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Moh. Musleh
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musleh.mohammad@hangtuah.ac.id
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+6281232070297
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jab@hangtuah.ac.id
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Jl. Arif Rahman Hakim No.150, Surabaya
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Kota surabaya,
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INDONESIA
Journal of Accounting and Business
Published by Universitas Hang Tuah
ISSN : -     EISSN : 29869617     DOI : https://doi.org/10.30649/jab.v1i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Mathematics
Journal of Accounting and Business (JAB), is published by Department of Business Administration, Hang Tuah University, Surabaya, Indonesia. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business practitioners. We welcome novel, innovative, and ground-breaking contributions, the focus of authors’ work must be on addressing the Business Administration issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 33 Documents
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Pengaruh Kualitas Pelayanan dan Promosi Terhadap Minat Beli Pelanggan di Alfamart Medokan Sawah Kota Surabaya Budi Pratama, Enggar; Kartika Kusmayati, Nindya; Wulansari, Dhyah
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.193

Abstract

This study aims to investigate the influence of service quality and promotion on customer purchase intention at Alfamart Medokan Sawah, Surabaya City. The research method employed is associative, utilizing a questionnaire administered to 65 respondents using a Likert scale. Data collected were analyzed using SPSS version 21 software, including tests for validity, reliability, multiple regression analysis, t-tests, F-tests, and coefficient of determination. The research findings indicate that service quality (X1) and promotion (X2) significantly and positively influence customer purchase intention (Y) at Alfamart Medokan Sawah. Multiple regression analysis yielded the equation Y = 8.883 + 0.282X1 + 0.323X2, demonstrating that improvements in service quality and effective promotional strategies contribute significantly to increased customer purchase intention. With an R Square contribution of 79.4%, the study suggests that a substantial portion of the variation in customer purchase intention can be explained by variables related to service quality and promotion. Practically, this study can serve as a reference for retail business practitioners in formulating more targeted strategies to enhance competitiveness. Academically, this study contributes to the development of literature on factors influencing customer purchase intention, particularly in the context of modern retail.
Pemberdayaan Ekonomi Masyarakat Berbasis pada Wirausaha Keluarga Mandiri di Kelurahan Geluran Sidoarjo Rosyafah, Siti; Tri Lestari; Budi Rianto
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.196

Abstract

The purpose of this study is to describe and analyze efforts to empower independent family entrepreneurs in online-based marketing in the Geluran Village environment, Sidoarjo Regency in the middle. The background of this study is in line with social restrictions due to the Covid-19 pandemic, as well as the development of information technology applications for marketing goods and services, so that it is necessary to accelerate the ability of independent family entrepreneurs in online-based marketing. The method used in this study is qualitative descriptive research to describe various online-based marketing efforts ranging from product packaging to product brand development, to online marketing. The results of the study show that in the midst of social restrictions, the need for independent entrepreneurs for online marketing has become a very large demand, for the sake of the continuity of the community's independent entrepreneurship. So that community empowerment in online-based marketing is a necessity that cannot be avoided anymore.
Analisis Pelayanan Prima pada Klinik ABC Safira Hasan, Elsya; Christian Wiradendi Wolor; Adnan Kasofi
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.197

Abstract

This study is a qualitative study with a descriptive approach that focuses on observing phenomena or events in original conditions. The researcher uses primary and secondary data collection. The data collected for this study were collected directly from the source through observation, documentation, and interview data collection techniques. The purpose of this study was to determine the implementation, obstacles and recommended solutions for excellent service at the ABC Clinic. This study uses the theory of Miles and Huberman regarding interactive model data analysis. Based on the study's results, it can be seen that the implementation of excellent service at the ABC Clinic is good. However, some patients and service officers still feel that there are obstacles. These obstacles include the lack of human resources, unfriendly officers, and differences in understanding between patients and medical officers. From these obstacles, there are several recommended solutions, namely opening job vacancies, participating in facilitated training, and improving good communication techniques.

Page 4 of 4 | Total Record : 33

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