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Asia Pacific Journal of Management and Education
Published by AIBPM Publisher
ISSN : -     EISSN : 26552035     DOI : https://doi.org/10.32535/
Core Subject : Education,
Education Languange, Linguistic, Communication & Media Other
APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic research on management and education fields in hope to contribute to the community in Asia Pacific countries.
Arjuna Subject : Umum - Umum
Articles 349 Documents
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The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Singh, Padmalini; Rao, K.S. Srinivasa; Chong, Angela Yi Wen; Kee, Daisy Mui Hung; Jimmy, Adrianie Jinietia; Hong, Aileen Chun Yueng; Verma, Ashutosh; Pandey, Rudresh; Lim, Jia Yee; Khushboo, Kumari; PV, Ranjith
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
Manure Waste Management to Produce and Utilize Biogas Efficiently and Effectively in a Smart Eco-Social Village in Bandung Tan-Soetedjo, Jenny Novianti Muliarahayu; Ramadhany, Putri; Prasetyo, Susiana
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 3 (2022): November 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i3.1907

Abstract

The river is one of the primary sources of fresh water. It serves purposes for irrigation systems in agriculture, fulfilling domestic needs (water drinking, washing), transportation medium, energy production, and leisure. In West Bandung, the Cikapundung River becomes the source of life to sustain the population. More than 50% of the population upstream Cikapundung lives as agriculture and dairy farmers. Unfortunately, due to those activities, the river condition is considered unhealthy. Agriculture and dairy farmers discharge their wastes into the river instead of employing them for biogas, despite biogas's role in ensuring farming sustainability. Thus, Chemical Engineering Department and Student Society (HMPSTK) of Parahyangan Catholic University (UNPAR) constructed a system involving biodigester to produce biogas from agricultural waste (cow manure and organic waste) as a prototype solution for this issue. The community service program was divided into seven stages: a) Problem identification, b) Location survey and advocacy, c) Sample collection, d) Research, e) Construction of a biogas digester, f) Socialization with the local community, and g) Follow-up of the outcomes. In fact, a 5,000 Liter of fiberglass bio-digester was successfully installed in Cibodas Village, Maribaya, Lembang, with the help of PRIMARY (Program Biogas Rumah), a local biogas contractor. The mixture of livestock manures and organic waste of a 3:1 ratio produced the largest biogas volume. Biogas generated from biodigester was applied for cooking and lighting kerosene lamps. The result showed that no leakage was observed until 3-years of installation of the biodigester. However, it is suggested that a continuous and solid system involving multiple ways of manure processing such as the biogas and vermicompost production as well as the biogas utilization should be designed to encourage not only a eco-friendly solution but also to initiate a circular economy model in the community. Thus, it will be a sustainable solution not only for overcoming the largest issue of Cikapundung Rivers's organic waste disposal but also for the other agriculture and farming in Indonesia.
The Impact of Transformational Leadership Head of School and Discipline of Work on Performance of Junior High School Teachers in The Region of Gorontalo City Pakaya, Abd. Rahman; Ishak, Venny
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 1 (2019): March 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v2i1.374

Abstract

This study aims: 1) to determine the effect of principals' transformational leadership on the performance of junior high school teachers in Gorontalo City Region, 2) to determine the effect of work discipline on the performance of junior high school teachers in Gorontalo City Region, and 3) to determine the influence of Principal's transformational leadership and discipline simultaneous work on the performance of junior high school teachers in Gorontalo City Region. In this study, researchers used a survey approach with quantitative methods. To get accurate data, the distribution of 30 primary respondents was determined by means of proportional random sampling. After the data collected, it was processed using SPSS version 20 program, and analyzed by multiple linear regression. The results showed that: 1) principal transformational leadership had a positive and significant effect on the performance of junior high school teachers in Gorontalo City, 2) work discipline had a positive and significant effect on the performance of junior high school teachers in Gorontalo City, 3) principal transformational leadership and work discipline simultaneously has a positive and significant effect on the performance of junior high school teachers in Gorontalo City Region. Keywords: School Headmaster’s Transformational Leadership, Work Discipline, and Teacher’s Work
Marketing Strategy for Griya's Micro-small Medium Enterprises' Product in Tanjung Jaya Village Goenadhi, Felix; Utami, Ajeng Sekar; Usman, Meiske Aulia; Prayoga, Tasya Zahwa; Rahmiati, Filda
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1630

