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Business Management
Published by Lembaga Penelitian dan Pendidikan Mandala
ISSN : 28288203     EISSN : 28287606     DOI : http://dx.doi.org/10.58258/bisnis.v1i2.3273
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen Bisnis diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala. Artikel berupa tulisan yang diterbitkan versi cetak dan online secara berkala pada bulan Februari dan Agustus di bidang Ilmu Manajemen dan Bisnis. Penerbitan ini memuat tulisan bersifat ilmiah dalam bentuk hasil penelitian, kajian teori dan aplikasi teori, gagasan konseptual, resensi buku baru, Bibliografi dan tulisan dari Akademisi maupun Praktisi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 190 Documents
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The Influence of Digital Literacy, Innovation, and Creativity on the Performance of Digital Entrepreneurs in the Creative Economy Sector Cruz, Leonel da
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10374

Abstract

This study aims to analyze the influence of digital literacy, innovation, and creativity on the performance of digital entrepreneurs in the creative economy sector. The approach used was quantitative with a survey method of digital-based creative economy business actors. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results of the study indicate that digital literacy, innovation, and creativity have a positive and significant effect, both partially and simultaneously, on the performance of digital entrepreneurs. Digital literacy plays a role in improving the ability of business actors to utilize technology to expand markets and improve operational efficiency. Innovation drives the creation of added value through product and service development, while creativity strengthens competitiveness through differentiation and attractive promotional strategies. These findings confirm that strengthening the capacity of digital literacy, innovation, and creativity is a strategic factor in improving the performance and sustainability of businesses in the creative economy sector, especially in facing the increasingly competitive dynamics of the digital economy.
Effectiveness of Implementing Standard Operating Procedures and Job Safety Analysis in Risk Management for Pier Pile Driving Activities (Case Study on Pier Development Pile Driving at KSP BMN Tanjung Wangi Banyuwangi) Sudarta, Sudarta; Candra, Candra; Maniza, Lalu Hendra
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10301

Abstract

Occupational safety and health (OSH) is a fundamental right of workers that must be guaranteed by every employer by ensuring effective and professional risk management. In the context of the BMN Tanjung Wangi pier pile driving project in Banyuwangi, the implementation of Standard Operating Procedures (SOP) and Job Safety Analysis (JSA) plays a crucial role in controlling potential occupational hazards. This study aims to evaluate the effectiveness of SOP and JSA implementation in risk management during the project. A qualitative approach was used in this study, with data collection through in-depth interviews and field observations of parties directly involved in the project, such as planners, supervisors, technicians, and workers. The results of the study show that PT Lombok Karya Perkasa (LKP) has successfully developed and implemented SOPs and JSAs as effective work guidelines for identifying, assessing, and controlling risks. The use of SOPs and JSAs significantly helps in managing hazards, such as the risk of falling, being hit by materials, and equipment damage, which have the potential to cause work accidents. With consistent implementation, it is hoped that the pile driving project can run more safely and efficiently.
The Effectiveness of Using Digital Marketing with the Intervening Variable of Human Resource Quality on Increasing the Number of Patients at the Permata Hati Bunda Clinic, Bekasi Putri, Nabila Mazaya; Wahyudi, Bayu; Agung, Wiseto P.
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10241

Abstract

This study aims to analyze the effectiveness of digital marketing in increasing the number of patients at Permata Hati Bunda Clinic, considering human resource (HR) quality as an intervening variable. A quantitative method with an explanatory research design was applied. The study involved 100 patients selected using consecutive sampling. Primary data were collected through a Likert-scale questionnaire, while secondary data were obtained from clinic patient records. Data analysis employed Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that digital marketing has a positive and significant effect on patient growth. Furthermore, HR quality significantly influences the effectiveness of digital marketing implementation. Another key finding reveals the mediating role of HR quality as a partial mediator that strengthens the impact of digital marketing on patient acquisition. Thus, the success of digital marketing strategies in clinics is not solely determined by content and digital platforms but also relies on staff competence, responsiveness, and professionalism in managing patient interactions. This research highlights that integrating digital marketing strategies with HR quality development is essential to enhance patient acquisition and build long-term loyalty.
Analysis of Administrative Ethics and Leadership Styles in Improving Employee Performance at the Population and Civil Registration Service Palangka Raya City Sandy, Ari; Azima, Muhamad Rizqy; Kumalasari, Intan
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.9904

