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Analisis Ekuitas Merek Susu Kental Manis di Kota Makassar St Aisyah R; Ramlan Mustafa; Mohammad Zubair Hippy; Dewi Puspita Sari
Peternakan Lokal Vol 5 No 1 (2023): Jurnal Peternakan Lokal
Publisher : Program Studi Peternakan Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/peternakan.v5i1.1674

Abstract

Penelitian ini bertujuan untuk menganalisis kesadaran merek, asosiasi merek, persepsi kualitas dan loyalitas merek susu kental manis di Kota Makassar. Penelitian ini menggunakan 200 responden dari lima lokasi diantaranya tiga pasar modern dan dua pasar tradisional di Kota Makassar. Penelitian ini menggunakan data primer yang diperoleh dari responden berdasarkan indikator kunci ekuitas merek yaitu kesadaran merek, asosiasi merek, persepsi kualitas dan loyalitas merek. Penelitian ini dianalisis secara deskriptif dengan menggunakan persentase (kesadaran merek), uji cochran (asosiasi merek), importance performance analisis (persepsi kualitas) dan metode rangking order (loyalitas merek). Hasil penelitian menunjukkan merek Frisian Flag yang paling diingat oleh konsumen (kesadaran merek); harga terjangkau, merek terkenal, tingkat kekentalan pas, kualitas produk tinggi, rasanya enak, info produknya lengkap, praktis, kemasan menarik, ukuran kemasannya bervariasi, promosi dan iklannya menarik dan mudah diperoleh merupakan asosiasi pembentuk brand image dan merek Frisian Flag lebih baik dibanding merek lainnya dalam pengukuran persepsi kualitas dan loyalitas merek.
Orientasi Kewirausahaan dan Pasar Serta Efeknya terhadap Kinerja Bisnis (Studi Kasus Pada Pelaku UMKM Olahan Pangan di Kabupaten Bone Bolango) Ramlan Mustafa
AGRIMOR Vol 8 No 2 (2023): AGRIMOR - April 2023
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v8i2.2080

Abstract

This research is expected to be able to determine the impact of entrepreneurial orientation and market orientation on business performance (Case Study on food processing MSME actors in Bone Bolango Regency) to a certain extent and at the same time. The data in this study were collected based on opinion polls or questionnaires. The number of respondents was 43 people.The research data was analyzed using multiple quantitative inferential regression.The results showed that (1) Enterprising direction significantly influences business implementation in food processing MSME actors in Bone Bolango Regency with a partial determination coefficient value of 22,30 %, (2) Market Orientation has an effect positive and significant impact on business implementation in food processing SMEs in Bone Bolango Regency with a partial determination coefficient of 35,10 % (3) Enterprising market and market orientation together have a positive and significant influence on business performance s in food processing SMEs in Bone Bolango Regency. The coefficient of determination is 57,40 % and the difference is 42,60 % which can be explained by other factors not analyzed in this review, such as management skills, business strategy, social capital, local wisdom and marketing mix effectiveness.
ANALISIS KELAYAKAN USAHATANI PADI SAWAH PADA GAPOKTAN TIO OLAMI DESA BONGOIME KECAMATAN TILONGKABILA KABUPATEN BONE BOLANGO Samin Pakaya; Asda Rauf; Ramlan Mustafa
Agrinesia: Jurnal Ilmiah Agribisnis VOL 7, NO 1, 2022
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/agr.v7i1.18953

