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Media Bina Ilmiah
Published by LPSDI Bina Patria
ISSN : 19783787     EISSN : 26153505     DOI : 10.33758
Core Subject : Humanities, Education, Social,
Humanities Social Sciences Other
Media Bina Ilmiah, ISSN 1978-3787 (print) | 2615-3505 (online), diterbitkan 12 (Dua Belas) nomor dalam setahun (Januari-Desember) oleh BINA PATRIA. Jurnal ini merupakan sarana komunikasi dan penyebarluasan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran dalam bidang multidsiplin ilmu secara berkala.Redaksi menerima tulisan atau artikel ilmiah bidang Sosial. Redaksi berhak mengedit tulisan tanpa merubah maknanya. Media Bina Ilmiah adalah jurnal nasional terakreditasi SINTA 4.
Arjuna Subject : Umum - Umum
Articles 25 Documents
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Search results for , issue "Vol. 17 No. 12: Juli 2023" : 25 Documents clear
ANALYSIS OF EMPLOYEE SWITCHING INTENTIONS IN MULTI-LEVEL MARKETING (MLM) COMPANIES: A QUALITATIVE STUDY RELATING TO ETHICAL LEADERSHIP Siti Alfia Ayu Rohmayanti; Praptini Yulianti
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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Abstract

This study discusses the factors that can reduce employee turnover intentionthrough Ethical Leadership. The focus of this research is to find out the factors that cause partners to have the turnover intention to another company or not to cooperate with the company they have participated in. This research was conducted using a qualitative method, namely a review of the level of understanding of the Multi Level Marketing business people. In this study using observations in the area of Surabaya and Sidoarjo. This is done with several considerations, namely: First, the research location is close to the reach of the researcher. Second, several leaders and business headquarters are located in Surabaya and Sidoarjo. The sample was taken using purposive sampling because the researcher needed informants who had sufficient experience and knowledge in the business environment. From the results of the interview, it is known that the role of the upline as a leader in the business has a major influence on the development of the network. In addition, it turns out that motivational factors also have an influence on downline decisions on turnover intention. In addition, what is needed is not only a supportive leader in providing training but also an ethical attitude.
REGIONAL GROUPING BASED ON POVERTY INDICATORS USING FACTOR ANALYSIS, K-MEANS CLUSTERING AND DISCRIMINANT ANALYSIS Yosiana Saputri; Nur Azizah; Dwi Endah Kusrini; Destri Susilaningrum
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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Abstract

In 2020 Indonesia was hit by Covid-19, and one of the impacts was that the poverty rate rose. One of the goals of the SDGs is to end all forms of poverty. East Java is one of the provinces that is also affected. The purpose of this study is to describe the factors that shape Poverty Indicators in Madya districts/Cities in East Java Province, map Madya districts/Cities in East Java in 2020 based on poverty indicators, and find out the differences between the groups formed. There are 16 poverty indicator variables used in this study. The data was obtained through East Java Province in Numbers, East Java Provincial Health Statistics, East Java Provincial Education Statistics, and the website of the Central Statistics Agency. The method used is factor analysis, followed by Cluster analysis with K-Means and Discriminant Analysis. The results of the factor analysis form four factors, namely the welfare factor of education, the economic welfare factor, the factor of pln users and baduta breastfeeding, and the factor of contraceptive users (KB). Continuing with the analysis using K-Means, it produces three groups, group one is a group with moderate poverty, group two is a group with high poverty occupied by Sumenep Regency and group three is with low poverty. Followed by the Discriminant analysis, the four factors are distinguishing variables with a classification accuracy of 100 percent. The difference between this research and the research used as a reference is using non-hierarchical clusters (K-Means) while the research used as a reference uses hierarchical clusters, the results of this research analysis there are levels of poverty from the three groups formed. Keywords : Discriminant Analysis, Factor Analysis, Poverty Indicators, K-Means Cluster, SDGs
SIMULTANEOUS SPATIAL OF POVERTY AND HDI USING GS2SLS Nur Jihan Salsabiila; Dwi Endah Kusrini; Nur Azizah; Destri Susilaningrum
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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Abstract

