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Asia Pacific Journal of Management and Education
Published by AIBPM Publisher
ISSN : -     EISSN : 26552035     DOI : https://doi.org/10.32535/
Core Subject : Education,
Education Languange, Linguistic, Communication & Media Other
APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic research on management and education fields in hope to contribute to the community in Asia Pacific countries.
Arjuna Subject : Umum - Umum
Articles 359 Documents
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Factors Influencing the Effectiveness of Online Learning Among University Students at Universiti Sains Malaysia Teoh, Kok Ban; Wong, Lian Xiang; Wong, Pei Fang; Wong, Shuang Er; Wong, Ji Yan; Raj, Priya; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4500

Abstract

Online learning continues to remain an important mode of delivery in higher education, including at Universiti Sains Malaysia (USM) even after the return to physical classroom settings. However, the effectiveness of online learning is still debated, as different studies have reported mix outcomes. Therefore, this study aims to identify the factors influencing the effectiveness of online learning among students at USM. A quantitative research design was adopted, and an online questionnaire was distributed to 150 USM students who have participated in online learning. The data will be analyzed using SPSS to examine the relationships between the factors studied. The findings indicate that teaching presence, and technology usability contribute significantly to the effectiveness of online learning, while student engagement influence it indirectly. Overall, this study provides valuable insights that can help USM and Malaysian higher education improve online learning strategies, enhance digital teaching practices, and strengthen the delivery quality of online education within Malaysian higher education.
Clicks to Cravings: The Role of E-Commerce Design and Sales Promotion in Buying Behavior on Shopee Kee, Daisy Mui Hung; Natasya, Anis; Ang, Hui San; Ang, Jia Qian; Tan, Angeline An Qi
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4470

Abstract

Shopee is the most visited e-commerce and retail platform in Malaysia, and a leading site across Southeast Asia, making it a suitable context for exploring online buying behavior. This study examines how sales promotion, perceived convenience, perceived ease of use, and perceived usefulness affect customer satisfaction and buying behavior. Data were obtained from 200 active Shopee users via an online questionnaire using a five-point Likert scale. Results indicate that sales promotion significantly impacts both customer satisfaction and buying behavior and is the only factor directly driving purchases. Perceived convenience and perceived usefulness improve customer satisfaction but do not directly affect buying behavior, while perceived ease of use has no significant effect. Our results contribute to research on consumer behavior in e-commerce and offer practical insights for online retailers to increase engagement and sales through effective digital design and promotion.
Artificial Intelligence in HRM: Threat or Opportunity for Employee Engagement? Putra, Ida Bagus Udayana; Setini, Made; Udayana, Ida Bagus Nyoman; Soelton, Mochamad; Sarmento, Olivia Imaculada do Rêgo
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4346

Abstract

Digital transformation in human resource management encourages universities to adopt an artificial intelligence-based human resource management (AI-based HRM) system to improve the efficiency and quality of organizational governance. However, the application of AI technology in HRM functions often raises ambivalence among lecturers and education staff, because on the one hand it provides ease of work, but on the other hand it raises concerns related to the burden of adaptation and shift in work roles. This condition has the potential to affect the level of employee engagement, which is an important factor in maintaining the performance and sustainability of higher education institutions. This study aims to analyze the influence of AI-based HRM and organizational support on employee engagement with AI perception as a mediation variable. This study uses a quantitative approach with an explanatory design. Data was collected through an online questionnaire using the Likert scale from 250 respondents consisting of lecturers and education staff at universities who have implemented an AI-based e-HRM system. The data analysis technique used Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the validity, reliability, and relationships between variables in the research model. The results showed that AI-based HRM and organizational support has a positive and significant effect on employee engagement. These two variables also have a significant effect on AI perception. Furthermore, AI perception has been shown to have a direct effect on employee engagement and partially mediates the influence of AI-based HRM and organizational support on employee engagement. These findings indicate that employee perception of AI as an opportunity, not a threat, is a crucial psychological mechanism in increasing work attachment. Theoretically, this research strengthens the relevance of this studySocial Exchange Theory, Organizational Support Theory, Technology Acceptance Model, and Job Demands–Resources Theory in the context of HRM digitalization in higher education. Practically, this study emphasizes the importance of the human-centered digitalization approach so that the implementation of AI can improve the quality of work and employee engagement in a sustainable manner
The Impact of Hybrid Work Management on Employee Engagement among Knowledge Workers Lim, Sheue Hui; Loh, Yong Xiang; Liu, ZiChen; Loh, Kar Xi; Loke, Kah Kei; Dixit, Aditi; Rai, Tanya; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4485

