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Ira Kristiana
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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
Search results for , issue "Vol 7, No 3 (2024): October 2024" : 10 Documents clear
A Study of Consumer Behavioral Intentions of Online Purchases Kit Ng, Bryan Mung; Cai, Zhen; Cao, Sheng Jie; Cao, Ze Lei; Rabba, Alya Zikrina; Hui, Gan Kia; Teoh, Kok Ban
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3613

Abstract

This study explores the impact of service quality, product quality, product freshness, and time savings on consumer behavioral intentions in online shopping, particularly in the post-COVID-19 era. With the rapid growth of e-commerce, understanding factors that influence consumer behavior is critical for businesses seeking to enhance customer loyalty. The primary objective is to identify which factors significantly affect online purchasing intentions. Using both primary and secondary data, a digital questionnaire was administered to 160 respondents. The collected data were analyzed using multiple regression analysis through IBM SPSS Statistics software to test four hypotheses. The results show that service quality (? = 0.472, p 0.001), product quality (? = 0.217, p = 0.001), and product freshness (? = 0.212, p = 0.002) are significant predictors of behavioral intention, while time savings (? = 0.086, p = 0.320) is not. These findings highlight the importance of focusing on quality and freshness in the online marketplace. Businesses should prioritize these factors to improve customer satisfaction and loyalty. The study concludes that while time savings are often valued in online shopping, it does not significantly drive consumer intentions, making service and product excellence more critical for success in the evolving digital economy.
The Effect of Influencer Marketing on Consumer Behavior of Fashion Style in the Age of Social Media Nissa, Khoirun; Chauhan, Priyanshi; Asim, Mohamed; Chaudhary, Princy; Aryani, Dwi Nita; Kean, Koay Loke; Hazarika, Anurag
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3341

Abstract

This study aims to explore the effect of influencer marketing on consumer behavior regarding fashion styles in the age of social media. It employs a quantitative research approach utilizing simple linear regression analysis conducted with SPSS. The data for this study were collected through primary sources via questionnaires distributed in two countries, Indonesia and India, to ensure a comprehensive understanding of the phenomenon. A total of 55 respondents from Indonesia and 50 respondents from India participated in the study. The results indicate that influencer marketing has a significant positive effect on consumer behavior. The benefits of this study are expected to assist the fashion industry in understanding consumer behavior and the role of influencers, ultimately improving their marketing strategies. However, the findings do not lead to general conclusions due to the limited number of respondents and other factors that can influence consumer behavior. For future research, it is recommended to increase the sample size and expand the scope of the discussion by incorporating additional aspects such as pricing and the aesthetics of content
Dispute Resolution in Sharia Banking: Challenges and Judicial Reform for Enhanced Legal Certainty Purnomo, Budi; Aziz, Abdul; Achmad, Achmad; Sugianto, Sugianto
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3469

Abstract

Sharia banking, a growing sector within Indonesia's civil law system, operates under Islamic legal principles while serving diverse clients, both Muslim and non-Muslim. This research explores the challenges in resolving disputes within Sharia banking, emphasizing the need for judicial integration. The study utilizes both a legislative and conceptual approach, examining relevant laws and regulations, while developing a comprehensive framework for judicial reform. Results indicate that despite the Religious Courts' authority over Sharia economic disputes, jurisdictional ambiguity persists, often leading to confusion. Additionally, the study highlights the importance of alternative dispute resolution (ADR), such as mediation and arbitration, which aligns with Sharia principles and offers a faster, cost-effective means of resolving disputes. The findings suggest that a unified judicial system, with the Religious Courts as the sole authority in Sharia economic disputes, coupled with strengthened ADR mechanisms, would promote legal certainty and support the sustainable development of Indonesia's Sharia banking sector. Implications include recommendations for enhancing regulatory frameworks, improving judicial competence, and fostering collaboration between regulatory authorities, industry stakeholders, and the judiciary to ensure fair and efficient dispute resolution.
The Impact of Job Satisfaction and Performance on User Satisfaction with Banking Services Lee, Jocelyne Jia Lin; Ooi, Lyn Liq; Wun, Xiang Yang; Wong, Pei Wen; Yin, Jia Yue; Yang, Hai Hong; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3608

