Proceeding National Conference Business, Management, and Accounting (NCBMA)
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
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<![CDATA[PREDIKSI PENENTUAN CALON MANAGER DI UNIVERSITAS SWASTA YANG MEMILIKI KEMAMPUAN MARKETING DENGAN MENGGUNAKAN RANDOM FOREST ]]>
<![CDATA[Achmadi, Hendra]]>;
<![CDATA[Oscar, Oscar]]>;
<![CDATA[Suarly, Irwan]]>;
<![CDATA[Barry, Rinto Rain]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Jumlah Calon mahasiswa yang masuk ke perguruan tinggi khususnya perguruan tinggi swasta adalah merupakan masalah serius. Terjadi penurunan jumlah calon mahasiswa yang terjadi dalam masa pendemik covid-19 antara tahun 2018-2019 dan berlanjut sampai tahun 2022. Ini merupakan masalah serius bagi perguruan tinggi Swasta di Indonesia karena keberadaan mahasiswa yang menentukan keberlanjutan perguruan tinggi. Karena itu, dalam penelitian ini menggali lebih dalam tentang karakteristik seorang manajer atau pejabat struktural program studi yang memiliki kemampuan marketing di perguruan tinggi swasta, dan diperlukan untuk memilih calon manajer baru yang akan masuk di perguruan tinggi swasta. Metode penelitian yang dipakai adalah data mining, dan data yang dipakai adalah berasal dari data primer yang didapat dari kuesioner yang dibagikan kepada mahasiswa di perguruan tinggi swasta di Jakarta dan sekitarnya. Dengan menggunakan metode Logistic Regression dan Supervisor Learning akan didapat model dari keputusan dalam memilih karakteristik seorang manajer yang memiliki kemampuan marketing di perguruan tinggi swasta.]]>
<![CDATA[INTEGRASI PENGALAMAN DAN KEPUASAN PELANGGAN, DAN WORD OF MOUTH INTENTION TERHADAP LOYALITAS PELANGGAN DIMODERASI OLEH HARGA PADA MEREK SKINTIFIC ]]>
<![CDATA[Purba, John Tampil]]>;
<![CDATA[Michelle, Michelle]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Penelitian ini menginvestigasi integrasi antara pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention terhadap loyalitas pelanggan pada merek Skintific dan harga sebagai variabel moderasi. Di era saat ini, industri kosmetik Indonesia mengalami pertumbuhan pesat, didorong oleh perubahan sikap masyarakat yang semakin sadar akan perawatan diri. Fenomena ini memicu kemunculan banyak merek baru dan menghasilkan persaingan ketat yang tentunya menjadi tantangan dalam mempertahankan loyalitas pelanggan. Maka diperlukan penelitian mendalam mengenai loyalitas pelanggan dengan faktor-faktor pendorongnya. Penelitian ini dilaksanakan dari Oktober 2023 - November 2023. Penelitian ini diterapkan dengan pendekatan kuantitatif dan metode pengumpulan data adalah kuesioner online Google Forms yang disebarkan kepada 320 sampel. Data diolah dengan program SPSS 26 dan AMOS 24. Hubungan antar variabel dikaji dengan teknik analisis regresi linier berganda. Hasil temuan dari penelitian ini menunjukan bahwa integrasi pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention berpengaruh positif terhadap loyalitas pelanggan. Namun, temuan menarik adalah harga memoderasi hubungan antara integrasi pengalaman pelanggan, kepuasan pelanggan, dan niat word of mouth intention terhadap loyalitas pelanggan. Hasil penelitian ini diharapkan dapat menyajikan pandangan mendalam mengenai peran harga sebagai faktor moderasi yang dapat memengaruhi hubungan antara pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention terhadap loyalitas pelanggan.]]>
<![CDATA[ASPEK-ASPEK YANG MEMPENGARUHI REGULATOR DALAM PERKEMBANGAN WAKAF SAHAM DI INDONESIA ]]>
<![CDATA[Rini, Nova]]>;
<![CDATA[Huda, Nurul]]>;
<![CDATA[Anshori, Muslich]]>;
<![CDATA[Supriatiningsih, Supriatiningsih]]>;
<![CDATA[Muhidin, Muhidin]]>;
