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INDONESIA
Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Published by Universitas Brawijaya
ISSN : 2963329X     EISSN : 2963329X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Marketing Management and Consumer Behavior.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 3 (2025)" : 25 Documents clear
The Influence of Customer Reviews, Ratings and Brand Image on Purchase Interest in Tiktokshop Indonesia Faradissa, Silsiyah; Hapsari, Radhita
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.15

Abstract

The objective of this research is to corroborates the effects of customer review, rating, and brand image on consumers’ intention to purchase Daviena, a skincare brand, via TikTok Shop in Indonesia. A number of 194 people with the minimum age of seventeen years who have TikTok in their smartphones, who have ever made purchases via TikTok Shop, and who know about the products of Daviena were selected as the respondents. Having been assessed using validity, reliability, and classical assumption tests, the data was analyzed through multiple linear regression. This study finds that customer review positively and significantly influences the purchase intention, that rating positively and significantly affects the purchase intention, and that brand image positively and significantly impacts the purchase intention. Further, the results of the analysis also demonstrate that customer review, rating, and brand image simultaneously have positive and significant impacts on the purchase intention.
The Influence of Location, Price Perception, and House Design on The Purchase Intention of Mansion Nine Landing Houses Pratama, Reyhan Atallah Syah; Rohman, Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.03.

Abstract

The demand for housing in Indonesia continues to increase, particularly among the millennial generation. However, a contrasting trend is observed with one prominent housing developer, Mansion Nine, which has experienced a decline in sales over the past few years. This highlights the urgency of understanding the factors that influence the purchase intention of millennials, especially in Surabaya. This study aims to analyze the effects of location, price perception, and house design on the purchase intention of Mansion Nine's landed houses among millennials in Surabaya. This research uses an explanatory quantitative approach. Data was collected through an online questionnaire involving 220 millennial respondents who are familiar with Mansion Nine's housing products. The data analysis technique used is multiple linear regression, with the assistance of SPSS software version 26. The results indicate that location, price perception, and house design have a positive and significant impact on purchase intention. Strategic locations, competitive prices, and attractive house designs and types are the main considerations in influencing millennials' purchase intention for landed houses. The implications of this study provide insights for housing developers to design more effective marketing strategies to attract millennial interest, focusing on selecting strategic locations, setting competitive prices, and offering house designs that match their preferences
The Effects of Product Quality, Service Quality, and Price on Customer Satisfaction Batu Bara, Citra Maulani; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.14

Abstract

The rapid growth of the culinary industry in Indonesia has driven business actors to continuously improve quality in order to remain competitive and retain customers. Mie Gacoan, as one of the fast-food brands currently popular among the public particularly in Malang City, faces challenges in maintaining customer satisfaction amidst intense competition. This study aims to examine the influence of product quality, service quality, and price on customer satisfaction at Mie Gacoan in Malang. A quantitative approach was employed using an explanatory research design. The population consisted of Mie Gacoan customers in Malang City, and the sample was selected through non-probability purposive sampling, totaling 220 respondents. Data were collected via an online questionnaire using Google Forms and analyzed through multiple linear regression with the help of SPSS version 25. The results show that all three independent variables significantly affect customer satisfaction simultaneously, with an F- value of 26.408 and a significance level of 0.000. Individually, product quality has a coefficient of 0.213 (p = .000), service quality 0.072 (p = .030), and price 0.190 (p = .044). The adjusted R² value of 0.258 indicates that these variables explain 25.8% of the variation in customer satisfaction. The novelty of this study lies in the simultaneous application of the three variables to a fast-growing local brand that has not been widely examined in previous academic studies. The findings provide strategic insights for Mie Gacoan’s management and other culinary businesses to improve service quality and pricing strategies in order to enhance customer satisfaction.
The Influence of Product Quality, Promotion, and Shopee Paylater on Purchase Decision Wira Tamtama, Manikam Manggala; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.12

Abstract

This study aims to analyze the influence of product quality, promotion, and Shopee PayLater on consumer purchasing decisions in Malang City. The research employs a quantitative approach using the Partial Least Square (PLS) method to analyze data collected from 170 respondents, selected through purposive sampling. The respondents were Shopee PayLater users aged 17-35 years who had seen promotions at least three times and made purchases in the last three months. The results show that product quality has the most significant influence on purchasing decisions, with a correlation coefficient of 0.411, followed by promotion with a coefficient of 0.308, and Shopee PayLater with a coefficient of 0.234. Although all three variables have statistically significant impacts, Shopee PayLater serves as a supporting variable compared to product quality, which is the main driver of purchasing decisions. This study concludes that a combination of good product quality, effective promotion, and flexible payment through Shopee PayLater can enhance consumer purchasing decisions.
The Effect Of E-Service Quality on Repurchase Intention With E-Customer Satisfaction as An Intervening Variable Putranto, Ahnaf Raka; Handrito, Radityo Putro
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.10