The SDGs program encourages change towards sustainable development which makes poverty alleviation the main goal. Poverty is a person's inability to meet the minimum standard of living that hinders the welfare of an individual. The benchmark for welfare is the Human Development Index (HDI). It is suspected that there are spatial influences between regions because, in terms of territoriality, the province of East Java has similarities in the value of the percentage of poor people and HDI in nearby areas. Poverty and HDI and vice versa have a relationship that affects each other, so modeling is done with a system of simultaneous similarities. This work used a queen contiguity weight matrix and the Generalized Spatial Two Stage Least Squares (GS2SLS) approach to analyze spatial simultaneous equations. This method can cope with autocorrelation and heteroskedasticity. The data used are the percentage of poor people and HDI as well as variables from previous studies that are thought to significantly affect poverty and HDI in 38 Regencies/Cities of East Java in 2019. The results showed that there was a negative reciprocal relationship between the percentage of poor people and HDI. The spatial effect is positive and significant on the HDI variables with GS2SLS Spatial Autoregressive (SAR) modeling, while the percentage of poor people without spatial effects is so modeled with Two Stage Least Square (2SLS). HDI and GRDP growth rates significantly affect the percentage of poor people, while HDI is significantly influenced by the percentage of poor people and population density.
THE UTILIZATION OF THE OPTIMAL MARKETING STRATEGY IN INDONESIAN TOURISM INDUSTRY SECTOR Tomi Agfianto
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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Abstract

