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Daisy Kee Mui Hung
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Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
Search results for , issue "Vol 3, No 2 (2020): May 2020" : 10 Documents clear
The Key Success Factor: A Study of Honda Motor Muniandy, Alvesterlee M; Kee, Daisy Mui Hung; Izwan, Saiful; Imran, Muhammad; Al-Amin, Al-Amin; Kumar, Sumit; Singh, Shagun
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.812

Abstract

This paper is to study how Honda Motor Company drives the organization towards success to improve their competitiveness with the best performance by its management. Honda is a production company founded by Soichiro Honda in 1946. Initially, it was known as "Honda Engineering Research" in Hamamatsu, Japan, and two years later the company changed to Honda Motor Company. Honda Motor focuses on its mission and vision that lead the advancement of mobility and provide comfort and convenience to people. Honda Motor is a leading manufacturer of motorcycles and a major producer of automobiles for the world market. Honda produces variety of model that meets customer’s preferences and satisfaction. Honda has always been very enthusiastic in innovating technology and challenging boundaries of mobility advancement. Honda Motor provides high quality service center-Honda Authorized Service Centers, where the tools, expertise and parts are tailored for every Honda. Honda promotes its products through mass media such as advertising, article, magazines, website, social media, billboards. The paper presents the key success factors of Honda and concludes with some recommendation.
Organizational Culture at Starbucks Goh, Sin Yan; Kee, Daisy Mui Hung; Ooi, Qing Er; Boo, Jia Jie; Chen, Pei Ying; Alosaimi, Asla; Ghansal, Megha
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.808

Abstract

The importance of organizational culture has always been the subject of organizational success. Organizational culture has captured the attention of academic scholars. Organizational culture plays an important role for an organization to build its branding. Organizational culture can be used as a powerful engine of competitive advantage and thus allow an organization to integrate its culture and branding to produce phenomenal results. A good organizational culture will result in a strong brand. The paper presents the organizational culture in Starbucks, an American coffee company. As a brand of 48 years, Starbucks has successfully instilled their cultures especially their shared values to employees. This move enables Starbucks to be one of the most successful brands in the century. This paper also investigates the reasons behind its success as well as the relationship between them.
Rotiboy to Turkey Saigran, Charukkai A/P; Kee, Daisy Mui Hung; Yean, Chong Bun; Joyee, Chong; Shahnaz, Hadijah; Binti Abdus Samad, Huda
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.813

Abstract

Rotiboy is a Malaysian bakery chain based in Kuala Lumpur owned by Rotiboy Bakeshoppe Sdn Bhd. Rotiboy was founded in Bukit Mertajam, Penang in 1998. The founder of Rotiboy- Hiro Tan, studied economics in Universiti Malaya and he used to work as an insurance agent, property agent, airline station manager, tuition teacher and even tried mushroom farming before starting Rotiboy Bakeshoppe. He was inspired by his family to start Rotiboy and his siblings supported him in the business venture.
What Drives the Success of a Business Entity or An Organization? A Case Study of Mydin Mohamed Holdings Berhad Binti Zaihan, Erin Ereena; Kee, Daisy Mui Hung; Binti Zarimi, Auni Zafira; Binti Kamrol Hisham, Aina Natasha; Bin Eshaq, Awadh Sahal Awadh; Alkandri, Abdulaziz; Mishra, Nidhi
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.809

Abstract

Mydin, a company that transforms from a small family business to emporium and it is now the largest wholesaler in Malaysia. Mydin sell local and overseas products at affordable prices and cater to a large segment of the Malaysian population. In the hypermarket industry, having the right technology is the key that allows a business to grow, make profit, and successfully compete in the market. Mydin has to provide its products at the right time and at the best price to their customers, whilst ensuring excellent service. Getting information to people at the right time is as crucial. Mydin’s top priority is to ensure the consistency of flow of communication in their supply chain network, from the suppliers, to logistics and warehouse, to the ground staff and management team. Also, Mydin is a wholesaler that meet all consumers’ demand in one building that certainly save their time.
The Determinant of The Improvement of Sales Volume by Small Medium Enterprises That Sell Processed Food in Gorontalo Regency Niode, Idris Yanto; Hinelo, Raflin
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.814

Abstract

The study aims to determine the effect of partially or simultaneously the brand image of SMI products, investment through government capital assistance and zakat routines to increase the sales volume of IKM food processed products in Gorontalo Regency. The results showed (1) Simultaneously the brand image of IKM products, investment through government capital assistance and zakat routines simultaneously had a significant effect on the increase in sales volume of IKM food processed products in Gorontalo Regency. (2) partially brand image has a significant positive effect on the increase in sales volume of SMI food processed products in Gorontalo Regency. Investment through government capital assistance has not a significant positive effect on the increase in the sales volume of SMI food processed products in Gorontalo Regency. Zakat routine has a significant positive effect on the increase in the sales volume of SMI processed food products in Gorontalo Regency.
The Key Success Factors: A Case Study of UNIQLO Mirza, Mohamad; Verma, Ashutosh; Kee, Daisy Mui Hung; Awatif, Awatif; Qistina, Farah Nur; Aswadi, Muhammad Khairul
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.805

