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Jurnal Manajemen dan Pemasaran Jasa

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Published by Universitas Trisakti

ISSN : 02163780 EISSN : 24429732 DOI : 10.25105/jmpj

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 294 Documents

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Assessing the effect of high school quality factors in selecting a high school Melitina Tecoalu
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This study aims to analyze the effect of education quality, price, promotion strategy, quality of human resources, and physical facilities mediated by reputation on students' decision to select a high school. The research technique used to obtain data from 170 prospective students is purposive sampling, a non-probability method. The results showed that the education quality, promotion strategies, and physical facilities mediated by reputation positively affect students' decisions, as opposed to the price and quality of human resources. The originality value of this research is to choose high school mediation by reputation. In conclusion, the limitations of this research were clarified by adding a process variable which is very important in services marketing, due to its ability to handle consumers in marketing activities and in making final decisions.

Positive determinants word-of-mouth of supermarket consumer in the COVID-19 pandemic era Sri Vandayuli Riorini; Genesis Sembiring Depari
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This research, which was conducted in the era of the COVID-19 pandemic, aims to analyze the influence of the dimensions of service quality, competitive prices, customer satisfaction toward the positive word-of-mouth of Supermarket customers. Questionnaires were distributed to 350 respondents as samples using the non-probability sampling method and purposive sampling technique. Meanwhile, Structural Equation Modeling (SEM) is used to analyze the data. The results of the study indicate that Reliability, Assurance, Tangibles, Empathy, Responsiveness, Competitive Price have positive and significant effects onCustomer Satisfaction, which in turn would have a positive impact on positive word-of-mouth. Of all dimensions of service quality, the most powerful factor influencing consumer satisfaction shopping in supermarkets is reliability, and the one that gives consumers the most important feeling in providing quality services is Responsiveness. For further research, it is recommended to expand the scope of research in various types of businesses, not only in supermarkets.

Implications of work motivation, employee discipline, and compensation on employee performance while working from home at a digital marketing company Ahmad Azmy; Handi Risza; Arief Adhykusuma
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Many organizations apply WFH policy during the pandemic. In this study, we focused on the employee performance quality when engaged in this working pattern. The result of the study is expected to provide positive recommendations to organizations in implementing the WFH policy. This approach allows researchers to see the significance of the construct and its effect on employee performance. 104 out of 140 employees were recruited as participants using a purposive sampling technique based on several criteria. The obtained data are considered representative of the population. This study examined the effect of workmotivation, work discipline, and compensation on employee performance. These variables were analyzed the Work from Home (WFH) setting during the COVID-19 pandemic. The result of the study may provide a positive recommendation to improve employee performance when working from home. This study found that work motivation and discipline positively affected employees’ job performance. Compensation did not affect but had a positive relationship with employees’ job performance. Work discipline was found to be the most dominant variable affecting the increase in employee performance during WFH. The organization needs to evaluate the compensation program to improve the work outcome quality and rewards for employees during the WFH program.

The impact of women's presence on the board of directors on capital structure and company failure risk Fajri Rezano Pangestu Aji; Doddy Setiawan
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This paper examines the relationship between the presence of women on the board of directors to capital structure and the risk of company failure. This study divides capital structure decisions into three measurements, namely Leverage, Maturity or also known as Debt Maturity, and Cost of Debt. For leverage and Maturity, we do not find a significant relationship with women on the board of directors. We use the annual financial data of Trade, Services, and Investment service sector companies recorded on the IDX for two years of research, which are the data for 2018 and 2019. Our paper yields two main findings. First of all, the relationship between women on the board of directors and the risk of company failure is negative and significant. These outcomes can be explained by Agency Theory which considers that through transformational leadership, women pay attention to the interests of others and build positive relationships with colleagues and employees by eliminating information asymmetry. Thus, the company's performance can be maintained and avoid the risk of failure. Second, we reveal that there is a negative and significant influence among women on the board of directors on the cost of debt. Companies led by female directors tend to minimize debt so that debt financing will be lower than total assets. Low debt financing will reduce the company's cost of debt.

The advertising effectiveness of higher education institutions reviewed from message framing Euis Soliha; Ajeng Aquinia; Suzy Widyasari; Kristina Anindita Hayuningtias
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This study aimed to investigate the effect of message framing on prospective students' attitudes and the impact on their intention to select a college. Marketers often face difficulties expressing messages positively or negatively. This study was conducted on Vocational and High School students using an experimental laboratory design with positive and negative message framing advertisements. Manipulation checks were conducted on 30 participants to test whether they could differentiate between the two. The results showed a significant difference in belief and evaluation of advertisements using positive and negative message framing, indicating both can be differentiated. Furthermore, hypothesis tests using Smart PLS showed no difference in consumer attitudes in university advertisements using positive and negative message framing, resulting to have the same attitude. The second hypothesis test showed that consumer attitudes positively and significantly affect the prospective students’ intentions.