Abstract

 This study examines the relationships between customer service quality, employee job satisfaction, job performance, and user satisfaction in the banking industry, with a focus on Maybank. The objective is to determine how employee satisfaction and performance impact user satisfaction and customer service experience. A survey was conducted among 200 Malaysian banking customers, and responses were analyzed using regression analysis to test six hypotheses. The results confirm that customer service experience, employee job satisfaction, and job performance all significantly influence user satisfaction. Specifically, customer service experience (? = 0.291, p 0.01) and employee job satisfaction (? = 0.322, p 0.001) show strong positive effects on user satisfaction, while employee job performance (? = 0.200, p 0.05) also contributes positively. Additionally, employee job satisfaction significantly enhances both job performance (? = 0.732, p 0.01) and customer service experience (? = 0.340, p 0.01). Employee performance is a key factor in delivering superior customer experiences (? = 0.534, p 0.001). The study concludes that improving employee satisfaction is crucial for boosting job performance and customer service, which in turn elevates user satisfaction.
The Development of Training Center as a Novel Business Concept Chien, Ng Wei; Hui, Gan Kia; Bin Azizi, Muhammad Aidil Muqris; Sabdan, Muhamad Ammar Danial Bin; Xiaomengying, Ma; Jiayi, Miao; Dubey, Khushi
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3603

Abstract

The objective of this study is to evaluate the effectiveness of innovative training methods, technology integration, personalized training, and strategic partnerships in enhancing business performance through the Qatar Skills Training Centre (QSTC). Employing quantitative methods, data were collected through a survey distributed via Google Forms, with responses from 154 participants representing various socio-economic backgrounds. The analysis revealed that while strategic partnerships did not significantly affect business performance, innovative training methods, technology integration, and personalized training demonstrated positive correlations with business success, supporting Hypotheses 1, 2, and 3. The results showed beta values of 0.588, 0.246, and 0.188 for these factors, respectively, and an R² value of 0.92, indicating that 92% of the variance in business performance is attributable to these elements. This highlights the critical role of innovative training methods, technology, and personalization in driving successful business strategies. The findings suggest that organizations should prioritize these factors to enhance employee engagement, satisfaction, and overall operational effectiveness.
Financial Performance Evaluation of Fast-Food Restaurant Zahra, Munazza; Baliyan, Meenu; Tan, Jasmine; Tan, Hooi Jin; Tan, Xin Way; Binti Nordin, Siti Nazatul Huda; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3610

Abstract

This study examines McDonald's financial performance from 2019 to 2023, focusing on key financial metrics such as profitability, operational efficiency, liquidity, solvency, and cash flow. The objective is to assess McDonald's financial health and identify factors contributing to its sustained market leadership in the fast-food industry. Using descriptive statistics and regression analysis, the study evaluates McDonald's financial ratios, including operating profit margin, return on assets, inventory turnover, and current ratio, among others. The results reveal strong profitability and effective cost control, with a consistent operating profit margin and robust asset management. McDonald's liquidity is sufficient to meet short-term obligations, and its prudent debt management reflects financial stability. The company’s investment in digital transformation and operational improvements, such as streamlined inventory management and enhanced customer engagement, have further contributed to its financial resilience. In conclusion, McDonald's has demonstrated adaptability and resilience amidst external challenges, ensuring continued financial success. The study suggests that McDonald's should continue investing in digital platforms and menu innovation to meet evolving customer preferences. The implications of these findings are significant for the fast-food industry, highlighting the importance of strategic financial management in maintaining market leadership and long-term growth.
Pioneering Digital Ventures: Investigating Proactive Personality, Education, and Opportunity in Malaysian Higher Education Kee, Daisy Mui Hung; Khor, Yen Jou; Khor, Jie Ning; Han, Jia Yue; Jiang, Xin Lan; Singh, Ayushi
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3605

