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Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 431 Documents
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A Comparative Study of Consumer Perception on the Usage of Cadbury Products in Malaysia and India Pandey, Rudresh; Massand, Ajay; BV, Suhasini; Sharma, Lavi; Rai, Akansha; Aida, Syazreen; Kee, Daisy Mui Hung; Rattanapoond, Rattanapoond; Syarina, Wan Syazwanie; Ilyana, Normaizatul
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.1003

Abstract

Chocolates and snacks are a humongous market all around the world. Mondelez International, the producer of Cadbury is a major player in this industry which perceives the Malaysian and Indian market differently. This study aims to examine the consumer perception on the usage of Cadbury products in Malaysia and India. The study would examine the association, usage, buying behavior and customer satisfaction in the two countries and identify similarities and differences among them. This study involves both primary and secondary data collected through various sources such as consumers from the two countries and publications. These findings provide a comparative insight about consumer perceptions about the products which help in understanding the two markets and marketing activities in detail.
Explore The Potential Community-Based Tourism of Cikadu Edutourism as A Tanjung Lesung Bufferzone Area RahmiatI, Filda; Goenadhi, Felix
Journal of The Community Development in Asia Vol 5, No 2 (2022): May 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i2.1491

Abstract

The purpose of this research is to determine the possibility for Cikadu Tourism Village, Bufferzone Tanjung Lesung, to transition to community-based tourism through the use of the 4C model (Conservation, Community, Culture, and Commerce). In-depth interviews and interactive observations were used to acquire qualitative data. This study focuses on Cikadu Tourism Village, Tanjung Lesung's buffer zone. The findings of this study show that the Cikadu Tourism Village, Bufferzone Tanjung Lesung, has the potential to develop into a community-based tourism village. The community is eager to collaborate in order to conserve existing culture through the preservation of regional dances, the production of batik employing regionally distinctive designs, and the prudent use of existing natural resources. The natural splendor of the accessible coastal areas provides an excellent opportunity for tourist growth. However, Cikadu Tourism Village, Bufferzone Tanjung Lesung, has a long way to go in terms of establishing community-based sustainable tourism. Additionally, it must carry out tourist value chain (TVCA) operations in order to generate competitive advantages. Keywords: Community-based tourism, culture, commerce, conservation, community, pandemic, and sustainable tourism.
PT Anbira Permata Teknologi Firmana, Yosa Nugraha; Setiawan, Ricky; Benaya, Theofilus; Leonardo, Yosua; Fian, Denny; Dimas, Kanisius; Nurmaningsih, Huswatun
Journal of The Community Development in Asia Vol 1, No 3 (2018): September 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v1i3.332

Abstract

Exports are the sale of goods abroad using the payment system, quality, quantity and other conditions that have been issued by exporters and importers. The export process is an action to issue goods or goods from within the country to enter them into other countries. By doing export, it can produce various benefits, especially increasing foreign exchange. Export activity is one of the courses that can be found at Ma Chung University, through this course it can provide benefits to increase existing exports, things that encourage students in compiling a series of exports to be carried out. Re-activation can provide benefits for companies to export. PT. Anbira Permata Teknologi is a company engaged in technology, through PT. Anbira Permata Teknologi Ma Chung University especially our group is able to provide about the plan for exporting their own product. One of the product that can be used is LISSE and also this thing could be exported, this LISSE product has several imported raw materials that can be improved in quality. Therefore the export course with the theme "Ayo Ekspor" can provide benefits for the company and also for the country in increasing the number of exports and also can provide any benefits for the student to set their own mind about export.
The Decision to Use E-Wallet in The Millennial Generation in Jakarta Bernando, Franky Okto; Ray, Erick Lauren
Journal of The Community Development in Asia Vol 6, No 2 (2023): May 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2265

Abstract

This study aims to analyze the effect of Environmental Consciousness, Perceived Usefulness, and Perceived Ease of Use on the Decision to use E-Wallet in the Millennial Generation in Jakarta through their Attitude Toward Green. It is hoped that through this research, you can see the extent to which technology is utilized with the UTAUT Model and Millennial Generation Purchase Behavior in Jakarta in the use of digital technology in supporting green behavior attitudes. The sampling method used is purposive sampling. This research was conducted using the questionnaire method, conducted on 190 respondents. Quantitative analysis includes validity and reliability tests, classical assumption tests, coefficient of determination R2, F test, t-test and multiple regression analysis. The R2 value of 0.357 indicates that 35.7% of the achieved use decisions are indeed influenced by the independent variables used in this study. From these findings, we will determine the effect of Perceived Usefulness, Environmental Consciousness and Perceived Ease of Use on the Decision to Use E-Wallet with an Attitude Toward Green as an intervening variable in the millennial generation in the city of Jakarta so that later it will be able to contribute thoughts related to the study of attitude toward green or financial technology.
Business Idea For KFC Malaysia: A Study of Potential Business Idea For KFC Holdings (Malaysia) Berhad Zain Asman, Muhammad Azriq Azlan Bin; Kee, Daisy Mui Hung; Yun, Gonge Feng; Xun, Huang Ze; Thakur, Tulika; Mehta, Dheeraj
Journal of The Community Development in Asia Vol 3, No 1 (2020): January 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i1.709

