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Bincar Nasution
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INDONESIA
International Journal of Economics (IJEC)
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Articles 107 Documents
Search results for , issue "Vol. 4 No. 1 (2025): January-June" : 107 Documents clear
The Effect of Brand Image and Electronic Word of Mouth (E-Wom) on Buying Interest of Mixue Consumers in Generation Z in Surabaya City Syakban, Medi Hendika; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1204

Abstract

This study aims to analyse the effect of brand image and electronic word-of-mouth (e-WOM) on the purchase intention of Mixue consumers in Generation Z in Surabaya City, using a quantitative approach. The research population comprises Mixue consumers in Generation Z in Surabaya City. The sample consists of 100 Mixue consumer respondents born between 1997 and 2012 and domiciled in Surabaya City, selected using the accidental sampling technique. The data were analysed using descriptive statistics and partial least squares (PLS) with the SmartPLS application. The results demonstrated that brand image has a positive and significant effect on purchase intention. Similarly, e-WOM was found to have a positive and significant effect on purchase intention.
Influence of Leadership Behavior on Safety Culture Integration at PT Cipta Kridatama Site PT Borneo Indobara Priambodo, Yustinus Pramono
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1208

Abstract

This study analyzes the interconnections among transformational leadership, safety culture, and safety behavior at PT Cipta Kridatama Site PT Borneo Indobara, a high-risk mining operation. The research, framed by theoretical views like the Theory of Planned Behavior and Hudson’s Safety Culture Maturity Model, underscores the pivotal role of leadership in cultivating a proactive safety culture and impacting safety behavior. This research aims to assess the direct and indirect impacts of transformational safety leadership on safety behavior, with safety culture serving as a mediating variable. The research used Structural Equation Modeling (SEM) to examine quantitative data obtained from employee surveys, assessing leadership techniques, cultural characteristics, and behavioral results. The results indicate that transformational safety leadership exerts a substantial and robust impact on safety culture, evidenced by a coefficient of 0.923, a t-statistic of 72.438, and an effect size of 5.765. The safety culture markedly affects safety behavior, evidenced by a coefficient of 0.495, a t-statistic of 5.920, and an effect size of 0.180. Transformational safety leadership has a moderate direct influence on safety behavior (coefficient: 0.417, t-statistic: 4.977, effect size: 0.127) in comparison to its effect on safety culture. Moreover, safety culture mediates the connection between transformational leadership and safety behavior, evidenced by a mediation coefficient of 0.457, a t-statistic of 5.863, and an impact size of 0.180, underscoring its crucial function in converting leadership into behavioral results. The research emphasizes the necessity of combining transformational leadership methods with initiatives to foster a strong safety culture. Recommendations involve augmenting leadership training to integrate safety-oriented practices and executing cultural alignment techniques to maintain proactive safety habits. These insights enhance safety management techniques in high-risk sectors, foster safer workplaces, and improve overall operational outcomes.
Redefining Employee Commitment: The Role of Digital Work Flexibility and Work-Life Balance in Enhancing Public Service Efficiency Gunawan, Edi; Mujanah, Siti; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1210

Abstract

This study investigates the effect of digital work flexibility and work-life balance on employee commitment and its impact on public service efficiency at the Regional Revenue Agency (Bapenda) of Surabaya City. Using a quantitative approach with a cross-sectional design, data were collected from 115 civil servants through a structured questionnaire. Data analysis was performed using regression and mediation tests via Python-based statistical tools. The results indicate that both digital work flexibility and work-life balance significantly influence employee commitment. Furthermore, employee commitment fully mediates the relationship between the two independent variables and public service efficiency. This means that any improvements in work flexibility and balance will only lead to enhanced service performance if they are able to foster stronger employee commitment. The study highlights the importance of adaptive and human-centered work arrangements in improving service delivery in public sector institutions. These findings have practical implications for the design of flexible work policies and underscore the strategic role of psychological commitment in the effectiveness of digital transformation in public administration.
The Effect of Marketing Capability and Brand Reputation on Brand Loyalty of Tomoro Coffee through Competitive Advantage as a Meditation Variable Viando, Feterrido Wahyu; Paramitha, Intan Tirzana; Mujanah, Siti; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1214

Abstract

The purpose of this research is to analyze the influence of marketing capabilities and brand reputation on competitive advantage and brand loyalty among Tomoro Coffee customers in Surabaya. This study employs a quantitative research design using a cross-sectional method. The sample used in this research consisted of 100 respondents who are Tomoro Coffee customers residing in Surabaya. Sampling was conducted randomly through an online questionnaire using a Likert scale. Data analysis was carried out using the Structural Equation Modeling ( SEM ) approach with the Partial Least Squares ( PLS ) methodology. The results of this research indicate that marketing capability and brand reputation have a positive and significant effect on competitive advantage. Competitive advantage, in turn, has a positive and significant effect on brand loyalty. Marketing capability has a negative and insignificant effect on brand loyalty, whereas brand reputation exerts a positive and significant effect on brand loyalty. Furthermore, brand reputation has a significant influence on brand loyalty through competitive advantage as a mediating variable, while marketing capability demonstrates an insignificant effect on brand loyalty through competitive advantage as a mediating variable. The implications of this research suggest that Starbucks and other business actors can enhance their performance measurement systems related to marketing capability, brand reputation, competitive advantage, and brand loyalty. These improvements are essential for maintaining and strengthening their competitive position in the market. Keywords : Marketing Capability, Brand Reputation, Competitive Advantage, Brand Loyalty, Tomoro Coffee
Analysis Financial Reports in Financial Prediction Distress with Method Grover and Springate on LQ45 Indexed Companies on BEI 2019 - 2022 Safitri, Eka; Cloudya, Afifah; Mujanah, Siti; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1216

