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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : -     EISSN : 28292103     DOI : https://doi.org/10.54259/manabis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANABIS (Jurnal Manajemen dan Bisnis) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemaaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. MANABIS (Jurnal Manajemen dan Bisnis) diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero dengan periode penerbitan 4 (empat) kali dalam setahun yaitu Bulan Maret, Juni, September dan Desember. Tujuan dari Jurnal Manajemen dan Bisnis (ManaBis) adalah untuk memfasilitasi para Ilmuwan, Peneliti maupun Praktisi agar dapat menyebar luaskan hasil penelitian yang mengedepankan kebaruan yang memberikan kontribusi bagi pengembangan ilmu pengetahuan dibidang manajemen dan bisnis. Artikel dapat ditulis dalam bahasa Indonesia atau bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 169 Documents
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Analisis Pengungkapan Keberlanjutan Keuangan Berbasis Website pada Universitas Islam Negeri di Indonesia Sri Ardriani; Agusdiwana Suarni; Masrullah Masrullah
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7705

Abstract

The importance of transparency and accountability through digital media is the main reason for this research, considering that websites are a crucial tool for universities in building their image and communicating their social responsibility to the public. This study aims to analyze the level of website-based financial visits at State Islamic Universities (UIN) in Indonesia through the perspectives of Stakeholder Theory and Signaling Theory. The method used is descriptive quantitative with a population of all State Islamic Universities (PTAIN) under the auspices of the Indonesian Ministry of Religious Affairs, where 35 UINs were selected as samples using a purposive sampling technique. Data were collected through observation of website content based on the Global Reporting Initiative (GRI) standard indicators. The results show that although most UINs have official websites as their main information media, the overall transmission rate is still at an average of 46.91% (categorized as poor). Specifically, the social aspect received the highest score (58.68%), followed by the economic aspect (54.49%), while the environmental aspect was the lowest (27.56%). The findings indicate low accessibility of formal reports, with only UIN Sulthan Thaha Saifuddin Jambi having published a structured sustainability report, and only UIN K.H. Saifuddin Zuhri Purwokerto providing publicly available financial reports. These low figures suggest that Islamic higher education institutions in Indonesia have not yet optimally utilized digital platforms for permit reporting. These findings serve as important evaluation material for university administrators to strengthen digital information governance to increase stakeholder trust.
Keputusan Pembelian Konsumen di Ritel Modern: Bukti Empiris dari Superindo Jawa Tengah Dwi Syarifah Azzahra; Dian Marlina Verawati; Ipuk Widayanti
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7753

Abstract

The inconsistencies in previous research findings regarding the influence of promotions, product diversity, and price on purchasing decisions still raise questions, particularly because few studies have examined the context of modern supermarkets following the decline in offline shopping activity. Most studies have been conducted in metropolitan areas or online shopping channels, leaving little insight into consumer behavior at mid-tier supermarkets in non-metropolitan regions such as Central Java, where competition with traditional markets remains intense. To address this gap, this study aims to examine the contribution of these three factors while identifying the most dominant factor influencing Superindo customers’ purchasing decisions in Central Java. Using a quantitative approach, data were collected via an online questionnaire distributed to 180 respondents using purposive sampling. Analysis was performed using multiple linear regression with SPSS 22. The results indicate that price is the most dominant factor (t-calculated = 7.873; β = 0.478), followed by promotions (t = 5.220; β = 0.312), and product diversity (t = 5.201; β = 0.287). All three variables were found to have a positive and statistically significant partial effect. These findings confirm that a marketing strategy prioritizing competitive pricing, supported by effective promotions and a comprehensive product range, can drive consumer purchasing decisions during the transition from offline to online shopping.
Eksplorasi Hubungan Digital Marketing dan Customer Engagement terhadap Brand Awareness dengan Digital Literacy sebagai Variabel Moderasi pada Produk Lozy Hijab di Kabupaten Tasikmalaya Fiana Putri; Ardhiansyah Ardhiansyah
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7772

