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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : -     EISSN : 28292103     DOI : https://doi.org/10.54259/manabis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANABIS (Jurnal Manajemen dan Bisnis) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemaaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. MANABIS (Jurnal Manajemen dan Bisnis) diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero dengan periode penerbitan 4 (empat) kali dalam setahun yaitu Bulan Maret, Juni, September dan Desember. Tujuan dari Jurnal Manajemen dan Bisnis (ManaBis) adalah untuk memfasilitasi para Ilmuwan, Peneliti maupun Praktisi agar dapat menyebar luaskan hasil penelitian yang mengedepankan kebaruan yang memberikan kontribusi bagi pengembangan ilmu pengetahuan dibidang manajemen dan bisnis. Artikel dapat ditulis dalam bahasa Indonesia atau bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 106 Documents
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Maksimasi Keuntungan Produksi Kue Menggunakan Pendekatan Turunan Zul Ammar
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i4.3548

Abstract

Based on observations at one of the cake production businesses, namely the Nora Cake Shop, the owner complained that the profits from PIA-PIA Cake production were not maximized. This research aims to analyze the maximum profit obtained by a business by applying the concept of derivatives. This research is quantitative research using the case study method. The research sample is data regarding the cake production and sales process. The research results show that maximum profit is analyzed using a derivative concept, through the steps: 1) Determine the Cost Function, Demand, Revenue, and Profit Function; 2) Determine the first derivative of the profit function; 3) Determine the critical point of the first derivative of the profit function; 4) Analyze the critical point using the second derivative. Based on the analysis results, sales will reach a maximum if PIA-PIA Cake sales are 1283 packs per month. Sales in the previous month according to the data obtained had not reached maximum results because the number of sales per month was still below the maximum sales value. Therefore, to obtain maximum profits the owner can increase production.
Analisis Aspek Pemasaran, Aspek SDM dan Aspek Lingkungan Industri Material Bangunan CV. Istana Batako Kecamatan Kandangan Decy Selvina; Hayati, Hayati; Siti Norkhaliza; Sabrina Kaisya Putri; Muhammad Firliadi Noor Salim
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i4.3581

Abstract

This study aims to explore the feasibility of CV. Istana Batako by conducting an in-depth analysis of marketing, human resources (HR), production processes, and environmental aspects. CV. Istana Batako, specializing in building materials such as paving and bricks, has been operating since 2012 in Kandangan. In terms of marketing, this research identifies locally focused promotional strategies, strategic product distribution, and a customer base dominated by government and residential sectors. For HR, the company empowers approximately 40 local employees through a piece-rate payroll system, fostering social ties with the surrounding community. The production process combines modern machinery and manual techniques to produce high-quality products adhering to K250 standards, supported by laboratory testing. From an environmental perspective, the company demonstrates a commitment to sustainability through the use of local raw materials and responsible waste management. The findings reveal that the synergy between personal marketing, effective HR management, efficient production, and environmental awareness is key to the company’s success and competitiveness. This study recommends expanding digital marketing strategies, modernizing production tools, and enhancing environmental management systems to achieve better business sustainability.
Analisis Social Media Marketing melalui Instagram: Studi Kasus pada Salah Satu Brand Fashion Wanita Lokal Alya Hana Pramonoputri; Ryanathan Prabartha; Fikri Akmal Ash Shiddieqy; Nazwa Salsabila Yudithya
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i4.3632

Abstract

The purpose of the study is to analyse the social media marketing strategy through Instagram for the   Brand X brand. The research uses a qualitative approach with descriptive techniques, and data is obtained through semi-structured interviews, direct observation, and literature study. The data was analysed inductively to understand the pattern of marketing strategies applied. The results show that   Brand X successfully integrates the five dimensions of Social Media Marketing. The Entertainment dimension is realised through the presentation of interesting and informative content, while Interaction is done by utilising interactive features such as polls, Q&A, and comments to increase audience engagement. The Trendiness dimension is seen from the adaptation of current trends in content visualisation, while Customisation is applied by customising content based on followers' preferences. Finally, the Word of Mouth dimension is encouraged through strategies that motivate audiences to share positive reviews. This strategy is effective in increasing visibility, customer loyalty, and brand relationships with consumers. The research recommends using social media analytics to monitor performance and strengthen future marketing strategies.
Transformasi Digital dalam Meningkatkan Keunggulan Kompetitif: Studi pada UKM di Bandar Lampung Arifa Kurniawan; Andika Saputra
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): September 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i3.3690

