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Media Riset Bisnis & Manajemen

mrbm
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Published by Universitas Trisakti

ISSN : 1411884X EISSN : 24429716 DOI : 10.25105/mrbm

Core Subject : Economy,

Economics, Econometrics & Finance

Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media are in the field of Management and Business sciences with the following details:

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional

Articles 242 Documents

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BEBERAPA FAKTOR YANG BERHUBUNGAN DENGAN MOTIVASI WIRAUSAHA WARUNG JAMU DI JAKARTA imam Imron
Media Riset Bisnis & Manajemen Vol. 4 No. 1 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Medical herb stall was bom from entrepreneurs who have different living backgrounds so that their motivation to do business of medicinal herb stall is also different. Their motivation to do businesds of medicinal herb stall,among other things,is the motivtion to meet basic needs,motivation of growth expectation and motivation of enforcement over their success of failure in the past. The objective of this research is to identify factors that relate to entrepreneurial motivation of medicinal herb stall. This research is conducted only in entrepreneur of medicinal herb stall- an informal sector that has permanent businesds place and open al the times both day and night with the location in Jakarta Barat area. Hypothesis (ha) has a relationship between business motivation of entrepreneur of medicinal herb stall. Research method is employing descriptive research. To collect the primary data, aquestionare is used with the sample of 100 people. From the research results,it is suggested that there is aposotove relation between motivation and entrepreneur of medicinalherb stall in Jakarta Barat, that the existence of medicinal herb stall is infuenced by the motivation of an entrepreneurto meet basicneeds of 39 % and motivation of enforcement over their succes or failure in the past ranks finalposition of only 26 %.

KUALITAS RELASIONAL (RELATIONSHIP) DALAM JASA PENJUALAN : Pengaruh Hubungan Interpersonal Wiraniaga Kartu Kredit Terhadap Loyalitas Nasabah Pada Industri Perbankan di Indonesia Farida Jasfar
Media Riset Bisnis & Manajemen Vol. 4 No. 2 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The Increasing function of credit card and it's role in the modem economic society, including i Indonesia. One of the most important thing in the credit card markeling is the role of salesperson in convincing the consumer for using this credit card as proporrtionally and responsible. The research about this salesperson interpersonal relationship has the objective to explore the influence of company characteristic, salesperson relationshipcharaceristic, and service quality for relationship quality and also the role of relalionship quatity as a mediating varlable. By usingthe methodological survey, this research has been succeeded in getting the sample by purposive to the 379 credit card holder. The data collection method has done by some questioner and hypothesis testing with the linear structural method which calculated with the slatistic program AMOS for Windows. The hypothesis testing about positive correlation relationship in between company charaderistic, salesperson relationship characteristic, and the service quality also supported the first hypothesis statement. In the testing of the influence of company characteristic, salesperson relationship character- islic and service quality in the relationshp quality, and also the influence of company characteristic, salesperson relationship, service quallty and the relation between relationship quality and loyalty. Salesperson rlationship characteristic also ha less and negativ influence with the relationship quality and loyally. Oly services qualliy and strong influence with the rlation quality and loyalty, like the raltionship quality has strang influence with the relation quality and loyalty, ike the relationship qualitay with the signtficance loyalty. About the role of relafionship quaity as a mediating varlable to the loyalty is as the same as the fourth hypothesis.

PENGARUH KARAKTERISTIK PERSONALITAS TERHADAP HUBUNGAN ANTARA KONTAK DENGAN ORANG LOKAL DAN PENYESUAIAN LINTAS BUDAYA Tuty Herlina
Media Riset Bisnis & Manajemen Vol. 4 No. 2 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Cross cultural adjustment is becoming a great concern for multinational and international companies in running their business overseas. It concerns with the prfomance and the completion of overseas assginment of expatriates. The goals of the research are to provide a better understanding on the impactof host national contact towards cross cultural adjustment and also on how interaction process within hostnational swicth provide cross cultural adjust- ment Personal characteristics considered as a major factor play significant contribution toward the relationship between host national contact and cross cultural adjustment.

EVALUASI KINERJA REKSADANA BERDASARKAN METODE SHARPE, TREYNOR, JENSEN, DAN M2? Bahtiar Usman; indri Ratnasari
Media Riset Bisnis & Manajemen Vol. 4 No. 2 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The aim of the research is about the evaluation on mutual funds performance based on Sharpe, Treynor, Jensen, and M? measurement is, it is also to explain the performance of mutual funds (or investment funds) so it can be a consideration factor in investment decision. To invest on mutual funds, investors should be compared knowing their investment compo- sition policy and measurement of their performances. The methods of measurement used in evaluating mutual funds performances are 4 methods of Risk-Adjusted Performance Measures; they are The Sharpe Measurement (RVAR), The Treynor Measurement (RVOL), Jensen's Differential Return (Alpha), and M'. Coefficient determination is used to know which mutual fund has the best diversification. The sample in is 20 mutual funds with 5 years periods after the monetary crisis, from 1999 to 2003. Bench- mark for each type of mutual funds is needed to be a performance comparison. The results based on 4 methods shows the different appraisals and ranks. However, in general, there's only one mutual fund that has the best or optimal performance, which Is Panin Dana Maksima from equity fund.

