herawaty Herawaty; Andi Asikin Muchtar; Akrimah Akrimah; Nurul Muklisahah; Faizah Mahi
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2065

Abstract

South Sulawesi is still the largest producer of natural silk in Indonesia, although processing is still conventional. It is becoming an important trading center and an important non-timber forest product resource. This type of research is quantitative research, the data sources used are primary data and secondary data, with a population of silkworm rearing farmers located in Salojampu Village, Wajo Regency and Pising Village, Soppeng Regency. The results showed that silkworm farming in Salojampu Village, Wajo Regency, had the smallest income of Rp 183,667 per production cycle, while Pising Village, Soppeng Regency, had the largest income of Rp 311,333 per production cycle. Both farmer groups earned a total of IDR 495,000, with an average total income of IDR 247,500 per silkworm production cycle.
Characteristic of Edelweiss Park Agrotourism Visitorsm in the Covid-19 Pandemic Time I Gede Bagus Dera Setiawan; Ni Made Classia Sukendar; Gede Mekse Korri Arisena
Agribusiness Journal Vol 5, No 2 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v5i2.1838

Abstract

Tourists have a vital role in the sustainability of a tourist destination. Edelweiss Park Agrotourism is a nature-based tourist destination managed by the local community, or Community Based Tourism (CBT). During the Covid - 19 pandemic still received visits from tourists. Researchers tried to examine from which areas tourists came to visit Edelweis Park Agrotourism during a pandemic using descriptive qualitative and quantitative analysis with a total sample of 100 which was determined using the accidental sampling method.From the discussion, it can be concluded that the characteristics of visitors based on the area of origin are divided into two, the first, are tourists who come from Bali spread from Denpasar, Bangli, Karangasem, Gianyar, Tabanan, Badung, and Klungkung. While from outside Bali, they are distributed from the areas of Lombok, Banyuwangi, West Java, East Nusa Tenggara (Kupang, Sumba, Flores), Surabaya, Jakarta, Tangerang, and West Kalimantan; The characteristics of visitors based on gender were dominated by female visitors as much as 64%; The characteristics of visitors based on average age are dominated by those aged 18 to 24 years with a total of 49 people (49%). Characteristics of visitors based on occupation, dominated by visitors who work as private employees as many as 53 people (53%); The characteristics of visitors based on the frequency of visits are dominated by first-time visitors (84%); Visitor characteristics based on information sources are dominated by information obtained from social media (71%).
Feasibility Analysis of Koi Fish Cultivation with the Use of Rice Fields as Cultivation Sites Yeni Sari Wulandari
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1924

Abstract

Indonesia's biodiversity is very diverse, especially ornamental fish, both seawater and fresh water ornamental fish. Commodities of freshwater ornamental fish cultivated in Indonesia are not only local ornamental fish but imported freshwater ornamental fish such as Koi (Cyrpinus carpio) have also been cultivated in several regions of Indonesia. Kediri is a very potential area, especially in the field of ornamental fish cultivation. The Koi fish cultivation center in Kediri is not inferior to the cultivation in the Blitar area which is already famous for Koi fish cultivation. The traditional pond pattern using rice fields as a place for Koi fish cultivation has proven that with makeshift facilities the people of Pranggang Village are able to help their economy. These advantages make this commodity have business prospects that can be developed through cultivation activities. so it is necessary to do a business feasibility analysis to develop a koi fish farming business in the future. Retrieval of data used in this study is the method of observation, interviews and documentation. while for the analysis using qualitative methods, where the researcher as the key instrument, data collection techniques were carried out by means of triangulation (combined). Qualitative method analysis carried out in this study includes business management, production inputs, production processes, outputs, marketing and business development plans.
Financial Feasibility of Cocoa Farming in Andomesinggo Village Besulutu Sub-district of Konawe District Aan Wilhan Juliatmaja; Helviani Helviani
Agribusiness Journal Vol 2, No 2 (2017): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v2i2.266

Abstract

This study aimed to determine the financial feasibility of cocoa farming in Andomesinggo Village Besulutu Sub-district Konawe District. Sampling method was Stratified Random Sampling. The financial analysis criteria used were Net Present Value, Net Benefit Cost Ratio, Internal Rate of Return, Pay Back Period, and Sensitivity Analysis. The results showed that cocoa farming in Andomesinggo village was financially feasible to be cultivated. Based on the result of the investment feasibility assessment at 18% DF, it was obtained that NPV was Rp 20,500,335, NBCR of 3.59%, IRR of 55.42% and PBP value of 4.54 which identified that the cocoa farming in Andomesinggo village returned the investment in the early of fifth year. Based on sensitivity analysis, the condition of cocoa farming is still feasible to be cultivated even though fertilizer price was up to 15%, cocoa price decreased to 10%, cocoa production decreased to 20%.
Analysis of Production Cost on Income of Chocolate Farmers Bustang Bustang; Selfiana Marintin Paembonan; Neks Triani; Masitah Masitah; Syahri Wahyuni
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2072

