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Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 235 Documents
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Search results for , issue "7th National Conference Business, Management, and Accounting" : 235 Documents clear
BRANDING IMPACT IN HOSPITALS Wuisan, Dewi; Bernarto, Innocentius; Bambang, Robertus Maria; Antonio, Ferdi; Aristo, Benny
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study aims to explore the influence of hospital branding on patient perception, satisfaction, and loyalty. A strong hospital brand can enhance patient trust and satisfaction, which in turn increases patient loyalty. The material presented includes an introduction to the brand and its impact on the hospital. The participants included 104 individuals from all Siloam hospital group hospitals who hold managerial positions, including doctors and healthcare professionals. This result indicates the importance of effective brand management in the healthcare sector to achieve competitive advantage, with 90% of participants understanding this. These findings have practical implications for hospital managers in developing marketing strategies focused on brand building and strengthening.
TATA KELOLA PEMERINTAH KOTA MEDAN UNTUK MENINGKATKAN KEPUASAN PELAYANAN PUBLIK DI KOTA MEDAN Moiras, Averina Liv Valerie; Fernanda, Jessica Evelyn; Ferdinand, Rio
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Tata Kelola Pemerintah Kota Medan Untuk Dapat Meningkatkan Kepuasan Pelayanan Publik Di Kota Medan. Pendekatan yang digunakan pada penelitian ini adalah pendekatan kuantitatif deskriptif. Banyaknya sampel yang dijadikan penelitian sebanyak 70  responden yang merupakan masyarakat di Kota Medan dimana Analisis data ini diperoleh melalui metode survei dengan menggunakan kuesioner sebagai instrumen penelitian untuk mengumpulkan data primer yang disebarkan kepada masyarakat yang ada di Kota Medan lalu lanjutan dari proses pengolahan data untuk melihat bagaimana menginterpretasikan data, kemudian menganalisis data dari hasil yang sudah ada pada tahap hasil pengolahan data. Dalam penelitian ini peneliti menggunakan skala ordinal dalam menjabarkan setiap indikator yang ada pada operasionalisasi konsep penelitian yang digunakan. Beberapa indikator kualitas pelayanan publik di Kota Medan yang menunjukkan pada kategori setuju yang terdapat pada analisis reliability yang ditinjau dari Kemudahan pengurusan dalam Pelayanan, Ketepatan waktu dalam Pengurusan Surat – Surat dan Tanpa adanya Hambatan, Kedisplinan Petugas Lebih Baik dari Terdahulu yang ada dalam Pelayanan di Kota Medan, pada bagian assurance yang ditinjau dari Kesopanan dan Keramahan Petugas Dalam Memberikan Pelayanan, Penanganan Pengaduan Layanan, Pada bagian empathy yang ditinjau dari Kewajaran biaya untuk mendapatkan pelayanan, Kesesuaian Antara Biaya Yang Dibayarkan Dengan Biaya Yang Telah Ditetapkan. Sementara pada kategori sangat setuju terdapat pada analisis tangibels yang terdiri dari kenyamanan di lingkungan unit pelayanan publik di Kota Medan, Pada analisis responsiveness terdiri dari Kompetensi/ kemampuan Petugas Dalam Pelayanan, Keadilan untuk Mendapatkan Pelayanan yang sudah diberikan, Ketepatan Pelaksanaan Terhadap Waktu Pelayanan. Sementara Pada analisis Assurance terdapat pada bagian Tanggungjawab Petugas dalam Memberikan Pelayanan
IMPROVING CAROLUS SURABAYA HIGH SCHOOL STUDENTS' UNDERSTANDING OF THE ACCOUNTANT PROFESSION USING GAMIFICATION TEACHING METHODS Magdalena, Renna; Risty, Ilyona; Herbert, Go George; Tjahjono, Josephine Kurniawati; Evangeline, Angela; Mandy, Mandy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Lecturers and students from the Faculty of Economics and Business, Pelita Harapan University, carried out this service activity. Sharing knowledge and learning from each other has become the responsibility of people fortunate enough to receive higher education. Understanding the role of an accountant is very important for students who will later study at a university. This service is carried out using the concept of gamification. Gamification in learning is an approach that combines game elements into the learning context to increase student engagement, motivation, and understanding. This approach uses rewards, achievements, competitions, and challenges to spark interest and drive for learning. By implementing gamification in learning, high school students will understand the material better.
