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ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Published by Lembaga Yasin Alsys
ISSN : 28094484     EISSN : 28094093     DOI : -
Core Subject : Religion, Education, Social,
Religion Education Social Sciences
The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that accumulated knowledge, values, and skills. Scientific manuscript dealing with education, and science topics are particularly welcome to be submitted. The journal encompasses research articles, original research report, and scientific reviews in education.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 788 Documents
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Transformasi Kurikulum Pendidikan Dasar di Era Society 5.0: Analisis Kesenjangan Digital dalam Implementasi Kurikulum di Indonesia Nasrin Ameliasari; Syaiful Hadi; Muhammad Zaini
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11281

Abstract

The transformation of the basic education curriculum toward the Society 5.0 era requires inclusive technology integration; however, its implementation in Indonesia continues to face a digital divide that affects educational equity and quality. This study aims to analyze the transformation of the basic education curriculum in the Society 5.0 era, identify forms of the digital divide, analyze factors influencing successful implementation, and formulate conceptual recommendations for developing more inclusive and equitable curriculum policies. The study employed a Systematic Literature Review (SLR) approach based on the PRISMA 2020 guidelines through four stages: identification, screening, eligibility, and inclusion. The literature search was conducted across the Scopus, Google Scholar, Crossref, Dimensions, ERIC, and Garuda databases and yielded 18 articles that met the inclusion criteria and were published between 2023 and 2026. The synthesis results indicate that the digital divide in the transformation of the basic education curriculum is multidimensional and interrelated, encompassing limited digital infrastructure, teachers’ digital competence, inconsistencies in policy implementation across regions, and disparities in students’ digital literacy. Schools in frontier, outermost, and disadvantaged (3T) regions face multiple structural barriers, resulting in suboptimal implementation fidelity of the Kurikulum Merdeka, while teachers’ adaptive responses in practice tend to be individual and are not yet supported by systemic policy solutions. This study concludes that the successful transformation of the curriculum toward the Society 5.0 vision requires multilevel interventions that simultaneously encompass infrastructure improvement, the strengthening of teachers’ digital competence, and policy adaptation based on regional characteristics. These findings provide a conceptual foundation for developing more adaptive, inclusive, and equitable basic education curriculum policies and affirm that digital transformation cannot rely solely on the provision of learning platforms.
Membangun Brand Loyalty melalui Brand Experience dan Brand Image: Peran Mediasi Brand Trust (Studi pada Konsumen Produk Wardah di Semarang) Irly Anoti; Mulyana
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11293

Abstract

Although the relationships among brand experience, brand image, brand trust, and brand loyalty have been widely examined, studies on the mediating role of brand trust among consumers of Wardah products in Semarang City remain limited and have yielded inconsistent findings. This study aimed to analyse the effects of brand experience and brand image on brand loyalty through brand trust. This study employed a quantitative approach with an explanatory research design. A total of 96 respondents were selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analysed using multiple linear regression and the Sobel test with the assistance of IBM SPSS Statistics 26. The results showed that brand experience had a positive and significant effect on brand trust and brand loyalty. Brand image had a positive and significant effect on brand trust but had no significant direct effect on brand loyalty. Brand trust had a positive and significant effect on brand loyalty and was found to mediate the effects of brand experience and brand image on brand loyalty. These findings confirm that brand trust plays an important role in bridging the effects of brand experience and brand image on the formation of consumer loyalty. This study provides a theoretical contribution to the development of brand management literature and practical implications for Wardah and other cosmetics companies in designing strategies focused on enhancing brand experience, strengthening brand image, and building consumer trust. Future research may extend the model by incorporating other variables, such as customer satisfaction, brand love, and customer engagement, as well as broadening the research objects and geographical areas.
Korelasi Pemanfaatan Media Pembelajaran Digital dengan Hasil Belajar Mata Pelajaran Pendidikan Agama Islam di SMPN 4 Payakumbuh Faizatur Rafi’ah; Zulfani Sesmiarni
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11321

