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Elsje Pauline Manginsela
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Jurusan Sosial Ekonomi, Fakultas Pertanian Universitas Sam Ratulangi Jl. Kampus Unsrat Kleak, Manado 95115 Sulawesi Utara, Indonesia
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INDONESIA
AGRI-SOSIOEKONOMI
Published by Universitas Sam Ratulangi
ISSN : 19074298     EISSN : 2685063X     DOI : https://doi.org/10.35791
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Focus and Scope The aims of this transdisciplnary journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including: Agriculture (Plant Cultivation, Plantation, Forestry, Animal Husbandry, Fisheries), Social Economy
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,054 Documents
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Pendekatan Travel Cost Method (TCM) Dalam Pengukuran Nilai Ekonomi Kawasan Agrowisata Tuur Ma’asering Di Desa Kumelembuai Kecamatan Tomohon Timur Kota Tomohon Arie, Mona Cintya; Mandei, Juliana Ruth; Waney, Nordy Fritsgerald Lucky
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57527

Abstract

This study aims to estimate the economic value of Agrowisata Tuur Ma’asering using the Travel Cost Method (TCM) approach and to analyze the factors affecting the demand for visits to Agrowisata Tuur Ma’asering. The research was conducted over 3 months, from February to May 2024. Data collection was performed using a survey method, gathering both primary and secondary data. Sampling was done using accidental sampling techniques, with the sample size determined by a linear time function formula, resulting in 58 respondents. The research method employed is quantitative, utilizing the travel cost method (TCM) and multiple linear regression analysis. The results indicate that the economic value of Agrowisata Tuur Ma’asering, calculated using the Travel Cost Method (TCM), is IDR2,027,876,535. This value is derived from the consumer surplus per individual per month of IDR345,759, multiplied by the number of visitors in April 2024, which is 5,865 visitors. Factors influencing the demand for visits to Agrowisata Tuur Ma’asering include travel costs, income, education level, and group size. Factors that do not have a significant impact are travel distance and age.
Analisis Keuntungan Usaha Minuman Herbal Eufrain Pada UD Makaaruien Di Kecamatan Malalayang Kota Manado Lamunde, Mario Aditya Fernanda Kalvari; Jocom, Sherly G.; Wariki, Barce A.F.
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57647

Abstract

The aim of this research is to determine the extent of profit received by the company from the sales of the Eufraino product at UD Makaaruien in Manado City within one production month. This research was conducted over two months, from June to July 2023, at UD Makaaruien in Malalayang District, Manado City. The research method used is a case study at UD Makaaruien in Manado City. Data collection was performed using primary data obtained directly through interviews with the owner of UD Makaaruien using a prepared questionnaire. The data collected in this study were analyzed using profit analysis, which involves calculating the difference between revenue and costs incurred. The collected data are presented in table form and explained descriptively. The results show that the Eufraino product business at UD Makaaruien in Malalayang District, Manado City, is profitable. UD Makaaruien incurred an average cost of IDR3,129,829 per production month, with an average revenue of IDR5,129,000 per production month, resulting in an average profit of IDR1,999,171.
Strategi Pemasaran Usaha Kedai Kopi Cousin Coffee di Kelurahan Walian Kecamatan Tomohon Selatan Kota Tomohon Ering, Christian Efata; Sondakh, Mex Frans Lodwyk; Laoh, Esry Olly Harryani
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57864

Abstract

This study aims to determine the internal and external factors and marketing strategies of the Cousin Coffee shop business in Walian Village, Tomohon Selatan District, Tomohon City. Determination of informants in this coffee shop is using purposive sampling technique. Informants in this study were coffee shop owners, employees and customers. The data collected are primary data and secondary data using SWOT analysis. The results of this study indicate that Cousin Coffee coffee shop has internal strategic factors, namely strengths including strategic location, spacious place, there are many varied menu choices, and raw materials such as quality coffee. Weaknesses, namely social media related to promotional activities that have not been maximized, (private rooms) that are not yet available, lack of facilities such as wifi and other supporting facilities, and parking lots that are less spacious. And external strategic factors, namely opportunities including many residents around, building relationships with customers, attracting consumers with special offers, many relationships with people, and safe environmental conditions. Threats are the number of competitors, prices from competitors, unsatisfied consumer demand, the emergence of new coffee shops and offering promos and a better atmosphere, and unstable prices for basic commodities. The matrix of internal and external strategic factors shows a total value of 3.10 and 2.76, respectively. With the total value of the internal and external strategic factor matrix, it shows that this coffee shop is in quadrant 1, namely an aggressive strategy.
Analisis Nilai Tambah Jahe Pada UMKM Eufraino UD Makaaruien Di Kota Manado Ponto, Angly Mariani; Rumagit, Grace Adonia Josephine; Timban, Jean Fanny Junita
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57865

Abstract

This study aims to analyze the added value of ginger in herbal drinks Eufraino UD Makaaruien in Manado City. This research was conducted from September to October 2023. The data used were primary data and secondary data. Primary data was obtained by direct inter-view with the owner of UD Makaaruien and employees (labor) as well as direct observation at the research site. Secondary data is obtained from various literature related to this research. The data taken in this study is data in August 2023. The results showed that the added value of ginger in Eufraino herbal drinks UD Makaaruien in August 2023 for red ginger instant juice prod-ucts with 15 kg of ginger amounted to Rp 928,477 or Rp 61,898.5 per kg or 618.985%. Then for mangosteen 3 in 1 products with (2 kg of ginger, 3 kg of mangosteen and 2 kg of temulawak) amounting to IDR 483,727 or for 1 kg of ginger can provide added value of IDR 59,467.5 or 594.675%.
Bauran Pemasaran Mako Cake And Bakery Di Mega Mall Manado Losung, Vega Savra; Kaunang, Rine; Montolalu, Maya Hendrietta
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57867

