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Mulia Pratama Jurnal Ekonomi dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi Mulia Pratama
ISSN : 28288629     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Mulia Pratama Jurnal Ekonomi dan Bisnis adalah nama jurnal online atau electronic journal (e-journal) Pusat Riset dan Karir Sekolah Tinggi Ilmu Ekonomi Mulia Pratama (STIE MP). Jurnal Online yang terdiri atas jurnal Ilmu Manajemen dan jurnal Ilmu Akuntansi di STIE MP, memuat artikel ilmiah pakar sebidang meliputi dan tidak terbatas pada hasil penelitian manajemen, akuntansi, ekonomi, ekonomterika dan ekonomi digital. Jurnal terbit berkala dua kali dalam setahun, kecuali terdapat seminar ilmiah yang memerlukan publikasi, akan diterbitkan prosiding.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 116 Documents
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Analisis Pengaruh Strategi Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT Exo Point
Mulia Pratama Vol 1 No 1 (2021): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

This study aims to analyze the promotion strategy and service quality of PT Exo Point's customer satisfaction. The population used is consumers who have been or are general cleaning service users of PT Exo Point. The research sample was 50 respondents who were taken randomly. The research method used is data collection techniques and through library research and field research studies which include observation and distributing questionnaires directly to customers of PT. ExoPoint. Furthermore, to analyze using a Likert scale. The type of data in this study is quantitative data or in the form of numbers. The results showed that simultaneously promotion strategy and service quality had an effect on customer satisfaction. Partially the promotion strategy has no effect on customer satisfaction. PT Exo Point company should increase promotions and maintain service quality so that customers feel satisfied.
Analisis Pengaruh Strategi Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Pada PT Nulab Pharmaceutical Indonesia Rakhmat; Sri Waluya
Mulia Pratama Vol 1 No 1 (2021): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

Competition in the business world is very tight, tight business competition can also be seen on the demand side for pharmacy goods. Company leaders will direct all efforts to win the competition in purchasing decisions through effective promotion strategies and good product quality. The purpose of this study was to determine the effect or how much influence the variable promotion strategy and product quality had on purchasing decisions at PT Nulab Pharmaceutical Indonesia. The method used in this study is a quantitative method, data collection techniques used by distributing questionnaires and library data. The sample of this research is the consumers at PT Nulab Pharmaceutical Indonesia totaling 50 people with random sampling method. The analytical method used is multiple linear regression. The results of data processing using SPSS version 23 found that the adjusted R square was 57.6%. That is, the variables of promotion strategy and product quality can explain the purchasing decision variables by 57.6%. The difference is influenced by other variables that are not used in this study. The results of this study conclude that partially the promotion strategy variable has no significant effect on purchasing decisions. In contrast to the product quality variables that have a significant effect on purchasing decisions at PT Nulab Pharmaceutical Indonesia simultaneously, promotional strategies and product quality affect purchasing decisions.
Analisis Pengaruh Strategi Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Restoran Domino’s Pizza Cabang Jababeka Bekasi
Mulia Pratama Vol 1 No 1 (2021): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

The author conducted research at Domino’s Pizza Branch Jababeka Bekasi Branch, which is a fast food restaurant engaged in the food trade. This research was conducted to analyze how much influence the promotion strategy and service quality on purchasing decisions at the Domino’s Pizza Branch Jababeka Bekasi Branch. Data obtained through a questionnaire filled by consumers Domino’s Pizza as respondents as many as 80 people. The author uses the method of quantitative analysis and descriptive analysis. Quantitative analysis using SPSS statistics consisting of validity and reliability test, classic assumption test consisting of multicollinearity test, normality test, heteroscedasticity test and autocorrelation test, multiple linear regression analysis, goognes of fit test consisting of test coefficient of determination (R²), t test and test f. The calculation results from multiple linear regression coefficient analysis of the effect of promotion strategy and service quality on purchasing decisions are Y = -3.259 + 0.631X1 + 0.450X2 which indicates that if the promotion strategy and service quality are increased by one (X1 = 1 and X2 = 1) it will increase purchasing decisions by 0.631 and 0.450. Based on the calculation of the Determination Coefficient (R²) obtained a value of 0.573 or 57% which indicates the existence of a contribution between the promotion strategy and the quality of service to purchasing decisions. Based on the results of the spss data for the t test between the promotion strategy of the purchasing decision, getting the t count of 7.625 and the service quality of the purchasing decision obtained a value of t count of 5.293 greater than the t table value of 1.668, while the significance value was 0.00 (sig <0.05), it can be concluded that Ho is rejected and Ha is accepted. This shows a significant influence between promotion strategies and service quality on purchasing decisions. Based on the results of the spss data for the f test, the calculated value of 51.632 is greater than the value of 3.12, while the significance value obtained is 0.00 (sig <0.05), it can be concluded that there are positive and significant influences between promotion strategy variable (X1) and service quality (X2) together towards purchasing decisions (Y).
Pengaruh Pendapatan Asli Daerah, Dana Perimbangan dan Belanja Modal Terhadap Kinerja Keuangan Pemerintah Kabupaten dan Kota Di Provinsi Jawa Barat Tahun Anggaran 2016-2020
Mulia Pratama Vol 1 No 1 (2021): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

