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Asian Journal of Management Analytics
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29634547     DOI : https://doi.org/10.55927/ajma.v1i2
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics production/operations management, and supply chain management. The connectivity, interdisciplinary, and interface between data analytics and various business disciplines are of particular interest for this journal. Research methods that are expected to be implemented in this journal include, but are not limited to, empirical research, data analytics, big data analytics, data science, operations research, management science, decision science, and simulation modeling. AJMA journal publishes articles quarterly in January, April, July, and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 239 Documents
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The Effect of the Use of Paylater Services on Consumption Patterns Mediated by Personal Money Management in Generation Z with Socioeconomic Factors as Control Variables Novarianty, Terisha Andra; Hidayat, Agus Maolana; Kartawinata, Budi Rustandi
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14762

Abstract

This study aims to analyze the influence of the use of paylater services on the consumption patterns of Generation Z with personal money management as a mediating variable and socioeconomic factors as a control variable. Using a quantitative approach, data was collected through questionnaires from 275 respondents, with 200 test-worthy data analyzed using the Structural Equation Modeling (SEM) method through SmartPLS. The results of the study show that the use of paylater services has a positive effect on consumption patterns, and this influence is significantly mediated by personal money management. Socioeconomic factors also affect consumption behavior. These findings support the advancement of financial literacy and risk management among Generation Z in the context of the digital age.
The Influence of Brand Image, Celebrity Endorser, Electronic Word of Mouth and Communication Media on Purchase Decisions Syifaramadan, Choiruddin; Rahayu, Tri Septin Muji; Utami, Restu Frida; Purwidianti, Wida
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14775

Abstract

This study aims to analyze the influence of brand image, celebrity endorser, electronic word of mouth and communication media on purchasing decisions for skincare brand S products in Indonesia. The population in this study was the general public of Kembaran sub-district. The sampling method used was purposive sampling. The formula for determining the minimum sample used Slovin with a minimum sample of 100 respondents. The instrument used was a questionnaire with a Likert scale. This study used multiple linear regression test analysis tools. The results showed that brand image had a positive and significant effect on purchasing decisions, celebrity endorsers had a significant positive effect on purchasing decisions, electronic word of mouth had a negative effect on purchasing decisions and communication media had no impact on purchasing decisions.
The Influence of Ewom, Digital Marketing, Customer Satisfaction and Brand Image on Tiktok Shop Customer Loyalty Student Study in Purwokerto Layli, Alfina Nur; Hidayah, Arini; Miftahudin, Muhammad Agung; Widhiandono, Hengky
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14776

Abstract

This study investigates the influence of Electronic Word of Mouth (EWOM), Digital Marketing, Customer Satisfaction, and Brand Image on customer loyalty within the context of TikTok Shop, a rapidly growing social commerce platform. Using purposive sampling, data were collected from 120 student respondents in Purwokerto via offline questionnaires formatted on a five-point Likert scale. The analysis was conducted using SPSS 26 and comprised descriptive statistics, validity and reliability testing, classical assumption tests (normality, multicollinearity, heteroscedasticity), multiple linear regression, model fit evaluation, and hypothesis testing. The results indicate that EWOM, Digital Marketing, and Brand Image exert a positive and significant effect on customer loyalty, while Customer Satisfaction shows a negative and significant relationship. These findings suggest that TikTok Shop should enhance its EWOM and digital marketing strategies and reassess its approach to customer satisfaction.
Analysis of the Financial Independence Ratio of Makassar City Government During the Second Term of Mohammad Ramdhan Pomanto's Leadership Khalimatussa’diah, Khalimatussa’diah; Haliah , Haliah
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14794

Abstract

Local governments play a key role in national development through independent financial management. Regional autonomy in Indonesia aims to enhance public services and regional resource management. This study analyzes the financial independence of Makassar City during Mayor Mohammad Ramdhan Pomanto's second term using financial ratios. The quantitative descriptive method evaluates the independence, effectiveness, efficiency, and financial growth based on Makassar's APBD data. Results show fluctuating financial performance, with a moderate financial independence ratio indicating reliance on central government funds. The study highlights the need for improved PAD management and resource optimization to enhance fiscal independence and support sustainable development.
Investigation the Influence of Green Brand Knowledge and Attitude towards Green Brands on Purchase Intention Corkcicle: The Mediating Role of Brand Equity Udayanti, Imel; Madiawati, Putu Nina; Widodo, Arry
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14803

Abstract

This study explores how Green Brand Knowledge and Attitude Toward Green Brand influence Purchase Intention, with Brand Equity acting as a mediating variable. The research is contextualized within Corkcicle, an eco-friendly lifestyle tumbler brand, and targets environmentally conscious Gen Z consumers. A quantitative approach was employed using Structural Equation Modeling (SEM-PLS). Data were collected from 300 Gen Z respondents in Bandung, Indonesia, who are familiar with Corkcicle through social media and online platforms. The findings indicate that both Green Brand Knowledge and Attitude Toward Green Brand significantly and positively influence Purchase Intention. Furthermore, Brand Equity plays a significant mediating role in this relationship, reinforcing its importance in green brand strategies. These results suggest that sustainability-oriented branding, particularly when supported by strong brand equity, can effectively drive green purchase intention among younger consumers. The study contributes to green marketing literature by validating the mediating role of Brand Equity and offers practical insights for brands aiming to foster eco-friendly buying behavior through digital engagement and value-based branding.
Sustainability Efforts in Eco-Fashion Industry: Consumer Perception Trust and Purchase Intention Ramadina, Tarisya Rizki ; Pradana, Mahir; Rubiyanti, Rd. Nurafni
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14809