FACTORS AFFECTING BRAND LOYALTY IN THE INDONESIAN COFFEE SHOP INDUSTRY (A CASE OF MAXX COFFEE) Rappoport, Alexander; Bernarto, Innocentius
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this study is to examine the positive effect of experiential marketing on brand image, as well as to examine the positive effect of experiential marketing, and brand image on brand loyalty amongst Maxx Coffee consumers in Jakarta-Bogor-Depok-Tangerang-Bekasi or JABODETAEK area in Indonesia. The data was obtained through the distribution of questionnaire through Google forms. The number of samples collected was 210 respondents. Purposive sampling was applied to obtain the sample. Data analysis method by implementing the partial least square- structural equation modelling (PLS-SEM) approach. The results revealed that experiential marketing, and brand image have a positive effect on brand loyalty. Likewise, experiential marketing has a positive effect on brand image.
PENGARUH PERIKLANAN, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN ALCOSS Leonardi, Angela Callista; Alfonsius, Alfonsius
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Seiring berkembangnya zaman, kosmetik menjadi salah satu kebutuhan wanita yang sangat penting. Dalam kehidupan sehari-hari, wanita tidak bisa lepas dari kosmetik dari pagi hingga malam, baik itu wajah maupun tubuh. Di era sekarang ini, variasi produk kecantikan semakin beragam, dan persaingan di industri perawatan tubuh dan kosmetik semakin ketat. Pada saat yang sama, produk kecantikan dan kosmetik telah banyak mengalami perubahan, dengan berbagai inovasi yang memenuhi kebutuhan dan keinginan konsumen. Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh antara periklanan, citra merek dan kualitas produk terhadap keputusan pembelian produk kecantikan Alcoss Skincare. Sampel dalam penelitian ini berjumlah 75 responden dan teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian secara simultan menunjukkan bahwa periklanan, citra merek dan kualitas produk berpengaruh terhadap keputusan pembelian produk kecantikan Alcoss Skincare. Secara parsial menunjukkan bahwa periklanan berpengaruh signifikan terhadap keputusan pembelian, citra merek berpengaruh signifikan terhadap keputusan pembelian, dan kualitas produk berpengaruh terhadap keputusan pembelian produk kecantikan Alcoss Skincare.
PENGARUH PERSEPSI KUALITAS, PERSEPSI NILAI DARI BIAYA, IDENTIFIKASI MERK, KEPERCAYAAN MERK, KESELARASAN GAYA HIDUP, TERHADAP LOYALITAS MERK MELALUI KEPUASAN PELANGGAN (STUDI PADA KONSUMEN PENGGUNA H&M) Salli, Faustino Rizky Yo; Sihombing, Sabrina O.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan mengukur seberapa kuatnya hubungan dari persepsi kualitas, persepsi nilai dari biaya, identifikasi merk, kepercayaan, keselarasan gaya hidup untuk membentuk kepuasan pelanggan hingga memunculkan loyalitas merk. Jenis penelitiannya adalah kuantitatif. Teknik pengumpulan datanya menggunakan kuesioner dengan skala Likert nilai 1-5. Teknik samplingnya menggunakan purposive sampling adalah karena penelitian ini membutuhkan karakteristik tertentu yaitu responden berusia 16 hingga 40 tahun, pernah membeli merek H&M minimal 2 kali. Responden dalam studi pendahuluan berjumlah 50 orang dan studi actual 290 orang. Pengolahan data menggunakan Partial Least Square – Structural Equation Modeling (PLS-SEM) dan diolah dengan menggunakan software SmartPLS. Hasil penelitian menunjukan persepsi kualitas berpengaruh positif dan signifikan terhadap kepuasan pelanggan, persepsi nilai dari biaya berpengaruh positif dan signifikan terhadap kepuasan pelanggan, identifikasi merk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kepercayaan merk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, keselarasan gaya hidup berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas merk, persepsi kualitas berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, persepsi nilai dari biaya berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, identifikasi merk berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, kepercayaan merk berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan dan keselarasan gaya hidup berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan.