Abstract

This research aims to determine the production cost of cocoa producers in Ulunggolaka Village, Kolaka Regency in order to determine the income of chocolate producers in Ulunggolaka Village, Kolaka Regency. This research is quantitative research. The population studied in this study consisted of two groups of farmers from Ulunggolaka village, Kolaka district, comprising 45 clove producers. In the meantime, the sample was determined using the Slovin formula, with the final result being 31 clove producers. The data analysis used is sales formula, production cost formula and revenue formula. The results of this research suggest that the average income of farmers in a year is IDR. 10,986,209 per person and this income was generated from the total income of farmers amounting to Rp. 10,986,209. 13,311,000 for each respondent. The total production cost is IDR. 2,324,791 per person with a sale price of Rp. 29,000 per kilogram. The production cost consists of variable costs of IDR 2,154,194 per person, while fixed costs are IDR 170,597 per person.
The Study of Added Value Analysis of Coffee Processing in Indonesia Ni Luh Made Indah Murdyani Dewi; I Putu Iwan Pramana Putra; I Kade Astama
Agribusiness Journal Vol 5, No 2 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v5i2.1839

Abstract

Coffee is one of the largest foreign exchange earning commodities for Indonesia. In 2021 the area of coffee plantations in Indonesia is 1,258,800 ha. This area is wider than in 2019 and 2020. Meanwhile, the total coffee production in 2021 is 774.60 tons. The five provinces in Indonesia that have the most coffee production are the provinces of South Sumatra, Lampung, North Sumatra, Aceh and Bengkulu. The highest production can encourage processing activities. Coffee processing is the process of changing form from primary form to secondary form. Coffee processing is also expected to provide added value for businesses that carry out processing activities. Value added is the added value of a commodity due to processing, transportation or storage in a production process. The various types of coffee can affect the added value for businesses in several regions in Indonesia. Therefore, it is important to do a comparative analysis of the added value of coffee processing in Indonesia to inform how much the level of added value exists in several regions in Indonesia. The data used in this study is secondary data derived from previous studies by collecting several journals used as a reference in carrying out the study. The literature study method using data collection tools to reveal various theories that are relevant to the problem being faced or researched as material for discussing the results of the study taken from various books that are considered relevant to the content of the study. Of the five value-added studies that have been reviewed, the highest value-added ratio is in the Luwak Coffee Agroindustry, Balik Bukit District, West Lampung Regency and Pulau Panggung District, Tanggamus Regency, Lampung Province, from the primary form of coffee cherries to the secondary form of civet coffee beans, namely 72.97%. This means that only Luwak Coffee Agroindustry, Balik Bukit District, West Lampung Regency and Pulau Panggung District, Tanggamus Regency, Lampung Province, has high added value because it has an added value ratio of 40%.
THE EFFECT OF PRODUCTION FACTORS ON RICE PRODUCTIVITY Nurul Fadillah Nur; Asrijal Asrijal; Fitry Purnamasari; Sri Hardianti Rosadi
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1968

Abstract

This study aims to determine the effect of factors of production on rice productivity. The number of respondents in this research were 31 farmers who were taken randomly. This study used proportional parameter testing and multiple linear regression analysis using the Ordinary Least Square (OLS) method. This research has normal distribution, free from multicollinearity and heteroscedasticity problems multiple linear regression analysis can be performed. The results of the analysis show that the results of the R2 test show that 83.9% of the variation in rice productivity can be explained by the five independent variables while the remaining 16.1% is explained by other factors not included in the model. The results of the F test show that the independent variables jointly affect rice productivity. The results of the t test showed that land area, seeds, labor, pesticides had a significant positive effect, while fertilizer had a significant negative effect on rice productivity.
Analysis of Skipjack Distribution (Katsuwonus Pelamis) in The Urban Village of West Boepinang Poleang Sub-District Bombana District Helviani Helviani; Aan Wilhan Juliatmaja
Agribusiness Journal Vol 2, No 2 (2017): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v2i2.267

Abstract

This study aimed to identify marketing channels of skipjack; and to know the amount of margin received on each marketing channel of skipjack in the Urban Village of West Boepinang. The research was conducted from May 5 - August 27, 2016 in The Urban Village of West Boepinang, Poleang Sub-District BombanaDistrict. The sample in this research was 37 respondents. Sampling used census method. Data were analyzed using descriptive analysis and marketing margin analysis. The results showed that distribution pattern which is often used by the traders of skipjack commodity in the Urban Village of West Boepinang is the first distribution channel, in which skipjack is distributed from fishermen to merchants to wholesalers to retailers to consumers. Based on profit margin value, wholesalers earned a net profit margin of Rp. 6,972/kg. Similarly, retailers earned a profit margin of Rp. 3,545/kg as well as Rp. 2,793/kg for merchants.

Page 7 of 11 | Total Record : 108

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