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Agribusiness Journal
Published by Universitas Sembilanbelas November Kolaka
ISSN : 2548379X     EISSN : 25482211     DOI : https://doi.org/10.31327/aj
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is oriented to reguler publishing of research in the areas of Agribusiness. Scope : Agribusiness, Agricultural Commodity Marketing, Agricultural Extension and Communication, Agricultural Production and Development, Agricultural Institutions and Finance, Agricultural Commodity Entrepreneurship, Agricultural Economics, Agricultural Commodity and Plantation Agribusiness Performance.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 108 Documents
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Impression Of Youngsters In Curup Urban Communities Viewing Pondasi Coffee Shop As A Millennial Way Of Life Gracia Gabrienda; Mira Yanuarti; Febri Nur Pramudya
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2125

Abstract

Rejang Lebong Regency, as one of the espresso makers in Bengkulu Area, with the potential for very high espresso creation, upholds youthful business people to be imaginative by opening bistros or also called cafés. One of the bistro areas that is very renowned and has a genuinely essential area is the establishment café. Pondasi Coffee Shop has its own appeal, beginning from the inside of the room, to the cost of espresso which is reasonable for youngsters. Establishment Café is overseen by a gathering of millennial youth who can foster their business by really buckling down together, espresso costs start from Rp. 10,000-Rp. ,33,000 with the expectation of complimentary stopping expenses. The establishment bistro gives espresso drinks as well as furnishes snacks with costs beginning from Rp. 10,000-Rp. 15,000 is truly reasonable for the present youngsters. In light of the foundation over, the issue plan in this examination is the impression of youngsters in the city of Curup seeing the Establishment Café as a millennial way of life. This exploration was led at the Pondasi Café in Spring April 2023 at the Pondasi Coffee Shop in Curup City, Rejang Lebong Regency. The information examination utilized in this exploration is Likert scale examination. The inspecting technique utilized was unplanned examining or by chance during the examination time frame so 35 respondents were acquired with an age scope of 18-25 years. The consequences of this examination express that the principal view of guests is Value (X1) with a score of numerous guests picking the concur class with a normal of 3.03, trailed constantly impression of Spot (X3) with a score of numerous guests picking concur classification with a normal of 3.01. Then followed by the third discernment in regards to the Item (X2) with a score of numerous guests deciding to concur with a normal of 3.00 and the last discernment specifically Advancement (X4) with a score of numerous guests deciding to concur with a normal of 2.91 from guest discernments Above, one might say that the four discernments with the most elevated scores are in the "Concur" classification which is regularly picked by guests to the Establishment Café. This can demonstrate that the variables that draw in youngsters to the groundwork of cafés as a millennial way of life are Cost (X1), Spot (X3), Items (X2) and Advancements (X4) which have their own allure for guests beginning from reasonable costs, quality items, delectable preferences, vital areas that are agreeable for guests and with regards to imaginative advancements that increment the interest of guests
Comparative Analysis of Rice Planting Systems Against Climate Change Nina Maksimiliana Ginting; David O Simatupang; Silas Tanggu Redu; Abdul Rizal
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2323

Abstract

This research aims to look at the comparison of rice planting systems and the comparative efficiency of rice planting systems in the Tanah Miring District against climate change. The research was conducted in Yabamaru Village, Isanombias Village and Sumber Harapan Village, Tanah Miring District, Merauke Regency. This location was chosen purposively with the consideration that these three villages are the villages with the largest harvest area and number of rice farmers in the Tanah Miring District. The total population is 1814 farmers and the sample is 181 farmers. Data analysis method with the concept of comparative testing. Analysis of different tests on the revenue and income of the Tapin and Tabela rice planting systems with revenue sig 0.004 and revenue sig 0.038. These results show differences in revenue and income between the two planting systems with Tapin revenue being IDR 21,801,758.24 and Tabela revenue being IDR 20,003,133.33. Tapin's income is IDR 20,003,133.33 and Tabela's income is IDR 9,444,116.67 per planting season. Climate change also greatly influences the planting of Tapin and Tabela, where factors influencing climate change include farmers' lack of knowledge of climate change, changes in planting periods, and extreme weather and pest attacks.
Business Development Strategy for Orchid Plant Beatrix Yolanda Napitupulu; Ni Luh Made Indah Murdyani Dewi
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2151

