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INDONESIA
Jurnal Mahasiswa Manajemen dan Akuntansi
Published by Universitas 45 Surabaya
ISSN : 28287207     EISSN : 28287118     DOI : 10.30640
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Sub Rumpun ILMU EKONOMI Ekonomi Pembangunan Akuntansi Ekonomi Syariah Perbankan Perpajakan Asuransi Niaga (Kerugian) Notariat Bidang Ekonomi Lain Yang Belum Tercantum Sub Rumpun ILMU MANAJEMEN Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Bidang Manajemen Yang Belum Tercantum
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 256 Documents
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Efektivitas Inkubator Bisnis dalam Menciptakan Wirausaha pada Gerakan Nasional 1000 Startup Digital di Provinsi Jawa Barat Yustika Yustika; Dede Kurnia; Ismail Yusuf
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5137

Abstract

This study examines the effectiveness of the National Movement of 1000 Digital Startups Program in West Java Province, which is part of an initiative by the Ministry of Communication and Information Technology and integrated into the MSIB Batch 6 Program. The program aims to build an inclusive, collaborative, and sustainable digital startup ecosystem through structured learning, mentoring, and guidance from experienced practitioners. This research applied a quantitative descriptive approach using a survey of 50 participants, representing the roles of Hustler, Hipster, and Hacker. Data were collected through a Likert-scale questionnaire comprising 11 learning outcome indicators. The results show an average effectiveness score of 127.9, which falls into the “high” category and exceeds the threshold for being considered effective (>117.3). Most indicators were rated high, while timeliness and target approach were rated moderate. These findings indicate that the program successfully delivers tangible benefits to participants; however, sustaining the businesses after the program remains a challenge. The implications suggest that further attention is needed on post-program support and strategies to ensure long-term business continuity for graduates.
Pengaruh Kualitas Pembiayaan Murabahah terhadap Kepuasan Nasabah pada Bank Syariah Indonesia Kcp. Watampone Kaswia Kaswia; Muhammad Yamin; Rina Novianty
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5138

Abstract

This study aims to analyze the influence of murabahah financing quality on customer satisfaction at Bank Syariah Indonesia Sub-Branch Office (KCP) Watampone. The background of this research is based on the importance of the quality of financing services in increasing customer satisfaction as an indicator of the success of Islamic banking. The method used is a quantitative approach with a survey research type. The research sample amounted to 100 respondents who were selected using the nonprobability sampling technique using the stratified random sampling method. The research instrument was in the form of a questionnaire that was distributed directly to the respondents, and the data was analyzed using classical assumption tests, statistical tests, and hypothesis tests with the help of SPSS software. The results of the study show that the quality of murabahah financing has a positive and significant effect on customer satisfaction, with a contribution of 80.8%. These findings show that the quality of murabahah financing is the dominant factor in determining the level of customer satisfaction. This research provides a theoretical contribution to the development of Islamic banking literature, as well as practical implications for the management of Bank Syariah Indonesia to prioritize improving the quality of murabahah financing as the main strategy in building customer loyalty and achieving competitive advantage. Recommendations are given for banks to continue to improve aspects of transparency, process ease, and service in murabahah financing to increase customer satisfaction and trust.
Pengaruh Hubungan Tren TikTok terhadap Pembelian Produk Online di Bojonegoro Jihan Agusta Anis Vabella; Komarun Zaman; Aisyah Darti Megasari
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5139

Abstract

This study aims to analyze the influence of TikTok trends on online product purchases in Bojonegoro Regency. The background of this research is based on the phenomenon of increasing use of TikTok as a social media that not only functions as entertainment, but also as a means of product promotion that has an impact on consumer behavior. The method used is a quantitative approach with simple linear regression analysis. The research sample amounted to 44 respondents who were selected through purposive sampling techniques, with the criteria of active TikTok users who have made online product purchases in the last three months. Data collection was carried out through an online questionnaire using the Likert scale, and the research instruments have been tested for validity and reliability. The results of the analysis showed that the TikTok trend had a significant effect on the purchase of online products, with a determination coefficient value (R²) of 0.690. This means that TikTok trends are able to explain 69% of the variation in consumer purchase decisions. These findings support the Stimulus-Organism-Response (SOR) theory, which states that stimuli in the form of TikTok viral content can shape consumer perceptions and responses in the form of purchase decisions. This research provides practical implications for business people to utilize TikTok trends as an effective digital marketing strategy in increasing product sales online.
Pengaruh Green Brand Awareness terhadap Repurchase Intention dengan Mediasi Green Trust dan Moderasi Green Product Knowledge pada Hejau Detergent Sheets Lulu Alya Rudiyanto; Dede Kurnia; Nizza Nadya Rachmani
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5141

Abstract

Public awareness of environmental issues has led to the emergence of environmentally friendly product innovations, one of which is Hejau Detergent Sheets, the first paper detergent in Indonesia. Although it offers environmental and practical benefits, this product still faces challenges in the form of low brand awareness and consumer understanding, which affect trust and repurchase intention. This study aims to analyze the influence of green brand awareness on repurchase intention, with green trust as the mediating variable and green product knowledge as the moderating variable. The study employs a quantitative method with a descriptive-inferential approach. The sampling technique is purposive sampling, targeting consumers who have previously used the Hejau product. The sample size was determined using Slovin's formula, resulting in 181 respondents. Data were collected through an online questionnaire and analyzed using a moderated mediation model (Model 7 PROCESS Macro Hayes). The results of the study indicate: (1) green brand awareness significantly influences green trust (coefficient 1.31); (2) green trust significantly influences repurchase intention (coefficient 0.81); (3) green brand awareness significantly influences repurchase intention (coefficient 0.34); (4) green trust mediates the influence of green brand awareness on repurchase intention; and (5) green product knowledge moderates the influence of green brand awareness on green trust.
Pengaruh Pelatihan Kewirausahaan terhadap Pemberdayaan Ibu Rumah Tangga di Rumah BUMN Kota Tasikmalaya Muhamad Rizqi Mardiansyah; Nandang Nandang; Nizza Nadya Rachmani
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5142

Abstract

This research focuses on analyzing the impact of training programs in empowering housewives who participate in Rumah BUMN Kota Tasikmalaya. The background of this study is the significant poverty conditions in the area and the limited opportunities for housewives to access training and skills development that could improve family welfare. The training program at Rumah BUMN serves as a tangible effort to equip participants with practical skills while creating pathways toward economic independence. This study employed a descriptive quantitative design, with sampling carried out using a saturated sampling technique, meaning that all individuals in the population were included as respondents, involving 65 participants who attended the training as the sample. Data were collected through questionnaires, documentation, and observation, and then analyzed using simple linear regression after fulfilling the classical assumption tests. The findings indicate that the training has a positive and significant effect on empowerment, thereby proving the essential role of the Rumah BUMN training program in improving skills, independence, and welfare among housewives.
Determinasi Kemiskinan Perdesaan di Indonesia Dian Nora Herlina; Kikin Windhani
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5143

Abstract

The purpose of this study is to analyze the effect of village fund realization, human development index, realization of the number of families receiving food social assistance, and the Gini ratio of rural areas on the percentage of poor people in rural areas in Indonesia. This is a quantitative study, located in Indonesia with case studies from 2018 to 2023. The data analysis technique used panel data regression analysis. The results show that the realization of village funds, the human development index, and the realization of the number of families receiving food social assistance have a significant negative effect on the percentage of poor people in rural areas in Indonesia, while the Gini ratio of rural areas has a significant positive effect on the percentage of poor people in rural areas in Indonesia. The implications of this study indicate that the government needs to optimize the use of village funds for productive activities, improve the quality of education, health, and job skills, and ensure that food social assistance is targeted accurately through accurate data collection. Additionally, policies for equitable village development must be strengthened through income diversification, access to capital for the poor, and community-based economic development.
Pengaruh Keterikatan Emosional dan Interaksi Parasosial terhadap Niat Beli Melalui Mediasi Electronic Word of Mouth Aryanita Yunanda; Rojuaniah Rojuaniah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5144

Abstract

The Hallyu phenomenon creates emotional attachment and parasocial interaction between fans and idols through social media, which brands then utilise for marketing strategies. This study aims to analyse the influence of emotional attachment and parasocial interaction on purchase intent, as well as to evaluate the mediating role of electronic word of mouth (eWOM) among K-pop fans in Indonesia. A quantitative method with an associative causal design was used through an online questionnaire using a Likert scale. The sample was obtained through purposive sampling and analysed using the Partial Least Squares – Structural Equation Modelling (PLS-SEM) method. The results of the study prove that emotional attachment and parasocial interaction have a positive influence on purchase intention, emotional attachment and parasocial interaction have a positive influence on eWOM, and eWOM has a positive influence on purchase intention. Additionally, eWOM mediates the relationship between emotional attachment and parasocial interaction on purchase intention. These findings contribute to the development of digital marketing literature and provide practical insights for brands to maximize communication strategies through public figures with strong psychological connections to their audience.
Pengaruh Disiplin Kerja dan Motivasi terhadap Kinerja Pegawai di SMK Negeri 5 Bandung Azfi Shafia Marwah Anandhita; Alda Ramadhika
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5145

Abstract

This study aims to analyse the influence of work discipline and motivation on employee performance at 5 Vocational High School Bandung. Work discipline and motivation are important factors in improving employee performance, especially in an educational environment. This research employs a quantitative method. The population in this study is teaching staff at 5 Vocational High School Bandung. The sample used is 98 people. The sampling technique used is nonprobability sampling with a census or total sampling type. The data source used in this study is primary data with research instrument used in form of a questionnaire via g-form which is distributed directly to respondents. The scale is the Likert scale. Analysis of data used is multiple linear analysis using SPSS software version 26. The results of the study indicate that work discipline has a positive effect on employee performance at 5 Vocational High School Bandung, and motivation also has a positive effect on employee performance. Simultaneously, work discipline and motivation positively influence employee performance at 5 Vocational High School Bandung. Work discipline and motivation contribute 57.4% to employee performance at 5 Vocational High School Bandung, while the remaining 42.6% is influenced by other factors not examined in this study.
Pengaruh Pengetahuan Produk dan Kepercayaan Konsumen terhadap Minat Beli Produk Segar Melalui Shopee pada Masyarakat Surabaya Hana Mutiara; Iswati Iswati
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5146

Abstract

This study aims to analyze the influence of product knowledge and consumer trust on the interest in buying fresh products through the Shopee e-commerce platform in the people of Surabaya City. The research method used is quantitative with an associative approach. The sample in this study amounted to 96 respondents who were selected using the purposive sampling technique, namely consumers who have purchased fresh products through Shopee in the last three months. Data collection was carried out through an online questionnaire using Google Form, and data analysis was carried out by multiple linear regression tests using the help of SPSS software version 27. The results showed that partially, product knowledge had a negative but significant influence on buying interest, indicating that the higher the consumer's knowledge of fresh products, the more critical they were in considering purchases. Conversely, consumer trust has a positive and significant effect on buying interest, indicating that trust in platforms and products drives purchase decisions. Simultaneously, these two independent variables have a significant effect on buying interest. These findings imply that increasing consumer trust needs to be the main focus of fresh produce marketing strategies in e-commerce, while product information should be presented in a transparent and convincing manner.
Pengaruh Gaya Hidup, Persepsi Harga, dan Promosi terhadap Minat Beli Produk Kosmetik Emina di Kabupaten Nganjuk Nurul Ririn Komariyah; Dyah Suswanti Respatiningtias; Indrian Supheni
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5147

Abstract

This study aims to analyze the effect of lifestyle, price perception, and promotion on the purchase intention of Emina cosmetic products on the Shopee e-commerce platform among consumers in Sonobekel Village, Tanjunganom District, Nganjuk Regency. This research employed a quantitative method with a survey approach. Data were collected through questionnaires distributed to 96 respondents selected using purposive sampling. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, as well as t-test and F-test with the assistance of SPSS version 30. The results show that partially, lifestyle, price perception, and promotion each have a positive and significant effect on purchase intention. Simultaneously, these three variables also have a positive and significant effect on purchase intention. These findings highlight that marketing strategies combining target consumers’ lifestyle alignment, fair price perception, and effective promotions can enhance purchase intention for Emina cosmetic products on Shopee.

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