Abstract

Analysis of the influence of financial distress and financial ratios with the Grover and Springate method is used to conduct a thorough examination of financial performance periodically over a certain period of time. so the purpose of this study is to determine how healthy a company is in the technology sector by analyzing factors that affect financial distress through financial ratios and the formula equation of the grover and Springate method. The results of this study are that the use of the GorgonL.V or S-SCORE method is a consistent method in predicting financial distress in companies, namely by approaching sales and total assets. by conducting financial distress predictions, companies can find out and prove the existence of factors that cause companies to go bankrupt. By increasing sales and proper management of total assets, companies can make high profits
Anticipatory Risk Planning at PT Telkom Indonesia Yusran, Muhammad; Hadijah, Sitti; Jumardi, Jumardi; Ilham, Bahrul Ulum
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1221

Abstract

This study examines the anticipatory risk management strategies implemented by PT Telkom Indonesia to address potential crises, including pandemics. This research aims to explore how a company can proactively identify, analyze, and manage risks to maintain service stability. Employing the Narrative Literature Review (NLR) approach, this study gathers and analyzes secondary data from various risk-management-related literature, focusing on the telecommunications sector. The findings reveal that although PT Telkom Indonesia has established risk strategies, several areas require further development, particularly in terms of long-term risk anticipation. This study recommends strengthening a more comprehensive and adaptive risk-management system to enhance corporate resilience. The originality of this research lies in its specific focus on PT Telkom Indonesia as a case study, highlighting the unique challenges and opportunities faced by a leading telecommunications company to address uncertainties and future crises. Additionally, this study contributes to the existing body of literature by providing insights into the application of anticipatory risk management in the telecommunications sector, particularly in the context of future pandemics.
The Influence of Environmental Performance and Corporate Reputation on Financial Performance with Corporate Social Responsibility as an Intervening Variable Phitaloka, Nimas Galuh; Dearani, Ninka; Abdianto, Ahmad; Mujanah, Siti; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1223

Abstract

This study aims to examine the impact of environmental performance and corporate reputation on financial performance, with Corporate Social Responsibility (CSR) serving as an intervening variable. CSR, which reflects a company's social responsibility, is suspected of acting as a bridge that strengthens the relationship between environmental performance, corporate reputation, and financial performance. In the highly competitive business era, environmental performance and corporate reputation, particularly in achieving optimal financial performance, are important factors that influence a company's success.The study uses secondary data from the annual reports of companies listed on the Indonesia Stock Exchange (IDX) and employs path analysis to test the causal relationships between variables. The results show that environmental performance and corporate reputation have a positive influence on financial performance, both directly and through CSR as an intervening variable. These findings provide important implications for company management to pay more attention to environmental and social aspects in their business strategies to sustainably improve financial performance
Talent Management in The Digital Era: Utilizing Technology for Recruitment and Retention at PT Benawa (Advertising and Printing) Banjarbaru Firdaus, Firdaus; Ambarwati, Riris; Mardah, Siti; Khuzaini, Khuzaini
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1225

Abstract

In the increasingly advanced digital era, companies in various sectors must adapt to technological changes to remain competitive. PT Benawa, an advertising and printing company in Banjarbaru, faces challenges in talent management amidst digital transformation. This study aims to explore how PT Benawa utilizes technology to improve the recruitment and retention process of talent. The use of information and communication technology, including AI-based recruitment software, HRIS, and data-based employee retention platforms, has increased the efficiency and effectiveness of the talent management process. This study uses the ADDIE model to ensure that the application of technology is carried out systematically and structured. The results of the study show that technology can improve employee experience, work flexibility, and company image, despite challenges in adapting to technology and changing organizational culture. With the right strategy, PT Benawa can achieve a competitive advantage in talent management in the digital era.
Peninfluence Word of Mouth, Brand Image, and Physical Evidence Consumer Satisfaction and Purchase Decision of Madura Tuna Fish Petis in Pamekasan Wahyuni, Ratna Dwi; Munajah, Siti; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1234

Abstract

This research aims to analyze the influence of Word of Mouth (WOM), Brand Image, and Physical Evidence on Consumer Satisfaction and Purchase Decisions for typical Madurese tuna fish paste products in Pamekasan. The research method used is a quantitative approach through surveys with multiple linear regression analysis. The research results show that WOM, Brand Image, and Physical Evidence significantly influence consumer satisfaction. Positive WOM has a strong influence in increasing consumer trust and expectations, while a Brand Image that highlights local culture increases the emotional value of the product. Meanwhile, physical evidence such as attractive and hygienic packaging plays an important role in forming perceptions of quality. Consumer satisfaction functions as a mediator that strengthens the relationship between independent variables and purchasing decisions. Satisfied consumers tend to make repeat purchases and provide positive recommendations to others. The implications of this research underscore the importance of marketing strategies that focus on managing WOM, strengthening brand image, and improving the quality of physical product elements to support loyalty and market growth.
Analysis of Rural Poverty in Bengkulu Province Indonesia Barika, Barika; Gunawan, Romi; Zulyanto, Aan
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1239

Abstract

This study examines poverty in the rural districts of Bengkulu Province. This study investigates how poverty in rural Bengkulu Province is affected by economic growth, village fund allocation, village development index, income distribution disparity, and duration of education. Panel data from 2018 to 2023, covering nine districts in the province, were used in this study. According to the study results, since 2018, village fund distribution and economic growth have been factors that have had a favorable impact on poverty in the rural districts of Bengkulu Province. The village development index, length of schooling, and economic disparity contribute to poverty in the rural districts of Bengkulu Province.

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