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INDONESIA
Jurnal Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429732     DOI : 10.25105/jmpj
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 294 Documents
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Does destination promotion on social media affect visit intention? Empirical study on Instagram Pantas H. Silaban; Lamtiur Hutabarat; Andri Dayarana K. Silalahi; Edgar Octoyuda
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.13516

Abstract

In today's economy, social media can be a valuable tool for businesses to conduct various marketing activities. In particular, social media marketing is imperative for tourism as it helps with branding, increasing awareness, and driving visitors. In this way, social media can be used in marketing communication, media promotion, and reaching more target consumers. A limited number of studies have investigated the topic of destination promotion from the tourism marketing perspective. As a result, social media has become a popular media reference that influences consumers' decision-making processes. This study aims to investigate how the promotion of beach destinations on social media affects destination attractiveness, destination image, and visit intention. This study examined the hypotheses of 320 respondents who possess Instagram accounts and have visited beach tourist destinations due to Instagram promotions. Smart-PLS 3.0 was used to examine the hypothesis using the structural equation modeling method. Test results indicate that promoting destinations on social media can significantly influence their attractiveness and public perception. When consumers believe that a destination is attractive, it will positively impact the destination's image. Furthermore, the destination image can significantly impact the visit intention. As a result, the findings of this study suggest that tourism businesses use the findings as an effective means to develop a positive image of a destination that is attractive. Furthermore, this study contributed to how tourism marketing businesses and researchers may be able to use Instagram to generate interest in visiting.
Fostering innovative work behavior of employees in the tourism industry: Strategies for successful remote tourism during the COVID-19 pandemic Taufiqur Rachman; Rina Anindita; Nabila Noor Izmi; Cristofer Ewaldo; Fitriana Rezki; Emanuela Tasya Andini
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.13573

Abstract

Due to the COVID-19 Pandemic, in September 2020, the number of domestic and foreign tourists visiting Indonesia decreased by 88.9% to 153,498 people from 1.38 million people in the same period in 2019. The Research Objective is to examine the effect of Employee Engagement on Innovative Work Behavior, which requires Creativity as a mediator, and the effect of Remote Working as a moderator in the Tourism Service Industry. The study was carried out with the survey method using online questionnaires distributed from January 2022 to February 2022. The participants in this study are practitioners in the tourism service industry who are also members of the Indonesian Tourism Industry Association (GIPI). The participants came from 55 cities in Indonesia and worked remotely during the pandemic. First, this study shows good engagement with the employee does not increase innovative work behavior directly. Second, good employee engagement can increase creativity from the employee. Third, good employee creativity can foster innovative work behavior. Fourth, remote working does not moderate the correlation between employee engagement and creativity. Fifth, employee creativity mediates the correlation between employee engagement and innovative work behavior.
The effect of management capability and entrepreneurial orientation on business performance through business strategy as an intervening variable Idris Yanto Niode
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.13802

Abstract

This study aims to analyze and know the role of management capability and entrepreneurial orientation on business performance through business strategy in the micro and small food industry (IMK) in Gorontalo Province. The population is all business people/owners of IMK in Gorontalo Province, with a total sample of 377 respondents. This study applies a non-probability method using purposive sampling and proportionate stratified random sampling techniques. Furthermore, this study uses PLS (Partial Least Square) to analyze the data. The findings show that Management capability has a significant positive effect on business strategy and has a significant positive effect on business performance. Entrepreneurial orientation has a significant positive effect on business strategy and has a significant positive effect on business performance. Business strategy is proven to have a significant positive effect in mediating the effect of management capability and entrepreneurial orientation on business performance. Thus, the theoretical and managerial implication is that all variables involved in this study have a positive and significant direct and indirect influence on business performance. This research is expected to provide understanding and knowledge for Gorontalo food SMEs and local governments in terms of increasing competitive advantage. and IKM business performance can be done through the implementation of entrepreneurial orientation, management skills, and business strategies.
Perceived organizational support as key success factor to improve employee performance besides organization commitment and organizational citizenship behavior Muhammad Ridwan; Tiara Puspa
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to investigate and demonstrate the impact of perceived organizational support and organizational commitment on organizational citizenship behavior and the performance of university lecturers. The object of research is a lecturer who serves at a private university located in West Sumatra. The effects and implications that were analyzed and proven in this study were carried out partly or jointly. The descriptive and verification approach was employed with a sample of 320 respondents, and the data analysis method was the SEM (Structural Equation Modeling) method utilizing the Lisrel Program. According to the study's findings, perceived organizational support and organizational commitment have a positive and significant effect on organizational citizenship behavior. It was discovered that perceived organizational support, organizational commitment, and organizational citizenship behavior have a positive and significant impact on lecturer performance. This study concluded and indicated that it is required to incorporate perceived organizational support that benefits employees, organizational commitment, and organizational citizenship behavior to increase employee performance. Further research suggested the influence and impact of other variables not only from the individual perception but also from the level of team and organization.
Internet banking adoption in Indonesia: TAM extention with the moderation role of customer knowledge and trust Yudi Sutarso; Djoko Budi Setyawan
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.13897

