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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
 1   2 
Search results for , issue "eJrm Vol. 10 No. 10 Agustus 2021" : 11 Documents clear
Pengaruh Kualitas Website Dan E-Wom (Electronic Word Of Mouth) Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee (Studi kasus pada mahasiswa FEB Universitas Islam Malang) Muhammad Rizqi Ar-rouf; N Rachma; Arini Fitri Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

This study aims to examine the effect of Website Quality and E-WOM (Electronic Word Of Mouth) on Purchase Decisions on the Shopee application. This research is a quantitative research with data collection techniques using a questionnaire. The sample in this study amounted to 104 respondents. The sampling technique used was the purposive sampling method. Primary data processing using multiple regression analysis. The results of this study indicate that the variables of website quality and e-WOM (electronic word of mouth) simultaneously affect purchasing decisions. Partially, the website quality variable has an effect on purchasing decisions, and the e-WOM (electronic word of mouth) variable has no effect on purchasing decisions.
Strategi Pemasaran Digital Melalui Analisis SWOT Dalam Meningkatkan Penjualan Ditengah Pandemi Covid 19 (Studi Kasus Kripik Tempe Sari Rasa Sanan Di Malang) Ayu Rizki Wulandari; N. Rachma; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study qualitatively analyzes the Digital Marketing Strategy through Swot Analysis in Increasing Sales Volume Amid the Covid 19 Pandemic (Case Study of Keripik Tempe Sari Rasa Sanan  in Malang).The data collection method used is documentation. Based on the results of research and discussion of digital marketing strategies on sales volume to take advantage of opportunities and fight existing threats, Keripik Tempe Sari Rasa Sanan utilizes Instagram and Facebook social media well through ig or facebook ads. By doing digital marketing, it really helps to increase revenue which is also automatically accompanied by an increase in sales volume as well. This is proof that digital marketing has a big influence in increasing sales volume in the UMKM Sanan Tempe Chips business. Keywords: Digital Marketing, Sales Volume, Instagram, Facebook Ads
Pengaruh Pendidikan Kewirausahaan, Pola Pikir Kewirausahaan Dan Lingkungan Keluarga Terhadap Minat Berwirausaha ( Studi Pada Mahasiswa Fakultas Ekonomi DanBisnis Universitas Islam Malang) Farhan Abror; Pardiman Pardiman; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 AbstractThis study It's to understand the impact of entrepreneurial education, entrepreneurial mindset and family environment on entrepreneurial interests to the Faculty of Economics and Business of The University of Islam Malang. Sample used in this study are 83 students. Data analysis method which is used in the research as a quantitative data analysis using multiple linear regression analysis. Data testing used is testing simultaneous hypothesis (F) and testing a partial hypothesis (t). Results studies show that these simultaneously influential independent variables is significant to a dependent variable. Based on partial testing results, entrepreneurial education variables, entrepreneurial mindset and environment the family is significant in the interest of faculty student entrepreneurs the economics and business of the islamic university are unfortunate. Keywords: Entrepreneurial Education, Entrepreneurial Mindset, Family Environment and Entrepreneurial Interests
Pengaruh Sales Promotion, Hedonic Shopping Motivation Dan Web Quality Terhadap Impulse Buying Pada Online Shop Shopee Di Masa Pandemi (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Syifaullima Fissudur; Muhammad Ridwan Basalamah; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to explain the effect of sales promotion, hedonic shopping motivation and web quality on impulse buying at Shopee's online shop. The variables used in this study consist of 4 variables, namely the dependent variable is impulse buying and the independent variables are sales promotion, hedonic shopping motivation, and web quality. The data used are primary and secondary data, obtained from students of the Faculty of Economics and Business, Islamic University of Malang. Sampling was done using purposive sampling method. Data analysis used classical assumption test and multiple linear regression. The results of this study indicate that the variables of sales promotion, hedonic shopping motivation and web quality have a positive effect on impulse buying for FEB UNISMA students. While Sales Promotion, Hedonic Shopping, Web Quality have a positive effect on Impulse Buying on Shopee's online shop. Keywords: Impulse buying, sales promotion, hedonic shopping motivation, and web quality
Analisis Pengaruh Harga, Kualitas Produk, Promosi Dan Lokasi Terhadap Keputusan Pembelian Rumah (Studi Kasus Pada Pembeli Perumahan Havaland Malang) Andre Maulana Rozikin; Agus Widarko; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of price, product quality, promotion and location variables on House Purchase Decisions in Havaland Malang housing either partially or simultaneously. This type of research is quantitative research. The sampling technique used was total sampling or saturated sampling with all members of the population used as a sample of 51 consumers who bought houses in Havaland Malang housing. The regression equation in this study is multiple linear regression which is used to test the effect of the independent variables on the dependent variable. The results of hypothesis testing indicate that the price has a regression coefficient of 0.149 (á = 0.260), product quality 0.294 (á = 0.022), promotion 0.579 (á = 0.000), location -0.117 (á = 0.257) and simultaneously calculated F value (26.99) is greater than F table (2.012). Based on the calculation results, it is explained that the price and location variables have no effect on purchasing decisions, while product quality and promotions have a significant effect, simultaneously affecting purchasing decisions. Keyword: Price, Product Quality, Promotion, Location And Purchasing Decisions.