Abstract

The widespread adoption of hybrid work arrangement has changed how organizations in Malaysia manage their employees. A key predictor of employee work engagement is difficulties in supervision, which contributes empirical evidence to the limited hybrid work literature in emerging economies. This study examined how hybrid work management influences employees’ overall engagement. The research objective it to investigate the impact of hybrid work management on employee engagement. The quantitative survey involved 100 respondents, and the collected data were analyzed using SPSS. The multiple regression analysis results reveal that the hybrid work can improve work-life balance, increase work performance and develop a better communication. However, there are challenges such as perceived burnout, difficulties in supervision and communication gaps. These findings also show that, when appropriate managerial support is provided, hybrid work is beneficial for both employees and organizations. In conclusion, hybrid work should be developed with clear policies. Organizations should strengthen communication and team connection by setting a clear meeting rules, create new way of collaboration, and provide managerial support to sustain a long-term employee engagement.
The Impact of Macroeconomic Variables on Firm Value: The Moderating Role of Expected Credit Loss in the Indonesian Banking Sector Ahalik, Ahalik; Sepdyandini, Dinar Titah
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4418

Abstract

This study investigates the impact of macroeconomic variables, namely inflation and the Rupiah exchange rate, on firm value as proxied by Price to Book Value (PBV) in listed commercial banks in Indonesia during 2021–2023. Expected Credit Loss (ECL) is incorporated as a moderating variable to capture risk management dynamics in the banking sector. Using a quantitative causal approach, secondary data from Bank Indonesia and the Financial Services Authority (OJK) were analyzed using multiple regression and Moderated Regression Analysis (MRA). The results indicate that inflation and the exchange rate do not have a significant direct effect on PBV. However, their interaction with ECL significantly influences firm value. These findings highlight the importance of incorporating credit risk reserves as a moderating factor when assessing the impact of macroeconomic conditions on firm value. The study contributes to behavioral finance literature and provides practical implications for banking risk management.
Click, Read, Buy: The Power of Online Reviews in Shaping Electronic Gadget Purchases on Shopee Gan, Kia Hui; Hoo, Xiao Toing; Heng, Shin; Hong, MengTing; Hoo, Xuan Wei; Shivi, Srivastava; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4495

Abstract

In the contemporary e-commerce environment, online reviews represent a vital form of electronic word-of-mouth (eWOM) that influences consumers’ purchasing behavior, particularly in competitive marketplaces such as Shopee. Grounded in the Theory of Reasoned Action (TRA) and social proof theory, this study examines how review valence, review volume, and review quality influence consumers’ purchase intentions. Using a quantitative approach, survey data were collected from 205 Shopee users through Google Forms. The findings reveal that review quality the greatest influence on purchase intention, while review valence also contributes positively, albeit to a lesser extent. However, review volume does not significantly influence purchase intention. These findings highlight that detailed, credible, and high-quality reviews play a more critical role than the number of reviews in shaping consumer behavior. This study offers practical insights for sellers and marketers seeking to optimize review strategies and strengthen consumer trust on e-commerce platforms.
Consumer Behaviour towards QR Code Payments in Malaysia: The Case of Touch ’n Go e-Wallet Rathore, Kishan Singh; Lok, Yee Huei; PV, Ranjith; Chauhan, Gungun; Yi, Chia Xin; Xuan, Chin Shao; Hei, Chiam Qian; Hui, Chin Qian; Agarwal, Anshika; Shinge, Abhijeet Krishnat; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4471