<![CDATA[Zaenudin, Zaenudin]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Wakaf saham merupakan salah satu instrument yang termasuk dalam wakaf uang. Tujuan penelitian ini adalah untuk mengetahui aspek yang mempengaruhi regulator dalam perkembangan wakaf saham di Indonesia. Metode penelitian ini menggunakan metode penelitian kualitatif. Metode pengumpulan data berupa wawancara mendalam dengan informan adalah para ekspert di bidang akademisi, praktisi keuangan syariah di sekuritas, nazhir, wakif dan regulator. Metode analisis data menggunakan ANP (Analytic Networking Process). Hasil penelitian menunjukkan bahwa masalah, solusi dan strategi dari regulator terbagi atas aspek sanksi, perlindungan dan aturan operasional. Regulasi mengenai wakaf produktif seperti wakaf saham hingga hari ini belum terdapat pengaturan khusus yang mengatur mengenai wakaf saham secara rinci serta belum adanya dukungan penuh dari pemerintah terhadap regulasi wakaf saham Tantangan-tantangan dalam penerapan wakaf saham di Indonesia harus diperhatikan mengenai Aspek aturan operasional dimana mempunyai masalah utama yaitu belum adanya regulasi mengenai aturan jual beli wakaf saham berdasarkan nilai saham. Untuk mengatasi masalah tersebut adalah dengan pemerintah menerbitkan aturan teknis pengelolaan wakaf saham. Aspek perlindungan mempunyai masalah utama yaitu wakaf saham keluar dari Daftar Efek Syariah (DES). Untuk mengatasi masalah tersebut regulator perlu menerbitkan aturan saham yang diwakafkan keluar dari DES. Aspek sanksi mempunyai masalah utama yaitu sanksi untuk nazhir yang tidak professional mengelola wakaf saham. Untuk mengatasi hal tersebut regulator perlu menerbitkan sanksi untuk nazhir yang tidak professional mengelola wakaf saham.]]>
<![CDATA[UNVEILING THE IMPACT OF BRAND IDENTITY TOWARDS BRAND ADVOCACY (CASE STUDY: SOMETHINC) ]]>
<![CDATA[Hansopaheluwakan, Scherly]]>;
<![CDATA[Hayanimasy, Ratu Allysa]]>;
<![CDATA[Vannessa, Vannessa]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[This study seeks to examine the impact of Brand Ambassador, Brand Credibility, and Brand Love on Brand Advocacy within the cosmetics industry, with a particular focus on Somethinc serums. Using quantitative methods, data was collected from those aged 18-34 years who had previously purchased and used serum from Somethinc. The sampling technique used Hair theory where data was collected from 110 respondents with an observation period of two months which took place in January-March. The analytical techniques employed in this research encompass construct reliability and validity tests, inner model tests, and hypothesis tests, facilitated by SmartPLS 4.1.0.1 software. The results of this research show that 2 (two) variables, Brand Ambassador and Brand Credibility, have a positive and significant influence on Brand Advocacy. Meanwhile, the Brand Love variable does not have a positive and significant influence on Brand Advocacy with the bootstrapping test results obtaining a p-value of 0.440.]]>
<![CDATA[INNOVATIVE KNOWLEDGE MANAGEMENT STRATEGIES TRANSFORMING ORGANIZATIONAL SUCCESS ]]>
<![CDATA[Wijaya, Yoana Sonia]]>;
<![CDATA[Haryani, Calandra A.]]>;
<![CDATA[Hery, Hery]]>;
<![CDATA[Widjaja, Andree E.]]>;
<![CDATA[Tarigan, Riswan E.]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[In the current information technology era, knowledge management plays a critical role in the growth and success of enterprises. Knowledge management techniques are not used in the same manner as previously due to advancements in technology. Current knowledge management practices can benefit greatly from the application of emerging technological trends like web 2.0, social networks, wikis and blogs, discussion forums, and artificial intelligence. This will increase organizational performance and efficiency. The purpose of this study is to investigate the growing influence of knowledge management techniques on organizational effectiveness. This study examines earlier research on the subject of how organizational performance is impacted by emerging trends in knowledge management strategies. The literature review approach, or literature study from earlier research publications linked to this topic, was the research method used in this study. The research findings are presented in the form of a model, which suggests that increasing organizational performance and competitiveness is positively and significantly correlated with the introduction of new trends in knowledge management methods. Organizations can increase their performance and competitiveness in a market that is becoming more and more competitive by implementing effective knowledge management methods, according to the implications of this research.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN ADMINISTRASI TERHADAP KEPUASAN PASIEN RAWAT JALAN PENGGUNA BPJS PADA RUMAH SAKIT AULIA JAKARTA SELATAN ]]>