Abstract

KFC Malaysia is a food chain restaurants based in Malaysia which currently have over 700 restaurants around the peninsular and Sabah/Sarawak. This research is about new idea for KFC Malaysia to apply to their business. The target markets are wildly consist of social and economic. There are three main ideas to be implemented by KFC Malaysia in this research which is : 1- Self-service Counter, 2- Vegetarian-based dish, 3- Restaurants for the Homeless to Work. Financially, it will take a huge financial funding for these ideas to be implemented and be considered a success.
Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven Oh, Zi Jian; Liem, Gai Sin; binti Ismail, Safina; binti Mohd Indera JR, Siti Aina Antasya; binti Abdul Hakim, Nur Muslihah; Febrianto, Ivan; Sia, Su Wei; Tan, Jo Ying; Tan, Wei Qi; Ting, Hui Wen; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.994

Abstract

The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.
Change Management in the Implementation of Teachers' Code of Ethics Ayu Sunita Zandroto, Weni; Mudjisusatyo, Yuniarto; Rahman, Arif; Gultom, Syawal; Daryanto, Eka; Simare-mare, Aman; Rosnelli, Rosnelli; Purba, Sukarman
Journal of The Community Development in Asia Vol 8, No 2 (2025): May 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i2.3864

Abstract

This study examines the implementation of change management concerning the teacher code of ethics at SMA Unggul Del in the context of Generation Z student behavior. The objective is to evaluate the extent and effectiveness of change management strategies applied to the teacher's code of ethics in addressing the specific behavioral characteristics of Generation Z students within this educational setting. Employing a qualitative case study approach, data were collected through interviews with teachers and students, classroom observations, and questionnaires to gain comprehensive insights. The findings revealed inconsistencies between teachers' comprehension of the ethical code and its practical application, alongside difficulties in managing technology use, a prominent aspect of Generation Z's behavior. Consequently, this research suggests the necessity of targeted change interventions, such as continuous professional development and collaborative strategy development. In conclusion, effective change management is crucial for enhancing the practical application of the teacher code of ethics, thereby fostering a more supportive and productive learning environment tailored to the needs of Generation Z students
Does The Consumers Materialism Affect Their Green Behavior? Laksmidewi, Dwinita
Journal of The Community Development in Asia Vol 5, No 1 (2022): January 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i1.1382

Abstract

The millennial generation is creative, innovative, and cares about sustainability. However, compared to the previous generations, they are the most consumptive. This study investigates their materialism effect on their adaptation to green values, their involvement in environmental sustainability, and the behavior of buying green products. The research was conducted using a survey method on 312 millennial respondents in Jakarta, Indonesia. The research model was processed using PLS-SEM. The results show that the respondents have moderate-level materialism. Consumer materialism has a significant effect on the green value adopted, which significantly affects green behavior. Materialism and green values also significantly affect their involvement in environmental issues. Materialism has no significant direct effect on green behavior and does not directly affect the involvement of environmental issues. However, the effect of materialism on green behavior is mediated by green values. The main finding of this research is that moderate-level materialism of millennial consumers increases the value of environmental care and encourages their desire to buy environmentally friendly products. This finding suggests that using green products might help consumers express themselves as knowledgeable people and signify their success.
Alrai Media Group Al-Kanderi, Dalal Qassim
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.346

Abstract

Alrai Media Group is a Kuwait based public shareholding company and is engaged in the media sector. It was established in 2002 December and listed in Boursa Kuwait since 2010 October. The company segregate into two primary sector one is print media segmentation, and another is a publication, distribution in Arabic languages by daily newspapers and audio-video segmentation. It also invites surplus fund in portfolio managers. Alrai Media Group also own the Tv, were this is the first , independent and private Tv sector in the country and international level. The company covers the Gulf region, South Europe, South Asia and North Africa. It represents modern and high professional statin it also focusing on traditions and integrity. Alrai Group great website that has received Sheikh Salem Al Ali award in 2008 this is the best News Website in Kuwait City. The Alrai company operate wholly owned subsidiaries regarding Al Rai Company, Publisher Printing Press Company WLL and Al Rai United Publications Company WLL finally Rai production WLL. Alrai company stock market is Kuwait Stock Exchanges; the official sector is consumer services, market capitalisation size is to be small, paid-up capital 23,303,860 KWD and value per share 100 KWD
IMPROVING THE QUALITY OF THE CHOCOLATE PRODUCTION PROCESS AT WAHANA INTERFOOD NUSANTARA COMPANY USING DMAIC METHOD Batuta, Doffikar; Bin Abd. Rahman, Mohamed
Journal of The Community Development in Asia Vol 6, No 1 (2023): January 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1955

Abstract

In this century, consumers as product users are becoming more critical and picky in their product selection due to technological and economic advances in the global market. Competition in the industrial sector and client satisfaction necessitate constant innovation by companies. A company that prioritises quality rather than quantity will have an advantage in the global market because not all companies can achieve and sustain high levels of quality. Wahana Interfood Nusantara Company is Indonesia's most complete cocoa bean processing company under the SCHOKO brand. The company processes raw cocoa beans to produce high-quality chocolate and cocoa products. One of the products that experienced a defect at the company was the white couverture chocolate product. The problem statement of this study was what types of defects contribute to the poor quality of white couverture chocolate, what factors contribute to the defects, analyse of the data collected during the production process of the product to come up with root causes and identify the optimum solution. This study uses the DMAIC method (Define, Measure, Analyze, Improve, and Control). They obtained 5 Critical to Quality: broken, cracked, peeled-off, soft, and porous. The DPMO value was 4788.49, and the Sigma value was 2.496, which means that the white couverture chocolate production process is in Indonesia's average Sigma value industry. It was found that 80% of the most dominant defects were peeled off (38.5%), cracked (28.7%), and broken (25.3%). Suggestions for improvements are given to carry out regular machine maintenance, conduct employee training, and carry out SOPs correctly.

Page 40 of 44 | Total Record : 431

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