Abstract

This study aims to explore the influence of digital marketing and customer engagement on brand awareness, with digital literacy as a moderating variable for Lozy Hijab products in Tasikmalaya Regency. Despite the massive growth of the modest fashion industry, brands face challenges in translating social media reach into actual consumer interaction and awareness. This research employs a quantitative approach, collecting data from 100 female consumers through structured questionnaires. The data were analyzed using the SEM-PLS method via SmartPLS software. The results indicate that digital marketing, customer engagement, and digital literacy all have a positive and significant direct impact on brand awareness. Furthermore, digital literacy is proven to significantly strengthen the impact of both digital marketing and customer engagement on brand awareness. These findings categorize digital literacy as a quasi-moderator, indicating it functions as both a predictor and a moderator. This study concludes that high consumer digital proficiency is crucial for optimizing brand communication strategies. The practical implication suggests that brands should integrate digital education into their promotional content to foster more authentic brand recognition.
Pengaruh ESG Disclosure terhadap Return Saham pada Perusahaan Jakarta Islamic Index (JII) Periode 2020–2024 Azza Ibraisama Ersyada; Sunarsih Sunarsih
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7814

Abstract

The growing integration of sustainability considerations into investment decisions raises a fundamental empirical question: does ESG disclosure systematically translate into superior equity returns, particularly within Shariah-compliant markets? This study examines the effect of ESG Disclosure Index on stock returns among 12 companies listed in Jakarta Islamic Index (JII) during 2020–2024, yielding 60 balanced panel observations. ESG scores were constructed through content analysis of sustainability reports using a 45-item checklist based on GRI Standards 2021 and POJK 51/2017, covering environmental, social, and governance dimensions. Three control variables were added: ROA, Leverage, and Firm Size (SIZE). The Common Effect Model with HC1 Robust Standard Errors was selected based on Chow Test [F(11,44)=1.095; p=0.387], LM Test [χ²(1)=1.457; p=0.227], and Hausman Test [χ²(4)=8.040; p=0.090]. Results show a negative but statistically insignificant effect of ESG disclosure on stock return (β=−2.688; p=0.257; Adj R²=0.059), rejecting H1. None of the control variables significantly influenced returns. The non-significance reflects six structural factors: regulatory immaturity of POJK 51/2017 (effective 2019), dominance of short-term retail investors, high ESG score homogeneity within JII constituents (std=0.084), macro-economic distortions during COVID-19, long-term nature of ESG benefits, and pre-publication information internalization. These findings are consistent with evidence from other emerging Islamic markets (Atan et al., 2018; Hambali & Adhariani, 2023; Aydogmus et al., 2022).
Implementasi Digital Marketing Usaha AccBosku Trias Abu Salam; Valentino Aris; Muhammad Jamil
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7871

Abstract

This study was motivated by the increasing need for culinary MSMEs to adapt to digital technology development and changing consumer behavior, particularly the growing use of social media and online food delivery services. AccBosku, a culinary business offering crispy chicken with various dipping sauces, still relied on conventional promotion and faced limited market reach due to the absence of structured digital marketing. This study aimed to design and implement digital marketing through Instagram integrated with the GrabFood on-demand service and to analyze its impact on AccBosku’s sales effectiveness. The research used a Research and Development (R&D) method with the ADDIE model, consisting of analysis, design, development, implementation, and evaluation stages. Data were collected through observation, interviews, documentation, and sales records before and after implementation. The results show that digital marketing through Instagram visual content, scheduled posting, GrabFood integration, and Google Maps support improved product visibility, ordering accessibility, and sales performance. Sales increased from an average of 647.5 portions to 1,200 portions after implementation. Therefore, digital marketing is important for expanding promotion, improving customer access, and supporting the growth of culinary MSMEs effectively.
Analisis Strategi Pemasaran dalam Membangun Engagement pada Sustainable Experiental Event Promosi Car Free Night Medan Eni Kusuma Amalia Ningrum; Eryani Eryani
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7969

Abstract

This study aims to examine the marketing strategies implemented to enhance community engagement within the concept of a sustainable experiential event through the organization of Car Free Night (CFN) Medan as a medium for urban tourism promotion. This research employs a qualitative approach using a case study method focusing on the Kesawan heritage area in Medan City. Data were collected through direct observation, semi-structured interviews, documentation, and literature reviews involving various stakeholders, including event organizers, the Medan City Tourism Office, local MSME actors, creative communities, surrounding residents, and visitors. Data analysis was conducted using the interactive model developed by Miles, Huberman, and Saldaña, which includes data reduction, data presentation, and conclusion drawing.The findings reveal that CFN Medan’s marketing strategy is implemented through digital promotion, community collaboration, support for local MSMEs, and the enhancement of the Kesawan heritage area as the event’s main attraction. The application of experiential marketing through the dimensions of sense, feel, think, act, and relate successfully creates meaningful experiences for visitors while encouraging active community participation. Furthermore, the sustainable event approach contributes to strengthening the local economy, optimizing the use of public spaces, and enhancing Medan City’s image as an urban tourism destination. This study demonstrates that the integration of experiential marketing and sustainability principles can serve as an effective strategy for fostering community engagement and strengthening Medan City’s branding as a competitive urban destination.
Tarik-Ulur Fomo dan Jomo: Pengaruh Simultan Dua Kekuatan Psikologis terhadap Perilaku Pembelian Generasi Z Viant Anggi Saputra; Barida Rakhma Nuranti; Zuchdiawati Luthfi Utami; Ayu Diana Ansori; Ardila Dwi Rahma Ningrum
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7976