<![CDATA[Wianti, Wiwin]]>;
<![CDATA[Ningrum, Raflesia Hana]]>;
<![CDATA[Yuniasih, Idah]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Rumah sakit Aulia Jakarta Selatan adalah Rumah sakit umum yang bekerja sama dengan Badan Penyelenggara Jaminan Sosial Kesehatan yang tujuannya memberikan pelayanan Kesehatan secara merata kepada seluruh masyarakat dengan biaya terjangkau. Dengan memberikan pelayanan terbaik maka akan mewujudkan kepuasan pasien. Tujuan dari penelitian ini untuk mengetahui pengaruh kualitas pelayanan administrasi Pelayanan terhadap kepuasan pasien pengguna BPJS pada RS Aulia Jakarta Selatan. Penelitian ini menggunakan penelitian kuantitatif dengan pengumpulan data melalui kuesioner atau primer dan pengelolaan data menggunakan SPSS 25 dengan tingkat kesalahan sebesar 0.05 atau 5%. Populasi dalam penilitan ini adalah semua pasien rawat jalan pengguna BPJS pada RS Aulia Jakarta Selatan. Pengambilan sampel dalam penelitian ini menggunakan tekik non-probability sampling dengan metode sampling purposive, yaitu teknik pengambilan sampel dengan pertimbangan tertentu yang tidak memberi peluang sama bagi setiap anggota populasi untuk dipilih menjadi sampel, maka sampel yang diambil sebanyak 40 responden. Untuk Hasil Uji Koefisien Korelasi adalah 0.785 yang artinya memiliki hubungan yang kuat antara variabel kualitas pelayanan terhadap variabel kepuasan pasien pengguna BPJS. Hasil Uji Koefisien Determinasi adalah 61.6% yang menunjukkan bahwa kualitas pelayanan mempengaruhi kepuasan pasien pengguna BPJS. Sedangkan sisanya 38.4% dipengaruhi oleh faktor lain. Dari hasil persamaan regresi dapat diperoleh persamaan, yaitu : Y=12.291 + 0.635X.]]>
<![CDATA[PENGARUH EDUKASI EKONOMI KELUARGA, LINGKUNGAN KELOMPOK SEBAYA TERHADAP NIAT KEWIRAUSAHAAN DENGAN MEDIASI LITERASI EKONOMI PADA MAHASISWA UNIVERSITAS PELITA HARAPAN KARAWACI ]]>
<![CDATA[Laynardi, Erianto Imannuel]]>;
<![CDATA[Budiono, Sidik]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[The increasing development of the unemployed mainly occurs due to the imbalance of available job vacancies compared to job applicants. Entrepreneurship could be one of the solutions to the job vacancies and job applicant imbalance. Proper knowledge is required to understand factors that could affect the entrepreneurial intentions of college students. The purpose of this research is to see the influence of factors that can influence Entrepreneurial Intentions, such as Family Economic Education, Peer Groups, And Economic Literacy. The research uses quantitative research with data collection techniques using surveys distributed via Google Form and processed using the SEM AMOS and SPSS programs. The research collected 250 samples, namely students who met the specified conditions. The study results show that: 1) Family Economic Education has a positive and significant effect on Entrepreneurial Intentions. 2) Family Economic Education has a positive and significant effect on Economic Literacy. 3) The Peer Group Environment influences Entrepreneurial Intentions positively and significantly. 4) The Peer Group Environment has a positive and significant effect on Economic Literacy. 5) Economic Literacy influences Entrepreneurial Intentions positively and significantly. Through this, the results show that parents have an important role in building entrepreneurial intentions and educational institutions need to consider utilizing learning programs to promote learning through peer groups to build entrepreneurial intentions]]>
