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Humam Santosa Utomo
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LPPM Universitas Pembangunan Nasional "Veteran" Yogyakarta Gedung Rektorat Lt. 5 UPN “Veteran “Yogyakarta Jl. SWK. 104 Lingkar Utara, Condong Catur, Yogyakarta 55283
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Dharma: Jurnal Pengabdian Masyarakat
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : 27156788     EISSN : 27753433     DOI : https://doi.org/10.31315/dlppm
Core Subject : Social,
Social Sciences
Jurnal Dharma memiliki fokus utama pada pengembangan ilmu-ilmu di ranah pengabdian kepada masyarakat. Lingkup ranah pengabdian kepada masyarakat antara lain meliputi pelatihan, pemasaran, keamanan pangan lokal, Teknologi Tepat Guna (TTG), desain, pemberdayaan masyarakat, akses sosial, daerah perbatasan, daerah kurang berkembang, dan pendidikan untuk pembangunan berkelanjutan.
Arjuna Subject : Umum - Umum
Articles 7 Documents
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Search results for , issue "Vol. 5 No. 1 (2024): Mei" : 7 Documents clear
PENGENALAN DESA CINTA STATISTIK (CANTIK) DALAM MENDUKUNG PERENCANAAN PEMBANGUNAN DESA Kusuma, Yudha Adi; Khoiri, Halwa Annisa
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.11359

Abstract

Pembangunan desa menjadi tanggung jawab semua pihak. Langkah pembangunan yang baik perlu adanya perencanaan yang matang. Salah satu cara dalam menyusun perencanaan adalah dengan mengetahui data potensi desa. Seringkali desa tidak menyusun bahkan mencatat terkait data potensi desa. Pengenalan program Desa Cinta Statistik (CanTik) diperlukan dalam mendukung ketersediaan statistik sektoral untuk pengambilan keputusan terkait pembangunan desa. Pada kegiatan pengabdian ini diperkenalkan manfaat statistik sektoral melalui serangkaian kegiatan. Proses pengolahan data dengan bantuan software. Hasil dari pengabdian yang dilakukan membuat pengetahuan bagi peserta pengabdian bertambah khususnya dalam membaca data dalam hal infografis.
EDUKASI PEMANFAATAN TEKNOLOGI E-COMMERCE DALAM PEMASARAN PRODUK KELOMPOK SWADAYA MASYARAKAT DI KOTA PONTIANAK Heniwati, Elok
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.11896

Abstract

Knowledge about marketing products and services by utilizing e-commerce technology is an obstacle faced by Kelompok Swadaya Masyarakat (KSM), encompassed in the Kotaku program, which Bappeda manages in the Pontianak City area, West Kalimantan Province. Thus, we conduct community service activities to give them an understanding of what and how e-commerce is helpful for marketing products or services. The PKM method used lectures and interactive discussions between the PKM team and participants. The results of the activity showed an increase in the understanding of participants regarding the role of e-commerce in supporting the marketing of their products or services. The next step is to provide assistance activities for KSM to create e-commerce for each existing KSM.
IMPLEMENTASI PENDAMPINGAN PROMOSI DESA WISATA PENTINGSARI MELALUI MEDIA SOSIAL Zaki, Ahmad; Chantika, Shakira Ratu
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.11996

Abstract

Pentingsari Tourism Village is one of the tourist villages in Pentingsari, Umbulharjo, Cangkringan, Sleman Regency, Yogyakarta Special Region. Pentingsari Tourism Village has various tourist attractions that target domestic and foreign tourists. However, this tourist village still uses marketing media that has not been digitized. Pentingsari Tourism Village has not maximized the use of social media as a marketing medium in an effort to attract tourists. This community service is carried out through a direct visitation stage followed by the implementation of social media as a promotional tool for Pentingsari Tourism Village. The results obtained, namely the promotional content of Pentingsari Tourism Village, received positive and negative evaluations. Advertisers have applied the AIDA concept to content production, but still lack engagement. In addition, when promotions get a poor response, advertisers need to optimize the marketing funnel in order to increase brand image and engagement rate on the products or services offered.
PENDAMPINGAN PEMASARAN DENGAN DIGITAL MARKETING PRODUK SENI BUDAYA PADA UMKM DESA TULUSBESAR KABUPATEN MALANG Palandi, Esther Hesline
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.12340

