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IQTISHADequity jurnal MANAJEMEN
Published by Universitas Maarif Hasyim Latif
ISSN : -     EISSN : 26226367     DOI : 10.51804/iqtishad
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Asset-liability management, corporate governance Auditing, bank assurance, banking crises, investment banking, central banks Derivatives, structured financial products Efficiency, performance, technological progress Financing decisions, financial institution management Regulation, supervision, standards, accountability Environmental/financial/management/social accounting Risk management, internal control Asset pricing, financial engineering Bankruptcy prediction/determinants Corporate finance, venture capital Credit risk modelling/management Foreign exchange markets Law and finance, mergers and acquisitions Mutual funds/portfolio management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 109 Documents
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PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN, TERHADAP KEPUTUSAN PEMBELIAN PADA “SAMI REMEN” Ressa Anindya
IQTISHADequity jurnal MANAJEMEN Vol 2, No 2 (2020): Juni 2020
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (893.942 KB) | DOI: 10.51804/iej.v2i2.765

Abstract

Penelitian dengan metode kuantitatif yang secara garis besar memiliki tujuan guna mengetahui dan menganalisis pengaruh persepsi harga, kualitas produk, dan kualitas pelayanan terhadap Home Industri Sami Remen di Kecamatan Balongbendo Kabupaten Sidoarjo. Kesimpulan hasil penelitian menyatakan jika 1) Ada pengaruh positif dan signifikan persepsi harga atas keputusan pembelian pada Home Industri Sami Remen. Mendapatkan nilai thitung > ttabel ( 2,693 > 1,662 ); 2) Ada pengaruh positif dan signifikan kualitas produk atas keputusan pembelian pada Home Industri Sami Remen. Mendapatkan nilai thitung > ttabel ( 2,406 > 1,662 ); 3) Ada pengaruh positif dan signifkan kualitas pelayanan atas keputusan pembelian pada Home Industri Sami Remen. Mendapatkan nilai thitung > ttabel (2,719 > 1,662); Ada pengaruh simultan dari persepsi harga, kualitas produk dan kualitas pelayanan atas keputusan pembelian pada Home Industri Sami Remen. Mendapatkan nilai Fhitung > Ftabel (23,035 > 2,70).
ANALISIS KUALITAS PELAYANAN, KEPUASAN KONSUMEN UNTUK MENINGKATKAN LOYALITAS NASABAH DI BANK BCA Verro Bellasaputri; Donny Arif
IQTISHADequity jurnal MANAJEMEN Vol 4, No 2 (2022): Juni 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.689 KB) | DOI: 10.51804/iej.v4i2.1852

Abstract

Penelitian ini dilakukan untuk mengetahui dampak kualitas layanan terhadap kepuasan dan loyalitas nasabah di kantor pusat Bank BCA Sidoarjo. Survei ini mencakup seluruh nasabah kantor pusat Bank BCA dengan mengambil populasi 200 respondennya menggunakan metode pengambilan sampel yang ditargetkan. Ukuran sampel dianggap cukup untuk mewakili seluruh populasi. Metode yang digunakan bagian dalam analisis ini adalah deskriptif dan kualitatif. Berdasarkan hasil survei tersebut, tangible mendukung kepuasan konsumen yang tinggi terhadap kualitas layanan yang diberikan oleh Bank BCA KCU Sidoarjo. Ini sangat jelas berkat kesopanan staf, komunikasi antara staf dan pelanggan sangat jelas dan keamanan sudah sangat baik, ruang tunggunya bersih dan nyaman, kualitas layanan dan tingkat kepuasan pelanggan untuk meningkatkan loyalitas pelanggan Selalu memeriksa kebutuhan semua pelanggan, memberikan layanan informasi yang jelas, puas dengan sikap staf yang bertugas, dan memiliki lebih banyak akses ke pelanggan. Mudah, nyaman, dan membuat pelanggan merasa senang .
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Meilidia Ningrum
IQTISHADequity jurnal MANAJEMEN Vol 2, No 1 (2019): Desember 2019
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.053 KB) | DOI: 10.51804/iej.v2i1.549