Abstract

Penelitian ini bertujuan untuk:1). Menghitung besar baiaya produksi, penerimaan dan pendapatan terhadap usahatani padi sawah di Desa Bongoime Kecamatan Tilongkabila Kabupaten Bone Bolango, 2). Menganalisis kelayakan usahatani padi sawah diDesa Bongoime Kecamatan Tilongkabila Kabupaten Bone Bolango. Penelitian ini dilakukan di Desa Bongoime Kecamatan Tilongkabila Kabupaten Bone Bolango mulai dari bulan Mei sampai bulan Juli 2022 dengan jumlah sampel sebanyak 67 orang petani. Metode penelitian yang digunakan adalah slovin. Analisis data yang digunakan adalah biayatotal,penerimaan dan pendapatan. Hasil penelitian menunjukkan bahwa biaya total rata-rata Rp. 3,242,007/petani/panen. Sedangkan penerimaan yang diperoleh rata-rata Rp. 13,882,836/petani /panen dengan pendapatan bersih rata-rata Rp.10,640,828/petani/panen. Nilai Hasil analisis kelayakan usahatani padi sawah di Desa Bongoime Kecamatan Tilongkabila Kabupaten Bone Bolango R/Cratio adalah 24,161, ini berarti usahatani tersebut menguntungkan serta layak diteruskan dan dilanjutkan. Analisis BEP menunjukkan nilai yaitu BEP unit 1,488 dan BEP harga Rp. 13,392,725. Analisis kelayakan aspek non finansial diantaranya aspek pasar, aspek teknis, aspek hukum, aspekĀ  manajemen dan SDM, aspek ekonomi sosial budaya dan aspek lingkungan juga menunjukkan bahwa usahatani padi sawah layak untuk terus diusahakan.
Analisis Pendapatan dan Optimalisasi Penggunaan Faktor Produksi Usahatani Padi Sawah di Gapoktan Tio Olami Desa Bongoime Kecamatan Tilongkabila Kabupaten Bone Bolango Cici Djafar; Asda Rauf; Ramlan Mustafa
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 6 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i6.920

Abstract

The role of the agricultural sector, in reality, significantly contributes to the provision of food, income, and other goods. This contribution significantly impacts Indonesia's economy from year to year, especially the income of farmers who cultivate agricultural products in pursuit of a farmer's well-being. One of the agricultural efforts that play a crucial role in meeting the dietary needs of the Indonesian population, where rice serves as a staple food, is paddy farming. The execution of this research aims to achieve two objectives to determine the production costs, revenues, and income of paddy farming in Bongoime Village, Tilongkabila District, Bone Bolango Regency, and to conduct an analysis on the optimal usage of production inputs in paddy farming grown and cultivated in Tilongkabila District, Bongoime Village, Bone Bolango Regency. Based on the research objectives, the researcher employed a method to facilitate the research, which is through the use of a survey method and direct quantitative analysis techniques. All the data collected during the research, including costs, revenues, income, and the optimization of the usage of production factors, were analyzed. The findings indicate that the average cost per farmer and harvest is Rp. 4,124,030.87. Meanwhile, the average net income per farmer per harvest is Rp. 17,696,268, and the average income per farmer per harvest is Rp. 21,820,298.51. Land use and pesticide usage for production have not reached an optimal level, thus efforts to reduce usage are necessary to increase production, as indicated by the analysis of input production optimization. Regarding the use of certain production inputs, such as seeds, urea fertilizer, phonska fertilizer, and labour, they remain at a suboptimal level. This indicates the need for increased usage to enhance production.
Peran Penyuluh Pertanian dalam Meningkatkan Pendapatan Usahatani Jagung di Desa Longalo Ersa Abdullah; Irwan Bempah; Ramlan Mustafa
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 6 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i6.937

Abstract

The presence of agricultural extension workers in Longalo Village is considered crucial in increasing farmers' income. These extension workers are highly needed to assist farmers in addressing their challenges and to help enhance corn production, which can yield profits. They serve as educators, facilitators, motivators, and consultants. This research aims to analyze the role of agricultural extension workers in improving income from corn farming in Longalo Village. This research was conducted in Longalo Village for 2 months, from August to October 2023. The number of respondents consisted of 71 farmers out of a population of 242, determined using the Slovin formula for sample selection. The data analysis employed in this research was quantitative descriptive analysis. The research findings indicate that the role of agricultural extension workers in improving farm income, in their capacities as educators, facilitators, motivators, and consultants, falls within the category of actively contributing, with a percentage of 78.59%.
ANALISIS NILAI TAMBAH DAN PEMASARAN KOMODITAS KOPRA DI KECAMATAN MOOTILANGO KABUPATEN GORONTALO Ismail, Milawaty; Indriani, Ria; Mustafa, Ramlan
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 33 No 3 (2023): Jurnal Agroteksos Desember 2023
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v33i3.980

Abstract

Penelitian ini bertujuan untuk : (1) menganalisis saluran pemasaran kelapa butir dan kopra di Kecamatan Mootilango Kabupaten Gorontalo (2) Mengetahui perbedaan pendapatan kelapa butir dan kopra di Kecamatan Mootilango Kabupaten Gorontalo (3) Menganalisis besar nilai tambah yang diperoleh dari usahatani kopra di Kecamatan Mootilango Kabupaten Gorontalo. Hasil penelitian menunjukkan bahwa : (1) Terdapat satu tipe saluran pemasaran kelapa di daerah penelitian yaitu saluran pemasaran tidak langsung. Petani kelapa butir menjual ke pedagang pengumpul yang kemudian menjualnya ke PT. Tri Jaya Tangguh, sedangkan petani kopra menjual kepada pedagang pengumpul. Pedagang pengumpul ini selanjutnya menjual kopra tersebut ke pedagang besar; (2) Terdapat perbedaan keuntungan antara petani kelapa butir dan kopra, dimana rata-rata pendapatan yang diperoleh petani kelapa dari hasil penjualan kelapa butir adalah sebesar Rp. 2.938.205/Petani dan rata-rata pendapatan yang diperoleh petani kelapa dari hasil penjualan kopra sebesar Rp 8.031.023 /Petani; (3) Perhitungan nilai tambah di Kecamatan Mootilango Kabupaten Gorontalo adalah sebesar 2.700/kg dengan besar rasio nilai tambah yang diperoleh sebesar 64,29%. Hal ini menunjukkan bahwa pengolahan kelapa menjadi kopra memiliki nilai tambah yang tinggi.
Village development performance catalyst based on village fund priorities in plant and animal food security in the Tomini Bay Area Hippy, Mohammad Zubair; Aisyah R, ST.; Boekoesoe, Yuriko; Saleh, Yanti; Moonti, Agustinus; Mustafa, Ramlan; Machieu, Siti Rahmatia

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v16i1.5871

Abstract

Introduction: Food security programs have become a strategic issue that consistently attracts the attention of various levels of government, including village governments, as regulated in the Minister of Village, Development of Disadvantaged Regions, and Transmigration of the Republic of Indonesia. Thus, this program will create sustainable food security, which is also a measure of the success of rural development. Methods: This research is a quantitative study. The data source in this research is primary data obtained through the distribution of questionnaires to the district government, villages, and farmers, in accordance with the sample calculation requirements of 213 farmers, as well as through interviews and field observations. The data analysis techniques used are descriptive analysis and Structural Equation Modeling (SEM) PLS. Results: (1) village development performance, resource management, collaboration and creativity of the farmer-breeder community is on fairly good criteria (2) resource management has a positive and significant effect on collaboration, resource management has a positive and significant effect on the creativity of farmer-breeders, resource management has a positive but insignificant effect on village development performance, collaboration has a positive and significant effect on village development performance, the creativity of farmer-breeders has a positive and significant effect on village development performance, resource management through collaboration has a positive and significant effect on village development performance, the creativity of farmer-breeders has a positive and significant effect on village development performance. Conclusion: collaboration and creativity of farmer-breeders are good mediating variables as they can enhance the influence of resource management on village development performance based on the priorities of village funds in plant and animal food security.
Analisis Pembangunan Sektor Pertanian Dalam Mereduksi Kemiskinan Kabupaten/Kota di Kawasan Teluk Tomini Hippy, Mohammad Zubair; Boekoesoe, Yuriko; Saleh, Yanti; Moonti, Agustinus; Mustafa, Ramlan
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5590

Abstract

Penelitian bertujuan untuk menganalisis pengaruh pembangunan sektor pertanian yang dipriksikan dengan PDRB sektor pertanian terhadap kemiskinan Kabupaten/Kota di Kawasan Teluk Tomini dengan menggunakan variabel kontrol variabel Industri kecil menengah (IKM) olahan pangan. Penelitian ini menggunakan pendekatan kauntitatif dengan metode korelasional. Data dalam penelitian diperoleh melalui situs resmi BPS sebanyak 85 data yang terdiri atas 17 daerah dan 5 tahun data. Analisis yang digunakan dalam penelitian ini yakni Regresi Berganda Data Panel. Hasil Penelitian ditemukan bahwa PDRB sektor pertanian dan industri kecil menengah (IKM) olahan pangan secara bersama-sama berpengaruh signifikan terhadap kemiskinan dengan nilai koefisien determinasi sebesar 98,987%. Pengaruh yang besar ini karena sumbangan penduduk miskin di Kabupaten/Kota Kawasan Teluk Tomini yakni pada penduduk dengan pekerjaan sebagai petani, peternak dan nelayan. Hasil secara parsial ditemukan bahwa PDRB sektor pertanian berpengaruh negatif tidak signifikan terhadap kemiskinan, sementara industri kecil menengah (IKM) olahan pangan berpengaruh negatif dan signifikan terhadap kemiskinan. Kata Kunci: Pembangunan Pertanian, Kemiskinan, IKM
Application of Cover Type and Rootstock Height to the Success of Mango Grafting Darma Putra , I Kadek Handre; Pembengo, Wawan; Dude, Suyono; Bagu, Fitria S; Zakaria, Fauzan; Apriliani, Silvana; Lihawa, Mohamad; Fathan, Suparmin; Mustafa, Ramlan
Jurnal Ilmu Pertanian Indonesia Vol. 30 No. 3 (2025): Jurnal Ilmu Pertanian Indonesia
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18343/jipi.30.3.591

Abstract

The availability of high-quality mango seedlings is a major challenge in improving fruit yield and quality, which can be addressed through vegetative propagation techniques, such as grafting that combines rootstocks with strong root systems and scions from superior varieties. This study aimed to determine the effects of the interaction between cover type and rootstock height on mango grafting success. This study was conducted from July to September 2022. A split-plot design was employed, with the main factor being the cover type (single and mass cover) and the sub-factor being the rootstock height (50 cm and 30 cm). The measured parameters included the time for bud emergence, percentage of bud emergence, number of leaves, and grafting success, with data analyzed using ANOVA and LSD tests at a 5% significance level. The results showed that mass cover significantly influenced grafting success, with an average time of bud emergence of 12.40 days, percentage of bud emergence of 100%, average number of leaf average of 6.90, and grafting success rate of 100%. Conversely, the rootstock height did not significantly affect these parameters. Mass cover has been proven to create an optimal microenvironment for plant growth by maintaining humidity and temperature and protecting plants against extreme environmental conditions. In contrast, grafting incompatibility was detected in certain rootstock height treatments, potentially affecting the nutrient flow and graft quality. In conclusion, mass cover had a dominant effect on grafting success, whereas rootstock height had no significant impact. No interaction was found between cover type and rootstock height in mango grafting. Keywords: cover type, rootstock height, grafting
MENINGKATKAN KREATIVITAS MASYARAKAT MELALUI PENGOLAHAN JAGUNG PULUT (Zea Mays Ceratina) MENJADI PRODUK YANG INOVATIF SERTA PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DI DESA ILOPONU KECAMATAN TIBAWA KABUPATEN GORONTALO Saleh, Yanti; Indriani, Ria; Mustafa, Ramlan; Bobihu, Ijhan; Cahyani, Nisa Dwi; Rahim, Nur Cindi; Mahmud, Sri Anggita; Lasena, Nurhayati; Pontoh, Moh Fais; Indriani, Lusi
Jurnal Pengabdian Masyarakat Teknologi Pertanian Vol 2, No 1 (2023)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pulut corn is one of the food commodities that has economic value and has the potential to be developed. Iloponu village has considerable pulut corn producing potential. The harvest of pulut corn is only sold in wet and dry form, there is no processing to become a new product that can add creativity to the community and can add economic value to the people of Iloponu village. Based on the existing problems, it is necessary to have innovative product innovations as an effort to take advantage of the potential of superior commodities in Iloponu village. The purpose of this activity is to increase community creativity in producing processed pulut corn commodities that have high selling power and increase public interest in denying family income. This counseling and training was carried out at the Iloponu Village Hall in stages and involved villagers and members of MSMEs assisted by Iloponu village. The method used is the commodity development model, which is an approach that involves the community directly as a subject and object in the implementation of counseling and training activities for making products from pulut corn. The results obtained during this activity the community understands the great benefits of the pulut corn commodity and increases people's creativity in product processing and the importance of entrepreneurship.