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Business Management
Published by Lembaga Penelitian dan Pendidikan Mandala
ISSN : 28288203     EISSN : 28287606     DOI : http://dx.doi.org/10.58258/bisnis.v1i2.3273
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen Bisnis diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala. Artikel berupa tulisan yang diterbitkan versi cetak dan online secara berkala pada bulan Februari dan Agustus di bidang Ilmu Manajemen dan Bisnis. Penerbitan ini memuat tulisan bersifat ilmiah dalam bentuk hasil penelitian, kajian teori dan aplikasi teori, gagasan konseptual, resensi buku baru, Bibliografi dan tulisan dari Akademisi maupun Praktisi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 190 Documents
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Does Emotion-Inducing Digital Content Enhances Brand Equity and Brand Loyalty? Evidence from Indonesian MSEs Silaban, Daniel Peterson
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9507

Abstract

Digital Content Marketing (DCM) plays an increasingly strategic role for micro and small enterprises (MSEs), particularly service-based businesses that rely on trust and strong branding. This study examines how emotional value, as a core dimension of DCM, influences brand outcomes in the context of service-based MSEs in North Sulawesi, Indonesia. Drawing on advertising value theory and the theory of consumption values, the research investigates the effects of emotional value on brand equity and brand loyalty, while also testing the mediating role of brand equity. A purposive survey was conducted with 226 consumers who had interacted with the Instagram accounts of local MSEs. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Results show that emotional value significantly enhances both brand equity and brand loyalty. Moreover, brand equity strongly predicts loyalty and partially mediates the relationship between emotional value and loyalty. These findings emphasize the importance of emotion-inducing digital content in strengthening brand superiority and consumer loyalty, while offering actionable insights for managers, business associations, and policymakers supporting MSE competitiveness in emerging markets.
The Influence of Work Stress and Work-Life Balance to Turnover Intention on Generation Z Working Students in Karawang Regency Fadily, Abdul Khoer Al; Kristanto, Yudi; Setiawati, Setiawati
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9396

Abstract

This research is motivated by the phenomenon of the increasing number of Generation Z students who work while studying in Karawang Regency, which has given rise to new problems, especially related to work stress and life imbalance, which has the potential to increase turnover intention. This study aims to analyze the influence of work stress and work-life balance to turnover intention on Generation Z working students. A quantitative approach was used in this study with a survey method through a closed questionnaire and purposive sampling technique for 60 respondents. Data were analyzed using multiple linear regression tests with the help of SPSS. The results showed that work stress had a positive and significant effect on turnover intention, temporary work-life balance has a negative and significant effect. Simultaneously, both variables influence student workers' intention to resign. This finding contributes to the development of campus and organizational policies to create a work and academic environment that better supports the well-being of student workers.
Perception of Non-Muslim Community's Attitude to Islamic Banking in Kupang City, NTT Kurniawan, Panji Rizki
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9562

Abstract

The presence of Islamic banking in East Nusa Tenggara (NTT) continues to receive mixed responses from the public, particularly non-Muslims. This situation has led to various public perceptions of Islamic banking, which poses challenges for banks. This study aims to determine the perceptions of non-Muslim communities in East Nusa Tenggara (NTT) towards Islamic banking and the strategies offered to market Islamic banking products to non-Muslims in NTT. The method used in this study is qualitative research, with the type of research being: field research and the research approach is descriptive qualitative. The data sources in this study consist of primary data sources and secondary data sources. In order to collect data, data collection methods such as documentation and interviews were also used. The inductive cognitive method was used to conduct data analysis. The results of this study indicate that non-Muslim communities have different perspectives on Islamic banking. This is due to the lack of knowledge of non-Muslim communities in Kupang City regarding Islamic banking, and one of the factors that causes the community to have different views on Islamic banking is the education and socialization factors carried out by banks have not reached the community, which results in different perceptions among the community.
Analysis of Organization X Problems Through Diagram Fishbone and Implementation of Plan - Do - Check - Action Manik, Since Novayanti; Hadi, Cholichul
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9581

Abstract

CyclePlan-Do-Check-Action(PDCA cycle) is part ofcontinuous improvementwhich was initiated by W. Edwards Deming. The PDCA cycle emphasizes that every management action can be improved by carefully implementing the following work sequence:plan, do, check, actionThe data collection process began with an analysis of the problems experienced by the kitchen work unit. However, three kitchen supervisors reported that the problem they were facing was confusion over menu variations. This issue was then collectively examined for its underlying causes using a 5-point analysis.Whywith the next action plan. After usingtool 5 why, tracing the root cause of the problem felt like something was missing, so that when looking at the next action plan, it still seemed inadequate. Therefore, we tried usingtoolanother isfishbone diagram. FishboneThe diagram turned out to produce various root causes, even some things that were thought to be the main problem turned out to be the root cause of the main problem. Confusion in the menu variations was caused by 5 things consisting ofmanpower, machine, method, material And environmentwhich can be seen in detail in the partsfishbonePDCA diagram is a work sequence that can be used after knowing the root cause of the problem faced by organization X. The plans that will be carried out and the results that can be seen are based on observations and results from the table.checkweekly every two months.
The Role of Female Workers as Agents of Household Economic Recovery in Sakra Selatan Village: An Islamic Economics Perspective Jalil, Muh. Rabbul
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9591

Abstract

Abstract This paper aims to elaborate on gender equality between men and women in the economic sector. They have equal status and conditions to fully realise their human rights and potential for the proportional integrity and sustainability of the household economy. The method used in this paper is field research qualitative with a case study approach. The data used in this paper are sourced from, first, primary data related to women involved in migrant worker activities, collected through observation, interviews, and documentation. Second, secondary data in the form of books, articles, and journals relevant to the object or theme of this study. The results of this paper show that Islamic economics, with reference to the basic principles of maslahat, provides legislation for women to become part of economic actors in the field of female labour. Based on field data, the involvement of wives who work as female labourers is directly proportional to an increase in family income, thus having a positive effect on the economic resilience of households in the village of Sakra Selatan.
Bankruptcy Prediction Analysis Using the Grover, Zmijewski, and Springate Models in the Banking Sector Listed on the Indonesia Stock Exchange in 2023 & 2024 Hermanto, Agus
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9628

Abstract

This study aims to analyze the accuracy level of bankruptcy prediction models: Grover, Zmijewski, and Springate, within the banking sector listed on the Indonesia Stock Exchange (IDX) during 2023 and 2024.   A quantitative method with a descriptive approach was used. The research sample consisted of 60 banking companies with complete financial reports for 2023 and 2024. Data were analyzed using the three bankruptcy prediction models and compared based on their prediction accuracy. The results indicate that the Grover model has the highest accuracy in predicting financial distress, followed by the Zmijewski model, and lastly the Springate model. These findings are expected to assist companies, investors, and other stakeholders in anticipating bankruptcy risk earlier by selecting the most appropriate prediction model.
Sustainability in Business: A Strategic Tool for Long-Term Growth Al-Shaibani, Ebrahim Marwan Ahmed Ahmed; Ashidiqy, Abu Bakar; Putra, Bonse Aris Mandala
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9643

Abstract

Sustainability has emerged as a defining principle of modern business strategy, shaping how organizations compete, innovate, and grow in an increasingly uncertain world. This paper investigates sustainability as a strategic instrument for achieving long-term organizational growth through environmental, social, and governance (ESG) integration. Using a qualitative multi-case approach involving Unilever, IKEA, and Tesla, this study identifies key mechanisms linking sustainability with innovation, stakeholder trust, and resilience. Findings reveal that firms embedding sustainability in strategic decision-making outperform peers in profitability, adaptability, and brand reputation. The paper concludes that sustainability is no longer optional—it is the foundation of enduring competitiveness in the twenty-first century.
The Impact of Pkh Assistance on Poor Communities in Nunggi Village, Wera District, Bima Regency Susanto, Dodo
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9646

Abstract

Poverty is one of the problems faced by every country. This is due to the poor condition of the country or its people who have limited skills to meet their needs. Several poverty alleviation policies have been decided and implemented by the Indonesian government, one of which is the Family Hope Program (PKH) which has existed since 2007. This study aims to analyze the forms of PKH assistance, the role of PKH companions and the impact of PKH on poor families in Nunggi Village, Wera District, Bima Regency. The results of the study show that (1) the forms of PKH assistance are PKH cash assistance and complementary assistance such as health insurance, education insurance, non-cash food assistance, Prosperous rice and other assistance from the regional government and the central government. (2) The role of PKH companions is to accompany PKH participants in verifying education and health, validating prospective PKH participants, updating data and family capacity building meeting activities. (3) the impact of PKH on poor families in Nunggi Village, Wera District, Bima Regency, namely, making people aware of living independently without depending on the government, being aware of education and health and caring about the environment. However, there are still people who claim to be poor to get assistance from the government even though their economic condition is quite capable or stable.
The Influence of Viral Marketing and Lifestyle on the Purchase Decision of Online Shop "Shopee" in Mataram City Aulia, Yessi Putri; Diah, Lukitasari; Dianti, Ira
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9648

Abstract

This study aims to determine the influence of viral marketing and lifestyle on consumer purchasing decisions on Shopee in Mataram City. Shopee, as one of the largest e-commerce platforms in Indonesia, utilizes viral marketing strategies through social media, influencers, and promotional programs to attract consumer interest. On the other hand, people's increasingly modern and practical lifestyles also influence online shopping preferences. This study used a quantitative approach with a purposive sampling method and obtained 72 respondents who were Shopee users in Mataram City. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that both viral marketing and lifestyle significantly influenced purchasing decisions. These findings indicate that appropriate marketing strategies and an understanding of consumer lifestyles can increase promotional effectiveness and customer loyalty on e-commerce platforms.
Digital Innovation in Zakat Collection at the National Zakat Collection Agency of North Lombok Regency Arifin, Ernaldo Fikrul
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9762

Abstract

 The development of digital technology has encouraged zakat institutions to transform their fundraising strategies. This study aims to analyze the digital innovations implemented by the National Zakat Agency (BAZNAS) of North Lombok Regency to increase the effectiveness of zakat, infaq, and alms (ZIS) collection. The research method used a qualitative approach through observation, documentation studies, and in-depth interviews with BAZNAS administrators and the community. The results show that digital innovations through the BAZNAS Management Information System (SIMBA), digital payment channels such as QRIS and bank transfers, digital zakat campaigns, and the use of the official website play a significant role in increasing the transparency, effectiveness, and accessibility of ZIS services. Digital strategies have been proven to strengthen public trust, simplify transaction processes, and reach a younger generation familiar with technology. These innovations also support modern fundraising theory, which emphasizes building an institutional brand image and increasing muzaki engagement through an adaptive approach.

Page 14 of 19 | Total Record : 190

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