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Golden Ratio of Data in Summary
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 2776641     DOI : https://doi.org/10.52970/grdis
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Golden Ratio of Data in Summary Golden Ratio of Data in Summary with e-ISSN 2776-6411, welcomes submissions that describe data from all research areas. Please note: almost any piece of information can be defined as data. However, to merit publication in Golden Ratio of Data, in Summary, should be a set of information that is acquired/collected with a scientific method and have value to the research community. Golden Ratio of Data in Summary welcomes papers dataset that is based in multidiscipline for easier to find. Increase traffic towards associated research articles and literature, leading to more citations. Publication Frequency: Semi-Annual Issues Per Year: Issue 1, November to April, and Issue 2, May to October.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 653 Documents
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Commodification of Umrah through Social Media: Phenomenological Study on Umrah Pilgrims of Sociosalites in Jakarta Viktry Candra Andanu
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.667

Abstract

This research aims to find out the religious activities of Umrah pilgrims of socialites in Jakarta commodified through social media and to find out socialite individuals uploading religious activities on social media. In obtaining data in this study, researchers used qualitative methods based on the constructivism paradigm. This paradigm views knowledge as the result of the construction of human thought, not just the experience of facts. In this case humans understand social reality more based on the subject that examines rather than the object under study. The results of this study indicate that there are individual socialite factors uploading religious activities on social media, this study also found two elements of commodification that were implemented, namely Exchange Value and Use Value, and this study found that Umrah, which is traditionally a religious experience, has now been transformed into a culture of Conspicious Consumption.
Analysis of Marketing Strategies in Increasing Sales of Pesticide Products Helda Megania Telaumbanua; Yupiter Mendrofa; Idarni Harefa Harefa; Emanuel Zebua Zebua
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.669

Abstract

Agriculture is a very important sector in Indonesia, because it has natural resources (SDA) and Human Resources (HR). Based on researchers' observations that have been carried out at UD. Makmur Tani uncovered problems involving many similar, tight competing companies with limited pesticide products and inappropriate marketing strategies. This research aims to analyze the marketing strategy implemented by UD. Makmur Tani in an effort to increase sales of pesticide products. The main focus of the research is on the three main indicators of marketing strategy, namely segmentation, targeting and positioning. Based on this explanation, the type of research used in this research is qualitative research, which is because it is not in the form of numbers or numbers so it only takes the form of statements or sentences. The research results show that UD. Makmur Tani has implemented a market segmentation strategy based on geography and farmer demographics. In terms of targeting, the company focuses on farmers in certain regions. The positioning strategy implemented is by positioning certain products. Further analysis revealed that implementation of this strategy has contributed to increased sales of pesticide products. However, there are still several obstacles in its implementation, especially related to market competition and changes in consumer preferences.
The Impact of Online Promotion on Increasing Product Sales of SME Komiteriang Daeli; Maria Magdalena Bate’e; Yuterli Zalukhu; Yupiter Mendrofa
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.670

Abstract

This thesis discusses the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study aims to determine the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study uses a quantitative research method with a data collection technique using a questionnaire. Based on the results of the T-Test where the sign value of the X variable is known 001> 0.05 and the t-value is 6.841 <2.054 so it can be concluded that Ha is accepted and has an effect on the Sales Increase variable (Y). Based on the determination coefficienT-Test, the results obtained are that the Adjuster R-Square value is 0.589, this means that the Promotion Variable (X) is able to explain the increase in sales (Y) of 0.589 with a percentage of 58.9% after being adjusted for the sample and independent variables while the remaining 41.1% is explained by other variables outside this study.
The Effect of Price on Consumer Purchase Decisions Kurniawan Gea; Maria Magdalena Bate’e; Emanuel Zebua; Aferiaman Telaumbanua
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.671

Abstract

This study aims to determine whether financial inclusion has a positive effect on the sustainability of the SME sector in Lotu District, North Nias Regency, and to determine how much influence financial inclusion has on the sustainability of the SME sector, and to determine whether financial inclusion can overcome the challenges experienced by SME actors. The study was conducted in Lotu District, North Nias Regency. The research method used is a quantitative method with data collection through the distribution of questionnaires, documentation, and interviews, observations. The respondents in this study were 63 SME respondents. The results of this study indicate that the influence of financial inclusion has an influence on the sustainability of the SME sector by 20.4%. With increasing financial inclusion, it will further encourage SME actors to develop their businesses in the future.
The Effect of Organizational Culture on Employee Performance Regina Tilikan Zebua; Fatolosa Hulu; Nanny A Bu’ulolo; Ayler B Ndraha
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.672