Abstract

This study examines the influence of administrative ethics and leadership style on employee performance at the Population and Civil Registration Office (Disdukcapil) of Palangka Raya City, highlighting their strategic role in strengthening public service governance. Using a quantitative explanatory survey design, data were collected from 80 employees through standardized Likert-scale questionnaires that had been tested for validity and reliability. The results reveal that administrative ethics has a dominant and statistically significant effect on employee performance, demonstrating that integrity, accountability, and transparency are critical determinants of service quality. Leadership style also exhibits a significant positive influence, particularly when leaders demonstrate transformational and ethical behavior that fosters motivation, communication, and organizational commitment. Furthermore, the combined effects of ethics and leadership generate a synergistic impact that enhances employee discipline, collaborative work culture, and operational efficiency. The regression model explains 65.9% of the variance in employee performance, indicating a strong predictive capacity. These findings underscore the necessity of reinforcing ethical governance and leadership capacity as a foundation for improving public service performance, especially within service institutions handling sensitive population data.
Influence Of Financial Literacy And Lifestyle On Students Financial Management In the Faculty of Economics Department of Accounting Of The Universidade da Paz (UNPAZ) esus, Herminio da Cruz de J; Daci, Romeu Marques; Silva, Recardina d a
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10367

Abstract

The Purpose of this research to test and analyze the influence of financial literacy on the financial management of students in the Faculty of Economics, Department of Accounting at the University of Peace (UNPAZ). Research Methods. This research uses a quantitative research type. The population of this study consists of 646 students from the Faculty of Economics, Department of Accounting, at the University of Peace (UNPAZ). The sample used in this research consists of 87 individuals in total. The sampling technique is Slovin sampling. Data technique using a questionnaire and statistical analysis test using multiple linear regression analysis (multiple) and hypothesis testing using _T test. Search Results. The first hypothesis shows that the Financial Literacy variable has a positive and significant influence on Financial Management in the Faculty of Economics, Department of Accounting at the University of Da Paz (UNPAZ). Da Paz (UNPAZ) Results from another research correlation (R) with a value of 0.323 or 32.3%.
The Effect of Drug Availability and Drug Prices on Patient Satisfaction at the K-24 Geliting Maumere Pharmacy Mediated by Waiting Time Lomi, Eldwin Laurenso; Purwadhi, H.; Mulyani, Kahar
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10298

Abstract

Patient satisfaction is an important indicator in evaluating the quality of pharmacy services, as it reflects the effectiveness of services in meeting patient drug needs and expectations. However, this satisfaction is not only determined by drug availability and price, but also influenced by aspects of the service process, such as waiting time. This study aims to analyze the effect of drug availability and drug price on patient satisfaction, and to assess the role of waiting time as a mediating variable at Apotek K-24 Geliting Maumere. The research method used was a quantitative approach with multiple regression analysis and a mediation test. Data were obtained through distributing questionnaires to patients using pharmacy services. The results showed that drug availability significantly influenced patient satisfaction at Apotek K-24 Geliting Maumere. Adequate drug availability—in terms of quantity, completeness, and ease of obtaining drugs—makes patients feel helped, receive fast service, and perceive the pharmacy as more professional. In addition, drug price has also been shown to significantly influence patient satisfaction. When prices are considered reasonable, affordable, and in accordance with service quality, patients' positive perceptions of the pharmacy increase. Furthermore, the mediation test showed that waiting time strengthens the influence of drug availability and drug price on patient satisfaction. Medication availability and pricing are more optimal when supported by fast and efficient waiting times. Therefore, the combination of good medication availability, affordable prices, and optimal waiting times significantly contributes to improving overall patient satisfaction at Apotek K-24 Geliting Maumere.
Analysis of the Influence of Digital Marketing on Increasing MSME Sales in Bima City Afiah, Syagiratul; Yuliati, Rosa; Nurwahidah, Nurwahidah
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10185