Abstract

The use of digital learning media in Islamic Religious Education (PAI) instruction has received considerable attention in various studies, but research specifically analysing its relationship with PAI learning outcomes in schools implementing digital classes remains relatively limited. This study aimed to analyse the relationship between the use of digital learning media and PAI learning outcomes among students in the Grade VIII Digital Class at SMP Negeri 4 Payakumbuh. This study employed a quantitative approach with a correlational design. The participants comprised 95 students selected using total sampling. Data were collected through a questionnaire to measure the use of digital learning media and documentation of students’ PAI learning outcome scores. The data were analysed using descriptive statistics, prerequisite analysis tests, Spearman’s rank correlation, and simple linear regression with the assistance of IBM SPSS Statistics version 27. The results showed that the use of digital learning media was classified as good but was not significantly related to PAI learning outcomes. This was indicated by a correlation coefficient of 0.073 with a significance value of 0.481 (p > 0.05) and an R-squared value of 0.000, indicating that the use of digital learning media did not contribute to the variation in students’ learning outcomes. These findings confirm that a good level of digital media use is not directly associated with improved PAI learning outcomes because learning outcomes may be influenced by various other factors. This study enriches the literature on digital learning, particularly regarding the relationship between digital media use and PAI learning outcomes. The practical implication is that teachers need to integrate digital media with interactive and student-centred learning strategies, while future research should examine other factors related to PAI learning outcomes.
Analisis Strategi Marketing Mix dalam Meningkatkan Pendapatan pada Toko Buah Daisuki Fruits, Sarilamak dalam Perspektif Bisnis Syariah Pratiwi Rahmadani; Iiz Izmuddin
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11325

Abstract

Although the marketing mix strategy has been widely examined in marketing research, studies specifically addressing its implementation in increasing the revenue of fruit retail businesses from an Islamic business perspective remain limited. This study aimed to analyse the implementation of the marketing mix strategy in increasing the revenue of Daisuki Fruits Sarilamak Store from an Islamic business perspective. This study employed a qualitative approach with a case study design. The research informants consisted of the business owner, employees, and consumers selected using purposive sampling. Data were collected through observations, in-depth interviews, and documentation and were subsequently analysed using the interactive model of Miles, Huberman, and Saldaña, which comprises data condensation, data presentation, and conclusion drawing and verification. The results showed that the marketing mix strategy, comprising product, price, place, and promotion, contributed positively to increasing business revenue. The product strategy was implemented by providing high-quality and diverse fruits, whereas the pricing strategy was implemented competitively and transparently. The place strategy was supported by convenient distribution and ordering services, while the promotion strategy was implemented through social media and word-of-mouth communication, although the use of digital marketing still needs to be optimized. The SWOT analysis showed that the W–O strategy was the priority for business development through the utilization of external opportunities to overcome internal weaknesses. These findings confirm that the implementation of a marketing mix aligned with Islamic business principles can support increased revenue and business competitiveness. This study provides a theoretical contribution to the development of Islamic marketing studies and practical implications for micro, small, and medium enterprises in formulating effective, competitive, and sustainable marketing strategies.
Pengaruh Profitabilitas, Aktivitas, dan Arus Kas Operasi terhadap Financial Distress pada Perusahaan Sektor Teknologi yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2020-2024 Inka Bunga Hasanah; Santi Deswita
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11329

Abstract

Although financial distress among technology-sector companies has been widely studied as an early indicator of potential bankruptcy, research specifically analyzing the effects of profitability, activity, and operating cash flow on financial distress among technology-sector companies listed on the Bursa Efek Indonesia (BEI) during the 2020–2024 period remains limited. This study aims to analyze the effects of profitability, activity, and operating cash flow on financial distress. This study employed a quantitative approach with a causal design and utilized secondary data in the form of companies’ annual financial statements. The sample was determined through purposive sampling based on specific criteria for technology-sector companies listed on the BEI during the 2020–2024 period. Data were collected using the documentation method and analyzed through multiple linear regression with the assistance of IBM SPSS, including descriptive statistics, classical assumption tests, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²). The results showed that profitability, activity, and operating cash flow played a role in explaining companies’ financial distress conditions. Companies with low profitability, declining asset-use effectiveness, and weak operating cash flow tended to have a higher risk of financial distress. These findings strengthen the application of agency theory and signaling theory in explaining the relationship between financial performance and potential financial difficulties. This study contributes to the development of financial distress prediction research and provides practical implications for company management, investors, and creditors in detecting potential financial difficulties as a basis for decision-making. Future studies are recommended to expand the research objects, observation periods, and variables to obtain more comprehensive results.
Analisis Strategi Peningkatan Kualitas Pelayanan pada PT. BPRS Jam Gadang Bukittinggi Mia Yolanda; Yuwarman Mansur
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11369