Abstract

This thesis research aims to determine and test the influence of organizational culture on employee performance at the regional public company Tirta umbu drinking water company, Nias district, using quantitative research methods and the data analysis technique used is linear regression analysis. The population in the study were employees of the regional public drinking water company Tirta umbu, Nias district, totaling 60 people and a sample of 60 respondents. The results of the t test show (calculation) that organizational culture (X) is 8,465 and the significance is 0.000. Hypothesis decision-making conditions are accepted or rejected based on their level of significance. If the significance is less than or equal to 0.05 then the hypothesis is accepted. The research results obtained a significance value of 0.000 <0.05. Thus, it can be concluded that variable X (Organizational Culture) has a significant influence on variable Y (employee performance). From the results of the coefficient of determination (R Square), the coefficient of determination obtained from the correlation of variable X and variable Y is 0.553. Thus, it can be concluded that the size of the influence of variable X (Organizational Culture) on variable Y (employee performance) is 55.3%.
Analysis of Pricing Strategies in Increasing Sales Volume Sinta Ardiyanti Putri Tafonao; Yuterlin Zalukhu; Idarni Harefa; Otanius Laia
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.673

Abstract

This research aims to determine the pricing strategy for increasing sales volume at Mawar Bakery Gunungsitoli. The problem formulation in this research is to analyze pricing in increasing sales volume. This type of research is qualitative research, it uses research instruments guided by the type of research used, namely the form of interview instruments and observation. The number of informants in this research consisted of 5 respondents. To be able to answer the problem formulation in this research, the researchers here analyzed the data descriptively qualitatively. The process of systematically searching and compiling data obtained from interviews, field notes and other materials so that it can be easily understood and of course can be informed to other people. Based on the research results, Mawar Bakery has a good pricing strategy in accordance with pricing indicators. In this way, good pricing can increase sales volume at the Mawar Bakery Shop.
Analysis of Promotion Strategies Through Advertising Media in Increasing Consumer Loyalty Rahmaida Sophia Veronika Mendrofa; Maria Magdalena Bate’e; Eduar Baene; Yuterlin Zalukhu
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.674

Abstract

UD. Talenta faces several weaknesses in marketing catering services, such as a lack of diversification in promotional methods which still rely on traditional methods and word of mouth, which limits market reach. In addition, limited access to technology and the internet hinders the use of digital platforms for promotions, while increasingly tight competition with similar competitors causes difficulties in distinguishing ourselves, so that sales levels experience fluctuations, especially in the midst of unstable economic conditions. This research uses a qualitative approach with methods. field study. Data collection techniques were carried out by means of interviews, observation and documentation using the Milles and Huberman data analysis approach. The research results showed that UD. Talenta relies on marketing strategies that include promotion through social media, print, word of mouth recommendations, and local event participation to expand the reach of its services. Despite facing resource constraints and intense competition, advertising strategies, especially on social media, are considered quite effective in expanding the market and increasing consumer loyalty. Promotional effectiveness is influenced by message clarity, visual appeal, and brand image consistency, although challenges remain in maintaining customer loyalty and overcoming budget constraints. UD. Talenta continues to innovate and evaluate strategies to improve its advertising campaigns. To strengthen consumer loyalty, UD. Talenta need to focus on clarity of information in advertisements, as well as improving the consistency and quality of advertisements with content innovation that is creative and relevant to consumer needs.
Analysis of Strengthening Youth Organizations in Lolowua Village, Hiliserangkai District Nias Regency, Indonesia Yarman Mendrofa; Odaligoziduhu Halawa; Ayler B. Ndraha; Palindungan Lahagu
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.675

