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Jurnal Ilmu Komunikasi Andalan
Published by Universitas Majalengka
ISSN : 26203111     EISSN : 26853957     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
IKA (Jurnal Ilmu Komunikasi Andalan) adalah media publikasi civitas akademika dalam bidang Ilmu Komunikasi. JIKA merupakan jurnal ilmiah yang bertujuan untuk mempublikasikan hasil kajian serta Penelitian Dosen, Mahasiswa, Praktisi, dan Ilmuwan dibidang Ilmu Komunikasi yang meliputi bidang Media, Periklanan, Komunikasi Pemasaran, Komunikasi Politik, Komunikasi Bisnis, Komunikasi Visual, Komunikasi Dakwah, Psikologi Komunikasi, Public Relation, Jurnalistik dan lain-lain. Jurnal ini juga sebagai media tukar pikiran, informasi dan hasil penelitian ilmiah antar pemerhati Komunikasi. JIKA (Jurnal Ilmu Komunikasi Andalan) mulai terbit pada bulan Januari 2018 dan telah terregistrasi dengan nomor P-ISSN 2620-3111 dan E-ISSN 26885-3957. JIKA terbit secara berkala dua kali dalam satu tahun, yaitu bulan Januari dan Juli.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
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Analisis Semiotika Pesan Moral Dalam Drama Korea Today's Webtoon (Analisis Semiotika Roland Barthes) Yudhistira, Bellinda Ferra; Prasetyo Yuwono, Andri
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 1 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i1.8168

Abstract

Drama merupakan kisah cerita yang memperlihatkan kehidupan, perilaku, budaya manusia dengan menggunakan peran dan dialog yang akan dipertunjukkan. Drama mempunyai unsur amanat yang terdapat dalam dialog. Amanat merupakan pesan moral yang diberikan oleh penulis untuk para penontonya. Penyampaian amanat dalam drama berisi nilai moral berupa pedoman dan contoh yang baik agar penonton dapat mengambil makna tersebut. Salah satu Drama Korea yang memiliki pesan moral yang mendalam yaitu Today’s Webtoon. Drama Korea Today’s Webtoon menampilkan kisah perjuangan seseorang mantan atlet judo yang berusaha keras dengan rekan kerjanya untuk menjadi editor webtoon yang sejati, serta pesan moral dalam kisah cerita yang memotivasi. Drama Korea ini memiliki bentuk genre drama dan kehidupan untuk menunjukkan kehidupan dalam dunia kerja sehingga dapat menarik perhatian khalayak. Pada umumnya, drama Korea hanya mendeskripsikan tentang kisah cinta, persahabatan atau persaingan saja. Akan tetapi, berbeda dengan drama ini yang lebih menampilkan sisi kehidupan yang sesungguhnya terjadi. Penelitian ini bertujuan untuk menganalisis pesan moral dalam drama korea “ Today’s Webtoon” memakai metode kualitatif dan analisis semiotika Roland Barthes. Hasil dari penelitian ini menjelaskan bahwa Drama Korea Today’s Webtoon memiliki pesan moral pada scene drama yakni tolong menolong antar sahabat, mempunyai rasa tanggung jawab dan berkata baik dan positif. Kata-kata Kunci: Drama Korea; Pesan Moral; Semiotika Roland Barthes;
Perceived Ease Of Use and User Experience Using Chat GPT Wulandari, Ajeng Ayu; Ohorella , Noviawan Rasyid; Nurhaipah, Titih
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 1 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i1.8206

Abstract

This research analyzes the impact of Perceived Ease Of Use, Performance Expectations, Effort Expectations, Social Influence, and Facilitating Conditions communication on the Interaction Efficiency of communication interactions with machines. Analysis of these factors is important because they have a direct influence on communication interactions with GPT Chat. Understanding the impact will drive improvements and improve the overall user experience. The theoretical framework in this research is the Unified Theory of Technology Acceptance and Use (UTAUT) and Human Machine Interaction (HCI). Data was collected through a questionnaire with a Likert scale and tested on 100 respondents using the Purposive Sampling method on GPT Chat users. The results of the research show that five variables, namely Effort Expectancy, Social Influence, User Experience, Performance Expectancy, and Customer Satisfaction have a positive and significant influence on user experience, Interaction Efficiency, and Interaction Efficiency. Meanwhile, the other two variables are Facilitation Conditions and Perceived Ease of Use. , has no significant effect on user communication. The results of the determination analysis show that Perceived Ease of Use and the UTAUT Model contribute 25.8% to User Experience, while User Experience contributes 6.2% to Interaction Efficiency. This research improves the Chat and Interaction Efficiency user experience. It contributes to the field of technology acceptance and communication of how humans interact with machines.
Tendensi Politik Kejahatan Dunia Maya Launa; Mudjiyanto, Bambang; P. Roring, Franky
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 1 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i1.8762

Abstract

ABSTRACT This study aims to search a number of data, documents and literature to explore cyber crimes which are not only economically motivated, but also have political tendencies. Various cases of data hacking carried out by regional and global hackers and crackers have positioned cyber space as an arena for aggressive political contestation that has shaken the foundations of political, military, defense, security and intelligence life. The concept of cybersecurity is currently projected to protect national interests/sovereignty (cyberdefence) through developing cyberwar and cyberdiplomacy strategies to overcome the increasingly intense threat of cybercrime. This qualitative study using a descriptive analysis method based on a literature study approach tries to analyze the political tendencies underlying the motives for cybercrime, both at the global and national levels. The results of the study show: cyber space in many countries (including Indonesia) has been transformed into an arena of aggression and a realm of political contestation which—if not anticipated through breakthroughs and extra efforts—has the potential to thwart Indonesia in safeguarding its national interests, maintaining the sovereignty of its citizens from cyber threats, and it is difficult to expose Indonesia's national diplomatic capabilities in responding to cyber crimes that continue to move wildly. Keywords: Cybercrime, political tendencies, cyber diplomacy, cyber security, cyber defense, cyber war ABSTRAK Studi ini bertujuan melakukan penelusuran sejumlah data, dokumen, dan literatur untuk mengeksplor kejahatan dunia maya yang tak hanya bermotif ekonomis, namun juga bertendensi politis. Beragam kasus peretasan data yang dilakukan para hacker dan cracker regional dan global telah memosisikan ruang siber sebagai arena agresi kontestasi politik yang telah menggoncang sendi-sendi kehidupan politik, militer, pertahanan, keamanan, dan intelijen. Konsep cybersecurity saat ini lebih diproyeksikan untuk menjaga kepentingan/kedaulatan nasional (cyberdefence) melalui penyusunan strategi cyberwar dan cyberdiplomacy guna mengatasi ancaman kejahatan siber yang kian intens. Studi kualitatif dengan metode analisis deskriptif berbasis pendekatan studi pustaka ini coba menganalisis tendensi politik yang melatari motif kejahatan dunia maya, baik di level global maupun di nasional. Hasil studi menunjukkan: ruang siber di banyak negara (termasuk Indonesia) telah bertransformasi menjadi arena agresi dan ranah kontestasi politik yang—jika tidak diantisipasi dengan terobosan dan upaya ekstra—berpotensi menggagalkan Indonesia dalam menjaga kepentingan nasionalnya, merawat kedaulatan warganya dari ancaman dunia siber (cyber defence), dan sulit mengekspose kapasitas diplomasi nasional Indonesia dalam merespon tindak kejahatan dunia maya yang terus bergerak liar. Kata-kata Kunci: Kejahatan dunia maya, tendensi politik, diplomasi siber, keamanan siber, pertahanan siber, perang siber
Strategi Komunikasi Marketing Cs Holiday Dalam Menentukan Target Tunggal Pasarnya Di Era New Normal Adianto, Dedi Anwar
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 1 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i1.8976

Abstract

Good management of tour organizer services can improve performance and good results. Tourism is a field that has great potential, so this service sector also includes driving government programs in the creative economy sector. Yogyakarta is known as a cultural city and student city, encouraging Cs Holiday as a tourism service provider to move and take part in this field. A good market population amidst competition for the same services provides its own challenges. Therefore, special strategies are needed to compete in a healthy manner, especially in the post-Covid-19 pandemic period. This research aims to find out the communication strategies used by Cs Holiday in dealing with the pandemic which has subsided. Promotions using various media, both offline and online, are carried out to support marketing strategies by focusing on one target market, namely universities. Through these findings, it is hoped that CS Holiday will continue to be consistent in developing this strategy so that it can continue and reap good results
Analisis Strategi Komunikasi Pokdarwis dalam Mengembangkan Kampung Ekowisata Ciwaluh Di Desa Wates Jaya Rifky, Muhammad; Fauzan, Rifky; Syahrial, Fariz Oktavian
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 1 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i1.9928

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang dilakukan oleh Kelompok Sadar Wisata (Pokdarwis) dalam mengembangkan Kampung Ekowisata Ciwaluh di Desa Wates Jaya, Kabupaten Bogor. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus. Penelitian ini dilaksanakan di Kampung Ekowisata Ciwaluh, Desa Wates Jaya. Teknik pengambilan data yang digunakan adalah wawancara mendalam, observasi, dan studi dokumentasi. Hasil penelitian ini menunjukkan bahwa Pokdarwis Ciwaluh menggunakan strategi komunikasi yang relevan dan fleksibel dalam mempromosikan Kampung Ekowisata Ciwaluh serta menjalin kerjasama dengan berbagai pihak. Konsep pengembangan yang diterapkan adalah memanfaatkan sumber daya alam dan melibatkan masyarakat lokal. Namun, tantangan yang dihadapi adalah kurangnya dukungan dari pemerintah desa. Kesimpulannya, Pokdarwis Ciwaluh perlu meningkatkan strategi komunikasi dan membangun hubungan yang lebih baik dengan pemerintah desa untuk mengembangkan Kampung Ekowisata Ciwaluh secara optimal. Kata-kata Kunci: Desa Wisata; Ekowisata; Komunikasi; Partisipasi Masyarakat; Strategi Komunikasi; Wisata Alam.
Strategi Komunikasi Humas PT KCI Dalam Program CSR Pojok Baca di Stasiun Jakarta Kota Putriana, Muria; Sari, Wina Puspita; Sitorus, Putri Yohana; Kurnia, Salsabila; Candra, Ghina Salsabila; Paramita, Theresia Resa; Budiono, Riyaan; Fauzan, Nugraha Robby
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 2 (2024): Vol. 7 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i2.9988

Abstract

The aim of this research is to identify the public relations strategies of PT KAI in communicating the CSR program "Pojok Baca" to its users. Corporate Social Responsibility (CSR) Pojok Baca at Jakarta Kota Station conducted by PT KAI is the result of cooperation between Gramedia and Kompasiana as an effort to create a culture of reading interest and build a good relationship between the company and the community. To launch this CSR Reading Corner activity, good communication is needed to the community, therefore this study aims to find out the communication strategy of PT KAI's public relations in communicating the CSR Reading Corner programme to its users. This type of research is descriptive qualitative. Data validity uses triangulation techniques. Based on the results of the study, it is known that the public relations communication strategy carried out by PT KAI uses media and online-based communication methods and releases in the public relations index, such as Instagram, Twitter, and inviting the media to cover activities. Keywords: Public Relations; Corporate Social Responsibility; Public Relations Communication; Communication Strategy
Tantangan dan Peluang Dunia PR di Era Kecerdasan Buatan : Sebuah Tinjauan Literatur Mustikaningsih, Marlina; Fahrudin, Atef
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 1 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i1.10145

Abstract

This study focuses on the challenges and opportunities of implementing artificial intelligence (AI) in the field of Public Relations (PR). The main issues addressed are the lack of technical understanding among PR practitioners and the ethical and privacy concerns arising from AI usage. The purpose of this study is to analyze how AI can enhance operational efficiency and the effectiveness of communication strategies, as well as to identify new metrics introduced by AI. The method used is a literature review from various academic and industry sources, including scientific journals, books, industry reports, and online articles. Data analysis was conducted using a thematic analysis approach, where information from various sources was organized into key themes relevant to the research topic. The results indicate that AI offers significant potential in enhancing PR effectiveness through real-time sentiment analysis, digital content engagement rate, and predictive analytics. Case studies from companies like Apple, Coca-Cola, IBM, and Sephora illustrate how AI can be used to improve audience interaction, user engagement, and PR campaign ROI.
Analisis Framing Pada Pemberitaan Putusan Mahkamah Agung (MA) Nomor 23 P/Hum/2024 Tentang Batas Usia Calon Kepala Daerah Di Media Online Detik.Com Maryadi, Nurul Lutfia; Irawansyah, Azahra Kaulika; Putri, Chika Syaharani; Saputra, Haris Rizki
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 2 (2024): Vol. 7 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i2.10551

Abstract

This article aims to analyze the framing of news coverage concerning the Supreme Court (MA) Decision No. 23 P/HUM/2024 in the online media Detik.com. The research employs framing analysis methodology to understand how Detik.com frames this news. This method involves literature review and secondary data collection from articles published by Detik.com, chosen for its significant influence on shaping public opinion as a leading news portal in Indonesia. The framing analysis focuses on examining elements such as headlines, news content, quotes, and sources, as well as the background and chronology of events. The primary focus is to explore how the news about MA Decision No. 23 P/HUM/2024 is constructed through word choice, use of quotes, and emphasis on specific aspects of the case. This research also aims to identify any bias or tendencies in the reporting and assess its impact on public perception. The findings are expected to provide in-depth insights into the media's role in reporting significant legal decisions and their implications for information transparency and democracy.
Pola Komunikasi Karyawan Tunarungu dalam Hubungan Kerja di PT Pou Yuen Indonesia Sadikin, Firman; Rahayu, Hlida Sri
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 2 (2024): Vol. 7 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v7i2.10792

Abstract

This study aims to obtain an overview of the communication process of deaf disabled workers in working relationships at PT Pou Yuen Indonesia. This research uses a qualitative method with a case study approach. Data collection techniques were carried out using interview techniques, observation, Forum Group Discussion (FGD), and documentation. The results showed that the communication process of deaf employees in working relationships occurs primary using non-verbal language such as hand gestures, lip movements, written media, paper and cellphones. This primary process occurs when superiors, coworkers, and deaf employees ask questions, explain instructions or information related to work. In the secondary communication process, there is a special Whatsapp chat group for deaf employees which is used as a medium of information and communication between deaf employees and superiors and coworkers. Then the communication process can also be categorized as circular because there is a reciprocal process between deaf and non-disabled employees interactively during working hours every day.
Fenomena Industri Prostitusi Dalam Perspektif Subaltern Launa
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 8 No. 1 (2025): Vol. 8 No. 1 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v8i1.9583

Abstract

The Indonesian prostitution industry is a historical phenomenon that has long historical roots. This phenomenon can be traced from the era of feudalism, colonialism to the era of independence. In the era of feudalism, women were positioned mythologically in a casteistic social system and patriarchal cultural format. This mythical construction succeeded in fully legitimizing the patriarchal and casteist system in controlling the image of women as subaltern entities. In the Dutch colonial era, the practice of commodification and commercialization of prostitutes was still limited by the supremacy of European values of rationalism, humanism and liberalism. Prostitutes are still seen as legal subjects who must be protected. Meanwhile, in the era of Japanese colonialism, the commodification and commercialization of prostitutes was more sadistic and brutal. In chauvinistic fascistic regimes such as Japan, women are not only seen as sexual objects, but as sex slaves. In the academic realm, the phenomenon of the prostitution industry will always be relevant to study. This is because various structural problems still surround prostitutes. Negotiating legal status, redefining the legality of the profession, articulating civil, political and socio-cultural rights, and reconstructing its existence as an informal economic sector that contributes to supporting the rate of national economic growth, are some of the academic questions that must be considered.

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