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Jurnal Manajemen USNI
Published by Universitas Satya Negara Indonesia
ISSN : 25287044     EISSN : 28095103     DOI : https://doi.org/10.54964/manajemen/
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering
The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI Management Journal invites academics, practitioners, and students in the fields of Economics and Business to participate in submitting Scientific research articles and sharing ideas to JM-USNI. With the scope of articles related to Financial Management, Investment and Risk, Marketing, Human Resources, Organizational Behavior, business strategies and policies, creative and innovative ideas in the use of technology for business development. The USNI Management Journal is published by the Faculty of Economics and Business, Universitas Satya Negara Indonesia periodically twice a year, namely in February and August.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 148 Documents
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Peran Media Digital dalam Meningkatkan Penjualan UMKM Kuliner di Kecamatan Dukuh Pakis Surabaya: The Role of Digital Marketing in Boosting Sales for Culinary MSMEs in the Dukuh Pakis Subdistrict of Surabaya Aura Sifa Mujahidah; Is Fadhillah; Rini Novianti
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.765

Abstract

Digital technology development has brought changes in marketing strategies, including the culinary Micro, Small, and Medium Enterprises (MSMEs) sector, which is required to adapt to changes in consumer behavior. This study aims to analyze the role of digital media in increasing sales of culinary MSMEs in Dukuh Pakis District, Surabaya, and to identify obstacles in its utilization. The theoretical review covers MSMEs, digital media, digital marketing, and sales improvement. This study employed a descriptive qualitative approach. Data were collected through interviews, observations, and documentation involving culinary MSME owners and consumers in Dukuh Pakis District, Surabaya. Data analysis consisted of data reduction, data presentation, and conclusion drawing, with data validity ensured through triangulation. The results show that digital media plays an important role in increasing sales by expanding market reach, increasing product awareness, facilitating communication with consumers, and increasing transactions through Instagram, TikTok, WhatsApp, GoFood, GrabFood, and ShopeeFood. Content strategies, digital promotions, and the utilization of social media trends help attract consumer interest. The obstacles include limited content creation skills, inconsistent digital media management, and competition on online platforms. Effective use of digital media can increase the competitiveness and sales of culinary MSMEs.
Pengaruh E-WOM Dan Store Atmosphere Terhadap Keputusan Pembelian Pada BUSU Kitchen & Coffee Pamulang Di Kota Tangerang Selatan Putri Anandah; Dedek Kumara
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.768

Abstract

This study aims to analyze the effect of Electronic Word of Mouth and Store Atmosphere on Purchase Decisions among consumers of BUSU Kitchen & Coffee Pamulang in South Tangerang City. This study employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to BUSU Kitchen & Coffee consumers and analyzed using multiple linear regression. The results show that Electronic Word of Mouth has a positive and significant effect on Purchase Decisions. Store Atmosphere also has a positive and significant effect on Purchase Decisions. Simultaneously, Electronic Word of Mouth and Store Atmosphere have a positive and significant effect on Purchase Decisions. These two variables explain a substantial proportion of the variation in Purchase Decisions, while the remaining proportion is influenced by other factors beyond the scope of this study. The findings indicate that consumer information and experiences formed through digital media, along with the atmosphere experienced directly at the business location, are important aspects in encouraging purchase decisions. This study provides practical implications for BUSU Kitchen & Coffee to optimize digital communication management and improve the quality of its store atmosphere to support consumer purchase decisions.
PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN: STUDI KASUS PADA PT. INSIGHT INVESTMENTS MANAGEMENT DARI BIDANG SOSIAL, EKONOMI, DAN LINGKUNGAN Widya Ayu Lestari; Yuli Setiawan
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.773

Abstract

ABSTRACT This study aims to analyze the effect of Corporate Social Responsibility (CSR) implementation in the social, economic, and environmental fields on the corporate image of PT Insight Investments Management. This study employs a quantitative approach with a causal research design. The data were collected through questionnaires distributed to 100 respondents who have an association with or have interacted with PT Insight Investments Management and are familiar with the CSR programs implemented by the company. The variables were measured using a Likert scale, while the data were analyzed using multiple linear regression with partial testing through the t-test and simultaneous testing through the F-test. The results show that CSR in the social field has a positive and significant effect on corporate image. CSR in the economic field also has a positive and significant effect on corporate image, as does CSR in the environmental field. Simultaneously, CSR in the social, economic, and environmental fields has a positive and significant effect on corporate image. These findings indicate that integrated and sustainable CSR implementation can serve as an important strategy for building corporate image, reputation, and stakeholder trust, particularly in the financial services industry, which is based on trust. Keywords: Corporate Social Responsibility, Corporate Image, Social Field, Economic Field, Environmental Field.
The PENGARUH PRODUK, HARGA, TEMPAT DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI DI SAE INDONESIA: PENGARUH PRODUK, HARGA, TEMPAT DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI DI SAE INDONESIA Nengsih Martinah; Yuli Setiawan
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.774

Abstract

The sample size was determined using the Slovin formula with a margin of error of 10%, resulting in a total of 70 respondents. This study employed a quantitative method with a survey approach. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression. The results show that simultaneously that product, price, place, and promotion significantly influence student’s decisions in choosing SAE Indonesia. Partially, product and price have a significant effect, while place and promotion do not significantly affect student’s decisions. Keywords: marketing mix, product, price, place, promotion, student decision
Pengaruh Kualitas Produk, Harga, dan Gaya Hidup Terhadap Keputusan Pembelian Buah Impor di Superindo Kelapa Dua RISKI ROMADHI; Yuli Setiawan
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.776

Abstract

This study aims to examine the effect of product quality, price, and lifestyle on purchasing decisions for imported fruits among consumers at Superindo Kelapa Dua, West Jakarta. This research is motivated by the increasing consumption of imported fruits, despite their relatively higher prices compared to local fruits. The study employs a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to 100 respondents who had purchased imported fruits at Superindo Kelapa Dua. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The analysis included validity testing, reliability testing, classical assumption tests, F-test, t-test, and coefficient of determination. The results indicate that product quality, price, and lifestyle simultaneously have a significant effect on purchasing decisions. Partially, product quality and lifestyle have a significant influence on purchasing decisions, while price does not show a significant effect. These findings suggest that consumers tend to prioritize product quality and lifestyle compatibility over price considerations when purchasing imported fruits. This study is expected to contribute to the development of marketing management studies and provide practical input for retailers in formulating more effective marketing strategies. Keyword: product quality, price, lifestyle, purchasing decision, imported fruit
STRATEGI PENINGKATAN KINERJA KEBERLANJUTAN UMKM MELALUI PERSEPSI NILAI DAN KESIAPAN Dian Alanudin; G.L Hery Prasetya; Yuli Setiawan
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.777

Abstract

This study develops a managerial strategy for improving the sustainability performance of fisheries by-product–based small and medium-sized enterprises by focusing on perceived sustainability value and organizational readiness. Unlike a broader integrative-model study using the same survey context, this article applies a focused hierarchical regression and commonality analysis to identify the unique and shared contributions of the two strategic factors. Data from 100 owners or managers were collected through a five-point Likert questionnaire. The constructs demonstrated adequate reliability, with Cronbach’s alpha values ranging from 0.776 to 0.815. Perceived sustainability value and readiness jointly explained 56.13% of the variance in sustainability performance. Perceived value had the larger standardized effect, while readiness added a smaller but statistically significant contribution. Commonality analysis revealed that most of the explained variance was shared by the two predictors, indicating that awareness without implementation capability or readiness without a clear value proposition is insufficient. The findings support an integrated strategy combining sustainability-value communication, managerial capability, operational procedures, and performance measurement.
PENGARUH STRUKTUR MODAL, LIKUIDITAS, DAN PERTUMBUHAN PENJUALAN TERHADAP PROFITABILITAS PADA PERUSAHAAN INVESTASI DAN HOLDING YANG TERCATAT DI BURSA EFEK INDONESIA Netti Natarida Marpaung; Roy Marcelius Perdana Naibaho
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.779

Abstract

This study aims to examine the effects of capital structure, liquidity, and sales growth on the profitability of investment and holding companies listed on the Indonesia Stock Exchange. Profitability is measured by Return on Assets (ROA), capital structure by the Debt-to-Equity Ratio (DER), liquidity by the Current Ratio (CR), and sales growth by Sales Growth. The study adopts a quantitative approach using secondary data obtained from companies’ financial statements for the 2015–2021 period. The sample was selected using purposive sampling, resulting in eight companies and 43 firm-year observations. The analysis employs panel data regression using the Fixed Effects Model. Given the presence of heteroskedasticity and the limited number of clusters, statistical inference was conducted using cluster-robust standard errors and further assessed through wild cluster bootstrap with Webb weights. The results indicate that DER and CR provide no robust statistical evidence of an effect on ROA. In contrast, Sales Growth has a positive and statistically significant effect on ROA based on the wild cluster bootstrap results. These findings suggest that sales growth is the strongest factor in explaining profitability, particularly when supported by cost efficiency and effective asset management.
PENGUATAN KAPASITAS PEMASARAN DIGITAL UMKM IDALICIOUS MELALUI META ADS DAN GASTRODIPLOMASI Yuli Setiawan; Alessandro Kurniawan Ulung; Risqi Inayah Dwijayanti
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.786

Abstract

This community engagement study evaluates a capacity-building program that integrates cultural storytelling, Meta Ads, and digital business management for Idalicious, a home-based traditional snack enterprise in Ciledug, Tangerang. The program used participatory training, demonstrations, guided practice, and mentoring. Evidence comprised activity records, participant work, and an eight-item Meta Ads post-test completed by seven participants. Descriptive analysis showed a mean score of 80.57, a median of 72, and a range of 72–96. All participants correctly understood digital reach, professional-account requirements, audience targeting, and the importance of a three-second hook. Lower mastery was observed in selecting the campaign objective for WhatsApp conversations and in determining a realistic beginner budget. The program’s novelty lies in connecting paid digital advertising with gastrodiplomacy storytelling so that traditional foods are promoted through both measurable audience targeting and cultural differentiation. The findings support focused follow-up mentoring on campaign setup, budget testing, and performance optimization. Because no verified pre-test data were available, the results indicate post-training mastery rather than causal improvement. Keywords: digital marketing, gastrodiplomacy, Meta Ads, MSME capacity, traditional food

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