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International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
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Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 10 Documents

Search results for , issue "Vol 3, No 2 (2020): June 2020" : 10 Documents clear

Contributing Factors to Organizational Success: A Case Study of McDonald’s Chia, Xin Rou; Kee, Daisy Mui Hung; Khor, Sue Ting; Chin, Kai Yee; Lok, Tzyy Xian; Almutairi, Hanouf Ali; Quttainah, Majdi Anwar; Balakrishnan, Hariharan; Kulkarni, Swati
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

McDonald’s is one of the most successful fast food companies around the world. It has approximately 32,000 outlets located in 119 countries. Being a global and modern fast food company, McDonald’s has a clear vision, “to be the world’s best quick service restaurant experience”. This paper presents the contributing factors which drive McDonald’s success being a global and modern fast food company. McDonald’s top management believes that job satisfaction and motivation are the contributing factors to the success of McDonald’s. McDonald’s has won many awards over the years for its employees’ engagement programs.

Business Idea for Starbucks: Organic Yerba Mate Beverages Basak, Sourav; P.V, Ranjith; A. Prakash, Preethi; Albesis, Ghezlan; Quttainah, Majdi Anwar; Shukla, Sonia; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

The report here is basically a research-based business idea for Starbucks Coffee Company that operates all over the world. The idea is line with the market dynamics and the needs of the target market i.e. the masses across the world. The idea is that Starbucks should start a separate line of coffee shops in various parts of the word that will serve Yerba Mate herbal coffee, tea and Beverages. This is a famous coffee and tea in South Africa that has extensive health benefits and falls in the domain of third wave of coffee for the specialty coffee lovers. This business idea will be implemented by Starbucks as a specific niche in the coffee or restaurant industry. Now since the population of world is facing high rates of obesity, and with increasing quality consciousness and love for specialty coffee, this business idea presents great opportunity for the company. The idea is based on research using market analysis and tools like PEST analysis.

The Impact of Employee Satisfaction, Organizational Commitment, Job Performance and Teamwork as the Success Factors in FedEx: A Study of FedEx’s Employees in Malaysia Qing, Koh Jhee; Kee, Daisy Mui Hung; Soon, Joel Chen Tai; Hui, Chin Kah; Kelvin, Ch’ng; Singh, Abishek; Kurniawan, Obaja Elka; Alotaibi, Aisha Bader; Pandey, Rudresh; Quttainah, Majdi Anwar; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

In 1971, FedEx was founded as Federal Express Corporation, by Frederick W. Smith. In the world of supply chain services, FedEx is one of the most trusted and respected brands. The main goal of FedEx is to make sure that FedEx is their customers' first choice, by delivering world-class customer experience. FedEx ensures that they deliver world-class customer experience to their customers so that their loyalty towards FedEx will grow and they will not risk trying another carrier service. FedEx takes care of its people first, believing they will then take care of its customers. For this reason, FedEx top leaders commit the “People First” philosophy.

Grab Marketing Strategy, Research & Development Widyatama, Gabriel Willy; Chelliah, Shankar; Kai, Yang; Yingxing, Yang; Tien, Yee Chew; Mey, Wee Choo; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Grab is a Singapore-based company providing transportation applications available in six countries in Southeast Asia. It utilizes smartphone cloud-based technology to provide ride-hailing and logistics services, food delivery, and courier service. This study proposes to determine and analyze the problems that exist in the Grab company. One of the problems in a company is a competition between companies. One of the competitors is GO-JEK. This research is expected to provide solutions to problems that exist within the company. How to stand out from competitors, attract more customers and drivers, and various training courses for drivers? What should the company decide on the price? In different countries, how should companies operate under different government policies?

Electronic Word of Mouth as A Motivation Tool in Searching, Using Information and Travel Decision: An Empirical Study in Shiraz Pour, Roya Sadat Alavi; Darani, Hadi Rafiei; Rahnama, Ali
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

This paper conducts an overview of electronic word-of-mouth (eWOM), and will argue about eWOM function to form attitudes about a destination, and purchasing inclinations, and the decision-making process as a whole. Data were collected by an electronic questionnaire. For testing hypothesizes, modeling of structural equations and correlation coefficient, which conducted by AMOS and SPSS is used. The sample is chosen based on three factors. Among hypothesises, three hypotheses are approved. That means the eWOM has noticeable effects on customers’ attitudes and experience. Also, the disapproval of other hypotheses showed that the eWOM effect on the customers’ satisfaction and purchase intentions is low and should be evaluated in the contribution of other factors.

