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Titih Nurhaipah
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INDONESIA
Jurnal Ilmu Komunikasi Andalan
Published by Universitas Majalengka
ISSN : 26203111     EISSN : 26853957     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
IKA (Jurnal Ilmu Komunikasi Andalan) adalah media publikasi civitas akademika dalam bidang Ilmu Komunikasi. JIKA merupakan jurnal ilmiah yang bertujuan untuk mempublikasikan hasil kajian serta Penelitian Dosen, Mahasiswa, Praktisi, dan Ilmuwan dibidang Ilmu Komunikasi yang meliputi bidang Media, Periklanan, Komunikasi Pemasaran, Komunikasi Politik, Komunikasi Bisnis, Komunikasi Visual, Komunikasi Dakwah, Psikologi Komunikasi, Public Relation, Jurnalistik dan lain-lain. Jurnal ini juga sebagai media tukar pikiran, informasi dan hasil penelitian ilmiah antar pemerhati Komunikasi. JIKA (Jurnal Ilmu Komunikasi Andalan) mulai terbit pada bulan Januari 2018 dan telah terregistrasi dengan nomor P-ISSN 2620-3111 dan E-ISSN 26885-3957. JIKA terbit secara berkala dua kali dalam satu tahun, yaitu bulan Januari dan Juli.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 77 Documents
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Analisis Retorika Pada Pidato Pertama Purbaya Yudhi Sadewa Sebagai Menteri Keuangan Ardan Saputra; Arie Azhari Nasution; Dedy Rahmad Sitinjak
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 9 No. 1 (2026): Vol. 9 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v9i1.16769

Abstract

A speech is one of the forms of public communication that serves to convey ideas, build self-image, and influence the audience through the power of language. The speeches of state officials, particularly those delivered during a handover ceremony, are interesting to study because they contain rhetorical values that reflect a leader’s character, credibility, and communication strategy. This study aims to analyze the rhetorical elements in Purbaya Yudhi Sadewa’s first speech as Minister of Finance, delivered through the CNN Indonesia YouTube channel on September 8, 2025. The research employs a descriptive qualitative approach using Aristotle’s rhetorical framework (Ethos, Pathos, Logos) and Cicero’s five classical rhetorical principles (Inventio, Disposito, Elocutio, Actio, Memoria). The findings reveal that Ethos is the dominant element in the speech, as Purbaya emphasizes credibility, moral responsibility, and integrity as a newly appointed public official. Meanwhile, among Cicero’s five principles, Actio (delivery) is the most prominent aspect, characterized by effective expressions, gestures, and eye contact, whereas Memoria (memory) is the least evident due to reliance on the written text. The study concludes that Purbaya’s speech successfully reflects an ethical, authoritative, and persuasive communication style, strengthening his professional leadership image before the public. Based on these findings, it is suggested that future studies on rhetoric analyze the speeches of other public officials through a multimodal approach to achieve a more comprehensive understanding of rhetorical effectiveness in political and governmental communication.
Konsumsi Simbolik dan Ketimpangan Daya Beli: Reproduksi Sosial dan Konstruksi Identitas Kelas Menengah Kota Launa
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 9 No. 1 (2026): Vol. 9 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v9i1.17243

Abstract

Saat ini, konsumsi simbolik berperan sebagai mekanisme reproduksi sosial kelas menengah perkotaan dalam menghadapi ketimpangan daya beli. Studi ini mengeksplorasi bagaimana perilaku konsumsi digunakan sebagai strategi pembentukan konstruksi identitas dan legitimasi sosial oleh kelas menengah di banyak kota di Indonesia. Dengan pendekatan kualitatif-deskriptif mencakup studi literatur, analisis dokumen, dan telaah konten media sosial, studi ini menggunankan lensa teori masyarakat konsumen Baudrillard serta konsep habitus dan modal sosial dari Bourdieu. Temuan studi menunjukkan: konsumsi simbolik berfungsi sebagai praktik diferensiasi sosial yang memperkuat hierarki kelas di masyarakat perkotaan. Ilusi kelas menengah direproduksi melalui representasi digital dan struktur ekonomi kota yang eksklusif dan timpang. Studi ini menyimpulkan bahwa kesenjangan sosial tidak hanya terefleksi secara ekonomi, tetapi juga dilegitimasi melalui konsumsi simbolik yang memperkokoh stratifikasi sosial.
ANALISIS SEMIOTIKA PADA KEMASAN PRODUK SKINCARE SEBAGAI STRATEGI KOMUNIKASI BISNIS (SKINTIFIC, THE ORDINARY) Agnes Nababan
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 9 No. 1 (2026): Vol. 9 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v9i1.19024

Abstract

The hyper-saturated global skincare market demands companies to effectively communicate brand value to survive the competition. This study aims to analyze business communication strategies constructed through visual signs on the packaging of SKINTIFIC (5X Ceramide) and The Ordinary (Niacinamide 10%). Using a qualitative method and Roland Barthes' semiotic analysis, this research dissects the denotative, connotative, and mythic meanings within the packaging design elements. The results reveal that both brands construct diametrically opposed myths as brand positioning strategies: SKINTIFIC establishes a "Pop-Science Aesthetic" myth that is approachable, aesthetic, and emotional, while The Ordinary constructs a "Medical Minimalist Aesthetic" myth that is rational, transparent, and objective. Theoretically, this study demonstrates that packaging acts as a silent salesperson within an Integrated Marketing Communication (IMC) framework, independently conducting market segmentation through visual sign systems without human intervention. Practically, these findings provide profound insights for brand communication managers in designing visual identities that effectively communicate scientific authority tailored to specific target audiences. It is concluded that packaging is not merely a physical container, but a critical strategic business communication instrument. It is recommended for future researchers to conduct quantitative studies on consumer perception effectiveness regarding these specific visual signs to strengthen the qualitative findings of this research.
Makna Interaksi Simbolik Nyiramkeun Benda Pusaka Di Desa Nunuk Baru Kecamatan Maja Kabupaten Majalengka Teddy Maulana Hidayat Sudirman; Titih Nurhaipah
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 9 No. 1 (2026): Vol. 9 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v9i1.19064

Abstract

Nunuk Baru has a close attachment to the Talaga Manggung Kingdom, and that is why the village of Nunuk Baru Lagi was legalized as a village. One of these attachments is that the heirlooms in Nunuk Baru village are inherited from the Talaga Manggung Kingdom and there is an activity that is routinely carried out every year by the Nunuk Baru village government, namely Nyiramkeun Heritage Objects. Some cleavers also have certain symbols representing strength, wisdom, and spirituality. The shape of the machete blade, which is curved at the base and tapered at the end, symbolizes human life which is full of twists and turns and challenges. The prestige on the spear blade, which is formed from a combination of hard and soft metals, symbolizes the diversity of people and a harmonious blend between them. The bronze material itself has a meaning as a symbol of eternity, because bronze is a material that is very durable and does not corrode easily. goong symbolizes the beauty, creativity, and craftsmanship of the maker. Tangguh goong on the keris represents the physical, moral, and spiritual strength possessed by the maker and owner. As for the meaning of each of these processions, the heirlooms in the village of Nunuk Baru have their own uniqueness, starting to maintain ancestral culture that has not been carried out for a long time, increasing the community's economy and community participation to build and introduce the village of Nunuk Baru which has been long considered lost.
Gaya Komunikasi Politik dan Tantangan Kepemimpinan Kepala Daerah: Analisis Dua Tahun Kepemimpinan Bupati Majalengka Syamsul Arif Billah
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 9 No. 1 (2026): Vol. 9 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v9i1.17605

Abstract

This study aims to analyze the political communication style of a regional head and to identify the leadership challenges that emerged during the first two years of the Regent of Majalengka’s administration. The research focuses on how the leader’s communication style is constructed in media coverage and its implications for legitimacy and leadership effectiveness at the local government level. A qualitative approach was employed using content analysis of online media reports published over the two-year leadership period. Data were collected through documentation and analyzed using thematic categorization to identify dominant communication patterns, media framing, and emerging perceptions. The findings reveal that the political communication style is predominantly humanistic-participatory, emphasizing emotional proximity, direct engagement with citizens, and persuasive messaging. This approach contributes to strengthening symbolic legitimacy; however, it also encounters challenges related to message consistency and perceived policy effectiveness. Media framing plays a significant role in shaping public interpretations of leadership performance. The study underscores the importance of integrating relational communication strategies with structured and transparent policy communication to enhance leadership effectiveness in local governance.  
Grup Facebook Bondowoso Bersatu sebagai Ruang Publik Digital: Transformasi Komunikasi Warga dalam Mengawal Kebijakan Infrastruktur Fuad Nasir
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 9 No. 1 (2026): Vol. 9 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v9i1.19300

Abstract

The development of new media has transformed social media into a public communication space where citizens can express aspirations, voice criticism, and monitor government policies. This study aims to analyze how the Bondowoso Bersatu Facebook group functions as a digital communication space for expressing public complaints and criticism regarding infrastructure crises, particularly the collapse of Nangkaan Bridge and the disruption of Koncer Bridge in Bondowoso Regency, Indonesia. This research employed a qualitative approach using netnography by observing posts, comments, photographs, and videos shared within the Facebook group during the infrastructure crisis. The findings reveal that the Facebook group served not only as a platform for public complaints but also evolved into a digital public sphere that facilitated information exchange, public opinion formation, and social control over government policies. Furthermore, citizens' communication patterns transformed from expressing dissatisfaction into collective monitoring through field documentation, online discussions, and evaluation of infrastructure development. These findings highlight the role of local social media communities as digital public communication spaces that foster citizen participation and strengthen government accountability in addressing local public issues
MODEL KOMUNIKASI INTERKULTURAL BERBASIS KEARIFAN LOKAL: STRATEGI REDUKSI KONFLIK SOSIAL DI ERA MOBILITAS DIGITAL Amiruddin Setiawan; Adi Junadi
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 9 No. 1 (2026): Vol. 9 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v9i1.19581

Abstract

Perkembangan mobilitas digital telah meningkatkan intensitas interaksi antarbudaya, namun juga memperbesar potensi konflik sosial akibat perbedaan persepsi, stereotipe, dan misinformasi. Penelitian ini bertujuan mengembangkan model komunikasi interkultural berbasis kearifan lokal sebagai strategi mitigasi konflik pada ruang digital. Pendekatan kualitatif eksploratif dan analisis tematik digunakan untuk mengkaji literatur mutakhir terkait komunikasi interkultural, budaya lokal, dan konflik digital. Hasil penelitian menunjukkan bahwa kearifan lokal berfungsi sebagai mekanisme moderasi nilai yang memperkuat kompetensi komunikasi interkultural melalui tiga dimensi utama: kesadaran budaya, empati budaya, dan praktik dialog. Model yang dihasilkan menempatkan kearifan lokal sebagai mediator yang menurunkan dampak negatif mobilitas digital terhadap konflik sosial. Penelitian ini memberikan kontribusi teoretis pada kajian komunikasi interkultural dan menawarkan pedoman praktis untuk menciptakan ruang digital yang lebih harmonis dan etis. Kata-kata Kunci: Harmoni Budaya; Kearifan Lokal; Komunikasi Interkultural; Konflik Sosial; Mobilitas Digital

Page 8 of 8 | Total Record : 77

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