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Fitri Apriani
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INDONESIA
Lead Journal of Economy and Administration
Published by International Publisher
ISSN : -     EISSN : 29618177     DOI : https://doi.org/10.56403/lejea
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Lead Journal of Economy and Administration is a periodical scientific journal published based on scientific journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of economy and administration, and scope this journal: Macro and Mirco Economy, Accounting, Banking, Taxation, Human Resource Management, Administration, Marketing, Transportation Management, Industrial Management, Informatics Management, Public relations, Advertising, Communication and Media Management, Social Welfare Science, Public administration, Socio-Political Science, Public policy, Tourism
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 52 Documents
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Pre-Retirement Product Marketing Strategy to Attract Public Interest : Case Study of Bank Syariah Indonesia KCP Lampung Barat Supriyaningsih, Okta; Fitri, Nadhila
Lead Journal of Economy and Administration Vol 4 No 2 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i2.401

Abstract

This study aims to analyze the marketing strategy of pre-retirement products implemented by Bank Syariah Indonesia KCP Lampung Barat to attract public interest. The research method used was a case study with a qualitative approach. Data were collected through in-depth interviews with the bank and potential customers, as well as through documentation. The results indicate that the implemented marketing strategy includes market segmentation, targeting productive age groups with awareness of future investment, and positioning as a safe and profitable Sharia financial solution for retirement preparation. The marketing mix implemented includes competitive products, affordable prices, promotions through social media and outreach activities, and strategic placement. This study also identifies factors influencing public interest in pre-retirement products, such as level of trust in Sharia banks, understanding of Sharia investments, and the need for future financial planning. This research provides practical implications for Bank Syariah Indonesia KCP Lampung Barat in improving the effectiveness of its pre-retirement product marketing strategy.
Implementation of Maqashid Shariah Principles in Underwriting Surplus Allocation: Systematic Literature Review Wiraputra, Jhody; Sari, Okta; Yustina, Rima
Lead Journal of Economy and Administration Vol 4 No 2 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i2.416

Abstract

This study aims to map and synthesize the implementation of Maqashid Shariah principles in underwriting surplus allocation policies in the Islamic insurance industry. Using a qualitative approach with a systematic literature review (SLR) method that follows PRISMA guidelines, the study analyzed 74 data sources from the 2015-2025 time frame, including journal articles, fatwas, and international standards such as AAOIFI and IFSB. The findings reveal the transformation of surplus management from formal compliance to broader integration of social values, such as the use of surplus for micro-takaful subsidies and alignment with the Sustainable Development Goals (SDGs). Despite the jurisprudential debate over the operator's right to surplus as a performance bonus (Ju'alah) as well as transparency challenges resulting from the implementation of IFRS 17, this study confirms that Maqashid Shariah serves as an ethical compass to ensure justice (iqamah al-adl) and protection of property (hifz al-mal). The implication is that regulators and practitioners need to adopt digital technologies such as blockchain to improve accountability for surplus distribution and reposition the role of operators as architects of public benefit for the sustainability of the Islamic financial ecosystem.

Page 6 of 6 | Total Record : 52

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