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Yulius Kurnia Susanto
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Sekolah Tinggi Ilmu Ekonomi Trisakti, Jl. Kyai Tapa No. 20, Jakarta, Indonesia
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E-Jurnal Manajemen Trisakti School of Management (TSM)
Published by Sekolah Tinggi Ilmu Ekonomi Trisakti
ISSN : -     EISSN : 27758370     DOI : https://doi.org/10.34208/ejmtsm
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues (financial management, marketing, human resource management, operational management), economics, and others. This is an opened-journal where everyone can submit their articles, as long as they are original, unpublished and not under review for possible publication in other journals.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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FAKTOR – FAKTOR YANG MEMPENGARUHI CUSTOMER SATISFACTION PADA KONSUMEN ENERVON-C SELAMA COVID-19 DI JAKARTA AFIFAH, WIDURI LULU; HARYANTI , DENNY SEPTA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 3 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i3.2661

Abstract

The aim of this research is to determine the influence of Attitude toward e-WOM, Customer Panic Buying Activity, and Brand Switching on Customer Satisfaction among Enervon-C users in Jakarta. In this study, secondary data and primary data were used, secondary data was obtained through journals while primary data was obtained through distributing questionnaires and obtaining 187 respondents from Enervon-C users in Jakarta. Using multiple linear regression analysis techniques. The results obtained are that Attitude toward e-WOM, Customer Panic Buying Activity, and Brand Switching influence Customer Satisfaction. Attitude toward e-WOM, Customer Panic Buying Activity, Brand Switching, Customer Satisfaction
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN PADA E-COMMERCE LAZADA DI BEKASI AZARAH, AISYAH SAFANI; WEDANAJI PRASASTYO, KLEMENS
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 3 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i3.2662

Abstract

The purpose of this researchis to determine influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Purchase Decisions among Lazada e-commerce users in Bekasi City using primary and secondary data obtained using the results of distributing questionnaires with 5 Likert scales online.The design of this research uses descriptive and causal research. There were 250 respondents involved in this research. The sampling method uses non-probability sampling with a purposive sampling technique, because of certain characteristics, each unit in the sampling population used in this research is primary data where questionnaires are distributed to respondents. The method for analyzing data uses the Structural Equation Model using the WarpPLS version 7.0 program. The results of this research are that Brand Awareness has a positive and significant influence on Purchase Decisions. Perceived Quality has a positive and significant influence on Purchase Decision. Brand Association has a positive and significant influence on Purchase Decisions. Brand Loyalty has a positive and significant influence on Purchase Decisions.
THE INFLUENCE OF CUSTOMER LOYALTY ON INCREASING THE MARKET SHARE OF BANKING INDUSTRY PHE, CIA; SUTRISNO, NUNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 3 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i3.2668

Abstract

This research was conducted with the aim of determining the influence of Customer Knowledge, Customer Orientation, Customer Advocacy, and Customer Engagement on Customer Loyalty among Bank Mandiri Savings customers in Jakarta. The data collection technique used in this research was through a survey. Data analysis uses quantitative research and uses a causal research design. The sampling method is non-probability sampling, with purposive sampling technique. Where each variable measurement uses a 5 point Likert scale. This research uses primary data, where all sample data obtained through distributing questionnaires totaled 142 respondents and the data obtained will be processed using SPSS 25 (Statistical Program for Social Science) software. The data analysis method used in this research is multiple linear regression. It is hoped that this research can provide input to banking companies, especially Bank Mandiri, which is the object of this research, so that they can increase their market share in the banking industry in Indonesia
THE INFLUENCE OF BRAND SATISFACTION ON BRAND LOYALTY THROUGH EMOTIONAL BRAND ATTACHMENT AND BRAND LOVE AMONG SAMSUNG SMARTPHONE CUSTOMERS IN DKI JAKARTA NUGRAHA, MUHAMMAD PRAYOGA; INDRIYANTI, IRMA SATYA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 3 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i3.2681

Abstract

This study aims to examine the influence of brand satisfaction on brand loyalty through emotional brand attachment and brand love among Samsung smartphone customers in DKI Jakarta. The sample consists of 239 respondents who meet the criteria. Data collection was carried out by distributing questionnaires to the respondents and using a Likert scale for measurement. This study employs a purposive sampling technique and is analyzed using the Structural Equation Model (SEM) and Partial Least Square (PLS) method. The results indicate that brand satisfaction has a positive and significant effect on brand loyalty among Samsung smartphone customers in DKI Jakarta, both directly and through emotional brand attachment and brand love. Therefore, marketing strategies that focus on emotional aspects and the development of long-term relationships with customers are crucial for building strong brand loyalty. Keywords: brand satisfaction, emotional brand attachment, brand love, brand loyalty
FAKTOR-FAKTOR YANG MEMENGARUHI BRAND LOYALTY PENGGUNA LAPTOP ASUS DI KOTA BEKASI WILLY, WILLY; SUTRISNO, NUNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2671