Impact of financial capital, social capital, and business digitalization on business sustainability of SMEs in Indonesia Pardiman Pardiman; Jeni Susyanti; Dwi Fita Heriyawati; Zuhkhriyan Zakaria; Masyhuri Masyhuri
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

SMEs have significant challenges amid a pandemic that is crippling the country's economy to survive and continue to struggle from bankruptcy. So, this paper analyzes the impact of financial capital, social capital, and business digitalization in improving business sustainability and finds out which variables are marketing strategies in mediating the direct influence between these three variables. Data collection using a questionnaire instrument using a survey technique. The research sample was 93 respondents as SME business owners. The research period was carried out from June to September 2021. After the data is collected, then tested using SEM-PLS using Warppls 5.0 software. The study found that financial capital can improve business sustainability, and social capital can also affect business sustainability; the same is valid for business digitization which can improve business sustainability for SME actors. Therefore, SME business actors need to pay attention to the business capital, then social capital to the community in the long term, and digitalization to improve businesses' ability to survive in a pandemic. Furthermore, we hope that this research will expand understanding to SMEs business owners to be more vigilant about several factors that can make a business go bankrupt, especially in a pandemic situation. However, the limitation of this study lies in the research sample, which only examines one province so that future researchers can compare it with other provinces. And in this study, it was found that the marketing strategy has not been successful in mediating, so it still needs to be discussed further.

The transformational and toxic leadership effect on employee retention Justine Tanuwijaya; Jakaria Jakaria
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

One indicator of the success of a business process is employee retention and the factors that cause it include leadership style. This study was conducted with the aim of testing which one most dominantly affects employee retention, whether transformational leadership or toxic leadership mediated by job satisfaction. The research design used is hypothesis testing using the Structural Equation Model. Samples were taken by purposive sampling method to employees, both lecturers and academics staff in the scope of Faculty of Economics and Business (FEB) Universitas Trisakti. The research findings showed that transformational leadership is proven to be more dominant in influencing employee retention than toxic leadership, either directly or indirectly through job satisfaction.Keywords: employee retention; job satisfaction; toxic leadership; transformational leadership.

The role of self-congruity in the relationship between destination brand personality and revisit intention Dede Kurnia; Agus Rahayu; Heny Hendrayati
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.12519

The purpose of this study was to explore and analyze the direct influence of destination brand personality and the intermediary effect of self-congruity on the influence of destination brand personality on revisit intentions by including gender and emotional experience as moderator variables. This research were using a quantitative approach with an explanatory survey method. In this research, we used a questionnaire as a data collection tool while determining the sample. It also used a non-probability sampling technique to obtain 100 visitors to the Sukahaji Waterboom Tourism Destination. It used Conditional Process Analysis (CPA) with the Regression approach and used Software Macro Process by Hayes as the data analysis technique. The goals of this paperindicate that destination brand personality has no direct effect on revisit intention. It shows that the effect of destination brand personality on revisit intention is transmitted by self-congruity. The results of the subsequent analysis show that emotional experience and gender do not moderate the effect of destination brand personality and self-congruity on revisit intention.

Managing workforce agility through bureaucratic leadership and organizational culture in public service mediated by psychological empowerment Hernawaty Hernawaty; Muchlis Syahrani
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.12656

This study aims to analyze the influence of bureaucratic leadership and organizational culture in public service on workforce agility mediated by psychological empowerment in East Kalimantan. This is an explanatory survey of local government organizations/LGOs in East Kalimantan with an observation unit, consisting of 238 employees who were selected randomly. Data analysis was then carried out using the covariant SEM procedure. The results showed that workforce agility was influenced by leadership and organizational culture. Therefore, leaders who are able to maintain balance in local political dynamics, administrative demands, and running strategy execution are needed. This is because they can ensure the readiness of subordinates to participate in acceleration. Additionally, the organizational culture ensures the orientation of employees to workforce agility through an effective empowerment process. Psychological empowerment mediates the influence of bureaucratic leadership and organizational culture on workforce agility. Agility concept in the organization is one of the major focuses, and itsimplementation is a strategic and operational framework for public institutions. Integrating the idea of agility, leadership, and workforce is a framework to design methods and taxonomies to set priorities for workforce agility in public institutions from a new public service perspective.

The effect of transformational leadership on voice behavior in the hospitality industry Suryandari Istiqomah; Sarwoto Sarwoto; Wahyu Trinarningsih
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.13466

The COVID-19 pandemic had an impact on all service industries, specifically hospitality, which has become increasingly competitive. Therefore, innovation and service improvement are needed to provide the best service for consumers by determining the voice behavior of their employees. This study examines the effect of transformational leadership on employee voice behavior, specifically frontline at hotels in Central Java. The mediating variables consisting of work and engagement were used to clarify the mechanism related to the effect of transformational leadership on voice behavior. The sampling technique used in this research is purposive sampling, namely by using the criteria of frontline employees who have worked for at least 1 year. Data were collected from 216 frontline employers at hotels and analyzed using the SEM PLS. The result showed that transformational leadership and work engagement can indirectly promote employee voice behavior. Furthermore, the meaning of work can promote voice behavior with a longer mechanism through work engagement.

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Luki Adiati Pratomo

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Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Luki Adiati Pratomo

Contact Email luki.adiati@trisakti.ac.id

Phone +6281574360223

Journal Mail Official mjjasafeb@trisakti.ac.id

Editorial Address Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Luki Adiati Pratomo

Contact Email
luki.adiati@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
mjjasafeb@trisakti.ac.id

Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA