cover
Contact Name
Elsje Pauline Manginsela
Contact Email
elsjeprm@unsrat.ac.id
Phone
+6281341445138
Journal Mail Official
agrisosioekonomi@unsrat.ac.id
Editorial Address
Jurusan Sosial Ekonomi, Fakultas Pertanian Universitas Sam Ratulangi Jl. Kampus Unsrat Kleak, Manado 95115 Sulawesi Utara, Indonesia
Location
Kota manado,
Sulawesi utara
INDONESIA
AGRI-SOSIOEKONOMI
ISSN : 19074298     EISSN : 2685063X     DOI : https://doi.org/10.35791
Focus and Scope The aims of this transdisciplnary journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including: Agriculture (Plant Cultivation, Plantation, Forestry, Animal Husbandry, Fisheries), Social Economy
Articles 1,054 Documents
Kekuatan Modal Sosial Pada Kelompok Tani Jagung Di Desa Suwaan Kecamatan Kalawat Kabupaten Minahasa Utara Tirayoh, Kezia Aglien Mega; Sendow, Martha Marejke; Rengkung, Leonardus Ricky
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57494

Abstract

This research aims to describe the social capital strengths of the Anugrah Corn Farmer Group in Suwaan Village, Kalawat District, North Minahasa Regency. The study took place over 3 months from August to October 2023. It was conducted within the corn farmer group in Suwaan Village, Kalawat District, North Minahasa Regency. Data for this research were collected using primary sources through direct interviews with village elders/secretaries and community members of the farmer group, supported by observations and questionnaires as data collection tools. Secondary data were obtained from relevant agencies such as the village office and the internet to supplement primary data. Purposive sampling was employed to select participants, specifically the Anugrah Corn Farmer Group in Suwaan Village, totaling 11 farmers. Data analysis utilized descriptive analysis with Likert scale measurements using tables and figures. The research findings indicate that social capital played a significant role: the total trust dimension score was 171, categorized as very high; the total norm dimension score was 153, also categorized as very high; and the network dimension yielded an overall score of 492 from 11 respondents of the Anugrah Corn Farmer Group, representing 93.18%, categorized as very high.
Margin Pemasaran Produk Captikus Di Desa Wuwuk Kecamatan TareranKabupaten Minahasa Selatan Lintong, Frityliya Syutrisje; Pakasi, Caroline Betsi Diana; Timban, Jean Fanny Junita
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57495

Abstract

The purpose of this study is to analyze and determine the amount of marketing margin for each marketing channel of captikus in Wuwuk Village, Tareran District. The research was conducted over three months from June to August 2023, in Wuwuk Village, Tareran District. The study used two types of data: primary data obtained through direct interviews with respondents using a structured questionnaire, and secondary data obtained from the internet, including journals, theses, and other relevant information related to the research. The sampling technique employed was purposive sampling, a method of selecting samples based on specific considerations. A total of 18 captikus farmers and 1 collector trader were sampled. The data analysis included marketing margin, marketing costs, marketing profit, and farmer share. The results show that in captikus marketing in Wuwuk Village, Tareran District, there are two types of marketing channels: Channel I, which involves sales from farmers to consumers with a marketing margin cost of Rp0, and Channel II, which involves sales from farmers to collectors and then to consumers, with a marketing margin cost of IDR3,549.
Strategi Pemasaran Dodol Salak UD Mandiri Di Desa Pangu Satu Kecamatan Ratahan Timur Kabupaten Minahasa Tenggara Waas, Sola Gratsia Gabriela; Mandei, Juliana Ruth; Laoh, Olly Esry Harryani
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57496

Abstract

This study aims to identify the marketing strategy of salak dodol UD MANDIRI in Pangu Satu Village, Ratahan Timur Subdistrict. This research was conducted for 2 months from September to October 2023, starting from the preparation period until the preparation of the report. This research was conducted in Pangu Satu Village, East Ratahan District, Southeast Minahasa Regency. The data used in this study are primary data taken directly from the UD MANDIRI salak dodol production site obtained through interview activities using tools in the form of questionnaires, and observation activities. While secondary data is obtained through literature or references related to the research. The sampling method in this study is based on anyone who is encountered by chance (accidental sampling), and is willing to become a respondent then used as a sample. Sampling was carried out for 2 weeks using 15 respondents. The data analysis used in this study is descriptive analysis using a Likert scale. The results showed that the respondents' assessment of the product aspect was 96.29 percent with a good category, the price aspect was 89.33 percent with a good category, the place aspect was 65.1 percent with a fairly good category, the promotion aspect was 49.62 percent with a poor category, and the service aspect was 86.6 percent with a fairly good category. Based on the results and discussions that have been carried out, it can be concluded that UD MANDIRI's salak dodol marketing strategy using 4P 1S is in the good enough category.
Rantai Pasok Kopra Di Desa Cio Gerong Kecamatan Morotai Selatan Barat Kabupaten Pulau Morotai Boky, Vidya; Pakasi, Caroline Betsi Diana; Tambas, Jane Sulinda
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57497