The aims of this research to know the impact of: 1) Original Local Government Revenues to Financial Performance of Regency and Municipal Goverments in the Province of West Java. 2) Intergovernmental Revenue to Financial Performance of Regency and Municipal Goverments in the Province of West Java. 3) Capital Expenditures to Financial Performance of Regency and Municipal Goverments in the Province of West Java. 4) Original Local Government Revenues, Intergovernmental Revenue, and Capital Expenditures to Financial Performance of Regency and Municipal Goverments in the Province of West Java. The subject in this research is regency and municipality in the Province from West Java. The data used comes from Realization Report of APBD fiscal years 2016-2020. The technic of data collection are using documentation method. Pre-paid test analysis is using assumption classic test. The hypothesis test of this research is using simple linear regression analysis and multiple linear regression analysis. The result of the research shows that:1) There are positive and significant effect of Original Local Government Revenue Financial (X1) to Local Government Financial Performance (Y). It showed by correlation coefficient (rx1y) = 0,212, determination coefficient (r2x1y) = 0,045, and t arithmetic 2,501> t table 1,97769. 2) There are positive effect however it not significant of Intergovernmental Revenue (X2) to Local Government Financial Performance (Y). It showed by correlation coefficient (rx2y) = 0,206, determination coefficient (r2x2y) = 0,042, and t arithmetic 2,427> t table 1,97769. 3) There are negative and significant effect of Capital Expenditure (X3) Local Government Financial Performance (Y). It showed by correlation coefficient (rx3y) = -0,182, determination coefficient (r2x3y) =0,033, and t arithmetic -2,134 t table 1,97769. 4) There are positive effect of Original Local Government Revenue Financial (X1) and Intergovernmental Revenue (X2), and negative effect of Capital Expenditure (X3) to Local Government Financial Performance (Y) It showed correlation coefficient (Ry(1,2,3) = 0,332, determination coefficient (R2y(1,2,3) = 0,110 and F aritmetic 5,420 > F table 2,67.
Analisis Tatakelola Perusahaan Terhadap Harga Saham Pada Perusahaan Perbankan yang Terdaftar di BEI Periode 2017-2020 Akhmad Imron Rosyadi; Yayan Yanuari
Mulia Pratama Vol 1 No 1 (2021): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

This study aims to find out that Non-Performing Loans, Good Corporate Governance, and Capital Adequacy Ratios have a significant effect on stock prices in commercial bank companies listed on the IDX in 2017-2020. The data used in the form of annual financial statements of commercial banks that are used as samples in the study with a period of months and statistical data on economic indicators. The sample of this research was determined by using purposive sampling method in order to obtain 31 companies. The analytical method used is multiple linear regression, namely, classical assumption test, and hypothesis testing. The results showed that partially NPL -had no significant effect on stock prices. GCG has no significant effect on stock prices. CAR has no significant effect on stock prices. Simultaneously NPL, GCG, and CAR have a positive and significant effect on stock prices.
Analisis Efisiensi Perencanaan Tahapan Pembangunan dan Pengendalian Bahan Baku Untuk Produksi Pembangunan Rumah Pada CV Tb Putra Mandiri Yayan Yanuari; Andri Tanu Wijaya
Mulia Pratama Vol 1 No 1 (2021): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

Efficient development stages using the CPM method to see and determine which stages can be preceded and accompanied by the achievement of a working time of 61 days in the construction of one housing unit. The number of economical and optimal raw material needs using the EOQ method for sand raw material is 29.85 cubic with an order frequency of 1 time in three months, for cement raw material 219.15 sacks with an order frequency of 1 time in three months and for split is 1.06 cubic with an order frequency of 1 time in three months. The quantity of safety stock or Safety stock using the EOQ method, the quantity of safety stock for sand is 32.34 cubic for cement is 137.5 sack and for split is 2.97 cubic. The reorder point according to the EOQ calculation for sand is at 32.37 cubic for cement at 139.18 sack and 3 cubic. The managerial implementation of CV TB Putra Mandiri regarding the efficient use of raw materials can be done by planning (planning) the needs for the use of raw materials, organizing (organizing) the field of coconut milk production process activities, actuating (implementing) activities in accordance with standard operating procedures (SOPs). Company and controlling (supervision) of raw materials, planning at the stages of the development process.
Analisis Pengaruh Current Ratio (Cr) dan Debt To Equity Ratio (Der) Terhadap Return On Asset (Roa) Pada Pt Graha Layar Prima Tbk Yohanes Sugiyanta; Asrul
Mulia Pratama Vol 1 No 1 (2021): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