Abstract

The purpose of this study is to analyze the strengthening of youth organization activities in Lolowua Village, Hiliserangkai District, Nias Regency, to analyze how obstacles to strengthening youth organizations in lolowua village and to analyze how efforts are made in strengthening youth organizations in lolowua village. This type of research is qualitative. Data analysis techniques use data reduction, data presentation and conclusion drawn. The result of this study is that the Capacity Strengthening of the Youth Organization in Lolowua village has not run optimally, this is because there are still several obstacles to indicators that are not yet effective, The main factors that become obstacles are lack of budget that limits the implementation of programs and activities, lack of adequate human resources, ineffective communication, and limited facilities, Lack of training and mentoring for member capacity, low participation from members and the community. The efforts made in strengthening the Youth Organization in Lolowua Village pay special attention to the youth organization, monitoring, evaluation of management and programs, involving the youth organization in the planning to strengthen human resources, improve communication, provide better facilities, and increase participation and training for all members of the Youth Organization.
The Implementation of the Spirit of National Defense and Students Caring Attitude Through Extracurricular Scouting Activities S. Saripuddin; Muhammad Fahreza W; R. Rahmawati; N. Nurdin
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.691

Abstract

The objectives of this research include: 1) To find out the general description of the implementation of the spirit of state defense of students at SMK Negeri 1 Pangkep. 2) To find out the general description of the caring attitude of students at SMK Negeri 1 Pangkep. 3) To find out and analyze the implementation of the spirit of state defense and the caring attitude of students through extracurricular scouting activities at SMK Negeri 1 Pangkep. The type of research chosen is qualitative narrative using the case study method. This research was conducted at SMK Negeri 1 Pangkep, South Sulawesi Province. in the third week of May 2024 to the fourth week of July 2024. Data collection techniques in this study through observation, interviews and documentation. The results showed that the implementation of the spirit of state defense with its indicators was well implemented, namely (1) love of the homeland, (2) Awareness of the Nation and State, (3) Belief in the State Ideology Pancasila, (4) Willing to Sacrifice for the Nation and State, not yet optimal (5) Have the Ability to Defend the Country. Then the implementation of the social care attitude of students at SMK Negeri 1 Pangkep is included in the category that has been well implemented through indicators: (1) honesty, (2) compassion, (3) humility, (4) friendliness, (5) kindness, and (6) always helping others. And in general, the relationship between the spirit of state defense, caring attitudes and extracurricular activities of students at SMKN 1 Pangkep through indicators, namely (1) discipline, (2) independence is still not optimal, (3) having noble character and noble character, (4) having the spirit of Pancasila, being loyal and obedient to the Republic of Indonesia, still needs to be improved (5) attitude of togetherness, (6) paying attention to common interests, (7) polite behavior, (8) respect for others, (9) cooperation attitude, and (10) sense of belonging.
The Effect of Jigsaw Type Cooperative Learning Model on Students Learning Outcomes In Social Studies Subjects: Case Study of SMP Reformasi Makassar, Indonesia J. Jinna; N. Nurdin; Andi Arifuddin Iskandar; S. Syarifuddin
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.692

Abstract

This study aims to: (1) provide an overview of the results of the analysis of learning tools for Social Studies (IPS), (2) provide an overview of the analysis of the Jigsaw-type cooperative learning model, and (3) determine the effect of the Jigsaw-type cooperative learning model on social studies learning outcomes of class VIII students at SMP Reformasi Makassar. This research is descriptive quantitative in nature. The population consists of all class VIII students, totaling 30, with a saturated sampling technique, meaning that the population equals the sample size of 30 students. The research location is SMP Reformasi Makassar, and a quantitative approach was used. Data collection techniques include written tests in the form of essay questions, observation, and documentation. Data analysis involved descriptive analysis, hypothesis testing (paired sample test), and validity and correlation tests. The results of the analysis of learning tools in this study indicate that, in general, they are valid, practical, and effective. The analysis of the Jigsaw-type cooperative learning model shows that it can: (a) improve cognitive learning outcomes, (b) increase student interest in learning Social Studies, (c) help students understand the learning material more quickly, and (d) encourage cooperation among students in understanding the material. The use of the Jigsaw-type cooperative model can also increase the level of student achievement. The probability value of X is < 0.01. The calculated t-value of 6.313 is greater than the estimated t-value of 2.045 (n-1 = 29, alpha 5%). Thus, it can be concluded that the Jigsaw-type cooperative learning model has a significant effect on the learning outcomes of class VIII students at SMP Reformasi Makassar.

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