Abstract

The sustainable fashion industry is experiencing rapid growth as consumer awareness of environmental issues increases. This study aims to analyze the influence of Social Responsibility on Purchase intention in sustainable fashion products, with Trust, Attitude, and Perceived Consumer Effectiveness (PCE) as the mediating variables. The object of the research is consumers of Eiger eco-fashion products in Indonesia. The method used is explanatory quantitative with an online survey approach and Partial Least Square (PLS-SEM) analysis techniques. The sample amounted to 200 respondents who were selected using purposive sampling. The results of the study show that Social Responsibility has a positive effect on Trust, Attitude, and PCE. In addition, Trust and Attitude have a significant effect on Purchase intention, while PCE also makes a positive contribution. This research provides practical implications for companies in strengthening sustainability strategies to increase consumer buying intentions, while enriching the academic literature on sustainable consumer behavior in Indonesia.
The Effect of Work-Life Balance and Work Environment on Organizational Commitment with Job Satisfaction as a Mediator at Ananda Purwokerto Hospital Tiarto, Ahlan Gema; Widhiandono, Hengky; Suyoto, Suyoto; Innayah, Maulida Nurul
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14834

Abstract

This study investigates the influence of work-life balance and work environment on organizational commitment, with job satisfaction as a mediating variable, at Ananda Purwokerto General Hospital. Using a quantitative approach, data were collected from 130 healthcare workers selected through accidental sampling. The Slovin formula with a 5% margin of error was used to determine the sample size. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach via SmartPLS 4.0 software. The results show that work-life balance and work environment both have a positive and significant effect on job satisfaction and organizational commitment. Moreover, job satisfaction significantly influences organizational commitment and mediates the relationship between work-life balance, work environment, and organizational commitment.
Why Employees Stay: The Indirect Path from Rewards and Work-Life Balance to Retention through Job Satisfaction Satria, Agri Bayu; Bagis, Fatmah; Darmawan, Akhmad; Randikaparsa, Irawan
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14856

Abstract

With an emphasis on the mediating function of job satisfaction, this study investigates the impact of rewards and work-life balance on university employee retention. 252 staff members from three Purwokerto universities : UIN Saizu, UMP, and UNU participated in the study utilizing the purposive sampling technique, and SEM-PLS was used to analyze the data. The findings indicate that rewards have an impact on job satisfaction but do not directly raise employee retention. Work-life balance, on the other hand, affects retention both directly and indirectly through job satisfaction. Employees are more likely to be content and loyal to the company when they feel appreciated and have a healthy work-life balance. These results emphasize how crucial it is to design equitable and healthy work practices in order to increase retention. Higher education institutions are urged to create retention strategies centered on work-life balance, rewards, and job satisfaction for practical reasons. However, just three universities in a single region were included in the study. It is recommended that more institutions be included in future studies to have a more comprehensive picture.
The Influence of Product Bundling and Perceived Value on Continuance Intention through the Satisfaction of Non-Subsidized KPR Debtors Bank BTN Medan Branch Office Siregar, Ahir Diana Putri; Ginting, Paham; Gultom, Parapat
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14867

Abstract

This study aims to analyze the effect of product bundling and perceived value on continuance intention through satisfaction among non-subsidized mortgage debtors at Bank BTN, Medan Branch. Using a quantitative approach with 81 respondents selected purposively from 417 debtors, data were collected via questionnaires and analyzed using SEM-PLS. The results show that product bundling has a positive but not significant effect on satisfaction and continuance intention. In contrast, perceived value significantly affects both satisfaction and continuance intention. Satisfaction also significantly influences continuance intention. Additionally, perceived value has a significant indirect effect through satisfaction, while product bundling does not. These findings highlight the critical role of perceived value and satisfaction in encouraging continued use of banking services.
The Role of Work Motivation as a Mediating Influence Between Compensation and Procedural Justice on Job Satisfaction Mawaddah, Apriani; Darmawan, Akhmad; Purnadi, Purnadi; Utami, Restu Frida
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14887

Abstract

This study analyzes the effect of compensation and procedural justice on job satisfaction with work motivation as a mediating variable in production employees of PT Royal Korindah Purbalingga. This research uses a quantitative approach with stratified random sampling method. The population amounted to 474 employees, the research sample amounted to 106 employees. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results showed that compensation and procedural justice had a positive and significant effect on job satisfaction and work motivation, work motivation had no significant effect on job satisfaction, work motivation did not mediate the relationship between compensation and procedural justice on job satisfaction. These findings fill the theoretical gap by confirming that the effect of compensation and procedural justice on job satisfaction is not through the mediation path of work motivation.

Page 20 of 24 | Total Record : 239

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