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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : -     EISSN : 28292103     DOI : https://doi.org/10.54259/manabis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANABIS (Jurnal Manajemen dan Bisnis) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemaaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. MANABIS (Jurnal Manajemen dan Bisnis) diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero dengan periode penerbitan 4 (empat) kali dalam setahun yaitu Bulan Maret, Juni, September dan Desember. Tujuan dari Jurnal Manajemen dan Bisnis (ManaBis) adalah untuk memfasilitasi para Ilmuwan, Peneliti maupun Praktisi agar dapat menyebar luaskan hasil penelitian yang mengedepankan kebaruan yang memberikan kontribusi bagi pengembangan ilmu pengetahuan dibidang manajemen dan bisnis. Artikel dapat ditulis dalam bahasa Indonesia atau bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 169 Documents
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Dari Scrolling ke Shopping: Personalisasi Konten FYP dalam Mendorong Perilaku Belanja Impulsif di TikTok Shop Satria Veriansyah Wiguna; Muhammad Syihabuddin; Farhan Maulana Athallah; Pradipta Kurniawan Herlambang
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7346

Abstract

The main focus of this study is to examine how the personalization of For You Page (FYP) content functions as a marketing instrument that stimulates impulsive shopping among TikTok Shop users. Using a descriptive qualitative methodology, this study applies a purposive sampling technique targeting active TikTok users with experience in unplanned transactions. Data was collected through in-depth interviews, observation of promotional content, and documentation, then analyzed through reduction, presentation, and conclusion drawing. The study findings confirm that personal curation through content that becomes FYP as one of the strategies in digital marketing and psychological factors in the form of FOMO are the main triggers for spontaneous shopping. The integration of entertainment content, recommendation systems, and transaction access strengthens the effectiveness of TikTok Shop in the context of social commerce. This proves that personalized recommendation systems do not merely filter content but act as marketing instruments that reconstruct digital consumption patterns and provide insights for developing more adaptive business strategies in the future.
Pengaruh Promosi, Persepsi Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian di Restoran Peacock Yuliana Dwi Marwa; Salman Paludi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7375

Abstract

This study analyzes the effect of promotion, price perception, and service quality on purchasing decisions at Peacock Restaurant, The Sultan Hotel & Residence Jakarta. The increasingly intense competition in the restaurant industry encourages businesses to implement effective marketing strategies that are oriented toward consumer needs. These variables are selected because they are closely related to the considerations consumers make when choosing products or services. This research applies a quantitative approach using an purposive sampling technique with a total of 100 respondents. Data were collected from December 2025 to January 2026 through questionnaire distribution and analyzed using IBM SPSS version 26 through a series of assumption and hypothesis testing procedures. The findings indicate that promotion, price perception, and service quality have a positive and significant impact on purchasing decisions, both partially and simultaneously. The promotion variable was found to be the most dominant factor influencing purchase decisions, supported by the significant role of informal communication such as word of mouth. These findings indicate that purchase decisions can be enhanced through the optimization of promotional strategies, appropriate pricing aligned with perceived customer value, and the provision of consistent and high-quality services.
Employee Performance in a Tourism Organization: The Roles of Training, Discipline, and Work Climate Nisa Nur Komariah; Hima Barima
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7526

Abstract

Employee performance is a critical issue in tourism service organizations because it directly affects service quality, visitor experience, and operational reliability. This study examines the effects of job training, work discipline, and work climate on employee performance at Owabong Waterpark Purbalingga, Indonesia. Grounded in the Ability–Motivation–Opportunity (AMO) framework, job training is positioned as an ability-enhancing factor, work discipline as a behavioral regulation aspect of motivation, and work climate as an opportunity-enhancing factor. A quantitative explanatory design was employed using a cross-sectional survey of 131 employees. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that job training, work discipline, and work climate positively and significantly affect employee performance. Work discipline has the strongest effect, indicating the importance of punctuality, responsibility, attendance, and procedural compliance in waterpark operations. The model explains 79.5% of the variance in employee performance. This study extends the AMO framework to an attraction-based regional tourism context and provides practical guidance for improving employee performance through training, discipline reinforcement, and a supportive work climate.
Strategi Diversifikasi Produk Kerupuk Kamang dalam Meningkatkan Daya Saing Pasar Lokal : Studi Kasus Usaha Ibu Rumah Tangga Nabila Falian; Yenty Astarie Dewi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7553

