cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yusuf Iskandar
Contact Email
yusuf.iskandar@eastasouth-institute.com
Phone
+6282180992100
Journal Mail Official
journaleastasouth@gmail.com
Editorial Address
Grand Slipi Tower, level 42 Unit G-H Jl. S Parman Kav 22-24, RT. 01 RW. 04 Kel. Palmerah Kec. Palmerah Jakarta Barat 11480
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
The Es Economics and Entrepreneurship
Published by Eastasouth Institute
ISSN : 29857104     EISSN : 29648920     DOI : https://doi.org/10.58812/esee
Core Subject : Economy,
Economics, Econometrics & Finance
ESEE - The Es Economics and Entrepreneurship is a peer-reviewed journal and open access three times a year (April, August, and December) published by Eastasouth Institute. ESEE aims to publish articles in the field of Microeconomics and macroeconomics, International trade and international finance, Economic development, Economic policy and regulation, Natural resource economics, Financial and monetary economics, Entrepreneurship and innovation, Business planning and strategy. ESEE accepts manuscripts of both quantitative and qualitative research. ESEE publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 96 Documents
 5   6   7   8   9 
Bibliometric Mapping of Research on Entrepreneurial Risk-Taking Behavior Judijanto, Loso; Wibowo, Teguh Setiawan; Apriyanto, Apriyanto; Sutanto, Himawan; Arifin , Zainal
The Es Economics and Entrepreneurship Vol. 3 No. 02 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i02.379

Abstract

This study utilizes bibliometric analysis to explore the structure and dynamics of global research collaborations, particularly focusing on the field of entrepreneurial risk-taking. Utilizing data sourced from major academic databases and visualized through VOSviewer, we map the collaboration networks between countries, analyzing the roles of central hubs and their influence on global research trends. Our findings highlight the United States' pivotal role in the global research network, acting as a central hub with extensive international collaborations. The study reveals a trend toward multipolar contributions with significant inputs from countries like China, Germany, and Canada. These collaborations not only enhance the diversity and quality of research outputs but also underscore the importance of international cooperation in addressing complex global challenges. The study discusses the implications of these findings for policy-making and academic strategies, emphasizing the need to support international research collaborations to foster innovation and address global challenges effectively.
The Role of Profitability and Dividend Policy in Mediated and Moderate the Company Growth Relationship with Firm Value: (Case Study on Registered Insurance Sub-Sector Company On The Indonesia Stock Exchange Period 2015 – 2021) Aditia, Septian; Ichwanudin, Wawan; Purbasari, Intan
The Es Economics and Entrepreneurship Vol. 3 No. 02 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i02.389

Abstract

This study aims to determine the effect of Company Growth proxied by Earnings Growth (X) on Firm Value proxied by Price to Book Value (Y) through Profitability proxied by Return on Asset (Z) as a mediating variable and Dividend Policy proxied by Dividend Payout Ratio (M) as a moderating variable in Insurance Sub-Sector Companies listed on the Indonesia Stock Exchange for the period 2015 - 2021. The population used in this study were all Insurance Sub-Sector companies listed on the Indonesia Stock Exchange for the period 2015 - 2021. The sample of this study amounted to 11 companies from 14 total populations using purposive sampling method. The data analysis technique used in this research is Partial Least Square with the help of SmartPLS 3.0 software. The results of this study indicate that: (1) Company Growth has a positive and significant effect on Profitability, (2) Company Growth has no effect on Firm Value, (3) Profitability has a positive and significant effect on Firm Value, (4) Profitability is able to mediate the relationship between the effect of Company Growth on Firm Value, (5) Dividend Policy is unable to moderate the relationship between the effect of Company Growth on Firm Value.
Analyze Brand Ambassadors and Advertising Through Brand Image on Buyer Decisions: (Case Study: Purchase of BTS Meal at Mcdonald's Sukabumi) Fauziah, Rossa Amalia; Siwiyanti, Leonita; Sudarma, Ade
The Es Economics and Entrepreneurship Vol. 3 No. 02 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i02.390