Abstract

Pengaruh Persepsi Harga, Kualitas Pelayanan, dan Promosi Terhadap Keputusan Pembelian. Maksud didalam penelitian adalah mengetahui Pengaruh Prsepsi Harga, Kualitas Playanan, dan Prmosi Terhadap Keputusan Pembelian. Penelitian ini adalah menggunakan metode survey dngan membagi kuisioner kpada setiap pembeli. Populasi yang diambil adalah responden yang berbelanja di Alfamidi. Berdasarkan hasil penelitian ditunjukkan : (1) Persepsi Harga dari perolehan  nilai t htung varibel persepsi harga sebesar 2,260 dengan nilai signifikan sebesar 0,027. Berdasarkan hasil pengujian tersebut maka dapat dinyatakan hipotesis diterima Yang artinya harga pengaruh signifikan kepada keputusan pembelian; (2) Kualitas Pelayanan diperoleh nilai t-hitung untuk variabel kalitas pelyanan sebesar 3,866 dari nilai sign sebesar 0,000. Berdasarkan hasil yang telah diuji dapat dinyatakan hipotesis diterima.Yang artinya kualitas pelayanan pengaruh sign kepada keputusan pembelian; (3) Promosi diperoleh nilai t-hitung untuk variabel promosi sebesar 2,820 dengan nilai signifikan sebesar 0,006. Berdasarkan hasil pengujian tersebut maka dapat dinyatakan hipotesis diterima.Yang artinya promosi mempengaruhi signi kepada keputusan pembelian; (4) Persepsi Hrga, Kualitas Peayanan, dan Prmosi secara simultan mempunyai pengaruh positif serta sign kepada keputusan pembelian diperoleh nilai f-hitung untuk variabel persepsi hrga, kualitas playanan dan prmosi sebesar 26,441 dengan nilai signifikan sebesar 0,000. Berdasarkan hasil yang telah diuji dapat dinyatakan hipotesis diterima.Yang artinya persepsi hrga, kualitas pelyanan dan promosi berpengaruh sign kepada keputusan pembelian.Kata kunci : Persepsi Harga, Kualitas Pelayanan, Promosi, Keputusan Pembelian.
ANALISIS PENGENDALIAN PERSEDIAAN BARANG MENGGUNAKAN METODE EOQ PADA PT LEJEL SHOPPING SIDOARJO Mochammad Rifan Abdi Pratama; Donny Arif
IQTISHADequity jurnal MANAJEMEN Vol 4, No 1 (2021): Desember 2021
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.946 KB) | DOI: 10.51804/iej.v4i1.1585

Abstract

Penelitian ini bertujuan untuk menganalisis dan memberikan perbandingan antara metode perusahaan dengan metode Economic Order Quantity. Dengan mengetahui ROP dan Safety Stock perusahaan akan dapat mengoptimalkan persediaan barang. Penelitian ini menggunakan metode kualitatif deskriptif yaitu dengan mengidentifikasi permasalahan yang ditemukan penulis, dideskripsikan dengan jelas sehingga akan terlihat inti permasalahan yang akan dibahas dengan bantuan analisis kualitatif. Hasil penelitiannya menunjukkan bahwa dengan menggunakan metode EOQ, perusahaan dapat secara tepat menentukan Safety Stock guna untuk meminimalisir terjadi kekurangan barang dan juga dapat di tentukannya ROP guna untuk menghindari keterlambatan dalam pemesanan maupun pengiriman barang kepada customer. Pada periode 2019 dengan EOQ yaitu 56 unit dengan frekuensi pemesanan kembali adalah 38 kali, Safety Stock 300 unit dan ROP 330 unit dan pada periode 2020 dengan EOQ yaitu 57 unit dengan frekuensi pemesanan kembali adalah 39 kali, Safety Stock 147 unit dan ROP 177 unit.  Penelitian ini hanya mensimulasikan produk AZHIKRA , hal itu dikarenakan produk tersebut merupakan produk Best Seller dengan perputaran yang paling cepat dan selain itu langkah untuk melakukan simulasi pada produk lain diasumsikan sama. Kata kunci : Economic Order Quantity, Safety Stock, Reorder Point.
Digital Marketing And Price On Iswa Computer Sales Volume Varid Martah; Danis Unita Dewi; Donny Arif
IQTISHADequity jurnal MANAJEMEN Vol 5, No 1 (2022): Desember 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i1.11885