THE INFLUENCE OF OPERATIONAL RISK, CAPITAL STRUCTURE, AND INTELLLECTUAL CAPITAL ON FIRM PERFORMANCE WITH CORPORATE GOVERNANVE MECHANISMS AS MODERATING VARIABLE Naibaho, Eduard Ary Binsar; Kurniadi, Timothy Hizkia
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This research aims to examine the influence of risk management, capital structure, and intellectual capital on firm performance with corporate governance as moderating variable. In this study, firm performance is measured by Tobin’s Q, operational risk is measured by the natural logarithm of operational loss, capital structure is measured by the DER ratio, intellectual capital is measured by MVAIC, and corporate governance mechanism is measured by board size and board independence. This study uses data from 115 companies located in the ASEAN region which are included in the Consumer Discretionary and Consumer Staples industry categories on S&P Capital IQ during the 2018-2022 period. The sampling method in this research used a purposive sampling method. This study found that operational risk and intellectual capital had no effect on firm performance, while capital structure had a positive impact on firm performance. This research also finds that corporate governance mechanisms can strengthen the positive relationship between operational risk and intellectual capital on firm performance.
ANALYSIS OF REGIONAL INEQUALITY IN THE PROVINCE OF MALUKU Uguy, Leroy Samy; Kembauw, Esther; Kakisina, Anrey P.; Kembauw, Marthina G. I.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This study aims to determine the extent of regional inequality in Maluku Province, and to determine the factors that influence regional inequality such as population, education, health, regional labor. The analysis method used to see regional inequality is the Williamson Index. Meanwhile, Panel Data Regression is used to analyze the factors that influence inequality. Based on the results of the Williamson Index calculation, the inequality of Maluku Province is in the medium category at 0.45, the highest regional inequality is Aru Regency and Buru Regency. Furthermore, the results of Panel Regression with the fixed effect data model show that Population, Education, Health, Labor variables simultaneously affect regional inequality, while partially Population and Education have a positive effect at a significance level of α = 5% (95% confidence level). The coefficient of determination (R2) of 98% indicates that the specification of the regression model used is appropriate and has goodness of fit. Policy recommendations for overcoming inequality should prioritize human development, furthermore, to reduce regional inequality in Maluku Province, development is carried out in the areas of highest inequality, namely Aru Regency and Buru Regency.
PENGARUH LIKUIDITAS, SOLVABILITAS, AKTIVITAS, DAN PROFITABILITAS TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN PERTAMBANGAN BATU BARA YANG TERDAFTAR DI BURSA EFEK INDONESIA Peranginangin, Adat Muli; Juneida, Cantika
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan untuk menguji apakah Current Ratio (CR), Debt to Equity Ratio (DER), Total Assets Turnover (TATO), dan Return on Assets (ROA) memiliki pengaruh signifikan terhadap Pertumbuhan Laba pada perusahaan pertambangan batu bara yang terdaftar di Bursa Efek Indonesia pada periode 2019-2022. Populasi dalam penelitian ini terdiri dari 40 perusahaan pertambangan batu bara yang terdaftar di Bursa Efek Indonesia periode 2019-2020. Sampel penelitian terdiri dari 25 perusahaan yang dipilih dengan menggunakan metode purposive sampling. Metode analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara simultan (bersama-sama) Current Ratio (CR), Debt to Equity (DER), Total Assets Turnover (TATO), dan Return on Assets (ROA) tidak memiliki pengaruh signifikan terhadap Pertumbuhan Laba. Secara parsial Current Assets (CR), Debt to Equity (DER), Total Assets Turnover (TATO), dan Return on Assets (ROA) juga tidak berpengaruh signifikan terhadap Pertumbuhan Laba.
THE RELATIONSHIP BETWEEN CSR AND FINANCIAL DISTRESS: MODERATED BY CORPORATE LIFE CYCLE Tjendriawan, Bella; Lusmeida, Herlina
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This research aims to prove empirically the relationship between Corporate Social Responsibility (CSR) performance and Financial Distress. Also to prove empirically how Mature Stage of Corporate Lifecycle is moderating the relationship between CSR performance and Financial Distress. The independent variable (CSR) is divided into 2 categories namely positive and negative. The populations are consumer sectors companies listed on the IDX during the period of 2018-2020. Based on purposive sampling criteria, the total observation for this study is 153 companies. Data were analysed using logistic regression analysis method by using a statistical software namely SPSS version 26. The results showed that positive corporate social responsibility has negative significant relationship with financial distress and mature stage of corporate life cycle is not significantly strengthen the relationship between positive corporate social responsibility and financial distress.

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