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The Es Economics and Entrepreneurship
Published by Eastasouth Institute
ISSN : 29857104     EISSN : 29648920     DOI : https://doi.org/10.58812/esee
Core Subject : Economy,
Economics, Econometrics & Finance
ESEE - The Es Economics and Entrepreneurship is a peer-reviewed journal and open access three times a year (April, August, and December) published by Eastasouth Institute. ESEE aims to publish articles in the field of Microeconomics and macroeconomics, International trade and international finance, Economic development, Economic policy and regulation, Natural resource economics, Financial and monetary economics, Entrepreneurship and innovation, Business planning and strategy. ESEE accepts manuscripts of both quantitative and qualitative research. ESEE publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 96 Documents
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Enhancing Customer Experience in FinTech through AI, Machine Learning, and Data-Driven Insights Nayak, Saugat
The Es Economics and Entrepreneurship Vol. 3 No. 03 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article discusses AI, ML, and data analyses to define how the FinTech sector enhances client experience. In the current digital financial service delivery world, customers expect to be offered efficient, customized, and self-service. FinTech companies meet these expectations through AI and ML technologies such as predictive analytics, natural language processing, recommendation systems, behavioral analytics, and real-time data visualization. These tools assist firms in creating customer-specific and user-specific CX and interactions to more effectively address customers and users, thus enhancing experience, contentment, and devotion. This article focuses on AI work in predictive customer life cycle management, real-time financial health monitoring, and better support systems. Furthermore, it highlights issues, including data privacy, AI model bias, regulatory issues, and technical issues that firms in this domain must overcome to offer secure and non-biased FinTech services. Conclusions based on the case studies and comparing existing industry trends investigate how the AI tools are being used in the real world to improve FinTech CX from companies such as Chime, Revolut, and Robinhood. In conclusion, with the future trends, the article indicates the potential expansion of AI and data-driven solutions in the FinTech CX, which will provide even more personalization, additional layers of fraud detection, and more mature predictions for the field of AI.
Business Development Strategy in Enhcreasing Economic Independence Hidayatullah, Aldi; Mahmudah, Mahmudah; Qoriani, Hersa Farida
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.590

Abstract

This research has the aim, firstly to explorebusiness entity development strategy in increasing the economic independence of the Darul Hidayah Islamic boarding school, second analyzing the development of business entities in increasing the economic independence of the Darul Hidayah Islamic boarding school, third evaluating the development of business entities in increasing economic independence. The purpose of this study was achieved by a qualitative approach with a descriptive type. Data was obtained by means of observation, interviews and tracing data through the documentation process. The analysis used SWOT analysis (Strengths, Weaknesses, Opportunities, Threaths). Through this process, this study produced the first development strategy carried out with development centered on asatidz, strengthening the operations of the Islamic boarding school, economic development for alumni. Second, its application was carried out in building partnerships, business mentoring, and institutional development. Third, development evaluation in financial evaluation was carried out by means of customer evaluation that emphasized customer satisfaction and evaluation of innovation and learning processes. Innovation based on improving the quality and quality of all elements involved in the process of developing Islamic boarding school-owned business entities.
Social Media Marketing Strategy Strategic Content Capability and Social Engagement: A Pathway to Social Media Performance in Indonesian MSMEs Pratama, Putra; Najmudin, Najmudin; Sudarto, Sudarto; Novandri, Weni; Pradipta Setyanto, Refius; Rabiatul Adawiyah, Wiwiek
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.620

Abstract

The tremendous development of social media usage—which now exceeds 5.4 billion people worldwide—has brought digital platforms to the center of marketing strategy. However, existing research frequently ignores the impact of strategic planning and internal content skills on engagement and performance. By investigating the impact of Digital Content Capability (DCC) and Social Media Marketing Strategy (SMMS) on Customer Engagement (CE) and Social Media Performance (SMP) among Indonesian fashion MSMEs, this study fills a significant knowledge gap. Data from 130 respondents were evaluated quantitatively using Structural Equation Modeling (SEM-PLS). The results suggest that DCC and SMMS have a considerable impact on CE, which then mediates their effect on SMP. The findings show that social media efficacy is based on more than just frequency or platform choice, but also on the strategic capacity to create relevant, consistent, and analytically driven content. This study provides both theoretical insights and practical methods for SMEs to improve their content strategies and digital outcomes.
Exploring the Factors Influencing Consumer Reconsumption Intention of Herbal Medicine Ahmed Bakhit, Mohammed Elfadil; Sudarto, Sudarto; Najmudin, Najmudin; Suliyanto, Suliyanto; Weni, Weni
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.623

