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eProceedings of Management
Published by Universitas Telkom
ISSN : 23559357     EISSN : -     DOI : https://doi.org/10.34818/eoe
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian management. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing terkait.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,862 Documents
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Implementasi Komunikasi Persuasif Dalam Produksi Video “dibalik Dapur Kebabfactory.id” Sebagai Director Of Photography Pratama, Reza Ilhami; Abdullah, Nisa Nurmauliddina
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The study titled "THE ROLE OF DIRECTOR OF PHOTOGRAPHY IN THE PRODUCTION OF KEBABFACTORY.ID COMPANY PROFILE VIDEO" explores the role of the Director of Photography (DoP) in creating acompany profile video for Kebab Factory.ID, a company in the F&B sector specializing in kebabs. The backgroundof this research is based on the rapid development of information and communication technology, which influenceshow information is disseminated, including through digital media and video. In this context, a company profile videobecomes a crucial tool for building a company's image and fostering collaborations. The research methodologyinvolves the stages of video production, divided into three main phases: pre-production, production, and postproduction. The pre-production stage includes research and planning the video's concept and story, while theproduction stage involves filming at various locations. The post-production stage focuses on editing and refining thevideo. The results show that the application of cinematography theory and uses and gratifications theory plays asignificant role in creating appealing and informative visuals. The 5C concept in cinematography (camera angle,continuity, composition, close up, and color) is used to create an inspiring and effective video in conveying themessage. In conclusion, the Kebab Factory.ID company profile video successfully introduces the company to thepublic, showcases its history and flagship products, and builds an emotional connection with the audience. This studyemphasizes the importance of the DoP's role in ensuring visual and audio quality aligns with the initial concept andthe relevance of video as an effective communication tool in the digital era. Keywords- director of photography, company profile, cinematography, digital media, information technology.
Pengaruh Pelatihan Dan Motivasi Terhadap Kinerja Karyawan Pada PT Patra Trading Silvianita, Anita; Ningrum, Siska Ayu
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The decline in demand for raw materials was a result of the growth of the manufacturing industry in April. Thishas an impact on PT Patra Trading's sales performance. To address this, PT Patra Trading believes that propertraining can improve operational efficiency and ensure that employees can perform optimally in challengingsituations. This study aims to learn more about the influence of training and motivation variables on performanceat PT Patra Trading because organizations can succeed one of them because of properly managed humanresources, which include, training, motivation, and cooperation. This study will involve all employees of PT PatraTrading, so the population of this study is all employees of PT Patra Trading. The tang method used is quantitativeand the type of research is explanatory causality because it explains the influence of training (X1) and motivation(X2) on employee performance (Y). In collecting data, primary data types and secondary data are used. showingthat training, motivation and employee performance obtained using descriptive statistics are categorized as goodand show the significance of the influence between training and motivation has a significant influence partiallyand simultaneously on employee performance at PT Patra Trading.Keywords-training, motivation and employee performance.
Implementasi Product Awareness Pada Proses Produksi Iklan “raja Smartphone Lipat Baru, Oppo Find N3” Di Detikcom Azzam, Muhammad; Melano, Fiqie Lavani
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The development of the digital era has made the internet a means of media to obtain information. Advertising is oneof the media means of providing information with the aim of attracting the attention of potential customers or thegeneral public that has persuasive characteristics. Companies from various sectors have advertised their productsthrough the internet, one of which is OPPO such as the product advertised is OPPO Find N3. Various mediacompanies have been entrusted in broadcasting this latest product, one of which is detikcom. The production processof making this advertisement will be discussed to further examine how to apply product awareness on OPPO Find N3content at detikcom. With the method of in-depth observation in the field, this work is expected to provide insight intothe application of production awareness in the ad production process starting from pre-production, production, topost-production. Keywords-advertisement, product awareness, production procces.
