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Marketing Communication Strategy for Private School Promotion and Development Through Students' Parent Support: A Case Study at SD Gracia, Surabaya Iswandono, Joko; Utami Ady, Sri; Sayidah, Nur
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025): International Journal of Education and Digital Learning (IJEDL)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.222

Elementary school education is a compulsory education and an important stage in the learning process, so choosing a wise elementary school is crucial. The large number of elementary schools in Indonesia, both public and private, has created fierce competition between educational institutions. Especially after the implementation of zoning regulations, private elementary schools have also been affected and some have been forced to stop operating due to a lack of students. In addition to improving the quality of education, schools are required to have an effective promotional strategy to attract the interest of the community as potential customers. One of the promotional strategies that can be applied is the promotional mix strategy. SD Gracia Surabaya, as one of the private elementary schools, also applies a promotional mix in its strategy. Therefore, this study focuses on discussing in depth how the promotional strategy implemented by SD Gracia Surabaya attracts the support of parents. This study uses a descriptive qualitative approach with a purposive sampling technique to determine the research sample. The data obtained consists of primary and secondary data collected through interviews, observations, and documentation. To ensure data validity, the researcher uses source triangulation and technical triangulation techniques. After the data is validated, data reduction, data presentation, and verification of conclusions are carried out in the analysis. The results of the study show that SD Gracia Surabaya implements a promotional mix strategy involving advertising, personal selling, and public relations activities.

Meta-Analysis of Guru Penggerak and Kurikulum Merdeka Initiatives in Enhancing Education Quality in Indonesia Jayadi, Usman; Isro'iyah, Latifatul
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025): International Journal of Education and Digital Learning (IJEDL)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.164

This study explores the significant role of Guru Penggerak and the Kurikulum Merdeka in enhancing educational quality in Indonesia. The research aims to assess how these initiatives improve teaching practices and student outcomes. Employing a Meta-Analysis Literature Review (MALR), the study systematically combines findings from various studies using statistical methods. Data analysis reveals that Guru Penggerak's active involvement in professional development and curriculum innovation, alongside the flexible, student-centered Kurikulum Merdeka, significantly improve educational quality. The research highlights the synergy between these initiatives, providing substantial theoretical and practical contributions. Limitations include reliance on secondary data and suggest future research on long-term impacts and stakeholder perspectives. The study underscores the critical importance of teacher empowerment and curriculum flexibility in driving systemic educational improvements.

Madrasah Library Human Resources Management Based on Training and Development Husni Hamim, Ahmad; Jahari, Jaja; Yuliati Zakiyah, Qiqi; Taupik Kurahman, Opik; Jaenudin, Mohamad
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025): International Journal of Education and Digital Learning (IJEDL)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.246

The library is an important component in education that functions as a center for information and knowledge sources for students and teachers. Based on literature reviews and initial survey results at two MANs, it was obtained that the competence of library human resources was not supported by knowledge in the field of library science. The placement of library staff is not in accordance with their educational background; therefore, it is necessary to develop HRD of madrasah libraries through education and training for professional staff. The purpose of the study was to identify, analyze, and describe the development of library human resource management planning, implementation of library human resource management, evaluation of library human resource management, strengths and weaknesses of library human resource management, design of an effective training-based library human resource management model in the future with a pattern of HRD development of madrasah libraries based on education and training at MAN 1 Regency and MAN 2 Bandung City. The method used is a qualitative method that uses qualitative data to describe a phenomenon, event, or condition socially. This method is carried out by means of observation, interviews, studying documents. With a qualitative descriptive method to get a picture in the field, explore or photograph the social situation to be studied comprehensively, broadly, and deeply, understand the phenomenon of what is experienced by the research subjects. The successful data is then analyzed to obtain conclusions. The results of this study indicate that there is; First, planning of library human resource management, Second, implementation of recruitment from internal and external library HR based on needs analysis and selection, Third, evaluation of library human resource management by conducting performance assessments, Fourth, identifying the strengths and weaknesses of madrasah library HR, Fifth, designing madrasah HR development which includes planning, organizing, mobilizing, and supervising, Sixth, making efforts to develop library HR through education and training.

Culturally Responsive Pedagogical Approach (CRP) Integration of Ulos Cultural Values in Christian Religious Education for Multicultural Society in Indonesia Magdalena Sibarani, Apriani
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025): International Journal of Education and Digital Learning (IJEDL)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.247

This research examines the integration of ulos culture in Christian religious education for multicultural communities in Indonesia, by utilizing a Culturally Responsive Pedagogy (CRP) approach. Amid the cultural and religious diversity that exists in Indonesia, Christian religious education is often trapped in a paradigm that does not consider local cultural diversity, such as the ulos culture which is very strong in the life of the Batak people. This culture has spiritual and social values that can enrich the learning of Christianity but is often marginalized in religious education curricula which are more focused on aspects of the teachings and doctrines of the religion itself. This research aims to examine how the ulos culture, which is a symbol of local Batak wisdom, can be integrated into Christian religious education through the CRP approach to create an inclusive learning space that respects cultural diversity. In this research, the author used a qualitative method with a literature study approach. The results of research on the integration of ulos culture in Christian religious education through a culturally responsive pedagogy (CRP) approach recommend a model of Christian religious education that is multidimensional, empowering, transformative, emancipatory, and promotes equality and social justice. It is hoped that this can enrich understanding, experience, and strengthen social ties, especially in a multicultural context.

Music Composition Training for Indonesian School Students in Kuala Lumpur in Preparation for FLS2N Competition Among Indonesian Schools Abroad Mohamad Kholid, Dody; Setiawan Sutanto, Toni; Sella, Fensy
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025): International Journal of Education and Digital Learning (IJEDL)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.249

This training activity aims to train students' music skills in preparation for the National Student Art Competition Festival which is a program of the Indonesian government. FLS2N (Festival Lomba Seni Siswa Nasional) is an event organized by the Indonesian Ministry of Education and Culture to facilitate students throughout Indonesia, including students in Indonesian schools abroad, in developing their musical talents and interests. The methods used include regular rehearsals, collaboration between participants, and public performances to build experience. The subjects of this research are school students of all levels who are prepared to represent the school in FLS2N activities. The results of this training are expected to not only improve the quality of student performances at FLS2N, but also foster interest and appreciation for music in the context of Indonesian culture. This training contributes to the development of students' abilities and character as a creative and talented next generation. Service activities through Indonesian music training in Indonesian schools in Kuala Lumpur Malaysia are not only about learning music, but also about enriching students' experiences, strengthening cultural identity, and promoting cooperation between nations.

Meta-Analysis of Guru Penggerak and Kurikulum Merdeka Initiatives in Enhancing Education Quality in Indonesia Usman Jayadi; Latifatul Isro'iyah
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.164

This study explores the significant role of Guru Penggerak and the Kurikulum Merdeka in enhancing educational quality in Indonesia. The research aims to assess how these initiatives improve teaching practices and student outcomes. Employing a Meta-Analysis Literature Review (MALR), the study systematically combines findings from various studies using statistical methods. Data analysis reveals that Guru Penggerak's active involvement in professional development and curriculum innovation, alongside the flexible, student-centered Kurikulum Merdeka, significantly improve educational quality. The research highlights the synergy between these initiatives, providing substantial theoretical and practical contributions. Limitations include reliance on secondary data and suggest future research on long-term impacts and stakeholder perspectives. The study underscores the critical importance of teacher empowerment and curriculum flexibility in driving systemic educational improvements.

Marketing Communication Strategy for Private School Promotion and Development Through Students' Parent Support: A Case Study at SD Gracia, Surabaya Joko Iswandono; Sri Utami Ady; Nur Sayidah
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.222

Elementary school education is a compulsory education and an important stage in the learning process, so choosing a wise elementary school is crucial. The large number of elementary schools in Indonesia, both public and private, has created fierce competition between educational institutions. Especially after the implementation of zoning regulations, private elementary schools have also been affected and some have been forced to stop operating due to a lack of students. In addition to improving the quality of education, schools are required to have an effective promotional strategy to attract the interest of the community as potential customers. One of the promotional strategies that can be applied is the promotional mix strategy. SD Gracia Surabaya, as one of the private elementary schools, also applies a promotional mix in its strategy. Therefore, this study focuses on discussing in depth how the promotional strategy implemented by SD Gracia Surabaya attracts the support of parents. This study uses a descriptive qualitative approach with a purposive sampling technique to determine the research sample. The data obtained consists of primary and secondary data collected through interviews, observations, and documentation. To ensure data validity, the researcher uses source triangulation and technical triangulation techniques. After the data is validated, data reduction, data presentation, and verification of conclusions are carried out in the analysis. The results of the study show that SD Gracia Surabaya implements a promotional mix strategy involving advertising, personal selling, and public relations activities.

Madrasah Library Human Resources Management Based on Training and Development Ahmad Husni Hamim; Jaja Jahari; Qiqi Yuliati Zakiyah; Opik Taupik Kurahman; Mohamad Jaenudin
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.246

The library is an important component in education that functions as a center for information and knowledge sources for students and teachers. Based on literature reviews and initial survey results at two MANs, it was obtained that the competence of library human resources was not supported by knowledge in the field of library science. The placement of library staff is not in accordance with their educational background; therefore, it is necessary to develop HRD of madrasah libraries through education and training for professional staff. The purpose of the study was to identify, analyze, and describe the development of library human resource management planning, implementation of library human resource management, evaluation of library human resource management, strengths and weaknesses of library human resource management, design of an effective training-based library human resource management model in the future with a pattern of HRD development of madrasah libraries based on education and training at MAN 1 Regency and MAN 2 Bandung City. The method used is a qualitative method that uses qualitative data to describe a phenomenon, event, or condition socially. This method is carried out by means of observation, interviews, studying documents. With a qualitative descriptive method to get a picture in the field, explore or photograph the social situation to be studied comprehensively, broadly, and deeply, understand the phenomenon of what is experienced by the research subjects. The successful data is then analyzed to obtain conclusions. The results of this study indicate that there is; First, planning of library human resource management, Second, implementation of recruitment from internal and external library HR based on needs analysis and selection, Third, evaluation of library human resource management by conducting performance assessments, Fourth, identifying the strengths and weaknesses of madrasah library HR, Fifth, designing madrasah HR development which includes planning, organizing, mobilizing, and supervising, Sixth, making efforts to develop library HR through education and training.

Culturally Responsive Pedagogical Approach (CRP) Integration of Ulos Cultural Values in Christian Religious Education for Multicultural Society in Indonesia Apriani Magdalena Sibarani
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.247

This research examines the integration of ulos culture in Christian religious education for multicultural communities in Indonesia, by utilizing a Culturally Responsive Pedagogy (CRP) approach. Amid the cultural and religious diversity that exists in Indonesia, Christian religious education is often trapped in a paradigm that does not consider local cultural diversity, such as the ulos culture which is very strong in the life of the Batak people. This culture has spiritual and social values that can enrich the learning of Christianity but is often marginalized in religious education curricula which are more focused on aspects of the teachings and doctrines of the religion itself. This research aims to examine how the ulos culture, which is a symbol of local Batak wisdom, can be integrated into Christian religious education through the CRP approach to create an inclusive learning space that respects cultural diversity. In this research, the author used a qualitative method with a literature study approach. The results of research on the integration of ulos culture in Christian religious education through a culturally responsive pedagogy (CRP) approach recommend a model of Christian religious education that is multidimensional, empowering, transformative, emancipatory, and promotes equality and social justice. It is hoped that this can enrich understanding, experience, and strengthen social ties, especially in a multicultural context.

Music Composition Training for Indonesian School Students in Kuala Lumpur in Preparation for FLS2N Competition Among Indonesian Schools Abroad Dody Mohamad Kholid; Toni Setiawan Sutanto; Fensy Sella
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.249

This training activity aims to train students' music skills in preparation for the National Student Art Competition Festival which is a program of the Indonesian government. FLS2N (Festival Lomba Seni Siswa Nasional) is an event organized by the Indonesian Ministry of Education and Culture to facilitate students throughout Indonesia, including students in Indonesian schools abroad, in developing their musical talents and interests. The methods used include regular rehearsals, collaboration between participants, and public performances to build experience. The subjects of this research are school students of all levels who are prepared to represent the school in FLS2N activities. The results of this training are expected to not only improve the quality of student performances at FLS2N, but also foster interest and appreciation for music in the context of Indonesian culture. This training contributes to the development of students' abilities and character as a creative and talented next generation. Service activities through Indonesian music training in Indonesian schools in Kuala Lumpur Malaysia are not only about learning music, but also about enriching students' experiences, strengthening cultural identity, and promoting cooperation between nations.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Usman Jayadi

Contact Email
ujayadi@gmail.com

Phone
+6281238426727

Journal Mail Official
ujayadi@gmail.com

Editorial Address
Melati VIII Street Number 2 Rembiga, Selaparang District, Mataram City, West Nusa Tenggara, Indonesia 83124

Location
Kota mataram,

Nusa tenggara barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Usman Jayadi

Contact Email ujayadi@gmail.com

Phone +6281238426727

Journal Mail Official ujayadi@gmail.com

Editorial Address Melati VIII Street Number 2 Rembiga, Selaparang District, Mataram City, West Nusa Tenggara, Indonesia 83124

Location Kota mataram, Nusa tenggara barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Usman Jayadi

Contact Email
ujayadi@gmail.com

Phone
+6281238426727

Journal Mail Official
ujayadi@gmail.com

Editorial Address
Melati VIII Street Number 2 Rembiga, Selaparang District, Mataram City, West Nusa Tenggara, Indonesia 83124

Location
Kota mataram,

Nusa tenggara barat

INDONESIA