Abstract

Digital entrepreneurship has become increasingly important in the context of Industry 4.0. This study explores the connections between digital entrepreneurial intention, proactive personality, entrepreneurial education, and entrepreneurial opportunity among Malaysian public university students. Additionally, it examines the mediating roles of attitudes, subjective norms, and PBC, guided by the TPB. A quantitative research design was employed, collecting data from 250 students, which was then analyzed using SPSS to test the proposed model. The findings reveal that entrepreneurial education and PBC are significant predictors of students’ digital entrepreneurial intention. Moreover, proactive personality, entrepreneurship education, and entrepreneurial opportunity indirectly influence digital entrepreneurial intention via PBC. These results contribute to a more nuanced understanding of the factors driving digital entrepreneurial intention and highlight the importance of fostering educational environments that support entrepreneurship. The study provides valuable insights for educators and policymakers to develop strategies that enhance digital entrepreneurial capacities among students, promoting innovation and self-employment opportunities.
The Impact of Food Quality on Customer Satisfaction: A Study of Fast-Food Business Ling, Lim Hui; Baliyan, Meenu; Binti Pa’at, Nur Najwa; Binti Saroji, Nur Nadhira; Binti Salleh, Nur Serina; Binti Suhaimi, Nur Syafiqah; Arman, Mohamad; Qudsi, Hanif; Rishi, Samiksha; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3611

Abstract

This study investigates the impact of food quality on customer satisfaction at KFC, focusing on key factors such as taste, packaging or presentation, and freshness. The primary objective is to analyze how these factors influence customer satisfaction and loyalty among KFC customers in Malaysia, India, and Indonesia. Data were collected through an online survey using Google Forms, targeting 150 KFC customers across the three countries. Respondents rated their experiences on a 5-point Likert scale, with the survey distributed via social media platforms like WhatsApp, Telegram, and Instagram. The results reveal that taste and customer loyalty significantly influence customer satisfaction, with taste having a ? value of 0.262 and loyalty showing the strongest effect with a ? value of 0.537. In contrast, packaging and freshness did not show a significant impact on satisfaction. The R² value of 0.637 indicates that 63.7% of customer satisfaction can be explained by these factors. In conclusion, the findings highlight the critical role of taste and loyalty in driving satisfaction at KFC, with implications for focusing on food quality and customer relationship strategies to enhance satisfaction and customer retention.
The Influence of Customer Satisfaction, Brand Trust and Brand Loyalty on Purchase Intention: A Study Of Mcdonald’s in Malaysia Kee, Daisy Mui Hung; Sin, Liem Gai; Yuan, Neo Zhan; Ni, Nelly Lau Yenn; Wen, Ng Kar; Fang, Ng Suk; Rayhan, Muhammad; Ali, Muhammad Hasyir; Yose, Joseph Willy; Muhsyi, Ufairoh Aqilah
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.2343

Abstract

Customer satisfaction is crucial to the success of any business. It has been studied in business and marketing since the 1970s. When customers are satisfied, brand loyalty is immediately involved. As a result, brand loyalty has received much attention in recent decades. McDonald's is the world's leading fast-service restaurant, with over 36,000 outlets worldwide and over 70 million customers served daily in more than 100 countries. Every month, McDonald's serves approximately 13.5 million customers in over 320 stores in Malaysia. The company's performance is strongly related to its high brand loyalty and customer satisfaction. This paper examines how customer satisfaction, brand trust and loyalty may influence McDonald's purchase intention in Malaysia. We applied SPSS to test hypotheses, and 150 McDonald's customers engaged in a Google form- based online survey. The findings reveal that customer satisfaction, brand trust and loyalty influence McDonald's customers purchasing intentions. Recommendations and implications were discussed.
The Role of Professional Training in Developing Leadership Skills Among Information Technology Sector Employees Anwar, Aizza; Chaudhary, Rashmi; Binti Aziz, Nur Anis Najihah; Binti Azhar, Nur Anis Athirah; Binti Mohamed Elias, Nur Anisah Sakinah; Binti Azhar, Nur Arisya; Mittal, Pallavi; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3607

Abstract

As technology advances, the professional world is becoming increasingly competitive. Achieving career success and meeting professional goals now requires both new and seasoned employees to continuously develop their skills and expand their knowledge. This necessity highlights the importance for businesses in the IT sector to expose their employees to professional training programs that enhance leadership skills, ultimately benefiting the organization. The main aim of this study is to examine the impact of professional training on leadership skills development among IT sector employees, focusing on the challenges and benefits identified through a qualitative approach. Data was collected via a survey questionnaire, with responses from 200 participants in Malaysia and India. The findings reveal the impact of professional training for IT employees, particularly regarding the role of training activities in fostering leadership development. This study offers insights and guidance for employees on the advantages and obstacles of pursuing professional training, leading to enhanced leadership capabilities.

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