Abstract

The purpose of this study is to see how advertising and brand representation influence consumer purchasing decisions, both directly and through brand image as a mediating variable. The background of the study was McDonald's strategic collaboration with BTS, which capitalized on the group's global popularity to attract customers through BTS Meal products. This phenomenon shows how marketing elements are crucial in influencing consumer behavior, especially children. This study used a quantitative approach with primary data collected through questionnaires. Respondents were customers who had purchased the BTS Meal at McDonald's Sukabumi. Structural Equation Model (SEM) was used to analyze the data. The study showed that advertising and brand ambassadors have a significant influence on the formation of brand image, which in turn affects consumers' decision to purchase goods. Advertising has a direct impact, but brand ambassadors do not. The implications of this study suggest companies should prioritise marketing strategies that utilise innovative and consistent advertising if they want to build a strong brand reputation. The right brand ambassador can enhance brand reputation, but to influence purchasing decisions directly, a more comprehensive strategy must be integrated. The results offer guidelines for other businesses to create successful marketing campaigns that utilise the synergy of branding elements to enhance brand appeal and increase consumer loyalty. To build stronger emotional connection with consumers, the study emphasises the importance of understanding the social and cultural dynamics of the target market.
Evaluating the Role of BRICS in Shaping Global Economic Governance: A Comparative Analysis of Policy Approaches and Outcomes Haryono, Haryono; Utari, Woro; Rahmawati, Diah Ayu; Endarto, Budi; Sanusi, Ruchan
The Es Economics and Entrepreneurship Vol. 3 No. 02 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i02.400

Abstract

This study evaluates the role of BRICS (Brazil, Russia, India, China, and South Africa) in shaping global economic governance through a normative analysis of policy approaches and outcomes. By examining the collective strategies and individual priorities of BRICS nations, the research highlights their contributions to global economic equity, inclusivity, and sustainability. Key initiatives, such as the New Development Bank (NDB) and the Contingent Reserve Arrangement (CRA), are analyzed to assess their practical impact and alignment with normative principles. While BRICS has made significant strides in promoting reforms and fostering multilateral cooperation, internal tensions and geopolitical challenges have limited its ability to present a cohesive front. This study concludes that BRICS has substantial potential to redefine global governance, provided it strengthens internal unity and enhances its normative vision for a more inclusive international system.
The Evolution of the BRICS Trade Alliance: Analysing Strategic Partnerships and Economic Interdependence in the Global South Haryono, Haryono
The Es Economics and Entrepreneurship Vol. 3 No. 02 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i02.401

Abstract

The BRICS alliance—comprising Brazil, Russia, India, China, and South Africa—has emerged as a vital platform for fostering economic interdependence and strategic partnerships in the Global South. This study employs a normative juridical approach to analyze the legal frameworks, trade mechanisms, and institutional structures underpinning the alliance. Findings reveal that initiatives such as the New Development Bank, intra-BRICS trade agreements, and currency swap arrangements have strengthened collaboration among member states. However, challenges such as trade imbalances, geopolitical tensions, and institutional inefficiencies persist. This paper highlights the potential of BRICS to reshape global economic governance by advocating for equitable trade practices and promoting sustainable development in the Global South.
Reinforcement Learning in Dynamic Pricing Models for E-Commerce Patel, Dip Bharatbhai
The Es Economics and Entrepreneurship Vol. 1 No. 01 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i01.431

Abstract

Dynamic pricing has revolutionized the e-commerce industry by enabling businesses to adapt prices in real time to maximize revenue and customer satisfaction. This paper explores the application of reinforcement learning (RL) in dynamic pricing models, highlighting how RL can optimize pricing strategies by learning from historical and real-time data. The discussion includes an overview of traditional dynamic pricing methods, the advantages of RL in this context, implementation challenges, and real-world applications. The findings suggest that RL offers significant potential for improving pricing efficiency, enhancing customer experience, and driving competitive advantages in e-commerce.
The Influence of Brand Awareness and Product Quality on Consumer Purchasing Decisions at Nuju Coffee Bandar Lampung : (Study on Students of the Faculty of Economics and Business University of Bandar Lampung) Oktaviani, Miranda; Andala Rama Putra Barusman
The Es Economics and Entrepreneurship Vol. 3 No. 03 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i03.444

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), product quality, price, and store atmosphere on purchasing decisions through brand equity among Nuju Coffee consumers in Bandar Lampung. A quantitative approach is used in this study with the Partial Least Square-Structural Equation Modeling method (PLS-SEM). Data were collected through questionnaires from 280 respondents selected using purposive sampling from the population of students at the Faculty of Economics and Business, University of Bandar Lampung. The research results show that E-WOM, product quality, and store atmosphere significantly influence brand equity, while price does not have a significant impact. Brand equity also proves to have a significant effect on purchase decisions. Indirectly, E-WOM, product quality, and store atmosphere influence purchase decisions through brand equity, while price does not have an impact through this pathway. This research provides strategic recommendations for Nuju Coffee to enhance consumer experience through the optimization of brand equity and relevant dimensions such as E-WOM and store atmosphere.
The Influence of Service Quality, Price and Location on Tourist Satisfaction with Tourist Loyalty as An Intervening Variable in Regis Jaya Coffee Village West Lampung Regency Mubarokah, Zakiatul; Andala Rama Putra Barusman
The Es Economics and Entrepreneurship Vol. 3 No. 03 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i03.451