Abstract

Digital transformation has become a crucial factor in improving the competitiveness of small and medium-sized enterprises (SMEs) in the modern era. By utilizing digital technology, SMEs can accelerate operations, expand market reach, and build closer customer relationships. This research aims to explore how digital transformation contributes to the competitive advantage of SMEs in Bandar Lampung, while identifying the challenges faced in its implementation. The research used a descriptive qualitative approach, with data collected through in-depth interviews, observation, and document analysis of 10 SMEs that have adopted digital technology. The results show that digital transformation improves operational efficiency through process automation and better data management. In addition, digital technology expands market access through e-commerce platforms and social media, allowing SMEs to reach customers beyond the local area. Customer relationships are also becoming stronger through responsive communication and technology-driven interactions. However, the study found that the main challenges faced are limited digital literacy among SMEs and the high cost of technology implementation. Thus, support from the government and relevant institutions is needed to facilitate the adoption of digital transformation, particularly through training and technology subsidies.
Perancangan Sistem Pengelolaan Untuk Optimalisasi Stok dan Penjualan Barang di Toko Bahan Bangunan Berkah Balikpapan Putri Setyaning Astuti; Prasis Damai Nursyam Hamijaya
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i4.3742

Abstract

Every business unit has or is currently facing challenges in managing their business, including the Berkah Balikpapan Building Materials Store which is currently facing business problems in managing stock and selling goods. Systems that have not been integrated cause inaccurate data, excess inventory, and decreased customer satisfaction, so risk management solutions are needed to optimize store performance. So this research aims to analyze and optimize the stock management system and sales of goods at the Berkah Balikpapan Building Materials Store using a risk management approach. The method used in this research is direct observation and interviews. Risk analysis is carried out through the use of problem trees to identify three main risk categories, namely operational risk, policy risk and financial risk. The results of the assessment show that policy risk has the highest risk level with a score of 12, which is included in the medium category. Implementing an integrated management system has a positive impact on store performance, including increasing stock data accuracy, reducing excess inventory, and increasing customer satisfaction. Recommendations for handling risks include implementing double verification, regular audits, using automatic monitoring technology, regular training for teams, and preparing detailed contingency plans to reduce the risk level to the low category.
Pengaruh Motivasi Belanja Hedonis terhadap Impulse Buying pada Generasi Z di Sleman Ahmad Sufyan; Anggita Cahya Dewanti; Lara Lorenza
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i4.3866

Abstract

This study aims to analyze the extent to which hedonic shopping motivation influences impulse buying behavior among Generation Z, particularly in Sleman Regency. Hedonic shopping motivation is viewed as a drive to shop fueled by emotions of pleasure and the desire to alleviate boredom or relieve feelings of anxiety. The research method employed is a survey with a quantitative approach, where data were collected through questionnaires distributed to 100 Generation Z respondents who shop in the Sleman area. The regression analysis results indicate that hedonic shopping motivation has a significant influence on impulse buying behavior, with a significance value of 0.000, which is smaller than 0.05, and a t-value of 11.252. This suggests that the higher the hedonic shopping motivation, the more likely the tendency to engage in impulse buying. Based on the research findings, it can be concluded that strategies involving awareness of the influence of hedonic shopping motivation are essential in helping Generation Z make wiser shopping decisions and better manage impulse buying behavior.
Peran Lembaga Keuangan dalam Meningkatkan Kesejahteraan Masyarakat Muharajabdinul, Muharajabdinul; Abdul Latif; Ahmad Roziqin; Mushfirah Arif; Aznal Huyo
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 1 (2025): Maret 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i1.3625