Abstract

This research was conducted with the aim of finding out the influence of Satisfaction, Trust, Inertia, and Commitment on Brand Loyalty among Asus laptop users in Bekasi City. The data collection technique used in this research is a survey, where data analysis uses quantitative research using a causal research design. The sampling method is non-probability sampling, with purposive sampling technique. Where a five-point Likert scale is used for each measurement. This study uses primer data, with 140 responses to the total sample collected by distributing questionnaires using SPSS 25 (Statistical Program for Social Science). The analysis of data method used is multiple linear regression. It is hoped that this research can provide input to IT companies, especially Asus, which is the object of this research, so that they can increase their market share in the IT industry in Indonesia.
PENINGKATAN PANGSA PASAR DALAM PERUSAHAAN MARKETPLACE MELALUI CUSTOMER SATISFACTION FLORENSIA, LISA; SUTRISNO, NUNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2672

Abstract

This research was conducted to determine the influence of Utilitarian Values. Hedonic Value, Social Value, and Perceived Risk on Customer Satisfaction among Bukalapak application users in Bekasi City. The research method used in this research was a survey. Data analysis in research uses quantitative and uses a causal research plan. The sampling method in this research used Non-Probability Sampling with Purposive Sampling technique. Variable measurement uses a 5 point Likert scale. This research uses primary data, where all data samples were obtained through distributing questionnaires totaling 122 respondents, and processed using SPSS version 25. The data analysis technique used in this research is multiple linear regression. The results of this research show that Utilitarian Value, Hedonic Value, Social Value and Perceived Risk have a significant influence on Customer Satisfaction among Bukalapak application users in Bekasi City.
PENGARUH GAYA KEPEMIMPINAN DAN INSENTIF DENGAN BUDAYA ORGANISASI SEBAGAI VARIABEL INTERVENING TERHADAP KINERJA KARYAWAN FEBRIANTI, INDRI; SYAHRIAN, SYAHRIAN
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2701

Abstract

This study aims to examine how the influence of leadership style and incentives with organizational culture as an intervening variable on the performance of employees of PT. XYZ. The sample used in this study was 80 permanent employees who had worked for more than one year at PT. XYZ. The sampling method used in this study is the purposive sampling method with the data analysis method used is the SEM (Structural Equation Modeling) method. The results obtained in this study show that leadership style, incentives and organizational culture have an influence on the performance of employees of PT. XYZ. Leadership style and incentives have an influence on the organizational culture of PT. XYZ. Organizational culture mediates the relationship between the leadership style and employee performance of PT. XYZ. Organizational culture mediates the relationship between incentives and employee performance of PT. XYZ. The application of this study is suggested to PT. XYZ must increase attention to leadership, incentives, and organizational culture so that the performance of PT. XYZ can get better.
PENGARUH GAYA KEPEMIMPINAN, STRES KERJA, DAN KOMITMEN TERHADAP PRODUKTIVITAS KERJA KARYAWAN AJIE, NABILLA AMMALYA WAHYU; TJAHYANTI, SETIA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2712

Abstract

This research aims to analyze and understand the effect of leadership style, work stress, and commitment on employee work productivity at PT. X. The population in this research consisted of 101 employees, with sampling using a non-probability sampling technique with purposive sampling method involving 98 non-managerial level staff members. The analytical method used in this research is multiple linear regression analysis. The results of this study indicate that there is an influence of leadership style and commitment on employee work productivity of PT. X. However, work stress does not have an influence on employee work productivity at PT. X
FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PADA PERUSAHAAN INFRASTRUKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA MILLAH, ADILA AINUN; WIBOWO, SATRIYO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2714

Abstract

This study aims to test and determine the effect of profitability, liquidity, company size, asset structure, business risk, and sales growth on capital structure, where the results of this study are then compared with the results of previous studies. The data used in this study were obtained from the financial statements of infrastructure sector companies listed on the Indonesia Stock Exchange for the period 2017-2023. With purposive sampling technique, there were 40 companies that met the criteria and were analyzed using panel data regression techniques. The results of this study indicate that liquidity and company size variables affect capital structure while profitability, asset structure, business risk, and sales growth variables do not affect capital structure.
FAKTOR-FAKTOR YANG MEMENGARUHI FINANCIAL DISTRESS PADA PERUSAHAAN SUBSEKTOR TELEKOMUNIKASI PERIODE 2016-2023 IMTIYAZ, FATHARANI ZAHRA; ARILYN, ERIKA JIMENA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2715

Abstract

This study aims to examine the factors affecting financial distress in telecommunication subsector companies listed on the Indonesia Stock Exchange from 2016 to 2023. Specifically, the research investigates the impact of liquidity, leverage, profitability, firm size, and free cash flow on financial distress. The study addresses the need to understand these factors to help companies and investors anticipate financial risks. Using quantitative methods, this research utilizes secondary data collected from annual financial reports of telecommunication companies. A purposive sampling technique is applied to select companies that meet specific criteria, such as consistent financial reporting in Indonesian Rupiah. Data analysis is conducted through logistic regression, which includes descriptive statistics, model testing, and hypothesis testing. The result indicates that leverage, profitability, and free cash flow effects the financial distress, while liquidity and firm size do not. These findings both confirm and contrast the previous studies, enriching the existing discourse on financial distress factors. The study offers valuable insights for corporate management and investors in their efforts to mitigate financial distress in the telecommunication sector

Page 20 of 31 | Total Record : 305

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