Abstract

This study uses tourist loyalty as an intervention variable in Kampung Kopi Rigis Jaya to examine the location. Price. And service quality affects visitor satisfaction. This study collects data using a survey method and a quantitative approach. A purposive sampling strategy combined with a non-probability sampling technique was used to choose the 250 respondents from the research sample. The study's findings demonstrated that neither visitor loyalty nor satisfaction was significantly impacted by service quality. On the other hand. Visitor satisfaction is greatly affected by price and location. Visitor loyalty is significantly impacted by tourist satisfaction. The understanding of the relationship between factors that influence visitor satisfaction and loyalty in community-based tourist destinations particularly Kampung Kopi Rigis Jaya which has not received much attention in prior research is an original contribution of this study. This set of analyses serves as a foundation for creating a plan to raise destination quality by emphasizing location and cost considerations without sacrificing service quality.
Education, Health, and Economic Factors Affecting Secondary School Participation and Dropout Rates in Indonesia Budi Suharto, Rahcmad; Hasanuddin, Hasanuddin; Jiuhardi, Jiuhardi; Lestari, Diana
The Es Economics and Entrepreneurship Vol. 3 No. 03 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i03.479

Abstract

This study examines the influence of education, health, and economic factors on secondary school participation and dropout rates in Indonesia. Specifically, it investigates the effects of education expenditure, health expenditure, per capita GDP, student-teacher ratio, and student-class ratio on these educational outcomes, both directly and indirectly through graduation rates. Using panel data regression analysis, this study evaluates the relationships among these variables based on data from multiple provinces over a given period. The results reveal that education expenditure significantly increases graduation rates but does not directly enhance school participation. Health expenditure negatively affects graduation rates and does not significantly impact participation rates. Per capita GDP and the student-teacher ratio do not significantly influence participation rates but contribute to lower dropout rates. Meanwhile, the student-class ratio positively affects graduation rates but has no significant effect on school participation. These findings highlight the need for policy adjustments, including optimizing education funding, improving healthcare access for students, and strengthening economic support for families to reduce dropout rates. Additionally, balancing student-teacher and student-class ratios is essential for enhancing educational outcomes.
Analysis of the Effect of World Bank Loans, Foreign Direct Investment (FDI), Government Spending, and Economic Growth on Stock Market of ASEAN Countries in 2013-2022 Prawiradikarta, Annisa Azzahra Herawan; Suripto, Suripto; Harori, M. Iqbal
The Es Economics and Entrepreneurship Vol. 3 No. 03 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i03.490

Abstract

This study aims to determine the effect of World Bank loans, Foreign Direct Investment (FDI), government spending, and economic growth on Stock Market performance in ASEAN countries for the period 2013-2022. Using the type of explanatory research with a quantitative approach, from secondary data obtained through literature studies and documentation studies with the Eviews 12 tool. The sample consists of 50 observations from 5 countries selected using purposive sampling technique, namely Indonesia, Thailand, Philippines, Vietnam, and Cambodia using multiple linear regression analysis. The results show partially that World Bank loans, Foreign Direct Investment (FDI), and government spending have an insignificant effect on the Stock Market, while economic growth has a significant effect with a positive relationship. Simultaneously, all four variables have a significant effect with a positive relationship on ASEAN stock market performance. This study suggests considering other variables that have more potential to influence the stock market performance of ASEAN countries.

Page 7 of 10 | Total Record : 96

 5   6   7   8   9 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE) Vol. 3 No. 03 (2025): The Es Economics And Entrepreneurship (ESEE) Vol. 3 No. 02 (2024): The Es Economics And Entrepreneurship (ESEE) Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE) Vol. 2 No. 03 (2024): The Es Economics And Entrepreneurship (ESEE) Vol. 2 No. 02 (2023): The Es Economics And Entrepreneurship (ESEE) Vol. 2 No. 01 (2023): The Es Economics And Entrepreneurship (ESEE) Vol. 1 No. 03 (2023): The Es Economics And Entrepreneurship (ESEE) Vol. 1 No. 02 (2022): The ES Economics And Entrepreneurship (ESEE ) Vol. 1 No. 01 (2022): The ES Economics And Entrepreneurship (ESEE )