Abstract

Although service quality in Islamic banking has been widely studied, research specifically analyzing strategies for improving service quality at Sharia Rural Banks based on the five SERVQUAL dimensions remains relatively limited. PT BPRS Jam Gadang Bukittinggi faces several problems, including limited digital services, inadequate physical facilities, and a decline in the number of customers, indicating that its services have not fully met customer expectations. This study aimed to analyze strategies for improving service quality and identify the factors influencing it based on the dimensions of tangibles, reliability, responsiveness, assurance, and empathy. The study employed a qualitative approach with a descriptive design. Informants were selected through purposive sampling and consisted of management personnel, operational staff, and four customers selected based on their experience using the services of PT BPRS Jam Gadang Bukittinggi. Data were collected through direct observation, interviews, and documentation and were subsequently analyzed qualitatively to obtain an in-depth understanding of service conditions. The results showed that service quality was not yet optimal, although various improvement efforts had been undertaken. In the tangibles dimension, service facilities were not fully adequate and were not yet supported by modern banking technology. In the reliability and responsiveness dimensions, the delivery of information and employee responses remained inconsistent, whereas in the assurance and empathy dimensions, challenges persisted in building trust and providing individualized attention to customers. These findings confirm that improving service quality requires an integrated strategy involving infrastructure improvement, digital service development, and enhancement of human resource competencies. This study contributes to the development of research on service quality in Islamic banking and provides practical implications for PT BPRS Jam Gadang Bukittinggi in improving service efficiency, customer satisfaction, and institutional competitiveness.
Korelasi Pemanfaatan Media Pembelajaran Digital dengan Hasil Belajar Mata Pelajaran Pendidikan Agama Islam di SMPN 4 Payakumbuh Faizatur Rafi’ah; Zulfani Sesmiarni
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11408

Abstract

Although the use of digital learning media in Islamic Religious Education (PAI) has been widely studied, research specifically analyzing its relationship with PAI learning outcomes in schools that implement digital classes remains limited. This study aims to analyze the relationship between the use of digital learning media and the PAI learning outcomes of students in the Grade VIII Digital class at SMP Negeri 4 Payakumbuh. This study employed a quantitative approach with a correlational design and involved 95 students selected through total sampling. Data were collected using a questionnaire to measure the level of digital learning media use and documentation of students’ PAI learning outcome scores. The data were analyzed using descriptive statistics, prerequisite analysis tests, the Spearman rank correlation test, and simple regression with the assistance of IBM SPSS Statistics version 27. The results showed that the use of digital learning media was in the good category but had no significant relationship with PAI learning outcomes, as indicated by a correlation coefficient of 0.073 and a significance value of 0.481 (p > 0.05). The R² value of 0.000 also indicated that the use of digital learning media did not contribute to variations in students’ learning outcomes. These findings confirm that a high level of digital media use is not directly associated with improved PAI learning outcomes because learning outcomes may be influenced by various other factors. This study enriches research on digital learning in the context of Islamic Religious Education and implies the need for teachers to integrate digital media with interactive and student-centered learning strategies. Future research is recommended to examine other variables that may influence PAI learning outcomes.
Analisis Dampak Sistem Antrian Digital Berbasis Queuing Theory dalam Meningkatkan Jumlah Nasabah pada Bank Syariah Indonesia (Studi Kasus: Bank Syariah Indonesia KCP Painan) Husniyah Khairaty; Andis Febrian
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11413