Pengaruh Pengembangan Inovasi Produk Ecoxyn Terhadap Efisiensi Kinerja Produksi Dan Kepuasan Konsumen Terhadap Kualitas Produk UMKM Ecoxyn Indonesia: (Studi Kasus Tender Merchandise Gantungan Kunci Wisuda Telkom University) Arisandi, Daffa Vicky; Umbara, Taufan
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Through a number of tenders, Ecoxyn succeeded in reaching a major agreement with Telkom University to produce 4500pcs of key chain merchandise in the graduation tender. The significant increase in production capacity prompted thecompany to conduct more in-depth research to meet the tender requirements. However, at the Telkom University graduationtender in November with a quantity of 4500 pcs, several problems arose such as the high risk of rejected goods, highproduction costs and long production times. In response to these challenges, Ecoxyn has made changes in terms of productdesign and technology with the aim of making application easier.Keywords-innovation, product design, efficiency, quality.
Implementasi Storyytelling Dalam Karya Dibalik Dapur Kebab Factory.id Sebagai Sutradara Fahrudin, Irfan Azis; Melano, Fiqie Lavani
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Mass communication plays an important role in delivering information, entertainment, and education to the public.One of its derivative products is audiovisual content, such as company profile videos, which companies use tointroduce their products and enhance their image. Kebab Factory.ID, a kebab MSME in Bandung, has experienced adecline in sales since 2022 despite promoting through social media. This research aims to implement storytelling inthe company profile video "Behind Kebab Factory.ID" as a director. The method used includes creating a 7-minutedocumentary video featuring the company's history, kebab-making process, flavor innovations, and testimonials fromcustomers and business partners. This video is designed to increase consumer attraction and trust in KebabFactory.ID with a strong storytelling approach and attractive visuals. The results show that storytelling in a companyprofile video is effective in conveying a deep and emotional message. The production process, including preproduction, production, and post-production, produces a quality video that captivates the audience. Theimplementation of storytelling proved to be an effective strategy to strengthen brand identity and attract consumers'attention in the digital era. Keywords-mass communication, Kebab Factory.ID, stoytelling, director.
Pengaruh Pengembangan Wisata Desa Mandeh Terhadap Pendapatan UMKM Disekitarnya Dengan Potensi Wisata Sebagai Variabel Intervening Al Zahra, Anatha Fatimah; Artadita, Sherly
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The economics and revenue of the community can be enhanced by tourism, particularly for micro, small, and mediumsized businesses (MSMEs) located near popular tourist destinations. Called the 'Bali' of West Sumatra, MandehVillage tourist is currently a popular tourist among the local people. Mandeh Village is a recently established touristspot. The purpose of this study is to investigate how the growth of tourism in Mandeh Village affects the revenue ofnearby MSMEs, with a focus on the potential for tourism. This study employed a quantitative approach using adescriptive analytic methodology. A total of 100 MSMEs in the Mandeh tourism area were the population used in thestudy. The study's findings demonstrate that Mandeh Village's tourism development has a positive and significantimpact on MSME income, as does tourism potential. Additionally, Mandeh Village's tourism development has apositive and significant impact on local MSME income, which is mediated by tourism potential..Keywords-tourism development, MSME income, tourism potential
Instagram @sibur.han Sebagai Media Penyebaran Edukasi Dan Informasi Burung Hantu : Analisis Konten Berdasarkan 4 Pilar Strategi Konten Media Sosial Haryono, Diandra Rahasti; Aprianti, Agus
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The diversity of ecosystems in Indonesia is very diverse. However, Indonesia is also experiencing a decline inbiodiversity (plants and animals), including owls. Hunting and trade of owls is one of the factors in the decline ofowl populations. In addition, understanding about owls is also still minimal. Of course, with the development oftechnology today, the dissemination of information can be done through social media. One of the social media thathas content containing information and education about owls is the @sibur.han account. The purpose of this studyis to analyze the social media content of Instagram @sibur.han as a medium for disseminating education andinformation about owls based on the 4 Pillars of Social Media Content Strategy theory, namely communication,collaboration, education, and entertainment. The method used in this research is qualitative content analysis. Basedon these 4 pillars, the @sibur.han account has covered the pillars of communication, education, and entertainment.However, uploads on the collaboration pillar are still minimal. Suggestions for further research, it is recommendedto use the interview method to further strengthen the data to be taken. Keywords-content analysis, Owl Education, 4 Pillars of Social Media Content Strategy, Instagram content.