Abstract

The research explores the factors of consumers’ trust in herbal medicine, perceived value, and the reconsumption intention that influence Indonesians to use herbal medicine for treatment and protection health conditions. This research uses consumer perceived value and relationship quality theory to explain research phenomena. The regression model was It employed a quantitative approach to determine the relationship of between consumers consumption behavior and herbal products. The sample in this study was selected using a purposive sampling. collected data by questionnaire. The results All proposed hypotheses are accepted, such as the effect of trust and perceived value on reconsumption intention. These results showed that consumer trust in the value and benefits of herbal medicine mediate the effect of perceived value on reconsumption intention. Therefore, there are still other factors included in this study related to consumers’ intention to (re)consume herbal medicine.
The Impact Of Green Supply Chain Management On Environmental and Economic Performance In The Ceramic Industry: A Case Study of PT. Muliakeramik Indahraya Sutrisna, Raafi Jaya; Azis, Anton Mulyono
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.642

Abstract

The ceramic industry plays a crucial role in Indonesia's economy, particularly in supporting the continuously growing property and infrastructure sectors. However, the significant contribution of this industry is not without environmental issues, especially concerning carbon emissions from the firing process, production waste, and high natural resource consumption. As stakeholder pressure and global demands for sustainable business practices increase, companies are required to adopt strategies that not only enhance operational efficiency but also minimize negative environmental impacts. Therefore, the implementation of Green Supply Chain Management (GSCM) becomes essential in reducing environmental harm and improving operational efficiency. This study aims to analyze the influence of GSCM on environmental and economic performance in the ceramic industry, using PT. Mulia Keramik Indahraya as a case study. The research employs a quantitative approach with an associative-causal method. Data was collected through questionnaires distributed to 72 employees and analyzed using Partial Least Squares-based Structural Equation Modeling (SEM-PLS). The results indicate that Stakeholder Pressure has a significant effect on Green Supply Chain Management (p-value 0.000 < 0.05), demonstrating that stakeholder pressure drives GSCM implementation. Green Supply Chain Management also significantly influences Economic Performance (p-value 0.000 < 0.05), meaning that GSCM adoption enhances the company's economic performance. However, the effect of Green Supply Chain Management on Environmental Performance is not significant (p-value 0.064 > 0.05), suggesting that GSCM implementation has not yet had a measurable impact on environmental performance. Meanwhile, Environmental Performance significantly affects Economic Performance (p-value 0.001 < 0.05), indicating that improved environmental performance also boosts the company's economic performance.
Developing a Business Ecosystem for the Creative Culinary Economy in Sukabumi Supriandi, Supriandi; Ghina, Astri
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.656

Abstract

The culinary industry, as a creative sector of the economy, plays a crucial role in building local economic resilience in Sukabumi City. While it carries great potential, this industry is hampered by continuing issues such as fragmented actor relationships, undeveloped digital infrastructure, a lack of institutional support, and an underdeveloped business ecosystem. This research aims to develop business ecosystem architecture that enables the establishment of an inclusive sustainable food industry through a five-step descriptive qualitative approach: (1) boundary delineation of ecosystems, (2) value mapping of actor roles, (3) value proposition, (4) analysis of interactions, and (5) verification of architecture. Data were collected through in-depth interviews and document review of government, culinary entrepreneur, academic, media, and community stakeholders via the Penta Helix framework. Results show that the existing ecosystem remains structurally uncoordinated and functionally inefficient, particularly in terms of data integration, funding avenues, and service accessibility. Applying the five-step model—establishing ecosystem boundaries, mapping actor roles, value propositions, interaction analysis, and architecture verification—a digitally integrated ecosystem design is proposed in this research. The design emphasizes collaborative governance, digital transformation, and actor orchestration to facilitate effective mobilization of resources, information exchange, and co-creation of value. The results contribute to the literature in business ecosystem models and provide local governments, as well as stakeholders, with practical recommendations for strengthening the culinary creative economy industry.
Consumption Behavior of Santri In The Perspective of Islamic Economics Azhari, Mohammad Hasan; Masruroh, Nikmatul; Afif, Ahmad
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.688