Abstract

This service activity was carried out to provide knowledge about marketing with digital marketing of arts and culture products by MSMEs in the Tulus­besar village community, Malang district. This activity will start from Sep­tem­ber to October 2023. This activity aims to increase community inde­pendence in running their business and achieving profits. The method for implementing marketing assistance with digital marketing is as follows: 1) Participants are given an understanding of the target market who is inte­rested in arts and culture products; 2) The activity implementation team presents material according to the theme, creates attractive media content through product catalogues; 3) Participants carry out science, technology, social and culture simulations by recording orders and serving purchases through online shop applications on the Shopee and Tokopedia market­places; The imple­mentation of this service with the digital marketing theme consisted of 4 art and culture craftsmen participants who already have micro or medium scale businesses. The results obtained from this activity are the implementation of knowledge, such as multimedia, e-commerce and entrepreneurship, thereby providing benefits to the SME community.
INISIASI PENDAMPINGAN DAN IDENTIFIKASI PERMASALAHAN KELOMPOK USAHA TANI HUTAN PROHUTANI TAWANGMANGU KARANGANYAR Dewanti, Ida Susi; Tjahjanti, Rosalia Dwi Fadma; Wulandari, Asih Marini; Zaki, Ahmad; Hapsari, Nurul Retno
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.12372

Abstract

This community service was conducted by lecturers from the Business Administration Department, Universitas Pembangunan Nasional Veteran Yogyakarta, aimed at identifying and assisting the Forest Farming Business Group ProHutani in Tawangmangu, Karanganyar, Central Java. The team mapped out problems and analyzed the situation of the coffee farming business group, identifying issues such as capital, production capacity, business management, and product marketing. The activities were carried out in several stages, including lectures, discussions, and direct interviews with business actors. The identification results indicated the need for training in coffee cultivation, business management, licensing, and marketing. This community service successfully identified several solutions and follow-up steps for the further development of this business group. 
PEMBERDAYAAN KELOMPOK TANI DALAM PEMBUATAN PUPUK ORGANIK CAIR Haryanto, Darban; Wibawa, Tri; Suratna, Suratna; Utomo, Humam Santosa
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.12415

Abstract

Permasalahan yang dihadapi oleh kelompok tani di desa Sembungan, Kejajar, Wonosobo adalah banyaknya buah carica yang tidak layak diolah menjadi sirup carica. Buah carica yang rusak tidak dapat diolah sehinggah menjadi sampah yang mengganggu lingkungan pariwisata setempat. Permasalahan kedua adalah mahalnya harga pupuk dan obat tanaman yang digunakan petani untuk bercocok tanam sayuran. Tujuan pengabdian ini adalah membantu kelompok tani dalam mengolah limbah buah carica menjadi pupuk organic cair dan obat hama tanaman. Teknologi yang digunakan adalah proses limbah carica menjadi eco-enzyme. Metode pengabdian yang digunakan adalah sosialisasi tentang pemanfaatan limbah organik, pelatihan produksi pupuk cair, fasilitasi teknologi, pelatihan pemasaran pupuk organic, dan pendampingan. Pengabdian ini menghasilkan luaran berupa pupuk organic cair yang siap diterapkan untuk penyubur tanaman sayuran dan obat hama penyakit tanaman.
PELATIHAN PEMBUATAN VIDEO OFFICIAL PEMANDIAN SUMBERINGIN UNTUK MENDUKUNG TERWUJUDNYA DESA WISATA DI DESA WRINGINSONGO, KEC. TUMPANG, KAB. MALANG Agustina, Hiqma Nur; Anyassari, Nugrahaningtyas Fatma; Fauzia, Maya Rizki; Novitasari, Novitasari; Rahayu, Eka Listianing; Handayani, Tri Astuti
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.12492

Abstract

Tourism village is a village that has various characteristics and uniqueness, and therefore designated as a tourist attraction. Tourist village is a form of community empowerment since the village is run and managed by local community. In addition, it also drives utilization of local resources and development of local businesses. Studies have shown the impact of tourism village toward the village economy since tourism is a substantial economic base for developing an area. Situated in Tumpang, Malang Regency, Wringinsongo village has a lot of potentials, namely agriculture, fisheries, creative industry and tourism. One of which is a natural swimming pond called Sumberingin. However, number of visitors are relatively low because very few people, particularly those living outside Tumpang, have heard about this attraction. With adequate promotion, Sumberingin swimming pond can be a major tourist attraction. Therefore, Polinema decided to conduct a training on video-making and editing for members of BUMDes Tirta Jaya Kreasi. The objective is to provide some assistance to promote Sumberingin swimming pond. The findings demonstrated that the training increased the participants’ knowledge and skills in video-making from several interesting angles.

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