Abstract

This study examines the influence of Fear of Missing Out (FOMO) and Joy of Missing Out (JOMO) within a single integrative model on the purchasing behavior of Generation Z in Indonesia. Using an explanatory quantitative approach with a cross-sectional survey design, data were collected from 200 Gen Z respondents (aged 18–27 years) who actively use social media and have made online purchases. The instruments were adapted from standardized scales: FOMO (6 items, α = 0.85), JOMO (5 items, α = 0.83), and purchasing behavior (7 items, α = 0.87) using a 5-point Likert scale. Multiple linear regression analysis showed that FOMO has a significant positive effect on purchasing behavior (β = 0.275; p < 0.001), whereas JOMO has a significant negative effect (β = -0.396; p < 0.001). The regression model was significant (F = 31.34; p < 0.001) with an R² of 0.241. The absolute value of the JOMO coefficient is larger than that of FOMO, indicating the dominance of the JOMO effect in this sample. This study contributes to the digital consumer behavior literature by integrating two opposing psychological constructs into a single empirical model in Indonesia.
Pengaruh Pengembangan Karir, Kompensasi, dan Beban Kerja terhadap Turnover Intention Karyawan Generasi Z di Kota Mataram I Gusti Ayu Prianingsih; Widia Febriana; Febria Nurmelia Marlina; Irwan Cahyadi; Ega Dwi Putri Marswandi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.8051

Abstract

The increasingly dynamic work environment has led to higher turnover intention, particularly among Generation Z employees. This generation grew up in the digital era and possesses different characteristics compared to previous generations, such as rapid adaptation to technology, preference for work flexibility, and high expectations regarding career development, compensation, and a comfortable work environment. Generation Z employees also tend to change jobs more easily when they perceive limited career growth opportunities, inadequate rewards, and excessive workloads. These conditions encourage companies to understand the factors influencing turnover intention in order to retain potential employees. This study aims to examine the influence of career development, compensation, and workload on turnover intention among Generation Z employees in Mataram. The study employed a quantitative approach involving 100 Generation Z employees from various organizations and companies. Data were collected through questionnaires and analyzed using SPSS, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results indicate that career development and workload have a positive and significant effect on turnover intention, while compensation has a negative and significant effect on turnover intention. Simultaneously, the three variables significantly affect turnover intention with a coefficient of determination value of 53.3%, while the remaining percentage is influenced by other factors outside this study.
Determinants of Employment Opportunities in Kotawaringin Barat Regency: An OLS Approach Hasaruddin Hasaruddin; Siti Khotimah
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.8221

Abstract

Employment opportunities are an important indicator of regional economic development because they reflect the ability of an economy to absorb labor and improve community welfare. This study aims to analyze the effects of economic growth, labor force, inflation, and investment on employment opportunities in Kotawaringin Barat Regency during the period 2011–2025. The study employs a quantitative approach using secondary time-series data obtained from Statistics Indonesia (BPS), the Regional Development Planning Agency (Bappeda), and other relevant institutions. Multiple linear regression analysis based on the Ordinary Least Squares (OLS) method was applied using EViews software. Prior to hypothesis testing, classical assumption tests consisting of normality, multicollinearity, heteroscedasticity, and autocorrelation tests were conducted to ensure the validity of the model. The results indicate that economic growth, labor force, and investment have positive and statistically significant effects on employment opportunities. Economic growth exhibits the strongest influence, indicating that regional economic expansion substantially contributes to labor absorption. Meanwhile, inflation has a negative and significant effect on employment opportunities, suggesting that rising prices may reduce firms’ capacity to create jobs. Simultaneously, economic growth, labor force, inflation, and investment significantly affect employment opportunities, with an R² value of 0.9274, indicating that 92.74% of the variation in employment opportunities is explained by the variables included in the model. The findings imply that policies aimed at sustaining economic growth, improving labor quality, maintaining price stability, and encouraging investment are essential for expanding employment opportunities and reducing unemployment in Kotawaringin Barat Regency.

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