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Jurnal Manajemen dan Pemasaran Jasa

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Published by Universitas Trisakti

ISSN : 02163780 EISSN : 24429732 DOI : 10.25105/jmpj

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 294 Documents

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Examining a model of tourist loyalty in homestay tourism village balkondes Borobudur area in the new normal period Ivo Novitaningtyas; Dian Marlina Verawati; Andhatu Achsa
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Tourism business is affected by Pandemic Covid-19. Tourist loyalty was proven as an important key for the recovery of tourism business, including homestays in tourism villages. Therefore, this study aims to examine the model of tourist loyalty in homestays tourism village Balkondes Borobudur area in the new normal period. The quantitative study was conducted by developing a questionnaire to get primary data from 100 respondents who have stayed in a homestay tourism village Balkondes Borobudur area in the new normal period more than once as samples. Data were analyzed by Structural Equation Model (SEM) with AMOS, and Sobel Test to examine the mediation effect. The results show that service quality and image has a positive and significant effect on tourist satisfaction, tourist trust, and tourist loyalty. Moreover, tourist satisfaction and tourist trust proved that these variables mediate the relationship between service quality and tourist loyalty, and between image and tourist loyalty. The results have implications for the homestay tourism village manager to improve the quality of services based on health protocols and CHSE, communicate a positive image to guests through a marketing communication mix, to increase guest satisfaction and trust. Thus, it is hoped that the guests who have stayed will become loyal guests so that the business can survive and be sustainable. This study extends the literature related to the implementation of the tourist loyalty model in the hospitality and tourism industry, especially homestays in tourism villages.

Risk and trust using mHealth application Hamdan Hamdan; Deden Kurniawan; Erna Sofriana Imaningsih; Amzad Samudro
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Since the COVID-19 pandemic, the increase in active users of the mHealth application as a doctor’s teleconsultation transaction, drug purchases, and other test services, especially the COVID-19 test service on a drive-thru basis, has increased significantly. The trend of health app user behavior indicates the importance of health. To reveal this phenomenon, the approach used is descriptive-quantitative with SEM-PLS analysis method using SmartPLS software. This finding is to make an important contribution for stakeholders that the main consideration factors for consumers intending to use mHealth application are risk and trust. The consequences for high risk are not proportional to the trust in the application, but when the trust as a mediator can lead to a positive attitude from consumers on the risk that will be accepted as a concrete action to use it. In the end, consumers’ strong trust reflects their behavior towards their intention to use the mHealth application.

Ethical climate as foundation for internal corporate social responsibility and employee performance in Indonesian context during COVID-19 pandemic Rudy M. Ramdhan; Daniel Kisahwan; Alex Winarno; Deni Hermana
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The research objective was to analyze the role of ethical climate as a foundation for internal Corporate Social Responsibility (CSR) and employee performance. The methodology used is a causal study to test the effect by using a survey of 400 employees Holding of state-owned defense, industry randomly selected nonmanagers. The results showed that ethical climate directs internal CSR activities as a realization of ethical awareness in the environment. Employees have an ethical responsibility to restore the goodness of the company to employees in real terms according to the company's demands in the form of optimal performance. The values, beliefs, and ethical atmosphere felt by employees are the reasons for implementing CSR. Internal CSR raises employees' awareness of the company's care and attention, which in turn increases the moral obligation to work optimally for the common good. Ethical climate is guidance for companies and individuals to be involved in collective efforts that can ensure sustainability. In conclusion, ethical climate has an influence on employee performance through CSR. The practical implication is to develop an ethical climate in the company to strengthen the company's internal CSR orientation. Its value contribution can explain the ethical climate function as a foundation for internal CSR concerning employee’s performance.

Understanding consumers’ addiction to online mobile games and in apps purchase intention: Players stickiness as the mediation Pantas H Silaban; Andri Dayarana K. Silalahi; Edgar Octoyuda
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Research on consumer behavior, particularly on online mobile games, is an emerging topic that must be more deeply explored. As a relatively new topic, the approach and discussion of consumer behavior based on the online mobile games environment challenge researchers to describe it in a theoretical study. This research investigates the user's addiction to online mobile games (OMG) in apps purchase intention through a stickiness mediation variable. The samples were determined by using purposive random sampling, which consisted of gamers or people who were playing online mobile games and ever purchase a games feature. Therefore, a total of 439 responses were collected through an online survey. This research employs SmartPLS 2.0 to test both measurement and structural models. The results showed that the addiction to online mobile games influenced app purchase intention, and stickiness also mediated the relationship between addiction to online mobile games and app purchase intention. The contribution of this research emphasizing that the addiction to online mobile games had become a behavior that created stickiness and intention is also discussed in this research.

Quality and image: The role of satisfaction and trust as intervening variables on loyalty of customer’s internet service providers Teuku Meldi Kesuma; Mukhlis Yunus; M. Ridha Siregar; Abdul Muzammil
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Many factors can affect customer loyalty that some of them are service quality and corporate image. There are two objectives of this study. First, this study explains service quality and corporate image effects as antecedents for customer satisfaction, trust, and loyalty. Second, this study investigates the role of customer satisfaction and trust in mediating the service quality and corporate image effects on customer loyalty in the context of ISP customers. By using the purposive sampling technique, this study researched 270 ISP customers. The sample of data was statistically analyzed with the Structural Equation Modeling (SEM) and the Confirmatory Factor Analysis (CFA). This study confirmed that customer satisfaction, customer trust, and loyalty were directly affected by service quality and corporate image. Customer satisfaction and customer trust influenced customer loyalty significantly. The role of customer satisfaction and customer trust indirectly in mediating service quality and corporate image effects on customer loyalty was also confirmed by partial mediation. This study concludes by arguing that it needs to pay attention to service quality and the company’s good name levels to maintain customer loyalty.