Abstract

This study investigates the consumption behavior of santri (Islamic boarding school students) within the framework of Islamic economics at Miftahul Ulum Islamic Boarding School in Banyuputih Kidul, Lumajang. It aims to examine how students adopt the principles of halal (permissible), thayyib (wholesome), and moderation in their daily consumption practices. Using a descriptive qualitative approach, data were collected through interviews, observation, and documentation from selected students and school staff. The study reveals that most students display a basic awareness of Islamic consumption ethics, shaped by religious education and pesantren discipline. Nevertheless, their behavior is often challenged by modern consumption trends, peer influence, and financial constraints. The presence of a sharia-compliant cooperative within the pesantren supports efforts to align practice with Islamic economic values. The study concludes that while the foundation for ethical consumption is present, consistent reinforcement and practical support are necessary to bridge the gap between knowledge and behavior. These findings have implications for the integration of value-based consumption education in Islamic educational institutions.
The Role of The Church in Building the Economy of The Congregation Members of The Protestant Christian Church in Bali (Case Study at The Protestant Christian Church in Bali) Yurianta, I Wayan Dedik; Junaedi, I Wayan Ruspendi; Trimurti, Christimulia Purnama; Utama, I Gusti Bagus Rai
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.701

Abstract

This research examines the role of the Protestant Christian Church in Bali (GKPB) in building the economy of its congregation members, a theme that is still rarely explored empirically in Indonesia, particularly in the local context of Bali. The background of this research is based on the strategic role of the church not only as a spiritual center but also as an agent of community economic empowerment. Amid the economic challenges faced by the congregation due to dependence on the tourism sector and the social dynamics of Bali, the church has great potential to promote economic independence through various programs and initiatives. The main objective of this research is to identify and analyze the church's economic programs, evaluate their impact on the congregation's welfare, uncover implementation challenges, and provide strategic recommendations for improving the effectiveness of future programs. The urgency of this research lies in the need for a relevant and contextual community-based economic empowerment model, given the lack of similar empirical studies in Bali. The novelty of this research lies in the in-depth case study approach with data triangulation from interviews with pastors and congregants, as well as the analysis of active participation and internal church dynamics in managing the economic program. The research methodology uses a qualitative approach with in-depth interviews with church leaders and congregants, participatory observation, and documentation of the church's economic programs. Data were analyzed thematically and verified through source triangulation. The main findings indicate that the church plays a significant role in improving the congregation's economy through skills training, capital assistance, the formation of cooperatives, and the facilitation of business networks. However, the implementation of the program still faces challenges such as limited resources, internal resistance, and market access. The level of congregation participation is a key factor in the success of the program. The research conclusion emphasizes that the church can become an effective agent of economic change if it can innovatively address internal and external challenges. The proposed recommendations include strengthening the church's management capacity, enhancing the financial literacy of the congregation, and developing strategic partnerships with various parties. This research is expected to serve as a reference for churches and other religious institutions in developing community-based economic empowerment programs in various contexts.
The Influence of Leadership, Communication, Participation, and Local Community on The Development of Tourism Destinations in Mengesta Village Yulianto, I Wayan Benyamin Eddy; Santoso, R. Tri Priyono Budi; Trimurti, Christimulia Purnama; Utama, I Gusti Bagus Rai
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.702

Abstract

This study aims to explain the influence of leadership, communication, participation, and local communities on the development of tourist destinations in Mengesta Village. This study uses a quantitative approach with an associative design. The population used is the entire community of Mengesta Village. The sample taken was 100 people from Mengesta Village using the probability sampling technique. The data collection method in this study was a questionnaire with a Likert scale. The analysis techniques used were descriptive analysis, multiple linear regression analysis, classical assumption test, determination analysis, F test, and t test. The results of this study indicate that 74.7% of the variation in tourist destination development in Mengesta Village is influenced by leadership, communication, participation, and local communities. Based on the hypothesis test, the results obtained were that leadership, communication, participation, and local communities have a positive and significant effect on the development of tourist destinations in Mengesta Village. Suggestions for further research are to develop further studies to identify factors that encourage the community to be involved in tourism development.
A Bibliometric Study of Digital Franchise Models in Emerging Markets Judijanto, Loso
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.711

Abstract

The rapid digital transformation across emerging markets has introduced new dynamics to franchising models, enabling innovative approaches that leverage technology, user experience, and scalable infrastructures. This study presents a comprehensive bibliometric analysis of scholarly literature on digital franchise models within these regions, using data from the Scopus database covering the period 2000–2024. Through VOSviewer, the study maps key trends in keyword co-occurrence, author collaboration, temporal evolution, and geographical distribution. Results reveal a multidisciplinary structure shaped by themes such as digital storage, human-computer interaction, transmedia, and design, with a recent rise in franchise-focused research. The United States, United Kingdom, and Australia emerged as dominant contributors, while countries like India and China show increasing participation. The findings provide valuable insights for academics, entrepreneurs, and policymakers by outlining the intellectual foundations of the field and identifying research gaps, particularly the need for context-specific studies and deeper integration of digital business theories. This study lays the groundwork for advancing a more inclusive, data-driven understanding of how franchising is evolving in digitally empowered but institutionally diverse economies.

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