Abstract

Tingginya permintaan tanaman anggrek juga diikuti oleh banyaknya pelaku usaha sejenis sehingga setiap pelaku usaha perlu melakukan strategi pengembangan usaha. Penelitian ini bertujuan untuk (1) mengidentifikasi faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman) CV. Pengembangan usaha anggrek Duta Orchid, (2) mengidentifikasi alternatif strategi pengembangan CV. Bisnis anggrek Duta Orchid didasarkan pada analisis SWOT (kekuatan, kelemahan, peluang, dan ancaman). Penelitian ini dilakukan pada bulan Januari sampai Februari 2024 di CV. Anggrek Duta. Hasil analisis SWOT menghasilkan empat alternatif strategi yaitu, strategi SO “Menjaga kualitas produk CV. Duta Orchid dan menjaga hubungan baik dengan konsumen”, strategi WO “Optimalisasi pemanfaatan media sosial dengan mengembangkan konten yang menarik”, ST strategi “Menyesuaikan strategi pemasaran dan penjualan dengan menonjolkan keunggulan CV. Duta Orchid dan Mengikuti pameran untuk memperkenalkan CV. Duta Orchid”, dan strategi WT “Memaksimalkan hasil produksi dengan menggunakan teknologi untuk menghasilkan varietas unggul yang tahan terhadap perubahan iklim dan hama dan penyakit".
Analysis of Added Value and Profitability of the Coconut Sugar Agroindustry Nurul Aisyah Nugrahaeni; Siswanto Imam Santoso; Wiludjeng Roessali
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2145

Abstract

This research aims to analyze the amount of added value and level of profitability of the coconut sugar agroindustry in Kedungbenda Village, Nusawungu District, Cilacap Regency. The research method used is a survey.  The sampling method uses techniques purposive sampling with a total sample of 70 coconut sugar producers. Analysis methods using quantitative analysis include cost analysis, Hayami Method added value analysis and profitability analysis. This research shows that coconut sugar producers in Kedungbenda Village, Nusawungu District, Cilacap Regency have the characteristics of being aged 51 - 64 years, with a primary school education with a percentage of 82.86%, length of business in the range 11 - 20 years, number of trees tapped in the range 11 - 20 trees, the added value resulting from processing sap into coconut sugar is IDR 1,237.16/kg with a value-added ratio of 73.36%. The income obtained from coconut sugar production is IDR 112,000.00/day and IDR 3,472,000.00/month. The income obtained from coconut sugar production is IDR 40,947.96/day and IDR 1,269,386.76/month. The resulting profitability value was 57.63%. Test results in one sample t-test The significance value is 0.00 so the coconut sugar agro-industry in Kedungbenda Village, Nusawungu District, Cilacap Regency is worth pursuing.
Production Analysis and Allocative Efficiency of Rice Farming La Iwe; Yuli Purbaningsih; Suparman Suparman; Irwansyah Irwansyah
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2357

Abstract

This study aims to determine the influence of production factors on production and the allocative efficiency of using production factors in rice farming in Tampabulu Village, North Poleang District, Bombana Regency. The sample in this study was determined using the Slovin method, while the data analysis method employed was multiple linear regression analysis with the Cobb-Douglas function and allocative efficiency analysis. The results indicate that the use of production inputs such as land area, urea fertilizer, organic fertilizer, and seeds significantly affects production. In contrast, the use of labor, KCL fertilizer, and pesticides does not significantly affect rice farming production. The use of production inputs like land, urea fertilizer, KCL fertilizer, and organic fertilizer is not yet efficient, as indicated by an NPMX/Px value greater than 1, suggesting that these inputs should be increased. Conversely, the use of labor, pesticides, and seeds in rice farming is inefficient, as shown by an NPMX/Px value of less than 1, indicating that these inputs should be reduced to achieve optimal usage.
Shu.Maique Sidrap Dimsum Business Development Strategy Ruskiah Katang; Nurhapsa Nurhapsa; Andi Siti Halimah
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2479

Abstract

This study aims to formulate development strategies for Dimsum Shu. Maique, a culinary business located in Sidenreng Rappang Regency (Sidrap), analyses internal and external factors and determines strategic priorities using the Quantitative Strategic Planning Matrix (QSPM) method. The approach includes the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices to identify the business's strengths, weaknesses, opportunities, and threats. The analysis results show an IFE score of 2.708 and an EFE score of 3.096, placing the business in Quadrant II of the IE Matrix, which supports a grow and build strategy. Through QSPM analysis, the highest-priority strategy identified is recruiting competent human resources, followed by regular product innovation and strengthening relationships with suppliers. These findings provide a strategic basis for the business owner to design effective, targeted development efforts to enhance competitiveness and ensure business sustainability.
Analysis of Elements in Innovation Communication of Liquid Organic Fertiliser Mustapit Mustapit; Aryo Fajar Sunartomo; Sri Subekti; Diah Puspaningrum
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2350