Pengaruh E-Promotion Dan User Interface Terhadap Keputusan Pembelian Di Tokopedia (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Ferdian Dwi Putra; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the effect of e-promotion and user interface on purchasing decisions in shopping applications at tokopedia for student of the Faculty of Economics and Business Universitas Islam Malang. The sample used in this study was 96 students majoring in management class 2017. Samples were taken based on nonprobability sampling technique and used purposive sampling. The method in data collection used in this study is a questionnaire. The independent variable consists of e-promotion and user interface while the dependent variable in this study is the purchase decision which is measured using multiple linear regression analysis. The results showed that simultaneously the independent variables had a significant effect on the dependent variable. Based on the partial test results, the variables of e-promotion and user interface have a significant effect on purchasing decisions for students of the Faculty of Economics and Business, Islamic University of Malang. Keywords: E-promotion, User Interface and purchase decision.
Pengaruh Penerapan E-Commerce dan Literasi Keuangan Terhadap Kinerja Pelaku Ekonomi Kreatif Subsektor Fashion dan Kriya di Bojonegoro Nyiwa Zumrotul Khasanah; Jeni Susyanti; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine the effect of the application of e-commerce and financial literacy on the performance of creative economy actors in the fashion and craft sub-sector in Bojonegoro. This research uses explanatory research and quantitative approach. Sugiyono's theory, the method used to find the number of samples in this study is to use the Slovin formula and it is known that the number of samples is 85 respondents.To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classic assumption test. This study uses multiple linear regression analysis with the help of SPSS 20. The results of this study are that there is a simultaneous influence between E-Commerce and Financial Literacy on the Performance of Creative Economy Actors in the Fashion and Craft Subsectors in Bojonegoro, E-commerce Variables affect the Performance of Actors Creative Economy Creative Economy Actors Fashion and Craft Sub-sector in Bojonegoro, Financial Literacy Variables affect the Performance of Creative Economy Actors Fashion and Craft Sub-sector Creative Economy Actors in Bojonegoro. Keywords: Creative economy performance, E-commerce, Financial Literacy
Pengaruh Harga, Kualitas Pelayanan, Promosi Dan Kualitas Produk Terhadap Loyalitas Konsumen Pada Indogrosir Malang Puspita Rahma Tristanti; Siti Asiyah; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine and analyze the effect of price, service quality, promotion and product quality on consumer loyalty at indogrosir Malang. This research is a type of explanatory research, with a quantitative approach. The analytical method used is multiple linear regression analysis. The sample used in this study using the Maholtra formula with purposive sampling technique obtained 115 respondents.The results of this study indicate that partially there is a significant influence between Price, Service Quality, Promotion and product quality, has a significant effect on customer loyalty at Indogrosir Malang. Keywords: Price, Service Quality, Promotion, Product Quality and Consumer Loyalty
Pengaruh Pelatihan Terhadap Kinerja Karyawan Dengan Kemampuan Kerja Sebagai Variabel Intervening Pada PDAM Kota Malang Nikmatul Khoiriyah; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to test the training on employee performance through the work ability of PDAM Malang City Jl. Sentani Lake Canal No. 100, Madyopuro. This study uses a quantitative method with an explanatory research approach. The number of samples in this study was 76 respondents. The analysis technique uses Path Analysis. The results of the study state that (1) Training has a significant direct effect on employee performance, (2) training has a significant direct effect on work ability, (3) work ability has a significant direct effect on employee performance, (4) training has an indirect effect on employee performance through ability work as an intervening variable.  Keywords: Training, Work Ability and Employee Performance
Pengaruh Harga Minyak Dunia, Harga Emas Dunia Dan Inflasi Terhadap Indeks Harga Saham Gabungan (IHSG) Di Bursa Efek Indonesia (BEI) Periode 2018-2020 Edwin Dilla Septiana; Budi Wahono; Arini Fitri Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to examine the effect of world oil prices, world gold prices and inflation on the composite stock price index on the Indonesian stock exchange. The population used in this study are companies listed on the IDX (Indonesian Stock Exchange) from the period 2018-2020. The sample selection in this study used purposive sampling technique. The number of samples used is 36 data. The sampling criteria are based on data entered on the Indonesia Stock Exchange from the period 2018-2020. The results of this study indicate that (1) World Oil Prices, World Gold Prices and Inflation simultaneously have an effect on the Composite Stock Price Index variable for the 2018-2020 period. (2) The World Oil Price partially has a significant positive effect on the Composite Stock Price Index variable for the 2018-2020 period. (3) The Gold Price partially has a negative and insignificant effect on the Composite Stock Price Index variable for the 2018-2020 period. (4) Inflation partially has a positive and insignificant effect on the Composite Stock Price Index variable for the 2018-2020 period. Keywords :   World Oil Price, World Gold Price, Inflation, Composite Stock Price Index

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