Abstract

This study aims to determine the effect of digital marketing and price perceptions on computer sales volume. This study uses the dependent variables, including Digital Marketing, Price and the dependent variable, Sales Volume. Researchers approach with quantitative methods. The population in this study were Iswa Computer consumers in Surabaya. Using quantitative research methods with multiple linear regression analysis techniques, validity test, reliability test, classical assumption test, T-test and coefficient of determination test. The number of samples that meet the criteria for purposive sampling on Iswa Computer is 96 respondents. The research results partially by using the T-test that digital marketing variables positively and significantly affect sales volume. Testing the hypothesis using the T-test that the price variable positively and significantly affects sales volume.
Israf's Behavior Towards The Use Of Pay Later In The Practice Of Selling And Purchasing In The Marketplace Setiawan Bin Lahuri; Indah Taqiyah Mabarroh; Atina Rahma Mawaddah
IQTISHADequity jurnal MANAJEMEN Vol 5, No 1 (2022): Desember 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i1.11891

Abstract

The current development of e-commerce is followed by the development of payment methods for transactions. The majority of payment methods provided by e-commerce are digital payments, one of which is currently developing is paylater. The presence of the paylater feature makes online transactions more efficient and provides many conveniences. Finally increasing the consumer behavior of people in shopping that is close to waste. Waste in Islamic scholarship is a form of israf and tabdzir which is prohibited by religion because it can cause harm to humans. The purpose of this paper is to describe indications of israf behavior caused by paylater services. The writing method used is to use a normative approach, namely by approaching the problem based on the principles of Islamic Shari'ah and Islamic law. Then the analytical method used is a qualitative method, through an inductive mindset (specific to general), namely by analyzing the ideas and methodological framework of Islamic law which then draws general conclusions. The results of the study concluded that the existence of paylater payment services available in the marketplace can encourage someone to behave extravagantly which is in line with the concepts of israf and tabdzir in Islam. Convenience, bonuses, and paylater promotional services lead to impulse buying which makes a person shop not based on need, but on the basis of desire. This is one of the characteristics of israf and tabdzir behavior that is in accordance with the review of Surah al-A'raf Verse 31 and Surah Al-Isra` verses 26-27. The existence of this relevance provides information that encourages paylater users to be more careful in shopping and managing finances in order to avoid israf and tabdzir behavior which is prohibited by Islam
The Influence Of Leadership Style, Motivation, Work Discipline Job Satisfaction And Performance Mukti Ali; Rachmad Okta
IQTISHADequity jurnal MANAJEMEN Vol 5, No 1 (2022): Desember 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i1.11886

Abstract

This research was conducted to test how much influence leadership style, motivation, and work discipline have on job satisfaction and performance at Mitra Sehat Mandiri Vocational School, Sidoarjo. This study distributed questionnaires to all existing teachers as research respondents totaling 67 people. From the data collected and processed, it was found that leadership style does not affect job satisfaction. Leadership style influences performance. Motivation affects job satisfaction. Motivation affects performance because of value. Work discipline affects job satisfaction. Work discipline affects performance. Job satisfaction affects performance.
Analysis of Micro And Small Business Marketing Strategy of Multi-functional Fertilizer Applicator (Malica) Using Swot Matrix Khoirul Anam As Syukri; Moch Ezza; Muhammad Zamzami Al Mabruri; Sasongko Aji Wibowo
IQTISHADequity jurnal MANAJEMEN Vol 5, No 1 (2022): Desember 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i1.11890