Abstract

Although the implementation of digital queuing systems in the banking sector has been widely studied as an effort to improve service quality, research specifically analyzing the impact of Queuing Theory-based digital queuing systems on increasing the number of customers in Islamic banking, particularly at Bank Syariah Indonesia (BSI) KCP Painan, remains limited. This study aims to analyze the impact of implementing a Queuing Theory-based digital queuing system in supporting an increase in the number of customers at BSI KCP Painan. This study employed a qualitative approach with a case study design. Informants were selected through purposive sampling and included the branch manager, customer service officers, tellers, security officers, and customers. Data were collected through observation, in-depth interviews, and documentation and were subsequently analyzed using the interactive analysis model of Miles, Huberman, and Saldaña, which includes data condensation, data display, and conclusion drawing and verification. The results showed that the implementation of the digital queuing system created more orderly, transparent, and systematic services through the management of customer arrival sources, arrival patterns, service mechanisms, queuing discipline, and system capacity. However, the effectiveness of its implementation was still influenced by fluctuations in the number of customer arrivals, limited service capacity, office location, and the extent of digital service dissemination to the public. These findings confirm the relevance of Queuing Theory to Islamic banking service management and indicate that optimizing the digital queuing system needs to be supported by adequate service capacity and customer digital literacy. This study provides practical implications for BSI in optimizing service capacity, expanding the dissemination of digital services, and developing service strategies that are more adaptive to customer needs. Future research is recommended to expand the research locations and combine qualitative and quantitative approaches to obtain more comprehensive findings.
Analisis Faktor Minat Belajar Murid dalam Pembelajaran Al-Qur’an di TPQ Al-Ikhlas Surau Cubadak Tilatang Kamang Agam Rapisa Putri Ayu; Alimir
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11415

Abstract

Although learning interest is an important factor determining success in Qur’an learning, studies specifically analyzing the internal and external factors that influence students’ learning interest in non-formal Qur’anic educational institutions remain limited. This study aims to analyze the factors influencing students’ learning interest in Qur’an learning at TPQ Al-Ikhlas Surau Cubadak, Tilatang Kamang, Agam Regency. This study employed a qualitative approach with a case study design. The research participants consisted of the head of the TPQ, teachers, Level II students, and students’ parents, who were selected through purposive sampling. Data were collected through observation, semi-structured interviews, and documentation and were subsequently analyzed using the interactive analysis model of Miles, Huberman, and Saldaña, which includes data condensation, data display, and conclusion drawing and verification. The results showed that students’ learning interest was influenced by internal factors, including attention, enjoyment, concentration, awareness, and willingness to learn, as well as external factors comprising teacher competence, learning methods, parental support, the learning environment, learning facilities, and gadget use. These findings extend the application of the concepts of learning interest and Self-Determination Theory to the context of Qur’an learning in non-formal educational institutions. This study emphasizes the importance of collaboration among teachers, parents, and TPQ administrators in creating a conducive learning environment to enhance students’ learning interest. Theoretically, this study contributes to the development of Islamic education research, while practically, its findings can serve as a basis for TPQ administrators in designing Qur’an learning that is more engaging, supportive, and responsive to students’ needs.
Analisis Penerapan Strategi Promosi Menggunakan Media Sosial untuk Meningkatkan Minat Beli Konsumen pada Produk Olahan Rinuak di Jorong Bancah (Studi Kasus: UMKM Tapian Maninjau) Muhamad Choirul Yahya; Santi Deswita
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11421

Abstract

Although promotional strategies through social media have been widely studied in digital marketing, research specifically analyzing their implementation in local product-based micro, small, and medium enterprises (MSMEs) to increase consumer purchase intention remains limited. This study aims to analyze the implementation of promotional strategies through social media in increasing consumer purchase intention at Tapian Maninjau MSME. This study employed a qualitative approach with a case study design. The research informants consisted of the MSME owner, consumers, and supporting informants selected through purposive sampling. Data were collected through semi-structured interviews, observation, and documentation and were subsequently analyzed using the interactive analysis model of Miles, Huberman, and Saldaña, which includes data condensation, data display, and conclusion drawing and verification. The results showed that Facebook and WhatsApp had been utilized as promotional and communication channels with consumers, thereby facilitating the dissemination of product information and expanding marketing reach. However, the implementation of these strategies was not yet optimal because promotional activities remained limited to simple posts, were not supported by content planning and promotional evaluation, and had not maximized the use of various digital platforms. In addition to social media promotion, product quality, taste, packaging, and customer recommendations also influenced consumer purchase intention. These findings strengthen the application of the concepts of the marketing mix, social media marketing, and purchase intention in the context of local product-based MSMEs. This study emphasizes that optimizing social media promotion requires improved digital literacy, content planning, periodic evaluation, and platform diversification to strengthen consumer purchase intention and MSME competitiveness in the digital era.

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