The decision-making ability in determining marketing strategy is an important thing and must be owned by a sales person. Because the determination of strategy in the marketing sector is needed and cannot be abandoned, as well as marketing in the tourism industry. By determining the right marketing strategy, it is expected to increase the number of existing sales productivity. This paper aims to determine the right marketing strategy model to optimize the number of sales in a tourism industry such as hotels, restaurants, travel agents, transportations and also tourism destinations. The study used qualitative descriptive method and was supported by the literary review with understanding concepts based on secondary data such as books, journals, magazines and the internet. The results showed that there were generally four main components in the determination of marketing strategy, which could be applied as an effort to increase the number of sales in the tourism industry. Those components are called TOUR Model, those are (1) Target means the market which we want to get into, should be clear, (2) Objective means the kind of strategy and marketing mix to get our company goal, (3) Understanding is the way how to evaluate and control the target or goal; and the last is (4) Relationship means customer care should be built in order to keep a loyal guest.
PENGARUH CONTENT MARKETING DAN USER-GENERATED CONTENT INSTAGRAM TERHADAP BRAND EQUITY PADA KONSULTAN PARIWISATA DESMA CENTER Firra Kholisha Mustika; Rahmat Ingkadijaya; Adhi Trirachmadi Mumin
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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The development of technology has led to a shift in marketing trends in tourism from conventional (offline) to digital (online) channels using social media platforms. Instagram is one of the platforms that can be used to market products. Two-way communication on digital marketing on Instagram with soft selling techniques can make consumers more interested. Content marketing strategy is one of the techniques to attract consumer engagement with the aim of introducing the brand. This study aims to analyze the effect of content marketing and user-generated content Instagram on brand equity at DESMA Center tourism consultants. Using quantitative-descriptive methods with primary and secondary collection techniques. There are 3 research variables with 13 indicators in this study. The number of respondents was 100 people. Data processing techniques using Structural Equation Modeling-Partial Least Square (SEM PLS) with the help (software), by SmartPLS. After analyzing the Respondent Achievement Rate (TCR) of the three variables has a very good value with a score> 81%, content marketing variable is 85.8%, user-generated content variable is 88.2%, and the brand equity variable is 85.1%. The research results obtained are; there is an influence of content marketing variables on brand equity, there is an influence of content marketing variables on user-generated content and there is no influence of user-generated content variables on brand equity.
E-RESUME MEDIS RAWAT INAP DALAM MENDUKUNG KLAIM INA-CBGS PASIEN TUBERCULOSIS DI RUMAH SAKIT Puseng Manik; Johni S Pasaribu; Irda Sari; Jeri Sukmawijaya
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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The development of information system technology is currently widely utilized in various aspects of life, one of which is the aspect of hospital services. The lack of information needed to fulfill the requirements of the Indonesia Case-Based Group (INA-(CBGS) claim for inpatient Tuberculosis patients has led to claim disputes, thus hampering the claim process for Tuberculosis patients in the hospital. This study aims to design an electronic-based medical resume to support the INA-CBGs claim process in hospitals to minimize claim disputes. The Extreme Programming method was chosen because it is suitable for developing systems quickly, and the results are easier to adjust in the system development process. Based on system testing using the black-box method, the designed medical e-resume system can minimize the occurrence of claim disputes in hospitals
DESAIN TATA KELOLA REKAM MEDIS BERBASIS TEKNOLOGI INFORMASI GUNA MENUNJANG PELAPORAN PELAYANAN RAWAT INAP Dafiq Farhan Nurdias; Fauzan Mahar Dhika Rahmat; Falaah Abdussalaam; Irda Sari
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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The processing and calculation of data in one of the hospitals in the city of Bandung is still manually and not computerized, such as the processing of daily inpatient census data and the processing of Barber Johnson indicator data which has the parameters BOR, LOS, TOI, BTO which have possibilities high human errors. Therefore  inpatient efficiency system is created that can facilitate officers.. This study aims to design an integrated system. The design of this data processing system uses the advanced v-model method which known as the Verification and Validation mode. While making the application itself using the C# programming language with MySQL for database processing. This application was tested using Blackbox Testing with the results as expected and running well so that this application makes the processing and reporting generation more effective and efficient as well as easy to use and understand
WAIVER OF ARTICLE 1245, FORCE MAJEURE IN COVID-19 PANDEMIC Vera Wheni Setijawati Soemarwi; Merri Lutfiyah Amelia
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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The COVID-19 pandemic that has occurred since the end of 2019 has hit all countries in the world. The impact experienced by every country, including Indonesia, is the decline in the health of its citizens due to infection with the Corona virus, the decline in the economic capacity of the country and its citizens due to the implementation of restrictions on periodic social activities, as well as security in the country's border areas (Abron, 2021). These three impacts were not considered force majeure conditions in the Airmadidi District Court Decision Number 11/Pdt.G.S/2021/PN. Arm (Verdict a-quo). The debtor's inability to pay multipurpose financing installments as a result of imposing restrictions on social and economic activities is not considered a coercive circumstance or a condition beyond the ability of the debtor. This research will examine the a-quo decision by applying the socio-legal studies approach. The purpose of this research is to provide legal certainty in the application of force majeure and default cases.
KESENJANGAN SOSIAL PADA BUDAYA AMERIKA – PARIS DI DALAM SERIAL EMILY IN PARIS SEASON 1 DI NETFLIX Nugroho Catur Pamungkas; Nabilah Arliani; Fitri Alfarisy
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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Emily in Paris adalah film bergenre komedi-drama romantis yang menampilkan keindahan kota Paris, baik dari segi budaya maupun romansa. Emily Cooper, seorang warga negara Amerika yang bekerja sebagai tim pemasaran di sebuah perusahaan Prancis, dipercayakan ke Paris untuk membagikan pandangan pemasarannya dari perspektif Amerika kepada karyawan di Paris. Kisah ini menceritakan tentang lika-liku Emily yang bekerja di negeri orang yang mengalami beberapa kejutan budaya seperti masalah bahasa dan percintaan. Penelitian ini bertujuan untuk mengetahui perbedaan mencolok antara budaya Amerika dan Paris, dan mengidentifikasi beberapa kendala Emily selama berada di Paris. Emily In Paris adalah serial televisi streaming komedi-drama Amerika yang dibuat oleh Darren Star, yang tayang perdana di Netflix pada 2 Oktober 2020. Dalam film ini, ada kesenjangan sosial yang merupakan kondisi yang tidak stabil dalam kehidupan masyarakat. Jenis penelitian yang dilakukan adalah penelitian kualitatif deskriptif dengan melakukan observasi non partisipan. Penelitian ini menyimpulkan bahwa terdapat nilai-nilai dari beberapa adegan yang dapat menjadi pelajaran bagi kita jika ingin bekerja atau berkunjung ke Paris untuk memahami sikap penduduk di Paris dan tidak mengalami gegar budaya atau sindrom Paris.
PENYUSUNAN STRATEGI PEMASARAN KOLEKTIF KOMUNITAS PRODUK KOPI DI KABUPATEN SAMOSIR DENGAN MENGGUNAKAN MATRIKS SWOT DAN METODE QSPM Bilson Pandiangan; Binsar Sihombing; Mukdin M. Turnip; Vinsensius Matondang; Hendra; Dany Perdana Sitompul
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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Penelitian ini dilakukan di Samosir Coffee Synergy, untuk menyusun strategi pemasaran kolektif dengan mengetahui faktor internal dan eksternal dari Samosir Coffee Synergy guna membantu meningkatkan daya saing. Melalui analisis SWOT maka didapatkan beberapa alternatif strategi yaitu mempertahankan rasa produk kopi yang dihasilkan, mengembangkan pasar domestik dan internasional, mengembangkan keberadaan komunitas melalui kerjasama dengan pemerintah, melakukan lebih banyak kegiatan promosi dengan menggunakan jaringan internet, merekrut tenaga pemasar yang handal, melaksanaan peremajaan tanaman kopi, membina komunitas melalui perekrutan, pengembangan dan pemotivasian ,dan melakukan kerjasama dengan lembaga keuangan. Melalui Matriks QSPM diperoleh prioritas strategi dengan nilai TAS tertinggi adalah mengembangkan pasar domestik dan Internasional

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