Abstract

This study examines the role of customer knowledge and trust in the technology acceptance model (TAM) on internet banking (IB) in Indonesia. It proposes a hypothesis that customer knowledge and trust moderate the relationship between perceived usefulness and ease of use with attitudes toward IB, which in turn, it can also influence intention to use IB. The sample was taken by purposive sampling technique from the customers of the three largest banks in Indonesia, namely Bank Mandiri, Bank Central Asia (BCA), and Bank Rakyat Indonesia (BRI). There were 280 respondents from these banks, and the data were analyzed by using the Structural Equation Model with the Partial Least Square approach. The significant finding in this study is that customer knowledge moderates positively the relationship between perceived ease of use and usefulness with customers’ attitudes. In addition, trust moderates negatively the relationship between perceived usefulness and attitudes toward IB. These findings extend the TAM model by adding the moderating role of customer knowledge and trust to the bank and recommend managers to increase customer adoption of IB.
The effect of electronic medical record and service time on outpatient satisfaction Dimas Kurnia Hidayat; Nurdin Nurdin; Rahmat Suyanto; Nanda Ghaffar Dwi Putra
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Patient satisfaction is the first indicator of a hospital's standards and is a measure of service quality. From the survey we found Some problems that could reduce the level of patient satisfaction including registration does not have a barcode; the system is not fully integrated; aspects of medical records are not yet complete and technologically, electronic medical records are not developed perfectly. simple. The purpose of this study was to determine and analyze the description of the performance of the Electronic Medical Record (EMR), service time, and patient satisfaction, as well as analyze the effect of electronic medical records and service time simultaneously and partially on patient satisfaction in the out-patient section of Al-Ihsan Hospital Bandung. This research used quantitative research methods. The population is outpatients of Al-Ihsan Hospital, Bandung Regency, with a total of 30,425 patients per month. A simple random sampling technique was used in this research, while a questionnaire was selected as the data collection tool utilized in this study. Description tabulation methods analysis and Multiple linear regression analysis were used to thoroughly analyze the data. The results showed that the performance of electronic medical had a significant effect on theservice time in the outpatient section of RSUD Al Ihsan Bandung as a whole was rated effective and quick, and also in patient satisfaction. high. Hypothesis testing showed that there is a simultaneous and partial effect of electronic medical record performance and service time on patient satisfaction. Satisfaction will be realized if the customer or patient gets a fast, smooth, and unimpeded EMR system as well as optimal service time and fast and precise service time.
The influence of usefulness, entertainment, interaction, enjoyment, and familiarity to purchase music platform subscriptions in Millennials and Gen-z communities through trust mediation Golan Hasan; Ervi Scorpianti
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.14071