Abstract

The objective of this research is to assess the effects of e-service quality on the repurchase intention of Tokopedia e-commerce users in Jawa with e-customer satisfaction as the intervening variable. In this explanatory study, hypotheses related to various variables were tested to determine any causal relationship. The data was harvested via online questionnaires distributed to 312 respondents and was examined through Partial Least Squares in Smart PLS 4.0. The results suggest that e-service quality significantly influences repurchase intention, that e-service quality significantly affects e-customer satisfaction, and that e-customer satisfaction mediates the impacts of e-service quality on the repurchase intention of Tokopedia e-commerce users in Jawa.
Building Green Loyalty: How Green Perceived Value Shapes Customer Commitment Through Green Trust Putri, Nadia Azizah; Arimbawa, Putu Adi Putra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.19

Abstract

This explanatory study aims to analyze the role of green trust in mediating the relationship between green perceived and the green loyalty of Indofood customers. The causal relationship between the variables were developed and assessed through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 100 people with the minimum age of 17 years who have purchased and consumed Indofood products were selected as the respondents. This study uses primary data acquired from 5-point Likert questionnaires and analyzed through PLS-SEM. The results indicate that green perceived value influences green trust and customer loyalty and that it also indirectly affects customer green loyalty through the mediation of green trust. Further, as this research employs a cross-sectional approach, it cannot capture changes in consumer behavior from time to time. Therefore, longitudinal research is recommended to comprehend the dynamics of customer loyalty to environmentally friendly products.
Analysis of The Effect of Price Perception and Service Quality on Customer Loyalty with Customer Satisfaction as A Mediating Variable Wihalauw, Margaretta Wellia; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk. 2025.04.3.06

Abstract

The currently proliferating modern lifestyle of practicality and efficiency among Indonesians has boosted the growth of laundry industry in the country. One of the players in this industry is Bibi Coin Laundry, a laundromat business established in 2019 in Tangerang. Despite its stable operation, fierce competitions have urged this company to work on the loyalty of its customer. This quantitative study aims to analyze the impacts of price perception and service quality on customer loyalty with the mediation of customer satisfaction. The data was harvested via questionnaires distributed to the company’s customers and analyzed using Structural Equation Modeling approach. The results of the hypothesis testing indicate that price perception positively and insignificantly influences customer loyalty with the coefficient of 0.394 at 0.7 significance. Then, service quality positively and significantly affects customer loyalty with the coefficient of 0.678 at 0.003 significance, and customer satisfaction partially mediates the effects of price perception and service quality on customer loyalty with the significance value of P<0,05. Based on these findings, Bibi Coin Laundry is suggested to consider the use of a competitive price strategy and to enhance its service quality
Sustainable Branding Strategy: How Green Image and Trust Influence Purchase Intention in The Bottled Water Industry Giat Mahathir Jasman; Fakhri, Erie Awalil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.18

Abstract

The increasing consumption of bottled water has raised environmental concerns, especially regarding plastic waste generation, which demands companies to implement sustainable business strategies. This study aims to examine the influence of green brand image and green brand trust on purchase intention in the context of Le Minerale, a leading bottled water brand in Indonesia. This research used a quantitative explanatory approach with a probability sampling technique through simple random sampling. Data were collected through a questionnaire distributed to 170 respondents from Generation Z in Malang City. The data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results indicate that green brand image has a positive and significant effect on purchase intention, meaning that a strong environmentally friendly brand image increases consumer interest in purchasing the product. Furthermore, green brand trust also has a positive and significant effect on purchase intention, indicating that consumer trust in the brand's environmental commitment enhances purchase intention. This study implies that companies need to strengthen sustainable branding strategies to foster consumer trust and environmentally friendly brand perception.
The Influence of Price Discounts, Product Quality, and Reviews on Online Hijab Purchase Decisions Salsabilla, Riezky; Hendrawan, Dimas
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.01

Abstract

This study aims to analyze the extent to which discounts, product quality, and product reviews influence purchase decisions among consumers of Lafiye Official Shop on Shopee.co.id, particularly in Malang City. Employing a quantitative explanatory method, it examines causal relationships between these variables using data from 100 respondents selected through non-probability sampling with a purposive sampling technique. The data was gathered via validated and reliable research instruments, then analyzed using classical assumption tests and multiple linear regression in SPSS Version 25. This study finds that all three independent variables significantly influence consumer decisions to purchase Lafiye products sold on Shopee. These findings highlight the importance of managing digital consumer experiences in shaping purchasing behavior. The novelty lies in integrating three digital commerce variables in the hijab fashion segment, offering practical insights for online fashion marketing strategies.
Building Customer Loyalty: The Role of Price Perception, Product Quality, and Packaging Quality Afiffuddin, Muhammad Abyan; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.24

Abstract

Customer loyalty is a crucial aspect in maintaining business sustainability, especially for agribusiness enterprises such as Karya Lestari Farm. This study aims to analyze the influence of price, product quality, and packaging quality on customer loyalty. The method used is explanatory research with a quantitative approach. The population of the study consists of consumers of Karya Lestari Farm, with a sample of 180 respondents obtained through purposive sampling. Data were collected through questionnaires and analyzed using instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing with the assistance of SPSS version 22 for Windows. The results show that all three variables, namely price, product quality, and packaging quality, have a significant and positive influence on customer loyalty. These findings affirm that these aspects are important determinants in building and maintaining consumer loyalty. The implication of this study encourages Karya Lestari Farm to focus on setting competitive prices, improving product quality, and creating attractive packaging designs to strengthen long term relationships with customers.

Page 2 of 3 | Total Record : 25

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