Abstract

Marketing mix is a tool to increase enterprise sales and engage consumer to purchase the products. The purpose of this study is to analyze the internal assessment and the relevant marketing mix strategy's application to boost sales at Griya in Tanjung Jaya Village. This study employs a qualitative descriptive analytic approach, gathering information from the firm directly through observations and interviews tailored to the research topic. The results of this study indicates that the strategy applied by Griya products in Tanjung Jaya Village has been going well, where the four marketing strategy elements play distinct marketing roles while supporting and complementing one another. It is better if the Griya MSME in Tanjung Jaya Village are improved with the marketing mix that has been implemented. Given that many of the company's rivals are releasing goods that are comparable to its own, the company's approach is solid and many contributing marketing aspects should be re-examined in order to increase the number of consumer as well as maintain sales and increase their consumer intention to purchase the services.
Law Enforcement on Child Sexual Abuse in Manado City Rimbing, Nontje; Sondakh, Meiske T.; Worang, Eske N.
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1045

Abstract

This study investigates child sexual abuse cases that remain high in Manado as well as its law enforcement against the perpetrators, especially for underage perpetrators. By using a normative legal method, this research paper aims to examine legal materials, namely the Criminal Code and the Child Protection Law No. 35 of 2014 by collecting empirical data about law enforcement by the North Sulawesi Regional Police. The findings indicate that the law enforcement on underage perpetrators depends on the investigators in charge, in principle, under Law no. 35 of 2014, and they are detained in Child Care Centers of Tomohon. Also, this research specifically underlined that law enforcement against underage perpetrators has followed the procedures of the juvenile justice system, while the victims do need special attention of institutions outside the police. To ensure the rights to education in detention, this study suggests to make special rules regarding the obligation of teachers to provide private lessons.
Students' Satisfaction Towards the Use of E-learning during the Global Pandemic Fozeli, Aina Dayana; Sani, Norarnitasha Abdullah; Mustafa, Ainin Sofiya; Khalid, Nur Afifah; Chawla, Pooja
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 1 (2022): March 2022
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i1.1426

Abstract

During the global pandemic, e-learning became even more popular and used by many educational institutions worldwide to facilitate the students' learning process. Students can easily get the related materials and resources from e-learning. This research intends to examine the level of students' satisfaction with e-learning and their learning experiences during the global pandemic. The quantitative research method was carried out using a questionnaire survey and online research. 150 students from different institutions in India and Malaysia have participated in the survey. The survey was carried out through Google Form and the data were exported to be analyzed using SPSS. The results showed that most of the students were satisfied with e-learning and how e-learning helped them in their studies. The results of this study indicated that convenience flexibility was significantly related to students’ learning experiences.
DEVELOPMENT OF “INTRODUCTION TO NETWORKING” LEARNING MATERIALS FOR CLASS XI TKJ IN SMKN 1 KAMAL USING UNITY 3D Sophan, Mochammad Kautsar; Arif, Muchamad; Hendrawan, Yonathan Ferry; Mardiyah, Indah Rodiatun
Asia Pacific Journal of Management and Education (APJME) Vol 1, No 1 (2018): Asia Pacific Journal of Management and Education
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v1i1.102

Abstract

This research is based on the condition in which printed books and modules were not enabling enough for the students to study the Introduction to Networking materials. The results were the students’ lack of learning motivation and low learning outcomes. One alternative to improve the motivation and interest in learning is using Unity 3D for learning resources. For this research, ADDIE (Analysis, Design, Development, Implementation, and Evaluation) was used as the development model. The new materials were tested to XI grade TKJ students of SMKN 1 Kamal. Results obtained from survey on small group trials were 93% and for large group trials were 90%. After they were converted to the table of achievement level and qualification, the results acquired very high qualification of 90% -100% with highly feasible description.
Analysis of Work Loyalty and Work Motivation during the Covid-19 Pandemic on Employee Performance on Delivery Services in Palembang City Trisninawati, Trisninawati; Noviardy, Andrian; Zulfikri, Kemas
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.2152

Abstract

This study aims to determine the performance of employees who are influenced by work loyalty and work motivation at the Delivery Service Service in Palembang City during the Covid-19 Pandemic, totaling 40 respondents. Purposive sampling was used in this research sample and a survey was conducted to collect data through a questionnaire with a Likert scale and using multiple regression analysis with a significance level of 5% analysis of the dataThis study found that work loyalty and work motivation have a positive effect on employee performance with the F value obtained at 6.550 which is greater than F table (3.24), this is also strengthened by the significant level value of 0.004 or the significance obtained is smaller than = 0.05. The results of the t-test of work loyalty show  0.231 0.05, which show that work loyalty has no effect on employee performance. The results of the t-test of work motivation show a t-statistic value of 0.004 0.05, which show motivation partially has a significant influence on employee performance. Thus the multiple regression model can be used to predict employee performance in Delivery Services in Palembang City.
Telekom Malaysia Berhad binti Mohd Noor, Nurul Azlin Syahmi; Kee, Daisy Mui Hung; bt Abdul Rahman, Nurfathin Awatif; bt Abdullah, Najihah; binti Mohamad Fadli, Nurliyana; Mahtre, Sampada
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 3 (2019): November 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v2i3.631

Abstract

Telekom Malaysia Berhad (TM), Malaysia’s Convergence Champion and No. 1 Converged Communications Services Provider offers a comprehensive suite of communication services, mobility, content, Wi-Fi and smart services. As a market leader, TM is driven by stakeholder value creation in a highly competitive environment.(https://www.tm.com.my/Pages/Home.aspx) Telekom Malaysia Berhad also has TM GLOBAL as one of their global company, focusing on domestic and international wholesale business, offering a comprehensive suite of cutting-edge communication services and solutions in connectivity and beyond. Recently, based on our research Telekom Malaysia Berhad’s net profit fell in the second quarter ended June 30, 2018 on lower earnings from its voice and data services. In a filing with Bursa Malaysia today, the fall in voice and data services' profits was affected by the provision recognised for reduction in revenue in view of regulatory mandated access pricing.(New Straits Times)
Subscription and Customer Loyalty A Study of Netflix Before and After Covid-19 Pandemic Paramasivan, Kehxheni A/P; Ying, Julia Khor Kher; Abidin, Iffah Nur Syazana Binti Zainal; Wenji, Jin; KG, Akansh
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.2674

Abstract

Since    the    outbreak    of    the    Covid-19pandemic and the implementation of Movement Control Order (MCO) started in Malaysia, consumers couldn’t watch movies in theatres and couldn’t travel anywhere. In order to position itself as a must-have service in the highly competitive streaming industry, Netflix has made considerable investments in original episodes, series, and features. Hence, consumers have subscribed to Netflix, and it has induced a significant increase in its number of subscribers due to the situation. However, as people who have been locked up at home are able to get out and do other things again, Netflix's pandemic-fuelled subscription growth is decreasing significantly faster than expected. Malaysia has entered the endemic phase, with prohibitions on going to the movies being eased and removed. As a result, our team wants to investigate the consumer behaviour of their commitment towards Netflix. We also want to see if the quality of service, pricing, promotion, and convenience affect customers' loyalty to Netflix. We aim to collect 150 Netflix subscribers’ responses and opinions for the research through an online survey. The study will give Netflix a better knowledge of consumer behaviour and recommendations for improving customer retention, especially during the endemic time in Malaysia, when public demand is more elastic toward Netflix's service.

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