Abstract

This Study aims to analyze the influence of digital marketing on increasing sales UMKM at Bima City by focusing various elemens of digital marketing. The research method used quantitative research with an associative approarch which is a study that aims to determine the relatioship between two or more variables. The sample of research used purposive sampling with a sample of 120 UMKM in Bima City with 2 criteria: 1) UMKM bisnis in Bima City, 2) maximum assets of 100 million. Data were analyzed using SPSS 25 with data quality test methods, classical assumption test and determinant coefficients.
The Influence of Green Entrepreneurship and Digital Entrepreneurship on Environmentally Based Entrepreneurial Performance through Locus of Control Silva, Jose da
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10373

Abstract

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The Influence of Emotional Intelligence and Competence on Employee Performance at PT. XYZ Hidayat, Cepi; Mulyani, Sri; Army, Widya Lilisa
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10328

Abstract

This study aims to determine and analyze the influence of emotional intelligence and competence on employee performance. Employee performance is crucial to achieving company goals, so it is important to manage human resources well, especially individuals' ability to manage their feelings and work capabilities. This study uses a quantitative method with a descriptive and verificative approach. Data was obtained from questionnaires distributed to 50 employees as research samples. Data analysis techniques included validity and reliability tests, multiple linear regression, t-tests, F-tests, and determination coefficients using SPSS software. The results showed that emotional intelligence had a positive and significant effect on employee performance. Competence also has a positive and significant effect on employee performance. When viewed together, emotional intelligence and competence have a significant effect on employee performance. These results indicate that the better the emotional intelligence and competence of employees, the higher their performance. Therefore, companies are encouraged to improve training and development of emotional intelligence and competence to support optimal improvement in employee performance.
Evaluation of Waiting Time for BPJS Patient Prescription Services from the Perspective of Human Resource Management and Operational Processes: Study at the Outpatient Pharmacy Depot of RSUD X, Sorong Regency Batjo, Iriyanti; Yaniawati, R. Poppy; Widjaja, Yani Restiani
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10242

Abstract

Prescription waiting time is a key indicator of pharmacy service quality that directly affects patient satisfaction and overall perceptions of hospital performance. In public hospitals, particularly among BPJS patients who dominate outpatient visits, achieving efficient waiting times remains a challenge due to workforce limitations and operational constraints. This study aims to evaluate prescription waiting time for BPJS patients and analyze the influence of human resource management (HRM) and operational processes on service efficiency at the Outpatient Pharmacy of RSUD X, Sorong Regency. This research employed a mixed-method approach with a sequential explanatory design. The study population included all pharmacy personnel and BPJS outpatient prescriptions. The quantitative phase involved five pharmacy staff selected through total sampling and 336 BPJS prescriptions obtained from a population of 2,100 prescriptions using the Slovin formula (5% margin of error) and simple random sampling. The qualitative phase included six key informants purposively selected based on their strategic roles in drug logistics, prescription services, and pharmacy operations. The results showed that prescription waiting time exceeded the minimum service standards. HRM factors including workload-based staffing, performance evaluation, and compensation systems significantly influenced service speed. Operational factors such as drug availability, use of e-prescriptions, adherence to SOPs, and compliance with the hospital formulary also demonstrated significant effects. Simultaneously, both HRM and operational processes significantly affected waiting time, with HRM identified as the dominant factor. The study concludes that prescription waiting time for BPJS patients at the Outpatient Pharmacy of RSUD X Sorong Regency has not met the minimum service standards due to HRM and operational constraints.

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