Abstract

This This research examines the role of financial institutions, both banks and non-banks, in improving people's welfare in Indonesia. This research uses a qualitative type of research method using a literature study approach. This study investigates the crucial functions of financial institutions such as fund mobilization, funding allocation, asset transfer, liquidity provision, income relocation, and poverty reduction. In particular, the majority of people do not know about non-bank financial institutions and cannot access them. This suggests that there is still an imbalance in how money and profits are distributed in society. The findings of this study show that financial institutions play an important role in promoting financial inclusion, especially for low-income people and micro, small and medium enterprises (MSMEs). Factors driving the increased role of financial institutions include the growth in income of middle-class families and individuals, changes in industry and technology, the ability of small savers to access financial instruments, operational efficiencies gained by financial institutions by pooling resources, helping to reduce liquidity costs and the need for more inclusive financial services.
Pengaruh Pemasaran Media Sosial TikTok dan Duta Merek terhadap Niat Beli Melalui Citra Merek pada Produk Azarine Florensia Gomeda Simanungkalit; Saida Zainurrosalamia Za
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 1 (2025): Maret 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i1.3821

Abstract

Purpose of this study is to examine how influential TikTok social media marketing and brand ambassadors are on purchase intention through brand image on Azarine products. The independent variables in this study are social media marketing and brand ambassadors, the intervening variable is brand image, while the dependent variable is purchase intention. The population in this study were 128 people who are generation Z in Samarinda. The study used purposive sampling. The type of data used is quantitative data, obtained directly using a questionnaire. Data analysis using SEM-PLS 4.0, including validity, reliability, and hypothesis testing. The research results showed: 1) TikTok social media marketing has a significant and positive direct impact on brand image and purchase intention; 2) brand ambassadors have a significant and positive direct impact on brand image and purchase intention; 3) brand image has a significant and positive direct impact on purchase intention; 4) TikTok social media marketing positively and significantly affects purchase intention through brand image; 5) brand ambassadors positively and significantly influence purchase intention through brand image. Social media and brand ambassadors need to be managed properly because they can be effective tools in product marketing.
Studi Kasus Implementasi Metode Lean Startup pada UMKM Industri Makanan “MEN” Maria Yvonne Hidajat; Lamtiur Hasianna Tampubolon; Heru Prasadja
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 1 (2025): Maret 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i1.3845

Abstract

In the era of rapid technological developments, companies are increasingly required to compete in goods and services markets more efficiently and effectively. Therefore choosing the most fit entrepreneurial method will play an important role in the sustainability and success of the company. One entrepreneurial method that is currently starting to get attention in the business world is the Lean Startup method. This research examines the description of Lean Startup method implementation in food catering MSME company "MEN". This research was conducted using a qualitative case study method which aims to explore in depth a concept in a particular context and environment. The results of the research show that the food catering MSME "MEN" implements the Lean Startup method through a fairly simple system, such as a pre-order system, verbal consumer feedback, and evaluations accompanied by adjustments to business activities. With this simple system, business actors can minimize and increase the effectiveness of the company's initial investment and costs. This research provides new insight of how a simple and widely used tool can be used as a tool in carrying out the Lean Startup method which is generally closely related to the image of advanced technology.
Pengaruh Harga, Kualitas Produk, dan Citra Merek terhadap Keputusan Pembelian Sepatu Brand Ventela di Kota Samarinda Mikael Rendy Balpa; Saida Zainurossalamia ZA
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 1 (2025): Maret 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i1.3868

Abstract

This study aims to analyze the influence of price, product quality, and brand image on the purchase decision of Ventela shoes in Samarinda City. The research employs a quantitative method with a survey approach using questionnaires distributed to 80 respondents. Data analysis techniques include multiple linear regression. The results indicate that price significantly affects purchase decisions with a coefficient value of 0.441. Product quality also influences purchase decisions, although its impact is lower, with a coefficient value of 0.101. Furthermore, brand image has a significant influence on purchase decisions with a coefficient value of 0.342. Simultaneously, these three variables explain 51% of the variance in purchase decisions, while the remaining 49% is influenced by other variables. The conclusion of this study is that price, product quality, and brand image play a significant role in influencing the purchase decision of Ventela shoes. This study provides practical implications for Ventela companies to consider competitive pricing strategies, maintain product quality, and build a strong brand image to enhance customer loyalty.

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