Abstract

Organic fertiliser has been widely used by farmers in Jember Regency, one of which is the type of liquid organic fertiliser (LOF) of local microorganisms. Research related to innovation adoption mostly focuses on innovation attributes. 4 other variables affect the speed of innovation adoption besides innovation attributes, namely: (1) type of innovation decision (choice, collective, or authoritarian), (2) communication channels (interpersonal or mass media), (3) social system (norms, degree of network relatedness), and (4) change agent (level of promotion effort). The purpose of this study was to analyse the elements in LOF innovation communication in Jember Regency with descriptive statistics, including: (1) relative profit level; (2) type of innovation decision; (3) communication channels; (4) social system; and (5) change agent. The research is a type of survey research with a quantitative method approach. The data analysis method in this study includes the following stages: (1) determination of scale values, and (2) descriptive statistical analysis. The results of the study showed that the elements in LOF innovation communication in Jember Regency generally show high achievements, so it can be concluded that LOF innovation has received support from farmers in Jember Regency. The elements of communication channels, social systems, and agents of change have achieved very high achievements, while the relative advantages element is already high, and the innovation decision type element is still moderate. Some things that need to be improved are decision-making at the farmer group level to be more democratic and prioritise deliberation. In addition, the relative advantages level can still be increased by overcoming technical constraints in LOF production and application.
The Role of Farmers' Groups in Increasing Rice Farming Production Yanti Sasmita; Fatmah Fatmah; Nurmala Nurmala; Mahdar Mahdar; Sulham Sulham
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2347

Abstract

This study aims to determine the role of farmer groups in the implementation of rice farming activities in Tinigi Village and the relationship between the role of farmer groups in increasing rice farming production in Tinigi Village, Galang District, Tolitoli Regency. The analysis method used is a descriptive analysis method using a Likert Scale and Multiple Linear Regression to determine the influence of learning classes, cooperation facilities and production units. The results of the study show that (1) the role of farmer groups in rice farming is categorized as high, both as a learning class, cooperation facilities and production units (2) The results of the Determination Coefficient Test (R) of multiple linear regression analysis that R is 0.532 or 53.2% means that the percentage of contributions affects learning classes, cooperation facilities and production units. The results of the F Test show that the independent variables simultaneously have a significant effect on the dependent variable. The results of the T Test show that learning classes (X1), cooperation facilities (X2) production units (X3) affect the role of farmer groups, proven by using the T Test.
Consumerism of Food and Non-Food Products on Online Platforms Luh Ayu Karunia Dewani; Ketut Budi Susrusa; Gede Mekse Korri Arisena; Ary Bakhtiar
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2363

Abstract

In the digital era, students increasingly rely on online platforms to fulfill their consumption needs for food and non-food products. The development of e-commerce and digital payment systems such as e-wallets has changed consumption patterns, offering ease of transactions and increasing the tendency of consumptive behavior. Consumerism, which is the tendency to buy excessively without considering actual needs, is a phenomenon that needs to be studied more deeply. Students are vulnerable to impulsive consumption due to promotions, discounts, and easy access to online products. This study examines the relationship between the use of e-wallets, e-commerce, and college students' consumerism levels in food and non-food shopping.
Study on the Development of Indonesia and Malaysia Shallot Imports Umar Fachry Manullang; Mailina Harahap; Ahmad Zairy Bin Zainol Abidin
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2330

Abstract

This study analyses shallot import trends in Indonesia and Malaysia from 2010 to 2023. Indonesia, while a net exporter, experiences fluctuating imports, primarily due to seasonal production variations and occasional supply shortfalls. Malaysia, lacking significant domestic production, consistently relies heavily on imports, primarily from India. The study utilises a descriptive qualitative method, incorporating both primary (interviews, observations) and secondary data (government reports, trade statistics). Key findings highlight Brebes, Indonesia, as a major shallot production centre, employing technologies like Controlled Atmosphere Storage (CAS) to extend shelf life. Data mining techniques, specifically linear regression, are used to predict shallot yields based on factors like land area, fertiliser use, and labour. Despite improved productivity per hectare, total production in Brebes fluctuated, indicating challenges in maintaining production scale. Malaysia's shallot import dependence is underscored by its reliance on 24 countries, with India being the largest supplier. MARDI's efforts to cultivate local shallot varieties represent a step towards self-sufficiency. The study examines factors driving imports, including resource limitations, consumption needs, competitive advantages, and economic policies. The instability of shallot production, particularly during the rainy season, contributes to price fluctuations. The analysis concludes by emphasising the need for both countries to enhance domestic production through technological advancements, improved cultivation techniques, and supportive government policies to reduce import dependence and stabilise prices.

Page 10 of 11 | Total Record : 108

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