The Challenges of Healthy Lifestyle: A Study Case of Kentucky Fried Chicken Chan, Chia Yi; Kee, Daisy Mui Hung; Chong, En; Hak, Kim Kim; Yeong, Pei Hung Aw; Stephani, Stephani; Sara, Hani; Chanchal, Bhardhwaj; Quttainah, Majdi Anwar; Pandey, Rudresh; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Living a healthy lifestyle is being aware of by our society. Most of the people nowadays will change their eating habits as one of the ways to help them to build a healthy body. As we know, many people are suffered from different types of diseases and the common ones are diabetes, high blood pressure, high cholesterol. KFC contains tens-fat that is harming consumer's health. Their unethical behavior has influenced widely against their customers. It is a serious ethical dilemma that can be found in KFC. The health problems connected to poor diets are well understood too, so there is a consensus that our response to this problem is to improve public awareness of relevant risks and behaviors and the redesign of these damaging food environments. Kentucky Fried Chicken (KFC) is an American fast-food restaurant and the second-largest restaurant chain in the world. Being specialized in fried chicken, KFC is facing a great challenge in this generation which focuses on a healthy lifestyle. The result of this paper will show the changes and improvements that can help KFC to face this challenge.

A Study on Growing Trends, Customer Expectations and Perception towards Services Provided by OYO Chua, Jia Feng; Kee, Daisy Mui Hung; Lee, Men Je; Lim, Chun Han; Toh, Yong Rong; Raj, Nidhi; Goel, Pragya; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

This study has been carried out to identify the factors of growing trends, customer expectations, and perception of services provided by OYO hotels. The study has been done with the information published by the company official website as well as the customer's experiences and thought through answering a questionnaire. The findings and results of this study suggested that the most common factors which concern the online hotel booking users are amenities. Besides, the customer expectation towards OYO services has been categorized into information, procedure, and incidental services where information has the highest satisfactory. Lastly, perception towards initiative taken by OYO such as customer privacy control system, In-App SOS button, OYO Assists, and preventive measure during the outbreak of Covid-19 has been determined and evaluated.

IKEA’s Corporate Social Responsibility Al Shuwaler, Abdulaziz; Quttainah, Majdi Anwar; Kee, Daisy Mui Hung; Kei, Choo Mun; Qi, Er Jia; Wen, Ewe Cai; Qu, Gao; Saxena, Muskan; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Corporate Social Responsibility (CSR) is an evolving business practice that helps the company to be socially accountable. It appears to play an important role in enhancing the economic, social, and environmental performances. IKEA is an internationally known home furnishing retailer that has grown rapidly since the year 1943. IKEA maintains a sustainable business by implementing CSR as a global supply chain. The purpose of this research is to analyze CSR practices in global supply chains. Our investigation will examine how CSR brings benefits to the three indicators while the organization boosts its brands. The results of the study indicate that CSR practices bring a positive impact on the organization.

The Influence of Customer Satisfaction on Grab Services in Malaysia Adam, Muhammad; Kee, Daisy Mui Hung; Junaina, Intan; Fadhilah, Nur; Uwais, Nurul; Al Rashidi, Fatimah; Al Shammari, Hadeel; Quttainah, Majdi Anwar; Srivastava, Aditi; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

The purpose of this paper is to examine and identify the factors that influence Grab users’ satisfaction. It is undeniable that customer’s satisfaction is really important in every business especially in services industry. This research is conducted in a specific group of respondents. The respondents consist of staff and students of USM. The methodology that was used is the quantitative questionnaire type of form. This study was expected to give a bright side or any recommendations and improvements to the Grab Holdings Incorporation, especially in enhancing their customers’ satisfaction. Based on the findings, this study could provide recommendations for practices and future research.

Problems Faced by Automobile Industries: Case Study on Tesla Bhardwaj, Shelly; Pandey, Rudresh; Sharma, Shobha; Sejal, Shivani; Iyer, Ganesh; Sharma, Shivam; P.V, Ranjith; Kulkarni, Swati
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

The study is being done on the problems faced by Automobile Industries while launching Electric Cars. The problems are common for all the automobile industries which had launched the EV, are launching or will launch them. But here the research is done specifically in respect to Tesla. Tesla Motors Inc. is an American automotive and energy company that was founded in 2003 is based in Palo Alto, California. The company specializes in electric car manufacturing, SolarCity subsidiary and solar panel manufacturing. The company is well known for its exclusive models like Model S, Model 3, Model X and the newest one Model Y. Tesla Motors released its first electric car in 2008 that was called The Roadster. Roadster achieved 245 miles (394 km) on a single charge. Since 2008, Tesla sold approximately 2,450 Roadster in over 30 countries through December 2012. Tesla faced many problems while launching the very first EV not only with the model but with its marketing too. So, this Project Report is being prepared by researching the problems faced by the Tesla regarding its first EV and its marketing. There are some particular solutions that are recognized by our team for the respective problems which will be useful for the automobile industries to overcome certain problems. These solutions will open the doors for the industries that are going to launch EV by referring the past data analysis of Tesla which is studied and prepared by our team in this Research Project.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA