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JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Published by Universitas Halu Oleo
ISSN : -     EISSN : 2527273X     DOI : https://doi.org/10.37149/jia
Core Subject : Economy, Health, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary
JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian (JIA, e-ISSN: 2527-273X) is an open-access publication issued by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo, Indonesia. JIA provides online media to publish scientific articles from the results of research and development in the field of Agribusiness. This journal has been published by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo and the Indonesian Society of Agricultural Economics (ISAE/PERHEPI). JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian is accredited by the Ministry of Education, Culture, Research, and Technology with the ranking of Sinta (S4) SK NO.105/E/KPT/2022, 7th April 2022 which is valid for 5 (five) years since enacted 2022 in Vol. 6 No. 5, 2021 to Vol. 11 No. 4, 2026
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol. 9 No. 5 (2024)" : 10 Documents clear
Strategi Pemasaran Efektif Gula Semut di PT Pradja Agro Indoland Cita Ayu Setia Ningsih; Erlyna Wida Riptanti; Rhina Uchyani Fajarningsih
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1418

Abstract

PT Pradja Agro Indoland is an agribusiness company dealing with coconut commodities, including crystal sugar. Currently, coconut crystal sugar has high potency because of its benefits. Several coconut crystal sugar companies compete to market their products domestically and abroad. The increasingly tight industrial competition requires PT Pradja Agro Indoland to formulate appropriate marketing strategies to find a profitable marketing position. This research aims to identify internal and external factors in PT Pradja Agro Indoland's coconut crystal sugar marketing, formulate alternative coconut crystal sugar marketing strategies, and determine appropriate strategic priorities for PT Pradja Agro Indoland to implement in marketing coconut crystal sugar products. This research uses a descriptive method, with 14 critical informants determined by purposive sampling, where the key informants were the people who knew about the marketing of coconut crystal sugar in PT Pradja Agro Indoland. Data collection using the interview method was done from March to June 2024. Data were analyzed using analytical tools, including the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM, to determine the priority strategy. The research results show that the main strength in marketing coconut crystal sugar at PT Pradja Agro Indoland is its FFL (Fair For Life) and ROC (Regenerative Organic Certified) certification and perfect product quality control. The main weakness of PT Pradja Agro Indoland is that factory employees do not have work continuity. The foremost opportunity of the external factor for PT Pradja Agro Indoland is many farmers. The primary threat is the difficulty of regenerating penderes farmers. The strategic priority that PT Pradja Agro Indoland can implement based on the QSP matrix analysis is to expand the target market.
Analisis Risiko Produksi dan Pendapatan Usahatani Jagung di Desa Dulamayo Utara Kecamatan Telaga Biru Kabupaten Gorontalo Novaldy I. Nadi; Amir Halid; Ramlan Mustafa
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1472

Abstract

This research was conducted in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency. This study aims to determine: 1) The risk of corn farming production in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency, 2) How much is the income of corn farming in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency. This study's population consists of corn farmers in Dulamayo Utara Village, Telaga Biru District, and Gorontalo Regency, totaling 297 people. In taking samples for this study using simple random sampling using the Solvin formula, the number of researcher samples was 39 respondents. The data analysis method used production risk analysis using the production variation coefficient formula and income analysis using the farm income formula. The results showed that using the Coefficient of Variation (CV), the corn production risk value could be calculated as 0.348 or <0.5, which can be categorized as low risk because the variation coefficient value is less than 0.5. This is also influenced by several factors, such as weather factors and pest and disease attacks, that farmers do not handle quickly and appropriately. The income obtained by 39 respondents in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency each year is Rp540,965,167. with an average/farmer of Rp13,870,902 and an average/ha of Rp9,326,897. This means that corn in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency, is quite helpful for the farmers' economy.
Pengaruh Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Kecap Kentjana di Kabupaten Kebumen Nur Mei Azizah; Erlyna Wida Riptanti; Isti Khomah
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1479

Abstract

Kecap Kentjana is the only sweet soy sauce product from Kebumen Regency produced by CV Srikandi Makmur Sejahtera since 1960. Kebumen people who are proud of local products will provide positive recommendations to create a positive reputation for the product. Word of Mouth can significantly increase product awareness and popularity, influencing purchasing decisions for Kecap Kentjana. Apart from Word of Mouth, consumer purchasing decisions are also influenced by price, product quality, and brand image variables. The study aims to determine the effect of these four variables on the purchase decision of Kentjana Soy Sauce in Kebumen Regency. The primary research method uses the descriptive analysis method. The purposive sampling method was used to determine the location. Data were obtained through observation, interviews, and recording using a questionnaire. The purposive sampling method was used to determine the number of samples, with 110 respondents. The Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach is used to analyze the data. The results prove that purchasing decisions are significantly influenced by Word of Mouth and product quality. Positive information from someone who is known can encourage potential customers to buy Kentjana soy sauce because potential customers tend to trust recommendations from the closest people, and the quality of the taste offered by Kentjana soy sauce is different from other soy sauce, so purchasing decisions will increase. The results also prove that price and brand image do not significantly influence purchasing decisions. The Kebumen community has consumed Kentjana soy sauce for generations. People have the views and habits of always choosing Kentjana soy sauce as their first choice, so price and brand image variables do not influence purchasing decisions.
Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Agroindustri Jenang Kedunggudel di Desa Kenep Kabupaten Sukoharjo Nabila Threa Fernanda; Kusnandar Kusnandar; Raden Kunto Adi
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1482

Abstract

Agriculture plays a strategic role in Indonesia's economy. However, agricultural products often face challenges such as low prices and susceptibility to spoilage. Further processing is essential to add value to agricultural products, creating opportunities for developing household industries and MSMEs in agro-industry. The processing industry sector is critical in driving economic growth in Sukoharjo Regency. The Penang industry dominates Kenep Village on a micro-enterprise scale. As a traditional food, the Jenang industry faces challenges and opportunities. This study aims to identify the internal and external factors affecting the development of the Jenang Kedunggudel MSMEs in Kenep Village, formulate alternative strategies, and determine the priority strategies for developing these MSMEs. The research method used is descriptive-analytical with both qualitative and quantitative approaches. The research location was purposively selected in Kenep Village, Sukoharjo Regency, with informants chosen based on specific criteria. Data sources include primary and secondary data collected through observation, interviews, and record-keeping. Data analysis involves using IFE, EFE, IE, SWOT, and ANP. Based on the strategic analysis, quality control is the top priority to enhance product quality and prevent damage. Quality control is prioritized because it directly impacts the Jenang Kedunggudel product compared to other strategic alternatives.
Analisis Efisiensi Ekonomi Usaha Ayam Ras Petelur di Kabupaten Lombok Timur Muhamad Sarlan; Sulkiah Sulkiah
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1492

Abstract

East Lombok Regency is the largest egg production center, controlling 35 percent of the total chicken egg production in West Nusa Tenggara Province. However, its contribution is still relatively low compared to other provinces such as Bali and East Java. This study aims to (1) determine the factors that influence the production of laying hen farming businesses, (2) determine the technical efficiency and technical inefficiency of laying hen farming businesses, and (3) determine the allocative and economic efficiency of laying hen farming businesses in East Lombok Regency. The study was conducted in Bagik Payung Village, Tirtanadi Village, Wanasaba Village, and East Lombok Regency, and it was determined purposively based on the largest laying hen population. The research sample was 61 people who were determined simply randomly. The results of the study showed that (1) the factors that had a positive and significant effect on the production of laying hen farming businesses in East Lombok Regency were the number of chickens (X1), concentrate (X2), vitamins and medicines (X6), while the vaccine variables (X7) and labor (X5) had a negative but insignificant effect on laying hen production. (2) The technical efficiency (TE) value obtained an average of 0.951. The laying hen farming business in East Lombok Regency can be said to be almost technically efficient. Meanwhile, the factors that have a positive and significant influence on the level of technical inefficiency are Education Level (Z2) and Livestock Experience (Z3), while age (Z1) and number of dependents (Z4) have a negative and insignificant influence on efficiency. (3) The distribution of allocative efficiency values is in the range of a minimum of 1.062 and a maximum of 1.248. with an average value of 1.184, indicating that the laying hen farming business in East Lombok is not allocatively efficient. While the average value of economic efficiency is 1.125. This value indicates that economically, the laying hen business in East Lombok Regency is not yet efficient.
GAP Analysis Penerapan Standar Pedoman Budidaya Sapi Potong (Peraturan Menteri Pertanian Nomor 46 Tahun 2015) di Kota Tanjungpinang Eko Sutrisno; Rina Febrinova Rina Febrinova; Kusmiati Kusmiati
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1515

Abstract

The need for protein can be seen from the high demand for beef in Tanjungpinang City. However, beef production in Tanjungpinang City has not increased proportionally. As a result, Tanjungpinang City still has to rely on beef from outside the region because beef cattle cultivation has not yet reached an optimal level. This research aims to analyze the GAP for the technical implementation of beef cattle fattening business following the Standard Cultivation Guidelines (SPB) recommended by the Ministry of Agriculture through Minister of Agriculture Regulation Number 46/Permentan/PK.210/8/2015 concerning Guidelines for Good Beef Cattle Cultivation. This research was conducted in Tanjungpinang City and involved breeders who were members of 15 livestock groups and 195 breeders. This research was conducted through a survey using purposive sampling. The population of this study consisted of breeders who had kept five or more cows in a pen and had been cultivating livestock for the last five years. Based on these criteria, the research sample consisted of 44 breeders. The results of the research are the technical implementation of beef cattle fattening cultivation in Tanjungpinang City based on the Standard Cultivation Guidelines (SPB) recommended by the Ministry of Agriculture through Minister of Agriculture Regulation Number 46/Permentan/PK.210/8/2015 concerning Guidelines for Good Beef Cattle Cultivation. The research results show that environmental condition indicators have a GAP Analysis percentage of 57 percent, livestock seeds 33 percent, building conditions 56 percent, feed availability 51 percent, and livestock facilities and animal health 40 percent. The highest percentage of GAP Analysis is the condition of the building, while the lowest percentage is the selection of livestock seeds.
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Skincare Aloe Vera XYZ di Kota Pontianak Eva Mulia Saputri; Eva Dolorosa; Wanti Fitrianti
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1531

Abstract

The skincare sector has many prospects due to the growing public awareness of skin health. Indonesia's cosmetics industry grew by 20.6% between 2021 and 2022, according to data from the Food and Drug Supervisory Agency (BPOM). The XYZ skincare products, which originated in Pontianak City, West Kalimantan, and are derived from aloe vera, are among the most well-liked items from this trend. This study examined how the marketing mix impacted Pontianak City's purchases of O-degree products. Pontianak City was chosen for this study because it is a hub for aloe vera farming and is renowned for generating high-quality goods. The study's sample size was 100 customers aged 17 and older who had bought skincare products containing aloe vera at least twice in the previous six months. The factors influencing purchase decisions are assessed using the data analysis technique known as structural equation modeling (SEM). Product, pricing, location, and advertising were the characteristics that were being examined. The survey's results showed that most participants were female, between the ages of 21 and 25, working for a private company, college-educated, and making between Rp1,500,001 and Rp3,000,000. The product variable influenced consumers' buying decisions the most of the four factors analyzed. This is due to the distinctive worth and uniqueness of XYZ items, which are native Pontianak commodities. To improve buying decisions, entrepreneurs must focus more on improving product quality and maintaining the features that are the product's main draws. By enhancing product quality and giving local Pontianak products more prominence, XYZ is expected to be able to compete more successfully in the fiercely competitive skincare market.
Evaluasi Strategi Bersaing Teh Botol Sosro di Kota Surakarta (Pendekatan Competitive Profile Matrix) Inesya Nur Rohmah; Heru Irianto; Minar Ferichani
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1544

Abstract

The increasing popularity of packaged tea beverages has encouraged many companies to launch tea drink products and compete to gain positive consumer responses. This competitive condition demands that Teh Botol Sosro understand its market position and develop effective strategies to maintain and expand its market share. Therefore, this study applies the Competitive Profile Matrix (CPM) to analyze Teh Botol Sosro's market position in Surakarta, the first study in this context. The research aims to identify the key competitive factors, evaluate Teh Botol Sosro's position, and formulate alternative strategies to enhance its competitiveness. The research method is descriptive, with a purposive location selection in Surakarta. Key informants include the Area Sales Manager, Sales Supervisor, and Distributor Supervisor of PT Sinar Sosro in Surakarta City, with samples selected using accidental sampling. The data used includes primary and secondary data collected through observation, interviews, and documentation, then analyzed using the CPM analytical tool. Research findings showed that the primary competitive factors for Teh Botol Sosro include freshness of taste, tea fragrance, product size variations, packaging design, price, advertising, brand image, discounts, and distribution. Based on the CPM, Teh Botol Sosro ranks second, excelling in brand image, advertising, packaging design, and product size variations, but still competes closely with Teh Pucuk Harum, which holds the first position. The recommended alternative strategies include (1) maintaining performance on superior attributes, (2) benchmarking against competitors in aspects of freshness of taste, tea fragrance, nutrition, and price, and (3) enhancing discount and distribution strategies. This study is expected to provide insights into understanding the factors influencing consumer preferences and support the development of adaptive agribusiness strategies in the ready-to-drink tea industry.
Fungi Endofit sebagai Biokontrol Patogen Utama Tanaman Cabai Merah (Uji Antagonisme dan Mekanisme Secara In Vitro) Sri Nadia Commanechi; Wiwiek Harsonowati; Andree Saylendra; Endang Sulistyorini; Julio. E. R Rumbiak
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1596

Abstract

Endophytic fungi, particularly dark septate endophytes (DSE), have emerged as a promising and sustainable strategy for mitigating fungal pathogens in chili plants. Effective pathogen management is critical in chili production, as fungal infections can cause significant crop losses, reduce fruit quality, and decrease yield. While the use of endophytic fungi in plant protection has been explored in various crops, the potential of DSE as a biocontrol against fungal pathogens in chili plants remains unknown. The present study aimed to evaluate the effectiveness of DSE fungi as biological antagonists against significant pathogens that cause destructive diseases in chili plants, using in vitro trials. The study was conducted from December 2023 to March 2024 at the National Research and Innovation Agency (BRIN). A completely randomized design (CRD) was employed, with a single factor—DSE treatment. Three treatments included D0 (control), DSE 411, and DSE 471. Four pathogenic species were tested: Fusarium oxysporum (Fo), Phytophthora capsici (Py), Colletotrichum capsici (Cc), and Alternaria sp. (Alt). Inhibition rates (IR) were analyzed using Analysis of Variance (ANOVA), followed by the Least Significant Difference (LSD) test at a 5% significance level. The highest antagonistic activity was observed against C. capsici (Cc), with DSE 411 showing a mean value of IR of 77.54%, whereas DSE 471 exhibited a significantly higher IR of 90.26%. Macroscopic observations revealed the formation of clear zones around both DSE colonies, suggesting the mechanism of inhibition by antibiosis or the production of antifungal compounds. Microscopic analysis using scanning electron microscopy (SEM) revealed specific antagonistic mechanisms, including parasitism and competition, as key factors in pathogen suppression. These findings highlight the potential use of DSE fungi as effective biocontrol agents for managing major diseases in chili plants, offering a promising strategy for sustainable disease management and crop protection.
The Influence of Production Factors and Dummy Partnerships on Broiler Poultry Production Nurlela Machmuddin; Intani Dewi; Rayhana Jafar; Dira Asri Pramita
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1618

Abstract

Livestock activities are animal cultivation activities to obtain profits, one of which is obtained through increasing production. This research aims to analyze the influence of production factors, namely land size, capital, chicken seeds or DOC, feed, medicines, labor, cost of electricity, and partnership patterns, on broiler poultry production. The method used in the research is the linear regression analysis method using the Douglas production function. This study was conducted in North Tarakan District, Tarakan City, North Kalimantan. The research respondents were 30 broiler poultry breeders selected using a quota sampling technique consisting of independent and partner chicken breeders. The analysis results are as follows: 1) production factors that significantly affect broiler poultry production are chicken seeds (DOC) and feed. Meanwhile, production factors such as cage area, capital, labor, and electricity do not significantly influence broiler poultry production. 2) Dummy partnership patterns do not significantly affect broiler poultry production. However, in this case, study, the advantage that breeders get by partnering with plasma companies is that breeders get convenience in providing seeds (DOC), feed, medicines, and certainty of marketing by partners. Breeders get material and counseling for administering vaccines, disease prevention techniques, and medicines from partners. Stated that providing training and extension services has the potential to increase chicken productivity. While the disadvantage is possible losses from entering into a partnership, including that chicken breeders are not free to sell their production to other places if the price of chicken rises.

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