FAKTOR-FAKTOR INFLUENCE DAN EFFI- CIENCY YANG MEMPENGARUHI REPURCHASE INTENTION ina Oktaviana; Roger Wirawan
Media Riset Bisnis & Manajemen Vol. 4 No. 2 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Social interaction between customers and employees and customer convenience are con- sidered an an imporlant for restaurant business success. The study investigates the influ- ence of customer comfort, employee job enthusiasm and customer convenience as determi- nants of repurchase intention. Study was conducted on customers of Chopstix restaurant in Jakarta, the data are analyzed by multiple regression analyis. Results confirmed that social comfort positively influence repurchase intention, but no significant relationship observed of employee job enthusiasm and customer convenience.

ANALISIS GAYA KEPEMIMPINAN BERDASARKAN GENDER PADA PERUSAHAAN PENERBANGAN DI JAKARTA Dita Oki Berliyanti; Netalia Emilisa; Beta oki Baliartati
Media Riset Bisnis & Manajemen Vol. 4 No. 2 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

These days working world is dominated by woman become a trend. So there's a change that more woman will be a leader. This fact will impact to the behavior and work system of employees. The study aims to prove that there are basic differences between man and woman in leadership which known in theory as transactional leadership and transformational leadership. The result of this study can give suggertion to employee in order to anticipate the leadership style of the leader and make adjustment for each other, The result is shows there are differences between man and woman leadership style, where man leadership style is more transactional and woman leadership style is more transformational.

RELATIONSHIP MARKETING PADA UPSCALE RETAILING : Hubungan Antara Kepuasan Konsumen Dengan Loyalitas Pada Pramuniaga Serta Toko dan Word of Mouth Harsini Soetomo
Media Riset Bisnis & Manajemen Vol. 4 No. 3 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Rapidly changing competitive environments are forcing fims to build iong-tem relationships with their partner. In upscale retailing consumers need to be served personall, because the products sold by the retailer are expensive. The customers must convince the product is appropriate for herhim. The role of retail salesperson is veryimportantto help the consumers in deciding the prodưct The salesperson could build long-termrelationships with the customer by giving customer satisfaction. The benefit of Relationship marketing between salesperson and the customers in upscale retailing setting for the store is i.e. customers toyalty and the customers will build positive word of mouth This study examined the relationship between customers satisfaction (to the store and salesperson) and customers loyalty (to the store and salesperson) and word of mouth in upscale retailing setting. Questioner administered to 193 customers' upscale retailer in Jakarta. Using Structural Equation Modeling support by AMOS 4.1. This study supported all the proposed hypotheses.

PENGARUH PERFORMANCE QUALITY TERHADAP ORGANIZATIONAL COMMITMENT FRONTLINE EMPLOYEE sri Vandayuli Riorini
Media Riset Bisnis & Manajemen Vol. 4 No. 3 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Performance quality of frontline employees is a very important aspect that needs hypothesis into consideration by service industry because they have direct contact with consumers. The level of quality performance of frontline employees can determine their level of commitment towards the company. The objective of this research is to identify the effect of performance quality to organizational commitment of frontline employees. Respondents being used for this research are frontline employees of private banks, namely tellers and customer services. Data is analyzed using Multiple Regression Analysis. The result of this research can provide implication for managers to maintain continous commitment from their frontline employees. Suggestion for further research is to conduct similar research on different service industries and other frontline employees.

ANALISIS PENERIMAAN PRODUK BARU PADA BISNIS ECERAN DI DKI JAKARTA Wahyuningsih Wahyuningsih
Media Riset Bisnis & Manajemen Vol. 4 No. 3 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The main objective of this research is to analyze the underiying factors of new product adoption decision by retailers. This is important to the companies as they can set appropriate strategies in managing their supply chains, and therefore, they can improve their business performance. The result shows that there are ten main components as underlying factors of new product adoption decision by retailers: new product introduction strategy, purchasing pressure, flexible response, fast response, product reliability, producer's incentives, competitive price, profitability, producer's image, and rivalry internsity.

KARAKTERISTIK DAN SIKAP KONSUMEN TERHADAP ONLINE SHOPPING Asep Hermawan
Media Riset Bisnis & Manajemen Vol. 4 No. 3 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The objective of this paperis to explore literature conceming the differences of consumers' attitude toward online shopping based on demographic characteristics and to identity the reltionship of consumers' perception of the benefits of online shopping and their attitude toward online shopping. The implications for empirical research are provided.

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Home Page

OAI Link

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Reviewer

Google Scholar

Contact Name
Moh Shidqon

Contact Email
ajid.shidqon@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
mrbmfeb@trisakti.ac.id

Editorial Address
Fakultas Ekonomi dan Bisnis, Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Moh Shidqon

Contact Email ajid.shidqon@trisakti.ac.id

Phone +6281574360223

Journal Mail Official mrbmfeb@trisakti.ac.id

Editorial Address Fakultas Ekonomi dan Bisnis, Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Moh Shidqon

Contact Email
ajid.shidqon@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
mrbmfeb@trisakti.ac.id

Editorial Address
Fakultas Ekonomi dan Bisnis, Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA