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Fitri Apriani
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nejeshjournal@gmail.com
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+6287889469421
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INDONESIA
Lead Journal of Economy and Administration
ISSN : -     EISSN : 29618177     DOI : https://doi.org/10.56403/lejea
Lead Journal of Economy and Administration is a periodical scientific journal published based on scientific journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of economy and administration, and scope this journal: Macro and Mirco Economy, Accounting, Banking, Taxation, Human Resource Management, Administration, Marketing, Transportation Management, Industrial Management, Informatics Management, Public relations, Advertising, Communication and Media Management, Social Welfare Science, Public administration, Socio-Political Science, Public policy, Tourism
Articles 70 Documents
Pre-Retirement Product Marketing Strategy to Attract Public Interest : Case Study of Bank Syariah Indonesia KCP Lampung Barat Supriyaningsih, Okta; Fitri, Nadhila
Lead Journal of Economy and Administration Vol 4 No 2 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i2.401

Abstract

This study aims to analyze the marketing strategy of pre-retirement products implemented by Bank Syariah Indonesia KCP Lampung Barat to attract public interest. The research method used was a case study with a qualitative approach. Data were collected through in-depth interviews with the bank and potential customers, as well as through documentation. The results indicate that the implemented marketing strategy includes market segmentation, targeting productive age groups with awareness of future investment, and positioning as a safe and profitable Sharia financial solution for retirement preparation. The marketing mix implemented includes competitive products, affordable prices, promotions through social media and outreach activities, and strategic placement. This study also identifies factors influencing public interest in pre-retirement products, such as level of trust in Sharia banks, understanding of Sharia investments, and the need for future financial planning. This research provides practical implications for Bank Syariah Indonesia KCP Lampung Barat in improving the effectiveness of its pre-retirement product marketing strategy.
Implementation of Maqashid Shariah Principles in Underwriting Surplus Allocation: Systematic Literature Review Wiraputra, Jhody; Sari, Okta; Yustina, Rima
Lead Journal of Economy and Administration Vol 4 No 2 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i2.416

Abstract

This study aims to map and synthesize the implementation of Maqashid Shariah principles in underwriting surplus allocation policies in the Islamic insurance industry. Using a qualitative approach with a systematic literature review (SLR) method that follows PRISMA guidelines, the study analyzed 74 data sources from the 2015-2025 time frame, including journal articles, fatwas, and international standards such as AAOIFI and IFSB. The findings reveal the transformation of surplus management from formal compliance to broader integration of social values, such as the use of surplus for micro-takaful subsidies and alignment with the Sustainable Development Goals (SDGs). Despite the jurisprudential debate over the operator's right to surplus as a performance bonus (Ju'alah) as well as transparency challenges resulting from the implementation of IFRS 17, this study confirms that Maqashid Shariah serves as an ethical compass to ensure justice (iqamah al-adl) and protection of property (hifz al-mal). The implication is that regulators and practitioners need to adopt digital technologies such as blockchain to improve accountability for surplus distribution and reposition the role of operators as architects of public benefit for the sustainability of the Islamic financial ecosystem.
Effectiveness Of Criminal Sanctions Against Perpetrators Of Narcotics Crime Siregar, Fernandus; Hasibuan, Syaiful Asmi
Lead Journal of Economy and Administration Vol 2 No 2 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i2.136

Abstract

Increased supervision and control as an effort to prevent and eradicate drug abuse and illicit trafficking is very necessary, because crime in this field is growing both in terms of quality and quantity. Drugs have troubled our society in Indonesia because the effects of this object if consumed incorrectly and excessively by its users will be fatal, it can also result in death for its users. The research objectives are 1) Knowing the effectiveness of criminal sanctions against perpetrators of narcotics crimes. 2) Knowing the obstacles faced in increasing the effectiveness of enforcement of criminal law sanctions against perpetrators of narcotics crimes.3) Knowing the efforts made to increase the effectiveness of enforcement of criminal law sanctions against perpetrators of narcotics crimes. The approach used in this research is empirical juridical approach. This research is descriptive research. The types of data used are primary data and secondary data using primary, secondary and tertiary legal materials. This library research is conducted by searching, collecting, and studying laws and regulations and other legal materials related to the object of research. From the results of the study, namely that the increase in the number is not too large, it may be said that the punishment process has been effective. The factors inhibiting law enforcement of narcotics crimes committed by the police: Facility factors related to the problem of inadequate facilities and infrastructure and limited budget support. The community factor and the lack of public concern to report to the authorities make it difficult for law enforcers to eradicate narcotics crime The most effective and basic methods of preventing and eradicating drug abuse are promotive and preventive methods. The most practical and real efforts are repressive and humane efforts are curative and rehabilitative.
The Role of Actor Networks in Public Policy Formulation Ilhami, Rizky; Achmad, Willya
Lead Journal of Economy and Administration Vol 2 No 2 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i2.145