Abstract

In recent years, Malaysia has rapidly transitioned from cashless to contactless transactions, emerging as the second-highest user of QR code payments globally. This study is about figuring out what makes people want to use QR code payments in Malaysia. We are looking at people who use Touch ’n Go E-Wallet. Even though we have lots of payment options many people are still not sure, about using QR code payments. We want to understand why this is happening. Hence, we are using Technology Acceptance Model to look at five things which are how easy QR code payments are to use, how useful they are, if they are safe and trustworthy if they are good value and if they work well with other things. Data was collected from 200 respondents conducted through online survey. The results of the regression analysis show that consumer intention is strongly influenced by perceived value, convenience of use, and usefulness, while trust and security are critical for continued usage. These results provide valuable insights for fintech developers and policy makers.
Sustainability Marketing and Consumer Perception: A Case Study on Uniqlo Malaysia’s Green Transformation Tunde, Odebunmi Abayomi; Saxena, Shweta; Mohd Azhar, Nur Aleeya Binti; Amaludin, Nur Aishah; Manan, Nur Aisyah Binti; Binti Mohd Jefri, Nur Alia Asrina; Chaudhary, Aarti; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4496

Abstract

This study examines the influence of sustainability marketing on consumer perception across Asia, focusing on UNIQLO Malaysia’s green transformation as a case study. The research aims to explore how Malaysian consumers respond to sustainable business practices such as ethical sourcing, recycling, and eco-friendly product design. This quantitative research uses an online survey distributed via Google Forms targeting    consumers from Malaysia who are familiar with the UNIQLO brand. A non-probability sampling method, specifically  the convenience sampling technique, will be applied to gather responses from 152 UNIQLO customers (N = 152) based on their  availability and willingness to participate. The collected data will be analyzed using descriptive statistics and regression analysis in SPSS  to determine the relationship between sustainability marketing and consumer attitudes, trust, and loyalty. The findings are expected to show the sustainable marketing strategies positively influence consumerperceptionandstrengthen brandimageintheretailindustry.The study           concludes that integrating sustainablepracticesintomarketing strategies enhance brand image, strengthencustomerrelationships,and promote environmental responsibility.
The Swipe to Spend Era: An Analysis of Technology Acceptance Factors Influencing TnG E-Wallet Usage in Daily Consumer Spending Ooi, Lyn Liq; Tunde, Odebunmi Abayomi; Leong, Wai Ee; Leong, Han Wen; Lew, Ai Hua; Leng, Jia Xin; Tanishq, Tanishq; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4501

Abstract

Touch ‘n Go (TnG) is an e-wallet service widely used in Malaysia, especially after the COVID-19 pandemic. E-wallets have become increasingly popular worldwide as a convenient digital payment method. This study examines the key factors influencing TnG e-wallet usage in their daily spending, as well as the relationship between continuous usage intention and continuous usage behaviour. The specific objectives are to assess the impact of facilitating conditions, perceived ease of use, perceived risk, perceived trust, and social influence; evaluate how these factors affect users’ continued usage intention; and analyze the relationship between continuous usage intention and continuous usage behaviour in the context of the TnG e-wallet service. Data were collected from 150 university students in Malaysia using a purposive sampling method. A quantitative research approach was employed through an online survey distributed to TnG e-wallet users. The findings indicate that perceived ease of use and social influence have a positively significant influence on users’ continued usage intention. For continuous usage behaviour is significantly affected by continued usage intention, facilitating conditions and social influence. The findings are anticipated to provide valuable insights for e-wallet providers to enhance user acceptance, thereby promote sustained usage behaviour

Page 36 of 36 | Total Record : 359

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