Abstract

This study aims to describe the marketing mix at Mako Cake and Bakery Mega Mall Manado outlet. This research was carried out at Maco Cake And Bakery in Mega Mall Manado, and the research time is 2 (two) months, the data used in this research is primary and secondary data, the sampling method uses the Qualitative Descriptive Method. Based on the results of interviews conducted, this research shows that the location/distribution channel strategy in this marketing mix is very profitable for the Mako Cake and Bakery Outlet in Mega Mall Manado, the reason is because it is located near the entrance which is easy to find, and also the ease of transportation to reach the location which is in the city center. The marketing mix results for product, price, place and promotion have been carried out well. In terms of products, it is in accordance with the motto of Mako cake and bakery, namely High-quality, refined, and delicious bread and pastries or high- quality, smooth and delicious bread and pastries.
Analisis Keuntungan Usaha Keripik Pisang Goroho Manalagi Di Kelurahan Dendengan Dalam Kecamatan Paal Dua Kota Manado Pelealu, Revina Gita; Kaunang, Rine; Wariki, Barce Andries Feriano
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57869

Abstract

This study aims to analyze the profits of the Goroho Manalagi Banana Chips business in Dendengan Dalam Village, Paal Dua District, Manado City. This research was carried out from June 2023 to August 2023. The data used in this study are primary data and secondary data. Primary data was obtained from interviews and observations as well as documentation with business owners, while secondary data was obtained from literature studies in the form of literature, written sources or documents that have relevance to this research. The data analysis used is Total Revenue, Total Cost and Profit. The results of the study show that, the analysis of the profits of the Goroho Manalagi banana chips business for 5 days of production can be concluded that the cost of banana chip production is IDR 3.459.683,04 and the revenue is IDR 4,277,000.00 so that the profit obtained in one week is IDR 817.316,96.
Analisis Pendapatan Usahatani Padi Sawah Di Desa Biontong Kecamatan Bolangitang Timur Kabupaten Bolaang Mongondow Utara Kantohe, Cheriyl; Sondakh, Mex Frans Lodwyk; Benu, Noortje Marsellanie
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57894

Abstract

The purpose of this study was to determine how much income is obtained by wet-rice farmers in Biontong 1 Village, East Bolangitang District, North Bolaang Mongondow Regency. The analysis method used is profit analysis which calculates the difference between revenue and total costs incurred. The results of this study reveal that farming activities generate significant profits and are feasible to cultivate. The relatively high amount of income per hectare gives a positive indication of the profitability of the farm. Therefore, it can be concluded that paddy rice farming in Biontong Village, Bolangitang Timur Sub-district has good potential in providing economic benefits to farmers, and the sustainability of this activity can be considered.
Evaluasi Penyaluran Pupuk Bersubsidi Di Kelurahan Ranowangko Kecamatan Tondano Timur Kabupaten Minahasa Walangare, Miranda Evryl; Waney, Nordy Fritsgerald Lucky; Montolalu, Maya Hendrietta
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57896

Abstract

This research aims to analyze the effectiveness and evaluate the distribution of subsidized fertilizer in Ranowangko Village, East Tondano District, Minahasa Regency based on the "6 Right" principles, namely right quantity, right place, right type, right price, right quality and right time. This research will last for 3 months, namely April-June 2024. Primary data was obtained through data collection using the sample survey method and secondary data was obtained from related agencies. The sampling method uses a purposive sampling technique by determining the number of samples using the Slovin Formula. The data analysis method used to measure effectiveness uses the Guttman scale and evaluation uses descriptive data analysis techniques. The research results show that the right place, right type and right quality indicators are categorized as very effective. Furthermore, the indicators for the right amount and time are categorized as quite effective. Then the exact price indicator is categorized as ineffective.
Analisis Keuntungan Rumah Makan Muslim Ummi Hidayah Di Kawasan Boulevard Tondano Kabupaten Mianahasa Wahibu, Safira; Pangemanan, Lyndon Reindhart Jacob; Mandei, Juliana Ruth
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57897

Abstract

This study aims to analyze the business profits of Ummi Hidayah Restaurant in the Tondano Boulevard Area, Minahasa Regency. The data used in this study are primary data and secondary data, data collection techniques used using descriptive analysis, namely analyzing, describing, and interviews. Data analysis used is using the calculation of costs, revenues and profits. Based on the results of the study, it is obtained that the amount of profit of the ummi hidayah Muslim restaurant business in the Tondano boulevard area can be categorized as a profitable business with a service profit and total revenue of Rp17,860,046 per month.
Kepuasan Konsumen Terhadap Bauran Pemasaran Rumah Makan “Juli Kuliner” Di Boulevard Kota Manado Lukar, Melvinia Maria; Kapantow, Gene Henfried Meyer; Tangkere, Ellen Grace
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57914

Abstract

This study aims to determine the level of customer satisfaction with the marketing mix of Juli Culinary Restaurant in Manado City Boulevard. The data collected in this study are primary data taken by survey with the technique of asking questions directly to consumers, using a questionnaire, and secondary data obtained from the business related to this research, such as the history of the “juli kuliner” restaurant. Sampling by accidental sampling and obtained as many as 88 respondents. The data analysis used in this study is descriptive analysis which is analyzed using an attitude measurement scale or Likert scale. The results showed that in general the level of consumer satisfaction was in the very satisfied category of 84%, with the highest level of satisfaction being the strategic location of 90%. However, there is one variable, namely promotion, which is still in the satisfied category with a satisfaction index of 79%.

Page 104 of 106 | Total Record : 1054

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