Abstract

This research discusses the role played by actor networks in the process of formulating public policy. With the increasing complexity in the public policy environment, the role of actor networks becomes crucial in influencing and shaping the resulting policy direction. This research uses a qualitative approach by collecting data through in-depth interviews and documentary analysis. Based on the research results, it can be concluded that actor networks play a crucial role in the process of formulating public policy. These roles include the roles of subjects with high importance but low power, key players with high interest and power, other followers who represent group voices that may be less heard, and supporters who have power but low interest. However, the process of formulating public policy is faced with a number of challenges, including the complexity of organizational structures, conflicts of interest between actors, lack of resources, and resistance to change. To overcome these challenges, close collaboration between all parties involved, open communication, and wise management of differences and conflicts that arise is required. Through these efforts, the policy formulation process can become more inclusive, responsive and effective in meeting the needs of society as a whole.
Optimizing SEO (Search Engine Optimizing) Strategy to Increase Visibility and Achievement of Marketing Goals Jusuf, Dewi Indriani
Lead Journal of Economy and Administration Vol 2 No 2 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i2.150

Abstract

This research aims to identify and optimize SEO (Search Engine Optimization) strategies to increase visibility and achieve marketing goals. With the emergence of the internet as a major platform for various business activities, it is important for companies to highlight their presence among competitors by maximizing effective SEO strategies. This research uses a qualitative approach with descriptive methods. The results of this research show that implementing an effective SEO strategy can significantly increase the visibility and organic traffic of a website, which in turn can contribute to increased brand awareness, increased visitor numbers, and the potential for increased sales conversions. By focusing on ethical practices and using methods that comply with search engine guidelines, companies can harness the potential of SEO to strengthen their position in an increasingly competitive digital marketplace, create customer trust, and ensure long-term success in their marketing efforts.
The Role Of Work Discipline In Mediating Teamwork And Work Environment On Employee Performance (Study At The Property Office, PT. Graha Kreasi Medan) Efendi, Mukhlis; B, Mesra
Lead Journal of Economy and Administration Vol 2 No 2 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i2.153

Abstract

This study aims to investigate the role of work discipline in mediating the relationship between teamwork and work environment on employee performance in the property office of PT Graha Kreasi Medan. In the context of an increasingly competitive work environment, good employee performance is a key factor in achieving organizational goals. Therefore, it is important to understand the factors that affect employee performance, such as teamwork, work environment, and work discipline. This research will be conducted using a quantitative approach and survey method. The research sample will consist of employees working at PT Graha Kreasi Medan who are randomly selected. Data will be collected using a questionnaire covering the research variables, namely teamwork, work environment, work discipline, and employee performance. Data analysis will be carried out using statistical techniques such as regression and mediation analysis. The results of this study are expected to provide a better understanding of the relationship between teamwork, work environment, work discipline, and employee performance in property offices. In addition, this study can also provide practical recommendations for property office management in improving employee performance through the implementation of effective work discipline.
Diplomatic Tensions in the South China Sea: Implications for Regional Stability Kunkunrat
Lead Journal of Economy and Administration Vol 2 No 4 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i4.154