<![CDATA[SISTEM INFORMASI MANAJEMEN PENGKLASIFIKASIAN HADIST SHAHIH BUKHARI DAN MUSLIM MENGGUNAKAN ALGORITMA NEURAL NETWORK ]]>
<![CDATA[Rasenda, Rasenda]]>;
<![CDATA[Rini, Nova]]>;
<![CDATA[Supriatiningsih, Supriatiningsih]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[In the book of Bukhari and Muslim hadith there are 7008 hadith sentences, of the 7008 sentences the Hadith is not yet known a hadith included in the category of prohibitions or orders. By doing the classification, it will be easier for readers to understand the hadith. The classification of hadiths is done in several stages, including: pre-processing text, the use of word vector features, and modeling of neural network architecture with multilayer perceptron. The use of layers in neural networks and feature extraction with word vectors has proven to provide good results for the classification of hadiths. The results showed a fairly high degree of accuracy that is equal to 97.72% by using two layers and 256 neurons, this research can be used to classify hadiths which have the impact of making it easier for people to understand hadiths very well.]]>
<![CDATA[IMPACT OF LEVERAGE AND PROFITABILITY ON FIRM VALUE WITH FINANCIAL DISTRESS AS A MEDIATING VARIABLE ]]>
<![CDATA[Billikusuma, Christoforus Axel]]>;
<![CDATA[Saputro, Stefanus Dimas Ryan]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[The purpose of this study is to look at how profitability and leverage affect a company's value, as well as how financial crisis affects manufacturing enterprises that are listed on the Indonesia Stock Exchange. This study employs purposive sampling to choose samples from the manufacturing industry sector between 2019 and 2022, with a focus on the sector as a whole. The data collection comprises 67 firms' financial data. Empirical evidence indicates that leverage exerts a detrimental impact on financial distress, but profitability positively influences financial hardship. The value of a corporation is negatively impacted by financial challenges, profitability, and leverage. Leverage and Profitability Increase Company Value, with Financial Distress acting as a moderating element. By taking anticipated risks into account, this research attempts to use corporate value as a foundation for investing. It is envisaged that investors would make enormous returns from this venture. It is intended that the research results would serve as a resource and answer for anyone looking to fund a business. Additionally, a clearer comprehension of the connection between financial difficulty and firm valuation may be obtained from this research. Furthermore, these results might serve as a guide to comprehend the moderating influence of leverage and profitability on the valuation of companies.]]>
<![CDATA[MULTI EVENT STUDY IN THE ERA OF PANDEMIC AND THE ERA OF BLACK ECONOMY IN INDONESIA ]]>
<![CDATA[Kotambunan, Eunike R J]]>;
<![CDATA[Gessal, Zevania E V]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[This study aims to look at financial market conditions whether there is a significant reaction from investors to the announcement of a lockdown or PSBB during the Covid-19 pandemic. In this study, an event study model will be used to see the impact caused by the COVID-19 pandemic on the stock market. The use of this method was chosen because this method can clearly detect any abnormal returns resulting from an event that has occurred. This research will look at the abnormal returns arising from the Covid-19 event. To calculate the abnormal return in this study using the market model. This study uses secondary data using stoock returns from 31 tourism companies listed on the IDX. The results show a comparioson of skewed returns before and after the Lockdown event, the outcome of the Covid-19 Pandemic leading to statistically significantt differences, as shows by the Wilcoxon Signed Ratings Test. This can happen if people in the market start selling their stock out of fear that the scenario cause by Covid-19 will spiral out of controlm not because they made a calculated decision to sell.]]>