Abstract

This study aims to formulate a diversification strategy for the development of Kerupuk Kamang products in order to increase competitiveness in the local market by using the Business Model Canvas (BMC) approach. The background of this research is based on the increasing competition in the local culinary industry, which requires micro-enterprises, especially home-based businesses managed by housewives, to innovate their products and improve their business models. The method used in this study is descriptive with a qualitative approach. Data were collected through observation, structured interviews, and documentation involving Kerupuk Kamang business actors in Nagari Gadut, Tilatang Kamang District, as well as consumers. Data analysis was conducted through the stages of data reduction, data display, and conclusion drawing. The results indicate that the development of Kerupuk Kamang is still constrained by limited product variation, less attractive packaging, and dependence on retailers for marketing. The study concludes that a diversification strategy in product development based on the Business Model Canvas can serve as an effective solution to improve the competitiveness of Kerupuk Kamang in the local market. The implications of this research are expected to serve as a reference for local MSME actors in formulating sustainable product development strategies and increasing business independence.
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Skincare Kahf dengan Kepercayaan Intervening Dimas Kamajaya Pasaribu; Syaefulloh Syaefulloh
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7555

Abstract

This study aims to analyze the effect of product quality and brand image on the purchase decisions of Kahf skincare products, with consumer trust as an intervening variable among students of the Faculty of Economics and Business at Universitas Islam Riau. This research employs a quantitative approach using a survey method through questionnaires distributed to active students who have used Kahf products. The research variables include product quality (X1), brand image (X2), consumer trust (Y), and purchase decision (Z). Data analysis was conducted using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4 software. The results indicate that product quality and brand image have a positive and significant effect on consumer trust and purchase decisions. Furthermore, consumer trust is found to mediate the relationship between product quality and brand image and purchase decisions. These findings are expected to contribute to the development of marketing knowledge, particularly in the context of young Muslim consumer behavior, and to serve as a consideration for companies in designing effective marketing strategies for men’s skincare products
Pengaruh Brand Experience dan Visual Packaging Design terhadap Repurchase Intention Awl Cakes Aulia Nur Utami; Isyana Rahayu
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7608

Abstract

This study aims to analyze the influence of brand experience and visual packaging design on consumers' repurchase intention for Awl Cakes products in Taraju District, Tasikmalaya Regency. Inconsistent sales fluctuations indicate a low level of repurchase intention among consumers, necessitating an in-depth investigation into the factors influencing it. This study employed a quantitative approach using an explanatory research design. Data were collected through questionnaires distributed to 100 respondents selected via purposive sampling, specifically consumers who had previously purchased Awl Cakes products, with the sample size determined using the Lemeshow formula. Data were analyzed using multiple linear regression with SPSS, preceded by instrument testing and classical assumption tests. The results indicate that the model demonstrates a good fit, with an R² value of 0.752, meaning that both independent variables explain 75.2% of the variation in repurchase intention. Brand experience has a positive and significant effect on repurchase intention (β = 0.478; t = 3.962; p = 0.000), as does visual packaging design (β = 0.410; t = 3.400; p = 0.001). These findings confirm that effective brand experience management and attractive packaging presentation are strategic factors in encouraging consumers to make repeat purchases, and can serve as a basis for developing more effective marketing strategies in the micro-enterprise segment.
Analisis Tren Korupsi Pengelolaan Keuangan Dana Pemerintah Desa Risky Amalia R; Kasmayanti Kasmayanti; Ristha Dwi Puspita; Nita Hasnita
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7614

Abstract

This study aims to analyze the trends of corruption in financial management within village governments in Indonesia following the implementation of Law No. 6 of 2014 on Villages, which grants broader authority to villages in managing the Village Fund (DD) and Village Fund Allocation (ADD). Since the enactment of this policy, corruption cases involving village heads, village officials, and external actors have shown increasingly diverse and complex patterns. Employing a qualitative-descriptive approach through literature review, regulatory analysis, and examination of reports from oversight institutions, this research identifies the dominant forms of misuse and the underlying factors driving corruption. The findings indicate that the most prevalent corruption practices include embezzlement of funds, budget mark-ups, fictitious procurement of goods and services, manipulation of accountability reports, and unlawful deductions of social assistance. Contributing factors include weak internal and external oversight mechanisms, limited financial management capacity among village officials, entrenched patronage-based political culture, lack of transparency, and low community participation in monitoring village budgets. This study asserts that corruption at the village level significantly undermines development effectiveness, government accountability, and public trust. Therefore, it emphasizes the need for improved financial governance through digitalized management systems, capacity building for village officials, strengthened community-based supervision, and stricter law enforcement to mitigate corruption.
Pengaruh Investment Experience, Financial Behaviour, dan Risk Tolerance terhadap Keputusan Investasi pada Instrumen Keuangan Hijau Hikmah Hikmah; Muhammad Haldy; Helmi Toatubun
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7654

Abstract

This study aims to analyze the influence of investment experience, financial behaviour, and Risk Tolerance on investment decisions in green financial instruments within the context of sustainable finance. A quantitative approach was employed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS software. Data were collected through an online survey using a purposive sampling technique, involving 204 respondents who are active investors. The results indicate that investment experience has a significant effect on both investment decisions and Risk Tolerance, suggesting that experience enhances individuals’ ability to understand risks and opportunities in green investments. In addition, financial behaviour significantly influences investment decisions and Risk Tolerance, highlighting the importance of sound financial management in supporting rational and well-planned investment decisions. Furthermore, Risk Tolerance has a significant impact on investment decisions, indicating that an individual’s level of Risk Tolerance plays a crucial role in selecting appropriate investment instruments. Overall, the findings suggest that improved investment experience and positive financial behaviour strengthen individuals’ Risk Tolerance, which ultimately leads to more optimal investment decisions in green financial instruments.
Analisis Efektivitas Program Pengembangan SDM dan Dampaknya terhadap Kualitas Pelayanan Publik di Era Transformasi Digital Ahmad Yani Kosali; Agung Indriansyah; Sherly Malini; Hatidah Hatidah; M Bambang Purwanto
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7662

Abstract

The rapid advancement of digital transformation demands that service organizations continuously strengthen their human resource capacity as the cornerstone of competitive service quality. This study analyzes the effectiveness of human resource (HR) development programs and their impact on public service quality at PT Writelab Indonesia, a multi-division service company operating in book printing, clothing/uniform distribution, and non-formal education training. Using a quantitative, descriptive-analytical approach and a survey method, all 20 employees of PT Writelab Indonesia served as respondents via a total sampling technique. Data were collected using a Likert-scale questionnaire that had been tested for validity and reliability, and analyzed using simple linear regression, t-tests, and the coefficient of determination. Results indicate that the effectiveness of HR development programs was rated Good (mean = 3.56), with training material relevance scoring highest and post-training evaluation scoring lowest. Public service quality was also rated Good (mean = 3.74), with tangibles scoring highest and empathy requiring the most improvement. Hypothesis testing confirmed a positive and significant influence between the two variables, with a t-value of 7.315 > t-table (2.101) and a significance value of 0.000 < 0.05. The R² value of 0.707 indicates that 70.7% of the variation in public service quality is explained by HR development program effectiveness. This study recommends strengthening post-training evaluation systems and integrating digital technology into corporate HR management practices.
Pengaruh Cyberloafing dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Bosowa Propertindo Kota Makassar Farda Toatubun; Samsul Rizal; Nurinaya Nurinaya
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7704

Abstract

This study aims to analyze the effect of cyberloafing and work discipline on employee performance at PT Bosowa Propertindo Makassar. The research is driven by the rapid adoption of digital technology in workplaces, which potentially triggers internet usage for personal interests during working hours. This study employs a quantitative approach, with data gathered through questionnaires distributed to 30 employees using a total sampling technique. Data analysis was conducted using multiple linear regression, supported by validity, reliability, and classical assumption tests processed through SPSS software. The results reveal that cyberloafing has a significance value of 0.174 (> 0.05), indicating it does not have a significant impact on employee performance despite exhibiting a negative relationship. In contrast, work discipline shows a significance value of 0.000 (< 0.05), demonstrating a positive and significant effect on performance. Simultaneously, both variables account for 37.2% of the variance in employee performance, while the remaining 62.8% is influenced by external factors. These findings suggest that improving work discipline is the primary factor for enhancing organizational productivity. Consequently, the company is encouraged to strengthen disciplinary regulations and monitor internet usage to maintain optimal performance in the modern digital era.

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