Abstract

In general, one of the causes of fluctuations in agricultural productivity in Indonesia is still using conventional fertilization methods. This has an impact because of the risk of fatigue due to the conventional methods used. The Multifunctional Fertilizer Applicator (Malica) is a fertilization tool as well as sprinklers and pesticides that can be used as an applicator for liquid fertilizer and granular fertilizer using a spring valve mechanism as an output regulator. The research objective was to develop a marketing strategy for micro and small businesses using the Malika tool. To reach the predetermined target market and increase sales targets, an appropriate marketing strategy is needed. Marketing strategy analysis is carried out using the SWOT matrix based on internal and external business factors. Data collection was carried out through interviews, observation and literature study. The results of the IFAS and EFAS analysis have obtained an average IFE value of 2.79 and an average EFE value of 2.76. This value can indicate that this business is included in the cell V division which can use market penetration strategies and product development and the results of the SWOT analysis that has been carried out by linking internal factors and external factors obtained several competitive strategies including SO (Strengths-Opportunities) strategy, WO strategy (Weaknesses-Opportunities), ST strategy (Strengths-Threats), and WT strategy (Weaknesses-Threats). Of the 12 alternative strategies, there are 4 strategies chosen based on the highest weight, namely creating a business model that forms the foundation for developing the Malika product business, conducting business assessments from prospective customers and personal, conducting business branding by introducing products well to consumers and providing the best service to customers. consumer. So that this strategy can be used as a consideration in determining the marketing strategy of Malika's business.
Marketing Strategy of Herbal Spice Drink Products at the Spice House Cafe of Anwar Medika General Hospital Elis Anita Farida
IQTISHADequity jurnal MANAJEMEN Vol 5, No 1 (2022): Desember 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i1.11887

Abstract

ABSTRACTThe relationship between business strategies for introducing business products is very close, especially for new products for health. Business development and business strategies need to be carried out to create new markets, develop products, and complement existing products. The purpose of this study is to analyze product strategy in introducing herbal beverage products at the Rumah Rempah Rumah Saku General Anwar Medika cafe to assist in strengthening product identity and introducing stronger business products. The results of the strategy used for herbal spice drink products as new products were based on the application of SWOT analysis (Strength/”S”, Weaknes/“W”, Opportunity/”O”, and Treats/”T”). Strength (Strength) – Opportunity (Opportunity) as a consideration in the strategy of prioritizing product quality, product benefits, marketing and competition (online), discounts, and buying one get one. Weaknesses: opportunities to seek strategic opportunities based on existing weaknesses, analysis of market conditions, packaging, building a business through product reviews, and collaboration with business partners. Strength Strategy – threats to analyze to find product superiority based on product quality and benefits, as well as other considerations in terms of price and raw material aspects. Weakness strategy: The treatment for analyzing weaknesses and threats consists of research and development strategies, product patents, services, and product evaluation. The application of marketing strategies can increase customer interest in building trust in the product, product quality, and business sustainability at the Spice House of Anwar Medika General Hospital. 
The Preparation of Financial Statements Based on Psak No. 1 Concerning Presentation of Financial Reports At PT DSM Sura-baya Mitha Otik Wiraswati; Nikma Yucha; Desy Lindawati
IQTISHADequity jurnal MANAJEMEN Vol 5, No 1 (2022): Desember 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i1.11892

Abstract

Statement of Financial Accounting Standards is an instruction from accounting procedures which include the processing, recognition, preparation and presentation of financial statements. Financial reports according to PSAK 1 consist of balance reports, profit and loss reports, reports on changes in capital, cash flow reports, and notes to financial reports. From the initial research it was found that in the December 2021 period the company only presented balance reports, profit/loss reports, reports on changes in capital and cash flow reports. This study aims to identify and analyze the preparation of the financial statements of PT. DSM complies with PSAK No. 1. The method used for this research is descriptive qualitative. This method uses 3 processes, namely reducing, presenting and concluding. The data collection technique used is the method of observation, interviews, documentation. This study evaluates the financial statements of PT. DSM, the first thing to do is to check the format and standards used by the company, calculate the suitability of PT DSM's financial statements with PSAK No. 1 and present financial reports according to PSAK No. 1. Based on this research, it can be concluded that the financial statements prepared by PT. Most of the DSM have fulfilled the characteristics of PSAK No. 1, but there are some that have not been fulfilled, such as not making an explicit statement regarding compliance with applicable accounting standards, where this statement can be poured into the notes to the financial statements and has not presented comparative information. In addition, PT DSM has presented good financial reports even though the conformity level of the balance sheet is 35.29% and the level of non-conformity is 64.71% and there are several adjustments to the mention of items in the balance sheet, while for changes in profit/loss reports to profit/income statements. comprehensive loss as well as additions for making notes to the financial statements. 

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