Abstract

Diplomatic tensions in the South China Sea have become a major concern in global geopolitical dynamics. Conflicts of interest and policy dynamics involving the coastal countries of the South China Sea have made this region always volatile at any time. This research aims to analyze the root causes of these tensions and identify possible implications for regional stability. The research method used in this research is a qualitative method with a descriptive approach. The results of this research reveal that diplomatic tensions in the South China Sea have a serious impact on regional stability. Disputes related to territorial claims, Exclusive Economic Zones, and economic disputes create economic and security vulnerabilities that can harm all parties involved. Impeded multilateral cooperation also hinders efforts to resolve joint issues. In addition, social and political impacts create internal instability that can trigger riots and divisions within the government. Thoughtful handling of these tensions is necessary, involving open dialogue, intelligent diplomacy, and a strong commitment to maintaining regional stability, creating a strong foundation for sustainable peace and security in the South China Sea
The Analysis of Tilapia Exports on Regional Original Revenue (ROR) of Dairi Regency, North Sumatra Fadlan, Ahmad; Pratama, Andika
Lead Journal of Economy and Administration Vol 2 No 3 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i2.156

Abstract

This research was conducted in Dairi Regency, North Sumatra. The purpose of this study was to determine the Export factors on local revenue of the Dairi Regency of North Sumatra. this uses quantitative and qualitative data and the model used is Path Analysis which is operated through the SPSS Version 25.0 for Windows program. In this study, the data collection method used was using a questionnaire with a Likert scale. The number of samples used was 20 tilapia fish entrepreneurs, the data collected by distributing questionnaires. Based on the results of path analysis testing directly Capital, Exchange Rates, Inflation, Exports, Production, Prices directly have a significant and positive effect on Regional Original Income (ROR), the purpose of this study is to analyse the effect of ROR on Capital, exchange rates, inflation, export production of tilapia prices in the Dairi district of North Sumatra. in this study shows that there are only two 2 variables that affect the regional original income of the dairi district, namely exports and selling prices that have a significant effect on the regional original income of the dairi district of North Sumatra. While capital, exchange rates, inflation, production have an insignificant effect on the local revenue of the Dairi district of North Sumatra.
Deposit Strategy of Easy Wadiah Savings Fund at Bank Syariah Indonesia Yusuf, Mohammad; Sanny, Annisa; Ramadhan, Zuhri
Lead Journal of Economy and Administration Vol 2 No 3 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i3.173

Abstract

This study aims to find out about the development of Islamic banks in Indonesia. This research is qualitative descriptive. This study included literature to examine the written sources such as scientific journals, books referesni, literature, encyclopedias, scientific articles, scientific papers and other sources that are relevant and related to the object being studied. As for the object of study of this research is in the form of texts or writings that describe and explain about the development of Islamic banks in Indonesia. Results from this study is Indonesian banking now enlivened by the presence of Islamic banks, which offers financial products and investment in a different way than conventional banks, as Indonesia is the largest Muslim country in the world. The development of Islamic banking in Indonesia has become a benchmark for the success of the Islamic economic existence. Bank Muamalat as the first Islamic bank and a pioneer for other Islamic banks in Indonesia.
The Effect Of Compensation, Work Motivation, Training On Employee Performance Through Job Satisfaction As An Intervening Variable Fauzi Kurniawan; Mauludin, Hanif; Liana, Yuyuk
Lead Journal of Economy and Administration Vol 2 No 4 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i4.174

Abstract

The study aims to examine the effect of compensation, work motivation, training on employee performance through job satisfaction as an intervening variable. The sample of this research is 81 employees at PT Cheil Jedang Indonesia Pasuruan. The main data source in this research is questionnaires. The data processing application uses Smart PLS. The results showed that compensation (X1) has a significant positive effect on job satisfaction (Z) of PT Cheil Jedang Indonesia Pasuruan employees. Work motivation (X1) has a significant positive influence on job satisfaction (Z) of PT Cheil Jedang Indonesia Pasuruan employees. Job Training (X1) has a significant positive influence on job satisfaction (Z) of PT Cheil Jedang Indonesia Pasuruan employees. Compensation (X1) has a significant positive influence on the performance (Y) of employees of PT Cheil Jedang Indonesia Pasuruan. Work Motivation (X1) has no influence on the performance (Y) of employees of PT Cheil Jedang Indonesia Pasuruan. Training (X1) has a significant positive influence on the performance (Y) of employees of PT Cheil Jedang Indonesia Pasuruan Job Satisfaction (X1) has a significant positive influence on the performance (Y) of employees of PT Cheil Jedang Indonesia Pasuruan. Job satisfaction (X1) can mediate the effect of compensation, work motivation and training on performance (Y).