Abstract

Advances in technology significantly transform the means of communication between users and companies. The music industry is also experiencing technological innovation as more consumers subscribe to paid and free online streaming services. Therefore, this study aimed to determine the effect of usefulness, entertainment, interaction, enjoyment, and familiarity on purchase intention for music streaming platform subscriptions in millennials and gen-z communities in Batam City through trust mediation. A quantitative method was adopted with data collected through questionnaires from 348 respondents and processed using the Partial Least Square program. The results indicated that familiarity and interaction significantly influenced purchase intention through trust mediation. As managerial implications, familiarity must be increased for trust and interaction to influence purchase intention. This study only focused on millennials and gen-z communities and conducted a survey through Google Forms. Therefore, future studies could expand the scope beyond a single generation or region.
Loan disbursement by financial services institutions: Determinants in Asia Suwinto Johan; Wahyuni Rusliyana Sari
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.14161

Abstract

The economy of a country cannot be separated from the financing in the economic ecosystem of the nation. On the opposite, overly excessive funding will cause the economy of a country to become overheated. An overheated economy can harm the country's overall system. This research analyzes the variables that determine the distribution of financing by the financial services industry to private sectors. This research studies five variables as independent variables and private credit disbursement as the dependent variable. The independent variables are inflation interest rate, exchange rate, gross domestic product, and gross domestic product per capita. This research investigates the 31-year historical data collected from 11 countries in Asia. This study uses a balanced panel data model and E-views to process the data. The data is obtained from the World Bank website. This research concludes that inflation, gross domestic product, and exchange rate to United State Dollar have a significant influence on the distribution of private credit. Moreover, the gross domestic product per capita and interest rate does not influence the private credit distribution.
The sensational impact of YouTube advertising on purchase intentions based on boosting e-commerce sales in Jabodetabek Yokie Radnan Kristiyono; Thomas Pratama; Juniarty Siahaan
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15376

Abstract

Technology and the internet are responsible for changing the functional patterns of society, shifting the economy, and improving social factors. This shows that electronic commerce (e-commerce) is one of the methods companies implement in acquiring a competitive advantage, through advertising and word-of-mouth. From this context, YouTube is a popular social media platform, which provides consumers with streaming entertainment and digital information. Most e-commerce YouTube advertisements are also shared by the majority of subscribers to their peers/colleagues, leading to increased brand awareness and effective purchase intention. Therefore, this study aims to empirically determine the influence of YouTube advertising and eWOM on the brand awareness of e-commerce platforms toward purchase intention, among millennial consumers in the Jabodetabek areas. An online questionnaire of the required quantitative data was implemented for information acquisition from a total of 165 participants, by using Partial Least Square as an analytic tool. The results showed that Electronic Commerce Advertisement Value on YouTube and eWOM strongly and positively impacted brand awareness, leading to a great and emphatic correlation toward purchase intention on e-commerce platforms.
Integration of the balanced scorecard framework and analytical hierarchical procedure to determine the performance assessment model of public sector organizations Ayunda Putri Nilasari; Retnosari Retnosari; Diah Agustina Prihastiwi; Yulida Army Nurcahya
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15389

Abstract

Measurement of organizational performance is a complex problem because of the many factors that affect performance. In addition, each organization must have different contingency conditions and managerial priorities that are not the same and can even conflict with each other. This research is exploratory, which aims to develop a performance measurement model in government organizations that have the main function of serving the community. The preparation of performance measurement models in public organizations using the Balanced Scorecard (BSC) and Analytic Hierarchy Process (AHP) framework. The data used in this study are qualitative and quantitative data obtained through interviews, focus group discussions (FGD), and questionnaire instruments. The sample of this research is the employees of Mertoyudan District, Bandongan District, Salaman District, and Tempuran District. The object of research is asked to sort the performance measures that have been compiled from the most relevant to the least relevant. The results of the analysis were then analyzed using SEM. From the results of the study it can be concluded that the performance measurement at the Magelang district office using the Balanced Scorecard Method and weighting with Analytical Hierarchy Processes (AHP) overall, the competence at the Magelang district office is quite good. and from all perspectives measured, the customer perspective has the largest weighting is 0.483, the second is 0.272, the third is the internal business process perspective is 0.157 and the last is growth and learning 0.088.

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