It is suspected that the Current Ratio (CR) has a partially negative and significant effect on Return on Assets (ROA). Based on the background of the problems in this study, it can be formulated how the influence of Current Ratio (CR) on Return on Assets (ROA) at PT Graha Layar Prima Tbk. And what is the effect of Debt to Equity Ratio (DER) on Return on Assets (ROA) partially at PT Graha Layar Prima Tbk, also how is the effect of Current Ratio (CR) and Debt to Equity Ratio (DER) on Return on Assets (ROA) in general? simultaneously at PT Graha Layar Prima Tbk. This study aims to determine the effect of Current Ratio (CR) and Debt to Equity Ratio (DER) on Return on Assets (ROA). This research is a quantitative data with explanatory research that explains the relationship or influence between variables. From the results of research on PT Graha Layar Prima Tbk, Current Ratio (CR) has a negative and significant effect on Return on Assets (ROA). Meanwhile, the Debt to Equity Ratio (DER) has a negative and significant effect on Return on Assets (ROA) From the results of research on PT Graha Layar Prima Tbk, Current Ratio (CR) has a negative and significant effect on Return on Assets (ROA). Meanwhile, the Debt to Equity Ratio (DER) has a negative and significant effect on Return on Assets (ROA). The benefits of this research are to contribute ideas to the development of economics regarding the effect of Current Ratio (CR) and Debt to Equity Ratio (DER) on Return on Assets (ROA) at PT Graha Layar Prima Tbk and can be used as a basis for research expansion, especially related to financial performance associated with companies that go public in further research.
Analisis Pengaruh Promosi dan Kualitas Pelayanan Terhadap Minat Menabung di Bmt Syariah Riyal KCP Karang Satria Kabupaten Bekasi Reni Yesi; Harliana
Mulia Pratama Vol 1 No 1 (2022): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

BMT Syariah Riyal is a sharia-based microfinance institution. BMT Syariah Riyal has a legal entity as a sharia financing savings and loan cooperative. The purpose of this study was to find out how much influence promotion and service quality have on the intention to save at BMT Syariah Riyal at KCP Karang Satria, Bekasi Regency. The author uses data collection methods in the form of library research and questionnaires. Instrument trials include validity tests and profitability tests. This test also uses classic assumption tests which include normality tests, multicollinearity tests and heteroscedasticity tests. The data analysis technique used is multiple linear regression. The hypothesis test uses the goodness of fit test which includes the coefficient of determination test (R2), t test (partial) and F test (simultaneous). Based on the calculation of multiple linear regression analysis, the value of Y = 3.095 + 0.845X1 + 0.217X2 is obtained. From these results it can be concluded that the promotion variable (X1) has a greater interest in saving by 0.845. Then followed by the service quality variable (X2) which is equal to 0.217. The results of the test for the coefficient of determination (R2) obtained a result of 64.7% while 35.3% was influenced by other variables. The results of the promotion t-test hypothesis test have a calculated t value > from t table, namely 5.306 > 2.011. It can be concluded that there is a positive and significant influence between the promotion variables on the intention to save. And service quality has a t count > from t table, which is 2.020 > 2.011. It can be concluded that there is a positive and significant influence between service quality variables on the intention to save. Based on the calculation results of the F Test (simultaneous) the value of F count > F table is 45.887 > 3.20. So, it can be concluded that there is a significant influence between the promotion variable and service quality on the intention to save.
Analisis Disiplin Kerja dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Polres Metro Bekasi Kota Akhmad Imron Rosyadi; Sindu Depri Andika
Mulia Pratama Vol 1 No 1 (2022): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

Human Resources is the main factor in running a business in the organization. In this case, employees in government agencies have a very important role in carrying out state duties to serve the community. Therefore, work discipline and employee motivation are needed to achieve good employee performance. The goal to be achieved in this research is to find out how much influence Work Discipline and Work Motivation have on Employee Performance. The analytical method used in this study is multiple linear regression, the results of the data processing show the value of Y=1.378+0.770X1+0.193X2. The results of data processing on the coefficient of determination obtained R square value of 57.1%. That is, the variables of Work Discipline and Work Motivation contribute to the Employee Performance variable by 57.1% and the remaining 42.9 are influenced by other variables not examined in this study.
Analisis Pengaruh Perputaran Piutang (Receivable Turn Over) dan Pengaruh Perputaran Persediaan (Inventory Turn Over) Terhadap Laba Sebelum Bunga dan Pajak (Earning Before Interest and Tax) Pada PT. Solusi Bangun Indonesia Tbk Periode 2019 – 2021 Asrul; Erma Fajriyah
Mulia Pratama Vol 1 No 1 (2022): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Abstract

Earning Before Interest and Tax (EBIT) is a fundamental analysis that is used by internal (management) and external (Investors) to help identify the company's ability to generate profits. The results of EBIT allow management to be able to know, pay debts, and finance ongoing operations. Meanwhile, for investors, it is a consideration to buy shares in a company and identify the company's operating profit. EBIT can also be helpful when investors compare two companies that are in the same industry.Purpose the paper is to analyze the effect of Receivable Turn Over (receivable turnover) and the effect of Inventory Turn Over (inventory turnover) on EBIT, the sample used in this study is the financial statements of PT Solusi Bangun Indonesia Tbk for the period 2019 – 2021 (3 years). Meanwhile, the analytical tool used in this research is quantitative analysis, namely the activity ratio method and the profitability ratio method.

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