Abstract

This paper aims to investigate how the UNIQLO, the global Japanese fast fashion retailing group, drives their organization towards success. UNIQLO has a good product quality by introducing Heat Tech range of cold weather underwear lines which targeted at warm weather with affordable price. Besides, UNIQLO continues to develop its product via research and development to meet the needs of their customers. UNIQLO stores particularly are distinctive and have a clear positioning in the market. In 2014, UNIQLO launched its mobile online store through the smartphone app. UNIQLO emphasizes on giving the best satisfaction to their customers. The paper presents the factors that lead to organizational success in UNIQLO. These findings will have considerable implications for academics as well as practitioners. Finally, the paper also provides direction for future research.
Challenges and Solutions: A Case Study of Coca-Cola Company Chua, Ju Yun; Kee, Daisy Mui Hung; Alhamlan, Hadeel Ahmad; Lim, Pei Ying; Lim, Qi You; Lim, Xin Yin; Singh, Niharika
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.810

Abstract

Innovation and transformation are the key points to business success. Coca- Cola is the world’s largest distributor and producer of soft drink concentrates and syrups. Starting as a beverage manufacturer and retailer in 1886 with its flagship product, Coca-Cola. The marketing strategies, innovation and transformation are embedded in different culture that led to the sustainable growth of Coca-Cola Company. Across the globe and around the clock, Coca-Cola Company never stops working to improve the world we all shared and to give people the beverage they want. Some actions need to be taken on sugar reduction as consumers are adopting healthier lifestyle and innovations in packing materials by reducing the use of plastics.
Factors: Responsible for McDonald's Performance Rajawat, Abhishek; Kee, Daisy Mui Hung; Bin Abdul Malik, Muhammad Zulhilmi; Bin Mohamed Yassin, Muqlis Alhayul Qayumm; Binti A. Shaffie, Mai Shazatul Inaz; Binti Fuaat, Maizatul Husna; AlDosari, Noof; Santoso, Maria Elisabeth Jessica
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.806

Abstract

In the fast-food industry, MacDonald’s is a pioneer. It has more than 35,000 restaurants across the globe in 121 countries. McDonald's serves a variety of fast foods. For the average income customer, most of the item is priced so it could be a staple product. KFC, SUBWAY, IN&OUT, BURGER KING is one of the most prominent rivals in the country. The business strategies which are used by Macdonald’s in accordance with the market are different as it is following different strategy in Malaysia and different strategy in India. Comprehensive research is being carried out on how MacDonald is achieving tremendous success through its franchising model and factors that lead MacDonald's tremendously in the fast-food industry.
A Study of Individual, Group and Organizational Mechanism: A Case of AEON Hypermarket in Malaysia Mursyidatunnajwa, Mursyidatunnajwa; Kee, Daisy Mui Hung; Hamizah, Liyana; Matsushita, Haruki; Suzuki, Kureha; Singh, Ruchika; Jauhari, Nitish
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.811

Abstract

This study aims to examine the relationship between individual, group and organizational mechanism in Aeon, the biggest hypermarket in Malaysia. Aeon’s parent company and headquarter is in Japan. The paper focuses on Aeon Hypermarket Malaysia. Aeon started its operations in Malaysia since September 1984. The paper presents how Aeon successfully attracts their customers and succeed in their business in Malaysia. The paper also discusses the marketing strategies employed by Aeon such as new product mixing methods, pricing strategies and promotion mix and how Aeon uses the marketing strategies to increase their profits and successfully positions themselves as the leading hypermarket in Malaysia. The study employs qualitative methodology using interviews. The managers were interviewed to obtain rich information to answer the objectives of the study. The paper concludes with some recommendation.
Market Opportunities and Challenges: A Case Study of Tesco Bin Rosnizam, Muhammad Raqib Aiman; Kee, Daisy Mui Hung; Bin Mohammad Akhir, Muhammad Ekmal Haikal; Shahqira, Misha; Bin Mohd Yusoff, Muhammad Amril Hanif; Budiman, Roland Satrya; Alajmi, Aisha Mohammad
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.807

Abstract

Tesco is one of the world’s leading multinational grocery and general merchandise retailers that was founded in 1919. Tesco opened its first hypermarket in Burnt Oak, England in 1931. Tesco has expanded rapidly in different countries such as Malaysia, Hungary, and Thailand. For decades, it has been the people' go-to hypermarket. The success of Tesco was because of its low prices and the varieties of products. Tesco has diversified into areas such as the retailing of books, clothing, furniture, and electronics. Despite the undeniable success, Tesco faces setbacks such as the accounting scandal, horsemeat scandal, and the downward shift in quality and services. This paper will show the improvements that can be made to handle the situations.

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