Keterbukaan Diri Mahasiswa Rantau Dengan Pola Asuh Orang Tua Otoriter Amaliah, Siti Hikmah; Shabrina, Almira
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

In generally, nomadic students decrease their communication patterns with their parents. In the case of parents withstrict parenting patterns, this will become an obstacle to the decreasing pattern of communication and self-disclosureamong students.This research aims to find out how self-disclosure occurs between nomadic teenagers who areexperiencing a phase and parents with strict parenting patterns. This research uses a qualitative method through aphenomenological approach carried out with seven informants consisting of three key informants from nomadicstudents at Telkom University, three supporting informants from the parents of the key informants, and one expertinformant in the field of adolescent and family psychology. The results of the research show that nomadic teenagersin the phase feel free from the reach of their parents but don’t create self-disclosure. It’s indicated by the interviewresults, which show that the communication between the children and their parents isn’t open because the children feelconstrained by their parents' strict rules. Keywords-self disclosure, authoritarian, adolescents.
Komunikasi Digital Dalam Produksi Konten “Kamus Politik” Tiktok @cnnindonesia Anhar, Nazhea Rachel Ainayya; Dirgantara, Pradipta
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The creation of this project is underpinned by the rapid advancements in technology witnessed in recent years, notablyin computers, the internet, and mobile devices, reshaping our lifestyles, professions, and social interactions, andembedding digital communication as an indispensable component across various spheres of life. The primaryobjective of this endeavor is to delve into the realm of digital communication within the context of producing contentfor CNN Indonesia's "Political Dictionary." The theoretical framework employed encompasses digital communicationtheory, political communication, and social media studies. Methodologically, the research relies on observationaltechniques to track political discourse trends across diverse social media platforms and online searches to gauge thepolitical climate in Indonesia comprehensively. The research findings reveal that the development of the "PoliticalDictionary" video series, centering on the 2024 election, epitomizes the application of digital communication theoryby disseminating pertinent election-related information, including presidential debates and party listings.Consequently, it can be inferred that the "Political Dictionary" series fosters effective political discourse, evident inthe multitude of interactions on TikTok, reflecting audience enthusiasm. Through 15 videos, both serial and nonserial, this content successfully reaches a young audience, particularly Generation Z. Keywords-digital communication, political communication, social media, TikTok, creative content
Pengaruh Perceived Value Terhadap Minat Beli Virtual Goods: (Studi Pada Pemain Genshin Impact di Indonesia) Rachma, Sophia Aulia; Sisilia, Kristina
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Genshin Impact was one of the most searched games worldwide on Google in 2021. In its first year, it became the No.3 revenue-generating mobile game globally. The purpose of this study is to determine the effect of perceived value onpurchase intention of virtual goods on Genshin Impact players in Indonesia. The research method used is descriptiveanalysis research, using a quantitative approach. The total number of respondents obtained was 124 eligiblerespondents. The study used a non-probability sampling technique with purposive sampling method. The tests carriedout are classical assumption tests, simple linear regression analysis, and statistical tests. From the analysis ofperceived value (X), the average percentage is 80.20%, and the overall average percentage of purchase intentionvariables (Y) is 81.83%, which is in the good category. From the t test results, it can be seen that Perceived Value (X)has an influence on Purchase Interest (Y) Virtual Goods. It is known from the results of the coefficient ofdetermination analysis that the Adjusted R Square value of 0.438 is obtained, it can be concluded that the amount ofinfluence of the Perceived Value Variable (X) on Purchase Interest (Y) is 43.8%. While the remaining 56.2% isexplained by variables outside of the variables in this study.Keywords-perceived value, purchase intention, virtual goods, Genshin Impact.

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