The mediating role of perceived value and social media word-of-mouth in the relationship between perceived quality and purchase intention Teguh Widodo; Ni Luh Putu Krisma Maylina
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This study aims to investigate the effect of perceived quality on purchase intention mediated by the perceived value and social media WOM. The process involved testing the cause-and-effect relationships between the variables used in the structural equation model (SEM) empirically using primary data from an online survey of 410 Garuda Indonesia Airline passengers. The five-scale ordinal data retrieved from the 27 question items presented to the respondents were later processed using LISREL statistical software. The analysis produced several findings, first, the perceived value dimensions were directly affected by the perceived quality and also have a direct influence on social media WOM, second, social media WOM directly affected purchase intention, third, perceived value dimensions played a mediating role between perceived quality and purchase intention, and fourth, social media WOM had a mediating influencing on the effect of perceived quality on purchase intention. This simply means that perceived quality indirectly and significantly affected purchase intention through the mediation of perceived value dimensions and social media WOM.

The relationship between entrepreneurial passion, entrepreneurial self efficacy, and entrepreneurial intention in housewives context Devani Laksmi Indyastuti; Lusi Suwandari; Krisnhoe Rachmi Fitrijati
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This study examined the relationship between entrepreneurial passion, entrepreneurial self-efficacy, and entrepreneurial intention. This hypothesis proposes that entrepreneurial passion positively affects entrepreneurial intention. Furthermore, this study also hypothesizes that entrepreneurial emphasizing on entrepreneurial intention is mediated by entrepreneur self-efficacy. The present study takes a sample from housewives who run businesses in Banyumas. This study uses a convenience method for choosing 236 housewives who run businesses. This method is chosen because there is no sampling frame in this population. The results show that Entrepreneurial passion positively influences entrepreneurial intention. Entrepreneurial self-efficacy mediates the relationship between entrepreneurial passion and entrepreneurial intention.

The link between effective human resource practices and employee engagement with perceived organizational support as mediation: A case from Indonesia Tri Widarmanti; Arif Partono Prasetio; Romat Saragih
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The goal of every company is increasing the productivity, revenue and give the value added to shareholders, employee engagement gives higher productivity, and as the asset of the company, employee reflects the organization performance. The goal of this study is to explore if perceived organizational support can mediate the link between human resource practice and employee engagement. The approach utilized was a causal descriptive quantitative research method; this study distributes 240 questionnaires for a different position in 4 companies in Bandung - Indonesia. Data was measured and explained using path analysis technique. The mind findings are HR practice tend to affect the EE, but this effect is explained by the mediating influence of POS to better EE. POS will help employee to become more engaged with the organization, so organization must pay attention when introducing the HR policies, this process will decide the level of support workers experience and the degree to which they will interact with the current organization. Keywords:

The role of reference groups and destination image on visiting intentions for tourists in East Java Kristiningsih Kristiningsih; Santirianingrum Soebandhi; Ruswiati Suryasaputra
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This study aims to analyze the interest of tourists to travel during the covid-19 pandemic. The existence of this epidemic certainly changes the behavior of tourists, many things are their consideration before deciding to travel. This study focused on domestic tourists in East Java with the aim of analyzing the attitudes and intentions of tourists to travel (travel intentions) which were influenced by referent groups. This research involved 134 respondents from some traveling location in Malang, Batu and Pasuruan. This research used accidental sampling and the hypothesis was tested by using the Structural Equation Model analysis technique. The results showed that all hypotheses were met.

The effect of travel risk perception and destination image on visit decision in the new normal Ridha Suci Anzani; Filda Rahmiati; Chairy Chairy; Purwanto Purwanto
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The Indonesian government is serious about promoting tourism as a leading industry until COVID-19 outbreak have a huge impact on the tourism industry. Research on risk perceptions in pandemic-affected destinations is required to influence tourists in making decisions also the destination image. Thus, this study aims to examine the Travel Risk Perception on Visit Decision to an Island Tourism Destination in The New Normal. Ninety data was collected using Google Form with purposive sampling technique and analyzed using PLS-SEM. The result shows that Health Risk and Socio-psychological Risk have a direct and indirect influence through Destination Image on the Visit Decision. Financial Risk has a direct and indirect influence through Destination Image (Affective Image), whereas no indirect influence through Cognitive Image on Visit Decision. Lastly, the result of Destination Image both Cognitive and Affective Image influence Visit Decision. The study proved that perceived risk and destination image are essential for opening tourism areas in the new normal condition.

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Contact Name
Luki Adiati Pratomo

Contact Email
luki.adiati@trisakti.ac.id

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+6281574360223

Journal Mail Official
mjjasafeb@trisakti.ac.id

Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Luki Adiati Pratomo

Contact Email luki.adiati@trisakti.ac.id

Phone +6281574360223

Journal Mail Official mjjasafeb@trisakti.ac.id

Editorial Address Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Luki Adiati Pratomo

Contact Email
luki.adiati@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
mjjasafeb@trisakti.ac.id

Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA