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Yulius Kurnia Susanto
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E-Jurnal Manajemen Trisakti School of Management (TSM)
Published by Sekolah Tinggi Ilmu Ekonomi Trisakti
ISSN : -     EISSN : 27758370     DOI : https://doi.org/10.34208/ejmtsm
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues (financial management, marketing, human resource management, operational management), economics, and others. This is an opened-journal where everyone can submit their articles, as long as they are original, unpublished and not under review for possible publication in other journals.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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THE INFLUENCE OF ENDORSER CREDIBILITY AND ADVERTISING EFECTIVENESS TOWARDS BRAND ATTITUDE AND PURCHASE INTENTION OF OPPO INDONESIA Veronica, Sharen; Prasastyo, Klemens Wedanaji
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1520

Abstract

The purpose of this study is to investigate the effect of endorser’s trustworthiness, expertness, similarity and attractiveness towards attitude to advert, the effect of attitude to advert to brand attitude and purchase intention, and lastly to analyze the moderating effect of brand attitude on the effect of attitude to advert to purchase intention on OPPO smartphone Indonesia in the case of millennials. There are four independent variables, one moderating variable and three dependent variables in this research. The independent variables are endorser’s trustworthiness, expertness, similarity and attractiveness, the moderating variable is brand attitude and the dependent variable is attitude to advert, brand attitude and purchase intention. Data used for this research is obtained from direct distribution questionnaires distributed in October through December 2018 through purposive sampling. Respondents belong in the millennial age group. All data collected from respondents is processed using Structural Equation Modeling method using WarpPLS software 6.0 edition. Confirmatory factor analysis were used in evaluating scale measures, whereas path coefficient and p value significance measures were used to assess the impact. Trustworthiness, expertness, similarity and attractiveness of an endorser was found to have a significant effect towards attitude to advert. Attitude to advert and brand attitude was found to have a highly significant effect to purchase intention. There was no moderating effect found between brand attitude and the effect of attitude toward advert to purchase intention. The findings provide understanding of consumer behavior in context of millennials toward the use of celebrity figure for endorsements in advertisements.
FAKTOR YANG MEMPENGARUHI KEBIJAKAN HUTANG SEKTOR PROPERTY, REAL ESTATE DAN BUILDING CONSTRUCTION Prasetyo, Ekky Rowy; Beny, Beny
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1521

Abstract

The focus of this research was to identify the independent variable on debt policy of the several variables examined, including profitability, liquidity, asset structure, dividend policy, and sales growth. The companies in the property, real estate, and building construction sectors that are listed on the Indonesia Stock Exchange from 2013 to 2020 are the study objects. Purposive sampling was applied as the sample technique, yielding 56 total data from 7 companies. According to the research’s findings, profitability and asset structure don’t have influence on debt policy, however liquidity has a negative effect on debt policy. Meanwhile, the debt policy and sales growth have a positive influence on debtpolicy
KEBIJAKAN UTANG DI SEKTOR PROPERTY, REAL ESTATE DAN BUILDING CONSTRUCTION Kadiman, Febriana Fousta Dewi; Wibowo, Satriyo
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1523

Abstract

The purpose of this research is to examine the impact of asset structure (SAT), liquidity (CR), profitability (ROA), dividend policy (DPR), institutional’s ownership (IO) and business risk (RISK) on debt policy. This research used property, real estate and building construction sector companies that listed in Indonesia Stock Exchange period 2015-2020 as the sample research. There are 42 data sampled from seven companies. Purposive sampling is used as the sample research method. Descriptive statistics and multiple regression analysis are used to analyze the data. The result of this research showed that ROA and RISK have positive and significant relationship with debt policy. While SAT, CR, DPR and IO have no influence to policy. Therefore, profitability and risk business should be concerned by the companies to make a decision about debt policy.
ANALISIS PENGARUH RASIO-RASIO KEUANGAN TERHADAP RETURN SAHAM Salsabillah, Shafira Rizki; Kharismar, Emir
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1525

Abstract

The purpose of this study is to empirically test and analyze the effect of current ratio, net profit margin, debt to asset ratio, inventory turnover, return on asset, earning per share, and price earning ratio on stock returns. The object of this research is company listed on the wholesale sub sector of the Indonesia Stock Exchange for 11 years, 2010-2020 period. The sample collection method used in this research is purposive sampling. There were 15 companies selected as the final sample that met the criteria. Data were analyzed using descriptive statistics and panel data regression techniques, with a common effect model to test hypotheses.The results of this study indicate that debt to asset ratio and return on asset have a positive effect on the stock returns. While current ratio, net profit margin, inventory turnover, earning per share, price earning ratio has no effect on stock returns.
PENGARUH PERCEIVED EASE OF USE, PERCEIVED SECURITY, DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION GUNA MENINGKATKAN PANGSA PASAR Yohanes, Ricky; Sutrisno, Nuno
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1534

Abstract

The purpose of this study is to analyze and examine the influence of perceived ease of use, perceived security, and customer satisfaction toward repurchase intention on Acer website users who do purchase laptop product in DKI Jakarta. The research form used in this study is descriptive and causal research, using five points of likert scale to measure all variables. Sample collected using purposive sampling technique with primary and secondary data and using 144 respondents. Data analytic method using in this study is multiple linear regression with IBM SPSS 25 statistical test tools. The result of this research has shown that perceived ease of use, perceived security, and customer satisfaction have an effect on repurchase intention to Acer website users who do purchase laptop product in DKI Jakarta.
PENGARUH EFIKASI DIRI, MOTIVASI KERJA, DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN Sutansi, Yunita Caroline; Widayati, Nurti
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1537

Abstract

This study aims to determine the effect of self efficacy, work motivation, and work environment on the job satisfaction of employees of PT Interdesign Cipta Optima. This research was conducted at PT Interdesign Cipta Optima. The sample in this study used a purposive sampling technique, which amounted to 130 respondents. Collecting data using observation methods and questionnaires. The data analysis technique used is multiple regression analysis. The results showed that self efficacy and work motivation had no effect on job satisfaction. While work environment has an effect on job satisfaction.
Elemen-Elemen Yang Terkait Dengan Customer Satisfaction Ramadhan, M Affan Alfi Syahri; Danibrata, Aulia
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1545

Abstract

This study aims to determine whether there is an influence of utilitarian value, hedonic value, social value, and perceived risk on the customer satisfaction for Shopee application users in Jabodetabek The object used in this research is the Shopee application. The method used for sample selection in this research is using purposive sampling method and taken as many as 103 data that meet the research criteria and the data obtained from data collection using a questionnaire distribution. The method used in this study is the statistical calculation of multiple regression analysis. The results of this study showed that utilitarian value, hedonic value, social value, and perceived risk had an effect on customer satisfaction.
FAKTOR-FAKTOR YANG MEMENGARUHI PENGHINDARAN PAJAK PADA PERUSAHAAN MANUFAKTUR DI BEI Sutiningsih, Sutiningsih; Pradipta, Arya; Ghazi, Muhammad
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1568

Abstract

The objective of this study is to obtain empirical evidence of audit committee, leverage, return on assets, company size, sales growth, and institutional ownership as independent variables to tax avoidance as the dependent variable. The company used in this research is manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2017 to 2020. The number of research samples obtained using purposive sampling method are 48 sample companies with a total of 192 data. This research uses multiple regression method for data analysis. The result of this study shows the result that audit committee, return on assets, and sales growth have influence to tax avoidance, while leverage, company size, and institutional ownership have no influence to tax avoidance.
PENGARUH KEPEMIMPINAN, MOTIVASI, DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN Santoso, Wawa; Az Zahra, Fatimah
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1595

Abstract

The purpose of this study is to examine the effect of variables of leadership, motivation, and organizational commitment on employee performance of PT. Z. The sampling technique used on this research is purposive sampling with a total of 97 employees. Data was collected by spreading questionnaires. The data analysis method used is multiple linear regression analysis. The study result indicates that the variables of leadership and motivation affects the performance of employees, However organizational commitment does not affect the performance of employees.
PENGARUH STRES KERJA, KOMITMEN ORGANISASIONAL, DAN GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN DI PT. XYZ ADITYA PRATAMA, MUHAMMAD; ALFIANDY, ARIEF
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 1 No. 2 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v1i2.1599

Abstract

The purpose of this study was to determine the effect of work stres, commitment, and leadership style variables on employee satisfaction at PT. Bimatama Teknik Mandiri for both permanent and non-permanent employees are accessed. 100 employees. Samples were taken as many as 80 respondents where all employees were permanent, using a non-probabilty sampling technique, namely purposive sampling. Using data collection techniques in the form of a questionnaire. Data analysis was carried out using the SPSS version 25 application program. Based on the results of the research conducted, it can be said that variable stress, organizational commitment, and leadership style have a significant effect on PT. Bimatama Teknik Mandiri.

Page 25 of 31 | Total Record : 305

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