Abstract

The purpose of this study was to analyze and describe the copra supply chain in Cio Gerong Village, South West Morotai District, Morotai Island Regency. The research was conducted for 3 months, from August to November 2023. The research was conducted in Cio Gerong Village, South West Morotai District, Morotai Island Regency. This research uses primary data taken by conducting surveys, interviews, questionnaires, and documentation to respondents directly. The secondary data were taken through relevant agencies, such as the Central Bureau of Statistics, literature books, literature, journals from the internet. Sampling of farmers was done purposively (purposive sampling), the number of samples selected was 10 samples from 50 copra farmers, while the sample for copra traders was 5 people from 10 copra collectors. The data analysis used is descriptive method to identify product flow, financial flow and information flow. The results showed that the supply chain in Cio Gerong Village, West South Morotai Subdistrict, Morotai Island Regency, based on the flow of products from upstream to downstream starting from copra farmers, small collectors, and large copra collectors. The financial flow from downstream to upstream starts from large collecting traders buying copra from small collecting traders with a cash payment system and small collecting traders buying copra from farmers with a cash payment system. The flow of information flows from two directions, namely the first direction of large collectors to small collectors then to farmers, the second direction is farmers to small collectors then to large collectors.
Analisis Keuntungan Usaha Rumah Makan “Tinutuan Marlan” Di Keluarahan Bahu Kecamatan Malalayang Kota Manado Wenda, Depius; Jocom, Sherly Gladys; Kaunang, Rine
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57498

Abstract

This study aims to analyze the profitability of “Tinutuan Marlan” Restaurant in Bahu, Malalayang District, Manado City. The research was conducted over a period of 3 (three) months from September to November 2023 at “Tinutuan Marlan” Restaurant in Bahu, Malalayang District, Manado City. Primary data for this study were obtained through direct interviews with the owner of “Tinutuan Marlan” Restaurant, using a questionnaire as a data collection tool. Secondary data included business records from “Tinutuan Marlan” Restaurant and internet sources such as journals. The collected data were analyzed descriptively and presented in tabular form. Data analysis in this study included production cost analysis, revenue analysis, and profit analysis. The results of the study indicate that “Tinutuan Marlan” Restaurant in Bahu, Malalayang District, Manado City is profitable. The total weekly revenue received is IDR6,126,000, total weekly expenses are IDR3,428,250, resulting in a weekly profit of IDR2,697,750. For daily calculations over 6 days a week, the restaurant receives IDR1,021,000 per day in revenue, incurs IDR571,375 in daily expenses, and achieves a daily profit of IDR449,625.
Kesempatan Usaha Dan Pendapatan Penduduk Kawasan Danau Bulilin Desa Betelen Satu Kecamatan Tombatu Kabupaten Minahasa Tenggara Mailakay, Kristina; Waney, Nordy Fritsegerald Lucky; Tangkere, Ellen Grace
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57499

Abstract

This study aims to identify business activities and calculate the income of people who do business in the Lake Bulilin area. The research took place from October to November 2023, carried out at Lake Bulilin which is located in Betelen Satu Village, Tombatu District, Southeast Minahasa Regency. The method used in this research is a survey method to research samples using observation and interview data collection techniques. The sampling method uses a method that is sampling using certain considerations in accordance with the desired criteria (purposive sampling). The population studied in this research is 19 residents who are trying in the Lake Bulilin area in Betelen Satu Village, Tombatu District. The data analysis method used in this research is quantitative descriptive analysis. The results showed that in the Bulilin Lake Area, Betelen Satu Village, Tombatu District, Southeast Minahasa Regency, 6 types of business activities were identified that were carried out by local residents, namely fish farmers, fish catchers, restaurants, grocery stalls, motorcycle taxi drivers and rat stamp entrepreneurs. The average income earned by residents engaged in various types of businesses ranges from IDR126,000 to IDR25,370,559, depending on the type of business conducted.
Analisis Preferensi Konsumen Kedai Ruang Coffe Di Mogolaing Kecamatan Kotamobagu Barat Kota Kotamobagu Sulawesi Utara Gobel, Viva Crisdaya; Maweikere, Audrey Julia Maria; Rengkung, Leonardus Ricky
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57500

Abstract

The study aims to analyze consumer preferences for Kedai Ruang Coffee located in Mogolaing, Kotamobagu Barat District, Kotamobagu City, North Sulawesi. This research was conducted from July to December 2023 at the Kedai Ruang Coffee location in Mogolaing, Kotamobagu Barat District, Kotamobagu City. The study employed data collection methods including the distribution of questionnaires, interviews, and literature review. The sampling technique used was non-probability sampling, specifically accidental sampling, with a total of 40 respondents, averaging 10 respondents per day. The data were analyzed qualitatively and described descriptively, while quantitative analysis was performed using Likert scales to determine consumer preferences through Important Performance Analysis. Data processing was done using Microsoft Excel 2007 software. The results indicate that consumer preferences for Kedai Ruang Coffee are categorized into 13 attributes divided into 4 quadrants. Attributes in quadrant I which are the top priority, namely the attribute of hospitality to customers. Attributes in quadrant II that are included in maintaining achievement, namely politeness to customers, ease of communication, cleanliness and tidiness of the place, attractive place decoration and available equipment facilities. Quadrant III attributes that include low priority, namely timeliness in serving consumers, employee skills and abilities, speed of the serving process, employee alertness when customers visit, readiness and willingness to serve customers and ease in responding to requests. Attributes in quadrant IV that are considered excessive, namely the neatness attribute of the waiter's appearance.
Analisis Nilai Tambah Dan Keuntungan Pengolahan Ekoenzim Menjadi Sabun Di Desa Kawatak Kecamatan Langowan Selatan Kabupaten Minahasa Siburian, Erinda Ully Artha; Loho, Agnes Estephina; Pakasi, Caroline Besty Diana
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57501

Abstract

This research aims to determine the added value and profitability of ecoenzymes when used to make dish soap and bath soap. The study was conducted over a period of three months, from January to March 2024, covering everything from preparation to the writing of the research report. The research took place at the DSY Monastery in Kawatak Village, Langowan Selatan District, Minahasa Regency. Data were collected through primary sources, including observations, interviews, and documentation related to the soap-making process, costs incurred, product pricing, and raw materials used. Secondary data were obtained from supporting sources, including information about waste products and relevant institutions providing necessary data. The data analysis involved identifying issues using value-added analysis. The results indicate that the production of dish soap yields an added value of IDR10,116 per production cycle, while bath soap production yields an added value of IDR79,539 per cycle. The profit margin for dish soap production is 6.316%, whereas for bath soap production, it is 73.20%. The highest profit margin is achieved in bath soap production at 73.20%.
Analisis Tingkat Kepuasan Pengunjung Taman Wisata Alam Batu Angus Kota Bitung Dien, Yuliana Thalia; Kapantow, Gene Henfried Meyer; Rumagit, Grace Adonia Josefina
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57502

Abstract

This research aims to analyze the level of satisfaction of visitors to the Batu Angus Nature Tourism Park, Bitung City. This research was carried out from March to May 2024. The data collection method used a sample survey method. Data collection techniques involve conducting direct interviews with visitors, and managers use questionnaires as a tool in data collection. The questionnaire contains several questions related to relevant research. The sampling method was by chance (accidental sampling) on ​​91 visitors to the Batu Angus Nature Tourism Park. The analytical method used was Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results of the research show that the satisfaction level of visitors to the Batu Angus Nature Tourism Park, Bitung City, is 84.01 percent, which is included in the very satisfied category. There are several indicators that need to be improved, namely: environmental cleanliness, roads to tourist locations, suitability of food prices, availability of public toilets, availability of public transportation to tourist locations and distance to tourist locations from the city center.
Farmer Regeneration Through Family Farming Succession In Indonesia: Driving Factors, Challenges, And Strategies Timban, Aimar Ridel Saviola; Mawuntu, Ignacia Mariana; Paendong, Angelica; Pua, Ester Maria Grace; Fauzi, Muh Tri Alqadri Ramadhan
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57525

Abstract

This study aims to analyze and provide a descriptive overview of the farmer regeneration process through family farming succession. This study employed a systematic literature review following the PRISMA guidelines. The literature used in this study comprised scientific articles published in journals between 2015 and 2024. These articles were retrieved from Google Scholar and ProQuest databases using the keywords “farmer regeneration,” “farm succession,” “family farming,” and “farmer households” in both English and Indonesian. A total of 1284 publications were identified through keyword searches and 13 articles were included in the review. The results of the literature review shows that farm succession within farming families is influenced by various driving factors and challenges. To address these challenges, effective succession strategies include family socialization, mentoring programs, vocational education, youth entrepreneurship programs, and extension and training activities. Increasing the role of farmer groups in sharing information and experiences is also essential to support the sustainability of farming. Given the urgency and limited research on farm succession within farming families, further research is needed, especially studies that specifically identify strategies to enhance farm succession within farming families. Additionally, comparative studies between farm succession in different regions or countries could be conducted to understand the differences in driving factors and challenges. This could include comparisons between areas with high and low urbanization levels, as well as between different regions in Indonesia with varying cultural, social, and economic backgrounds.